the term microformat and encouraging people to play (wasRe:[uf-discuss] Comments from IBM/Lotus rep about Microformats)

Mike Schinkel mikeschinkel at
Fri Dec 15 23:21:20 PST 2006

> -----Original Message-----
> From: microformats-discuss-bounces at 
> [mailto:microformats-discuss-bounces at] On 
S. Sriram wrote
> What you have is a 'classic branding problem' ...

Excellent analysis.  Al Ries is my hero. :)

-Mike Schinkel

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