Non-visible microformats was [uf-discuss] Principles ofMicroformats?

Mike Schinkel mikeschinkel at
Sat Dec 16 18:24:26 PST 2006

Angus McIntyre wrote:
> The existing invisible microformats relate to information 
> that is (a) never visible and (b) is harder to abuse this 
> way. (Those are distinct points: there is abusable invisible 
> information, as shown by the fact that Google doesn't index 
> META keywords and descriptions).

I wasn't considering that point, so thanks for mentioning it to consider.
OTOH, there are an extrodinary number of use-cases where the semantic markup
with be used between known and trusted entities where the aggregator has a
list of known domain names to crawl, and in that case it's not an issue; for
example: distributors and their vendors.

> #2 would be to launch a distinct initiative (with its own 
> site, wiki, mailing list, and line of endearing plush toys) 
> to define non-visible things-that-are-like-microformats for 
> those who want to take the risk of incurring the wrath of 
> Google, accompanied by the clear caveat that "this stuff can 
> get you banned from every decent search engine".

That's my plan. 

> If that's not an 
> obstacle, a combination of a microformat-endorsed marking 
> convention and something like Andy Mabbett's proposed UNAPI 
> <> might be a solution here.

I've read the site but still haven't understood what unapi is trying to

> It would seem to me that #4 and #5 might be worth considering 
> in the context of microformats; #2 and #3 probably wouldn't 
> be (but that doesn't mean that they're not worth considering 
> in their own right, somewhere else).

Well, I'm going to try #2 anyway. :)
I think it will be the easiest way. 

-Mike Schinkel

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