Google launches microformat-powered recipe search

Today, Google launched a new search feature: Recipe View!

The new search category enables users to discover recipes that have been marked-up following the hRecipe specification from a variety of sources with a new level of accuracy. Google have made it easy for users to find recipes, because authors are now making it easy for them to locate their data from within their web pages.

Wired reports:

“Our intent is to make better user expereince to see if we can jumpstart this ecosystem,” Menzel said. “That way when someone thinks ‘Hey, I just invented a great recipe, let me put it on my blog,’ and that person’s recipe should be a candidate.”

But Menzel insists it’s got to be easy and that Google doesn’t want to push busy webmasters to do any work that won’t result in more traffic.

“This is really a pragmatic response to the dream of the semantic web,” Menzel said. “We would love if the XML world existed — it would make search awesome, but no one is going to to do it. But we need to start somewhere, and a lot of the internet is built manually by people and their time is valuable.”

ReadWriteWeb also notes:

Google didn’t indicate if it has plans to expand this sort of markup into other search efforts, but it’s a good reason – at the very least for recipe publishers – to mark up your websites.

We’re very excited about this new feature from Google, and are pleased to see the organisation continue to support and implement open standards that are simple for authors everywhere to use.

For more information on the specification, check out the hRecipe wiki pages.