<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Microformats</title>
	<atom:link href="http://microformats.org/feed" rel="self" type="application/rss+xml" />
	<link>http://microformats.org</link>
	<description>building blocks for data-rich web pages</description>
	<lastBuildDate>Wed, 07 Oct 2009 00:32:14 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Recently in microformats: 2009-09</title>
		<link>http://microformats.org/2009/10/06/recently-2009-09</link>
		<comments>http://microformats.org/2009/10/06/recently-2009-09#comments</comments>
		<pubDate>Wed, 07 Oct 2009 00:19:10 +0000</pubDate>
		<dc:creator>Tantek</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[This Week in Microformats]]></category>

		<guid isPermaLink="false">http://microformats.org/?p=275</guid>
		<description><![CDATA[It&#8217;s been a while since we&#8217;ve posted a &#8220;This Week in Microformats&#8221;, and September was a particularly active month for microformats:

new hResume and hCard implementations
beautiful hCards, MySpace hCards
new tutorials and developments

new hResume and hCard implementations
Madgex&#8217;s brand new hResume importer powers the Guardian UK&#8217;s recently launched Guardian Jobs CV Match service.  The site YIID (Your [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s been a while since we&#8217;ve posted a &#8220;This Week in Microformats&#8221;, and September was a particularly active month for microformats:</p>
<ul>
<li><a href="#y2009-09-imps">new hResume and hCard implementations</a></li>
<li><a href="#y2009-09-nice-hcards">beautiful hCards, MySpace hCards</a></li>
<li><a href="#y2009-09-tuts-devs">new tutorials and developments</a></li>
</ul>
<h4 id="y2009-09-imps">new hResume and hCard implementations</h4>
<p><span class="vcard"><a class="fn org url" href="http://madgex.com/">Madgex</a></span>&#8217;s brand new <a rel="tag" href="http://microformats.org/wiki/hresume">hResume</a> importer powers the <span class="vcard"><span class="fn org">Guardian UK</span></span>&#8217;s recently launched <a href="http://jobs.guardian.co.uk/profile/">Guardian Jobs CV Match</a> service.  The site <a href="http://www.yiid.com/">YIID</a> (Your Internet Identity) now also supports importing hResumes.</p>
<p>Open source parsing libraries continue being developed for numerous languages. The latest, as noted by <span class="vcard"><a class="fn url" href="http://microformats.org/wiki/User:TomMorris">Tom Morris</a></span> on the <a href="http://microformats.org/wiki/parsers" rel="tag">parsers page</a>, is the Java library <a href="http://zwitserloot.com/org.microformats.hCard/">org.microformats.hCard</a> written by <span class="vcard"><a class="fn url" href="http://twitter.com/surial">Reinier Zwitserloot</a></span>.</p>
<h4 id="y2009-09-nice-hcards">beautiful hCards, MySpace hCards</h4>
<p>Personal hCards have been around for years, but recently we&#8217;re seeing more and more web designers publishing their online identity using beautifully styled hCards, superb complements of form and function. Three in particular:</p>
<ul>
<li class="vcard"><a class="fn n url" href="http://timvandamme.com/"><span class="given-name">Tim</span> <span class="family-name">Van Damme</span></a><a href="http://www.flickr.com/photos/microformats/3988698726/"><img style="display:block" src="http://farm3.static.flickr.com/2441/3988698726_675c0af031_m.jpg" alt="screenshot of Tim Van Damme's hCard" /></a></li>
<li class="vcard"><a class="fn url" href="http://rogieking.com/#contact">Rogie King</a><a href="http://www.flickr.com/photos/microformats/3987943075/"><img style="display:block" src="http://farm4.static.flickr.com/3504/3987943075_8c857ea23e_m.jpg" alt="screenshot of Rogie King's hCard" /></a></li>
<li class="vcard"><a class="url fn" href="http://www.jaredhanson.net/">Jared Hanson</a><a href="http://www.flickr.com/photos/microformats/3988698866"><img style="display:block" src="http://farm3.static.flickr.com/2613/3988698866_b2b51abf19_m.jpg" alt="screenshot of Jared Hanson's hCard" /></a></li>
</ul>
<p>All three make good use of CSS for styling and layout, and Javascript for dynamic effects. The last of the 3, Jared&#8217;s, is more simply styled than the other two, however if you look closely, his list of instant message network addresses also display his live availability on each, a really nice touch.</p>
<p><a href="http://www.flickr.com/photos/microformats/3987943171"><img style="display:block;margin:auto" src="http://farm3.static.flickr.com/2473/3987943171_5e2383a1d4_m.jpg" alt="screenshot of Jared Hanson's instant message addresses annotated visually with his presence on each" /></a></p>
<p>Got a beautiful hCard you want noticed? Add it to the <a href="http://microformats.org/wiki/hcard-examples-in-wild">hCard examples in the wild</a> wiki page.</p>
<p>It&#8217;s important to highlight individual hCards like the above, as continued proof that people <em>do</em> write web pages, HTML, markup in general, <em>by hand</em>.  Even when such pages are generated from a database used fill out an HTML template, a person still writes the template <em>by hand</em>. And it&#8217;s important to highlight those that update templates as well to support microformats.</p>
<p>The list of <a href="http://microformats.org/wiki/hcard-supporting-user-profiles">social network sites with hCard profiles</a> continues to grow, this time with a big addition: <span class="vcard"><a class="fn org url" href="http://myspace.com">MySpace</a></span>.</p>
<p>As of about a month ago, all new MySpace profiles, and all current users who upgrade their profile to version 2.0, automatically get hCard support, as <a href="http://developer.myspace.com/Community/forums/p/9026/43520.aspx">confirmed by MySpace&#8217;s platform developers</a>.</p>
<h4 id="y2009-09-tuts-devs">new tutorials and developments</h4>
<p>Behind all these new microformats implementations and sites is a vibrant and active community, not just here on microformats.org, but across the web as a whole, and across web development communities as well.</p>
<p>The standards-championing <a href="http://dev.opera.com/">Dev Opera</a> community recently published a wonderful article on <cite><a href="http://dev.opera.com/articles/view/styling-and-extracting-hcalendar/">Styling and extracting hCalendar</a></cite> by <span class="vcard"><a href="http://twitter.com/teleject" class="fn url">Christopher Schmitt</a></span>, and updated it with use of the <a href="http://microformats.org/wiki/value-class-pattern" rel="tag">value class pattern</a> for better accessibility.</p>
<p>Safari Books Online and New Riders have made published a video,  <cite><a href="http://my.safaribooksonline.com/9780321668646">Designing with Microformats for a Beautiful Web</a></cite>, by well known web designer <span class="vcard"><a class="fn url" href="http://twitter.com/Malarkey">Andy Clarke</a></span>.</p>
<p>And finally, last but not least, this past month saw the resolution of all outstanding issues on both hCard and <a href="http://microformats.org/wiki/hcalendar" rel="tag">hCalendar</a>, paving the way for updates to the specs, FAQs, and 1.0.1 drafts, incorporating important errata, updates, and brainstormed improvements.</p>
<p>The microformats community was quite busy this summer, and September brought a lot of forward progress.  October is shaping up to be even more impressive.</p>
<p>For more microformats updates as they happen, be sure to subscribe to the <a href="http://microformats.org/discuss">microformats discuss</a> mailing list and the <a href="http://twitter.com/microformats">@microformats</a> Twitter.</p>
]]></content:encoded>
			<wfw:commentRss>http://microformats.org/2009/10/06/recently-2009-09/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Developers’ Notes: microformatsDevCamp</title>
		<link>http://microformats.org/2009/08/24/developers-notes-microformatsdevcamp</link>
		<comments>http://microformats.org/2009/08/24/developers-notes-microformatsdevcamp#comments</comments>
		<pubDate>Mon, 24 Aug 2009 17:56:47 +0000</pubDate>
		<dc:creator>Rohit</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://microformats.org/?p=178</guid>
		<description><![CDATA[One month later, I wanted to share some observations about microformatsDevCamp and my thoughts about why it was so successful.

Clearly, it all begins and ends with the people who participate: we were thrilled to have several dozen developers and designers drop in over two days. Over thirty folks went further and donated at the door, [...]]]></description>
			<content:encoded><![CDATA[<p>One month later, I wanted to share some observations about <a href="http://microformats.org/wiki/events/2009-07-25-dev-camp">microformatsDevCamp</a> and my thoughts about why it was so successful.</p>
<p><span style="float:right;margin-left:1em; margin-bottom:.5em;"><a href="http://www.flickr.com/photos/kurafire/3756770573/"><img src="http://farm3.static.flickr.com/2665/3756770573_e2d1fee886_m.jpg" alt="microformatsDevCamp Group, Day 1" /></a></span></p>
<p>Clearly, it all begins and ends with the people who participate: we were thrilled to have several dozen developers and designers drop in over two days. Over thirty folks went further and donated at the door, but more importantly, everyone contributed their time and enthusiasm.</p>
<p>Applying the lessons of prior <a href="http://factoryjoe.com/blog/2007/07/13/what-is-a-devcamp/">devCamps</a>, the group proposed dozens of ideas and came together around <a href="http://microformats.org/wiki/events/2009-07-25-dev-camp#projects">7 projects</a>. Many of them ended up sharing their results as open-source on <a href="http://github.com/blog/468-microformats-on-github"> github</a>; others created bespoke sites and yet other conversations impacted projects folks were already working on.</p>
<p>In an increasingly online world, I think the primary lesson of this devCamp was <a href="http://en.wikipedia.org/wiki/Robert_Cailliau">Robert Cailliau</a>‘s classic quote, “<a href="http://www.siggraph.org/publications/newsletter/volume-42-number-3/dr-robert-cailliau-part-one">there is no such thing as a virtual beer.</a>” It&#8217;s refreshing to see that putting this many bright and opinionated folks in one place, at one time, actually results in concrete progress. I’d like to think at least a little of the credit is due to the minimalist philosophy of the microformats.org movement&#8230; </p>
<p>Probably the only serious glitch was softwear-related; our initial rush t-shirt order didn’t turn out as we expected, so we’re spending a bit more to order new, higher-quality shirts. In the interests of transparency, we will be posting the full, final details online once those are printed and mailed out.</p>
<p>Of course, an event of this magnitude requires more than just a volunteer labor of love: it takes real resources too. Huge thanks to our sponsors!</p>
<p>The venue, hosted by <a href="http://automattic.com">Automattic</a>, proved first-rate, with wonderful spaces for separate teams to collaborate, along with an awesome bar and views of the San Francisco Bay.<br style="clear:both;line-height:1px;height:1px;"/><span style="float:right;margin-left:1em; margin-bottom:.5em; text-align:right;"><a href="http://www.spinn3r.com/"><img src="/sponsors/spinner.jpg" alt="Spinn3r" height="40" /></a></span><br />
“<a href="http://spinn3r.com">Spinn3r</a> is a web service for indexing the blogosphere. We provide raw access to every blog post being published &#8211; in real time – so you can focus on building your application, mashup, or search engine.” <br style="clear:both;line-height:1px;"/><span style="float:right;margin-left:1em; margin-bottom:.5em; text-align:right;"><a href="http://www.commerce.net/"><img src="/sponsors/commercenet.png" alt="CommerceNet" height="23" /></a><br />
</span>“<a href="http://www.commerce.net">CommerceNet</a> is an entrepreneurial research institute that invests in exceptional people with bold ideas.”<br style="clear:both;line-height:1px;"/><span style="float:right;margin-left:1em; margin-bottom:.5em; text-align:right;"><a href="http://visitmix.com/lab/oomph"><img src="/sponsors/mix.png" alt="Microsoft" height="30" /></a><br />
</span>“<a href="http://visitmix.com/lab/oomph">Oomph</a>: A Microformats Toolkit is for web developers, designers and users, making it easier to create, consume, and style Microformats.”<br style="clear:both;line-height:1px;height:1px;"/><span style="float:right;margin-left:1em; margin-bottom:.5em; text-align:right;"><a href="http://www.mblast.com/"><img src="/sponsors/mBLAST_logo.png" alt="mBLAST" height="30" /></a></span>“<a href="http://www.mblast.com/">mBLAST</a> spiders data daily to power search, product directories, publisher sites, buyer&#8217;s guides, and other mashups.”<br style="clear:both;line-height:1px;height:1px;"/><span style="float:right;margin-left:1em; margin-bottom:.5em; text-align:right;"><a href="http://www.linkedin.com/in/carlaborsoi"><img src="http://media.linkedin.com/mpr/mpr/shrink_80_80/p/3/000/000/28a/05d6a08.jpg" alt="Carla Borsoi" height="50"  /></a>&nbsp;<a href="http://www.linkedin.com/in/steveganz"><img src="http://media.linkedin.com/mpr/mpr/shrink_80_80/p/1/000/01c/099/2b955bd.jpg" alt="Steve Ganz"  height="50" /></a><br />
</span>Individual donors also pitched in personally, such as <a href="http://www.carlaborsoi.com/">Carla Borsoi</a>, Vice President, Research &#038; Analytics at Ask.com; and <a href="http://steve.ganz.name/">Steve Ganz</a>, Principal Web Developer at LinkedIn.com. Thanks also to <a href="http://cindyli.com/">Cindy Li</a> for the wonderful microformatsDevCamp logo and buttons, and to <a href="http://objectadjective.com/">Object Adjective</a> for microformats stickers.</p>
<p>PS. Check out <a href="http://www.flickr.com/photos/tags/ufdevcamp/">more</a> cool <a href="http://www.flickr.com/photos/tags/microformatsdevcamp/">photos</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://microformats.org/2009/08/24/developers-notes-microformatsdevcamp/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>microformatsDevCamp this weekend!</title>
		<link>http://microformats.org/2009/07/20/microformatsdevcamp-this-weekend</link>
		<comments>http://microformats.org/2009/07/20/microformatsdevcamp-this-weekend#comments</comments>
		<pubDate>Tue, 21 Jul 2009 02:23:25 +0000</pubDate>
		<dc:creator>Rohit</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://microformats.org/?p=154</guid>
		<description><![CDATA[At our recent 4th birthday party, we started planning the first microformatsDevCamp — and we&#8217;re glad to report that it&#8217;s come together quite nicely!

Developers, designers, and all sorts of other microfolk are welcome to pitch in during this coming weekend, July 25-26, at one extremely cool venue: Automattic HQ, off of Pier 38 on the Embarcadero in San [...]]]></description>
			<content:encoded><![CDATA[<p>At our recent <a href="http://microformats.org/wiki/events/2009-06-26-microformats-4th-bday">4</a><sup><a href="http://microformats.org/wiki/events/2009-06-26-microformats-4th-bday">th</a></sup><a href="http://microformats.org/wiki/events/2009-06-26-microformats-4th-bday"> birthday party</a>, we started planning the first <a href="http://microformats.org/wiki/events/2009-07-25-dev-camp">microformatsDevCamp</a> — and we&#8217;re glad to report that it&#8217;s come together quite nicely!</p>
<p><a href="http://tr.im/ufdevcamp"><img class="alignnone" title="microformatsDevCamp" src="http://farm3.static.flickr.com/2460/3726302070_7b834b9443_o.jpg" alt="" width="365" height="108" /></a></p>
<p>Developers, designers, and all sorts of other microfolk are welcome to pitch in during this coming weekend, July 25-26, at one extremely cool venue: <a href="http://automattic.com/">Automattic HQ</a>, off of Pier 38 on the Embarcadero in San Francisco.</p>
<p>We began raising support for this event by collecting individual donations at the birthday party — thanks again to <a href="http://objectadjective.com/">Object Adjective</a>, <a href="http://www.ribbit.com/">Ribbit</a>, and <a href="http://spinn3r.com/">Spinn3r</a> for their generous support of that event! We’re going to continue that at the microformatsDevCamp with a suggested donation of $20, which will also get you one of our limited-edition commemorative T-shirts!</p>
<div style="margin: 1em; float: right;"><div class="wp-caption alignright" style="width: 202px"><a href="http://www.flickr.com/photos/titanas/3576534598/in/photostream"><img class="  " src="http://farm4.static.flickr.com/3587/3576534598_13b2c0393c_m.jpg" alt="Automattic HQ on the Embarcadero" width="192" height="144" /></a><p class="wp-caption-text">Automattic HQ</p></div></div>
<p>In addition to Automattic’s offer to host the event, we’re currently seeking sponsors for the DevCamp itself, particularly for food and drinks. In keeping with our informal structure, we’re encouraging sponsors to pay for items directly; for example, <a href="http://cindyli.com/">Cindy Li</a> is providing buttons and <a href="http://objectadjective.com/">Object Adjective</a> is bringing stickers. Our latest confirmed sponsor is <a href="http://Commerce.Net">CommerceNet</a>, a long-standing partner that&#8217;s underwriting the opening night dinner.</p>
<p>Please ask your employers and other <strong>sponsors</strong> to join in — they can contact me, the “sponsor wrangler,” directly as <a href="http://www.ics.uci.edu/~rohit/">rohit at khare dot org</a>. We’re expecting 30-50 developers to join in, so even as little as $250 can have a real impact towards creating new tools, new applications, and new user interfaces for microformats!</p>
<p>And, of course, <strong>sign-up</strong> to participate by adding your name and interests to the  <a href="http://microformats.org/wiki/events/2009-07-25-dev-camp#attendees">microformatsDevCamp wiki page</a>!</p>
]]></content:encoded>
			<wfw:commentRss>http://microformats.org/2009/07/20/microformatsdevcamp-this-weekend/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Yahoo Placemaker, Optimus update, and one click microformats validator</title>
		<link>http://microformats.org/2009/05/27/placemaker-optimus-validator</link>
		<comments>http://microformats.org/2009/05/27/placemaker-optimus-validator#comments</comments>
		<pubDate>Wed, 27 May 2009 08:28:42 +0000</pubDate>
		<dc:creator>Tantek</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[This Week in Microformats]]></category>
		<category><![CDATA[adr]]></category>
		<category><![CDATA[browserbutton]]></category>
		<category><![CDATA[favelet]]></category>
		<category><![CDATA[geo]]></category>
		<category><![CDATA[optimus]]></category>
		<category><![CDATA[placemaker]]></category>
		<category><![CDATA[validator]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://microformats.org/?p=133</guid>
		<description><![CDATA[The recent microformats momentum from the introduction of the value-class-pattern and Google &#38; Yelp&#8217;s support continues with the launch of Yahoo Placemaker™, an update to Optimus, the open source microformats validator, and a browser button that makes it easy to one-click validate your microformats.
Yahoo Placemaker Beta supports geo and adr microformats
Congratulations to Yahoo on their [...]]]></description>
			<content:encoded><![CDATA[<p>The recent microformats momentum from the <a href="http://microformats.org/blog/2009/05/12/value-class-pattern/">introduction of the value-class-pattern</a> and <a href="http://microformats.org/blog/2009/05/15/rich-snippets-microformat-search/">Google &amp; Yelp&#8217;s support</a> continues with the launch of Yahoo Placemaker™, an update to Optimus, the open source microformats validator, and a browser button that makes it easy to one-click validate your microformats.</p>
<h4 id="placemaker">Yahoo Placemaker Beta supports geo and adr microformats</h4>
<p>Congratulations to Yahoo on their recent launch of <a href="http://developer.yahoo.com/geo/placemaker" rel="tag">Yahoo Placemaker™ Beta</a>! Yahoo Placemaker extracts locations marked up with the <a href="http://microformats.org/wiki/geo" rel="tag">geo</a> and <a href="http://microformats.org/wiki/adr" rel="tag">adr</a> microformats from web pages. See the <a href="http://developer.yahoo.com/geo/placemaker/guide/">Yahoo Placemaker documentation</a> for details.</p>
<h4 id="optimus-update">Optimus updated to v0.8 and supports value-title</h4>
<p><a href="http://microformatique.com/optimus" rel="tag">Optimus</a>, the open source microformats transformer that also happens to do an excellent job as a validator, has been <a href="http://twitter.com/DmitryBaranovsk/status/1891253248">updated to version 0.8</a>.</p>
<p>Optimus v0.8 supports the recently developed <a href="http://microformats.org/wiki/value-class-pattern" rel="tag">value-class-pattern</a>&#8217;s &#8220;<a href="http://microformats.org/wiki/value-class-pattern#Parsing_value_from_a_title_attribute">value-title</a>&#8221; functionality.  Optimus now also has its own twitter account that you can follow, <a href="http://twitter.com/optimusmf" rel="tag">@optimusmf</a>. For microupdates on microformats in general, follow the <a href="http://twitter.com/microformats" rel="tag">@microformats</a> twitter.</p>
<h4 id="optimus-favelet">Get the Optimus microformats validator browser button</h4>
<p>It&#8217;s hard to believe some of the first validation browser buttons<a href="#browser-buttons-note">*</a> (for HTML, CSS, and links) were written <a href="http://tantek.com/favelets/#r19981027">over ten years ago</a>, and now there&#8217;s one more:</p>
<p><a id="optimus-validator" href="javascript:void(document.location='http://microformatique.com/optimus/?format=validate&amp;uri='+escape(document.location))">&gt; Optimus microformats validator</a></p>
<p>In most browsers, simply drag and drop the above &#8220;&gt; Optimus microformats validator&#8221; link to your &#8220;Links Toolbar&#8221; / &#8220;Bookmarks Bar&#8221; / &#8220;Favorites Bar&#8221;. The <a href="http://technorati.com/tools/favelets.html">Technorati Browser Buttons</a> page has good additional installation instructions for browser buttons for various browsers.</p>
<p>Then go to any of your pages with microformats, click the newly created &#8220;&gt; Optimus microformats validator&#8221; button in your browser toolbar, and read the validator report for suggested fixes and improvements to your microformats markup.</p>
<p>With both Google and Yahoo now indexing microformats like <a href="http://microformats.org/wiki/hcard" rel="tag">hCard</a> and <a href="http://microformats.org/wiki/hreview" rel="tag">hReview</a>, use the Optimus microformats validator to debug your microformats.  Additional tools can be found on the <a href="http://microformats.org/wiki/debugging-tools" rel="tag">debugging tools page</a>.</p>
<p id="browser-buttons-note">*Browser buttons were originally called <a href="http://en.wikipedia.org/wiki/Bookmarklet" rel="tag">bookmarklets</a> or <a href="http://tantek.com/favelets" rel="tag">favelets</a>. However, Google&#8217;s documentation calls them <a href="http://www.google.com/options/buttons.html">&#8220;Browser Buttons&#8221;</a> which sounds much friendlier and free of tech-jargon origins.</p>
]]></content:encoded>
			<wfw:commentRss>http://microformats.org/2009/05/27/placemaker-optimus-validator/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>In Search of Microformats</title>
		<link>http://microformats.org/2009/05/15/rich-snippets-microformat-search</link>
		<comments>http://microformats.org/2009/05/15/rich-snippets-microformat-search#comments</comments>
		<pubDate>Fri, 15 May 2009 09:16:43 +0000</pubDate>
		<dc:creator>Ben Ward</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[hcard]]></category>
		<category><![CDATA[hreview]]></category>
		<category><![CDATA[rich snippets]]></category>
		<category><![CDATA[searchmonkey]]></category>
		<category><![CDATA[yahoo]]></category>
		<category><![CDATA[yelp]]></category>

		<guid isPermaLink="false">http://microformats.org/?p=118</guid>
		<description><![CDATA[It's a big week for microformats as Google launch ‘Rich Snippets’ into their main search engine. Regular users are starting to see great benefits of published structured data.]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s been a very busy week for users of microformats. We made our <a href="http://microformats.org/blog/2009/05/12/value-class-pattern/">announcement</a> of the important new <a href="http://microformats.org/wiki/value-class-pattern">value-class-pattern</a> over the weekend. That&#8217;s the culmination of a huge amount of brainstorming and community effort, and offers great improvements to using microformats accessibly and in international contexts.</p>
<p>Then since Tuesday, things have gone stratospheric. <a href="http://google.com">Google</a> announced support for microformats right in their search engine, through a <a href="http://www.google.com/support/webmasters/bin/answer.py?answer=99170">new ‘Rich Snippets’ feature</a>, exposing hReview and hCard content within search results for many millions of users.</p>
<blockquote><p>Rich Snippets give users convenient summary information about their search results at a glance. We are currently supporting data about reviews and people. When searching for a product or service, users can easily see reviews and ratings, and when searching for a person, they&#8217;ll get help distinguishing between people with the same name. It&#8217;s a simple change to the display of search results, yet our experiments have shown that users find the new data valuable&#8212;if they see useful and relevant information from the page, they are more likely to click through.</p></blockquote>
<p>— <span class="vcard"><cite class="agent vcard"><span class="fn">Kavi Goel</span></cite>, <cite class="agent vcard"><span class="fn">Ramanathan V. Guha</span></cite>, and <cite class="agent vcard"><span class="fn">Othar Hansson</span></cite> in the <a class="url fn org" href="http://googlewebmastercentral.blogspot.com/2009/05/introducing-rich-snippets.html"><span class="organization-name">Google</span> <span class="organization-unit">Webmaster blog</span></a>.</span></p>
<p>It&#8217;s a big day. hCards and hReviews are already <em>published</em> in huge quantities all over the web (see lists of sites that publish <a href="http://microformats.org/wiki/hcard-examples-in-the-wild">hCard</a> and <a href="http://microformats.org/wiki/hreview-examples-in-wild">hReview</a>), but this is the biggest user-base so far to benefit from the <em>consumption</em> of microformats in an application.</p>
<p>It&#8217;s again wonderful to see microformats embraced as a way to enhance user experience and to see it shipped to such a large audience, so congratulations to Kavi, Ramanathan, Othar and their Google team on the launch.</p>
<p>Initially Rich Snippets are only displayed for a handful of domains, so if you&#8217;re an hReview or hCard publisher, <strong><a href="http://www.google.com/support/webmasters/bin/request.py?contact_type=rich_snippets_feedback">add yourself to Google&#8217;s waiting list now!</a></strong>. And if not already listed, update our examples in-the-wild wiki pages too (<a href="http://microformats.org/wiki/hcard-examples-in-the-wild">hCard</a>, <a href="http://microformats.org/wiki/hreview-examples-in-wild">hReview</a>).</p>
<p>If you&#8217;re a developer new to microformats we highly recommend you refer to the large set of code examples on <a href="http://microformats.org/wiki">our wiki</a>, which will help you get started: <a href="http://microformats.org/wiki/hcard-examples">hCard examples</a>, <a href="http://microformats.org/wiki/hreview-examples">hReview examples</a>. There&#8217;s also full <a href="http://microforamts.org/wiki/hcard">hCard</a> and <a href="http://microformats.org/wiki/hreview">hReview</a> documentation.</p>
<p>Finally, if you need help checking your code, check the <a href="http://microformats.org/wiki/debugging-tools">debugging tools</a> wiki page for validators, linters and debuggers.</p>
<p>It&#8217;s fantastic to see microformats applications hit such a large search audience. From the earliest experimental index at <a href="http://technorati.com">Technorati</a>, to Yahoo putting microformats into mainstream search with <a href="http://gallery.search.yahoo.com/">SearchMonkey</a> in <a href="http://www.ysearchblog.com/2008/03/13/the-yahoo-search-open-ecosystem/">March of last year</a>; we&#8217;ve come a long, long way, and it&#8217;s looking great. With Google adding support for two of the major microformats, it really underlines structured data as a concrete foundation of the open web, and modern web development in general.</p>
<p><strong>And yet more!</strong> An immediate benefit to everyone from the Rich Snippets release: <a href="http://yelp.com">Yelp</a> have added hReview and hCards to all of their listings. You never need copy and paste a restaurant address by hand again!</p>
]]></content:encoded>
			<wfw:commentRss>http://microformats.org/2009/05/15/rich-snippets-microformat-search/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
	</channel>
</rss>
