Microformats Wiki - User contributions [en]

wa-page-view-examples

2009-11-03T15:36:15Z

Metafeather: Added link to unofficial hPage proposal

= Web Analytics Page View - Examples =

This page captures common patterns in declaration of variables for use by Web Analytics products.

== The Problem ==

Many web sites add JavaScript variables and text to web pages that categorise the content for measurement by web analytics products such as [http://www.google.com/analytics/ Google Analytics].

== Participants ==
* [[User:Metafeather | Liam Clancy]]

== Real-World Examples ==
''Links to public web pages, either popular or insightful''

=== Page name ===

The most basic usecase. In the below examples the content of the webpage page is being identified as the '''site homepage''' for disambiguation and reporting in various products, ignoring the URL, HTML <code><title /></code> or first <code><h1 /></code> elements for this value.

Due to the implementation in JavaScript this data is declared along with other data to be further used in context of the page for Eccommerce, Advertising Campaign tracking, etc

[http://www.google.com/support/googleanalytics/bin/answer.py?answer=55521 Google Analytics] documentation:

<source lang="javascript">
<script type="text/javascript">
pageTracker._trackPageview('/homepage');
</script>
</source>

[http://www.omniture.com/ Omniture Homepage] using [http://www.omniture.com/en/products/online_analytics/sitecatalyst SiteCatalyst]:

<source lang="javascript">
<script type="text/javascript">
s.pageName='Omniture: Homepage';
s.channel='Home';
s.prop6='English';
if(mbox_prop_10) s.prop10 = mbox_prop_10;
if(mbox_prop_9) s.prop9 = mbox_prop_9;
</script>
</source>

The above data is merged with other sources and sent to a server via Image request parameters 'pageName':

<source lang="text">
AQB 1
AQE 1
bh 1024
bw 1199
c 24
c1 Non-Customer
c20 Non-Customer
c5 Now Defined by Test and Target
c6 English
c9 summit 2009 registration now open
ch Home
cl 31536000
g http://www.omniture.com/en/
j 1.7
k Y
ndh 1
p Default Plug-in;Java Embedding Plugin 0.9.6.4;QuickTime Plug-in 7.5.5;
Flip4Mac Windows Media Plugin 2.2 ;Shockwave Flash;
pageName Omniture: Homepage
pccr true
s 1200x1920
server www.omniture.com
t 15/9/2008 17:28:59 3 -60
v Y
v0 natural_bookmark
v1 Non-Customer
v14 summit 2009 registration now open
v20 Non-Customer
v3 Now Defined by Test and Target
v4 English
v50 natural_bookmark
</source>

[http://www.webtrends.com/ Webtrends Homepage] using [http://www.webtrends.com/Products/Analytics.aspx Analytics]:

<source lang="javascript">
<script type="text/javascript">
WT.pn = "Homepage";
</script>
</source>

and also recommends

<source lang="html4strict">
<META NAME="WT.pn" CONTENT="Homepage">
</source>

This approach is used on Natwest Product Homepages [http://www.natwest.com/personal.ashx Personal banking], [http://www.natwest.com/private/prospects-intro.ashx Prospects introduction], [http://www.natwest.com/business.ashx Business banking] and [http://www.natwest.com/commercial.ashx Commercial]

<source lang="html4strict">
<meta content="en" http-equiv="Content-Language"/>
<meta content="Personal banking, savings, investments
and hassle free online banking. NatWest - there is another way." name="description"/>
<meta content="NatWest personal banking, online banking,
savings, investments, insurance" name="keywords"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 15:59:31" name="created"/>
<meta content="NW/PERSONAL/INDEX" name="mlc"/>
<meta content="PERSONAL" name="channel"/>
<meta content="NatWest Personal banking" name="page-title"/>
<title>NatWest Personal banking</title>
</source>
<source lang="html4strict">
<meta content="en" http-equiv="Content-Language"/>
<meta content="Exclusive benefits, a personal finance manager
and access to our private banking member's website." name="description"/>
<meta content="Private Banking" name="keywords"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 15:57:59" name="created"/>
<meta content="NW/PRIVATE/PROSPECTSINTRO" name="mlc"/>
<meta content="PRIVATE" name="channel"/>
<meta content="NatWest Private banking - Introduction" name="page-title"/>
<title>NatWest Introduction</title>
</source>

<source lang="html4strict">
<meta content="en" http-equiv="Content-Language"/>
<meta content="NatWest Business Banking" name="description"/>
<meta content="NatWest Business, business users, business products,
business accounts, business services,business guidance, business objectives" name="keywords"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 16:00:10" name="created"/>
<meta content="NW/BUSINESS/INDEX" name="mlc"/>
<meta content="BUSINESS" name="channel"/>
<meta content="NatWest Business banking" name="page-title"/>
<title>NatWest Business banking</title>
</source>

<source lang="html4strict">
<meta content="en" http-equiv="Content-Language"/>
<meta content="NatWest serves customers with an annual
turnover of £1m to £25m, and offers wide range of Commercial
Banking and Corporate Finance services such as Business Loans
and Commercial Mortages." name="description"/>
<meta content="NatWest, Commercial Banking, Business Loan,
Commercial Mortgage, Corporate Finance" name="keywords"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 16:01:00" name="created"/>
<meta content="NW/COMMERCIAL/INDEX" name="mlc"/>
<meta content="COMMERCIAL" name="channel"/>
<meta content="NatWest Commercial banking" name="page-title"/>
<title>Commercial Finance, Business Loan, Commercial Mortgage, Corporate Banking - NatWest</title>
</source>

[https://www.bankofamerica.com/index.jsp Bank of America Homepage] using [http://www.coremetrics.com/solutions/web-analytics.php Coremetrics Web Analytics]:

<source lang="javascript">
<script type="text/javascript">
cmCreateRegistrationTag(null,
'ngen-personal',
'20090429:0:E:16CB099F-1520-01f4-00000000BFA6871D',
false,
null,
null,
'homepage'); // page name argument
</script>
</source>

=== Page type ===

In many cases the page is also of a recognisable '''type''', in the below examples the page contains a product and is reported as a '''Product Page-View'''. Other page types could include:

* Homepage (either site, channel or product)
* Landing page
* Error page
* Login page
* Logout page

Previous work - [http://groups.google.com/group/google-checkout-developers-forum/web/google-checkout-cart-api-documentation Googlecart HTML API docs] and [http://groups.google.com/group/google-checkout-developers-forum/web/google-checkout-shopping-cart-javascript-api Googlecart JS API] and [http://groups.google.com/group/google-checkout-developers-forum/web/including-xml-tags-in-the-html-api XML tags in HTML ]

* product - An element containing shopping cart microformat and control elements among its descendants
* product-title - The name of the product
* product-price - The price of the product
* product-image - An image of the product
* product-url - A URL related to this product (product details, etc.)
* product-weight - US merchants onlyThe weight of the product in pounds, other units are not supported. (for use with carrier calculated shipping)
* product-shipping - The per unit shipping cost of this item
* product-shipping-first - Shipping cost for the first product in the cart. The maximum product-shipping-first over all products in the cart will be used and the product-shipping for first such product will not be added to the total shipping cost. Seeusing shippingfor more details.
* product-digital - If this class appears on any node in a product, then that product is treated as digital content. The buyer is not asked for a shippingaddress if the cart contains only digital products.
* product-attr-XXX - whereXXXis the name of this additional attribute

[http://code.google.com/apis/checkout/developer/checkout_analytics_integration.html Google Analytics for products} and {http://www.google.com/support/googleanalytics/bin/answer.py?answer=55528&topic=11002 docs]

* Order Information - This information is tracked for each order. Please note that the Order Information fields are only reported for the Order Confirmed page.
* order-id - This value is the unique number that Google assigns to the order. This value does not appear in a Checkout API request.
* affiliation - This value is left blank in Analytics reports for Google Checkout pages.
* total - This value is the total cost of the order.
* tax - This value is the total tax amount charged for the order.
* shipping - This value is the total shipping amount charged for the order.
* city - This value identifies the city of the order's shipping address.
* state/region - This value identifies the state or region of the order's shipping address.
* country - This value identifies the country of the order's shipping address.
* Item Information - This information is tracked for each item in the order.
* order-id - This value is the unique number that Google assigns to the order. This value does not appear in a Checkout API request.
* sku/code - This value is left blank in Google Analytics reports.
* product name - This value contains the <item-name> provided for the item in the Checkout API request.
* category - This value is left blank in Analytics reports for Google Checkout pages.
* price - This value is the per-unit price for the item. It contains the <unit-price> provided for the item in the Checkout API request.
* quantity - This value identifies the number of units of a particular item that is included in the order. The value contains the <quantity> provided for the item in the Checkout API request.

Google Analytics E-Commerce:

<source lang="javascript">
<script type="text/javascript">
pageTracker._addTrans(
"1234", // Order ID
"Mountain View", // Affiliation
"11.99", // Total
"1.29", // Tax
"5", // Shipping
"San Jose", // City
"California", // State
"USA" // Country
);

pageTracker._addItem(
"1234", // Order ID
"DD44", // SKU
"T-Shirt", // Product Name
"Green Medium", // Category
"11.99", // Price
"1" // Quantity
);
pageTracker._trackTrans();
</script>
</source>

[http://www.powerreviews.com/ PowerReviews] on a [http://www.evogear.com/outlet/snowboards/burton-custom-snowboard-wide-2008.aspx Product Page]

<source lang="html4strict">

<script language="javascript" src="/reviews/pwr/engine/js/full.js"></script>
<script language="javascript">
var pr_locale='en_US';
var pr_ask_question='/reviewproduct.aspx?idmi=13753&appName=askQuestion';
var pr_answer_question='/reviewproduct.aspx?idmi=13753&appName=answerQuestion&questionId=@@@QUESTION_ID@@@';

var pr_page_id = '13753';
var pr_zip_location='/reviews';
var pr_write_review='/reviewproduct.aspx?idmi=13753';
var pr_read_review='javascript:displayAB(1);';
var pr_style_sheet='/css/review_styles.css';
</script>

</source>

Hitbox (now SiteCatalystHBX) on a [http://www.evogear.com/outlet/snowboards/burton-custom-snowboard-wide-2008.aspx Product Page]

<source lang="javascript">
<script language="javascript">

var _hbEC=0,_hbE=new Array;function _hbEvent(a,b){b=_hbE[_hbEC++]=new Object();b._N=a;b._C=0;return b;}
var hbx=_hbEvent("pv");hbx.vpc="HBX0140.01a";hbx.gn="ehg-evogear.hitbox.com";

//BEGIN EDITABLE SECTION
//CONFIGURATION VARIABLES
hbx.acct="DM540701FEVD95EN3";//ACCOUNT NUMBER(S)
hbx.pn="Burton+Custom+Wide+Snowboard+2008";//PAGE NAME(S)
hbx.mlc="outlet/product/snowsports/snowboarding/snowboards";//MULTI-LEVEL CONTENT CATEGORY
hbx.pndef="title";//DEFAULT PAGE NAME
hbx.ctdef="full";//DEFAULT CONTENT CATEGORY

//OPTIONAL PAGE VARIABLES
//ACTION SETTINGS
hbx.fv="2";//FORM VALIDATION MINIMUM ELEMENTS OR SUBMIT FUNCTION NAME
hbx.lt="auto";//LINK TRACKING
hbx.dlf="n";//DOWNLOAD FILTER
hbx.dft="n";//DOWNLOAD FILE NAMING
hbx.elf="n";//EXIT LINK FILTER

//SEGMENTS AND FUNNELS
hbx.seg="";//VISITOR SEGMENTATION
hbx.fnl="";//FUNNELS

//CAMPAIGNS
hbx.cmp="";//CAMPAIGN ID
hbx.cmpn="";//CAMPAIGN ID IN QUERY
hbx.dcmp="";//DYNAMIC CAMPAIGN ID
hbx.dcmpn="";//DYNAMIC CAMPAIGN ID IN QUERY
hbx.hra="";//RESPONSE ATTRIBUTE
hbx.hqsr="";//RESPONSE ATTRIBUTE IN REFERRAL QUERY
hbx.hqsp="";//RESPONSE ATTRIBUTE IN QUERY
hbx.hlt="";//LEAD TRACKING
hbx.hla="";//LEAD ATTRIBUTE
hbx.gp="";//CAMPAIGN GOAL
hbx.gpn="";//CAMPAIGN GOAL IN QUERY
hbx.hcn="";//CONVERSION ATTRIBUTE
hbx.hcv="";//CONVERSION VALUE

//CUSTOM VARIABLES
hbx.hc1="";//CUSTOM 1
hbx.hc2="";//CUSTOM 2
hbx.hc3="";//CUSTOM 3
hbx.hc4="";//CUSTOM 4
hbx.hrf="";//CUSTOM REFERRER
hbx.pec="";//ERROR CODES

//COMMERCE VARIABLES
hbx.cacct="975407027475";
hbx.pr="Burton+Custom+Wide+Snowboard+2008"; //comma delimited products
hbx.bd="Burton";
hbx.ca="+snowsports+snowboarding+snowboards";
hbx.pc=""; //comma delimited prices
hbx.qn=""; //comma delimited quantities
hbx.sr="STORE"; //store
hbx.cp="null"; //campaign
hbx.cam="0"; //cart add methodology, 0 = highwatermark, 1 = incremental
hbx.pv=1; //product view flag, 0 = cart add, 1 = product view
</script>
</source>

== Existing Practices ==
* ''Summary of common patterns discovered''
* ''Other attempts to solve The Problem''

== Use cases ==

'''Common fields for a Page View can mostly be supplied by HTML4 tags, [[hatom]] and [[hnews]]'''

The following additional data is also commonly needed to be declared, collected and reported on:

* Page Name (for reference in reports vs. the URL)
* Page type, channel or categorisation
* Promo/Campaign ID
* Technographics (Browser, Referrer, Plugins, etc)
* Custom name/value pairs or tags

'''Common fields for a Product Page View can mostly be supplied by nested [[hproduct]], [[hreview]] and [[hlisting]]'''

'''Information about the user doing the Page View can mostly be supplied by nested [[hcard]]'''

The following additional data is also commonly needed to be declared, collected and reported on:

* Is a customer/logged in
* IP Address, IP ISP, IP Company
* Email Response
* Credit Card held
* Purchase History (last X online purchase baskets by session, date/time)
* Storecard/reward card held
* Custom name/value pairs or tags

== Proposal ==
* Early drafts

An early proposal was developed unilaterally by [https://jshub.org/ jsHub.org] to test the reaction of major web analytics vendors on the use of a microformat to replace and standardise their proprietary formats, and was well received during Q1+2 of 2009. This proposal is unofficially named [https://jshub.org/hPage/ 'hPage'] and exploratory implementations on selected client sites are planned.

The technical reasons as to why an HTML based mark-up is attractive to analytics vendors are detailed [https://jshub.org/blog/2009/10/19/designing-hpage/ here]

* ''Link to related pages as they become available''
** -brainstorming
** -proposal
** -microformat

== See Also ==
* [[search-results-examples]]
* ''Other microformats''
* [[hproduct]]
* [[hreview]]
* [[hlisting]]
* [[hnews]]
* [[hcard]]
* ''Normative references for tags used''

wa-page-view-examples

2009-11-03T15:19:44Z

Metafeather: Formatting edits and add references to hreview

= Web Analytics Page View - Examples =

This page captures common patterns in declaration of variables for use by Web Analytics products.

== The Problem ==

Many web sites add JavaScript variables and text to web pages that categorise the content for measurement by web analytics products such as [http://www.google.com/analytics/ Google Analytics].

== Participants ==
* [[User:Metafeather | Liam Clancy]]

== Real-World Examples ==
''Links to public web pages, either popular or insightful''

=== Page name ===

The most basic usecase. In the below examples the content of the webpage page is being identified as the '''site homepage''' for disambiguation and reporting in various products, ignoring the URL, HTML <code><title /></code> or first <code><h1 /></code> elements for this value.

Due to the implementation in JavaScript this data is declared along with other data to be further used in context of the page for Eccommerce, Advertising Campaign tracking, etc

[http://www.google.com/support/googleanalytics/bin/answer.py?answer=55521 Google Analytics] documentation:

<source lang="javascript">
<script type="text/javascript">
pageTracker._trackPageview('/homepage');
</script>
</source>

[http://www.omniture.com/ Omniture Homepage] using [http://www.omniture.com/en/products/online_analytics/sitecatalyst SiteCatalyst]:

<source lang="javascript">
<script type="text/javascript">
s.pageName='Omniture: Homepage';
s.channel='Home';
s.prop6='English';
if(mbox_prop_10) s.prop10 = mbox_prop_10;
if(mbox_prop_9) s.prop9 = mbox_prop_9;
</script>
</source>

The above data is merged with other sources and sent to a server via Image request parameters 'pageName':

<source lang="text">
AQB 1
AQE 1
bh 1024
bw 1199
c 24
c1 Non-Customer
c20 Non-Customer
c5 Now Defined by Test and Target
c6 English
c9 summit 2009 registration now open
ch Home
cl 31536000
g http://www.omniture.com/en/
j 1.7
k Y
ndh 1
p Default Plug-in;Java Embedding Plugin 0.9.6.4;QuickTime Plug-in 7.5.5;
Flip4Mac Windows Media Plugin 2.2 ;Shockwave Flash;
pageName Omniture: Homepage
pccr true
s 1200x1920
server www.omniture.com
t 15/9/2008 17:28:59 3 -60
v Y
v0 natural_bookmark
v1 Non-Customer
v14 summit 2009 registration now open
v20 Non-Customer
v3 Now Defined by Test and Target
v4 English
v50 natural_bookmark
</source>

[http://www.webtrends.com/ Webtrends Homepage] using [http://www.webtrends.com/Products/Analytics.aspx Analytics]:

<source lang="javascript">
<script type="text/javascript">
WT.pn = "Homepage";
</script>
</source>

and also recommends

<source lang="html4strict">
<META NAME="WT.pn" CONTENT="Homepage">
</source>

This approach is used on Natwest Product Homepages [http://www.natwest.com/personal.ashx Personal banking], [http://www.natwest.com/private/prospects-intro.ashx Prospects introduction], [http://www.natwest.com/business.ashx Business banking] and [http://www.natwest.com/commercial.ashx Commercial]

<source lang="html4strict">
<meta content="en" http-equiv="Content-Language"/>
<meta content="Personal banking, savings, investments
and hassle free online banking. NatWest - there is another way." name="description"/>
<meta content="NatWest personal banking, online banking,
savings, investments, insurance" name="keywords"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 15:59:31" name="created"/>
<meta content="NW/PERSONAL/INDEX" name="mlc"/>
<meta content="PERSONAL" name="channel"/>
<meta content="NatWest Personal banking" name="page-title"/>
<title>NatWest Personal banking</title>
</source>
<source lang="html4strict">
<meta content="en" http-equiv="Content-Language"/>
<meta content="Exclusive benefits, a personal finance manager
and access to our private banking member's website." name="description"/>
<meta content="Private Banking" name="keywords"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 15:57:59" name="created"/>
<meta content="NW/PRIVATE/PROSPECTSINTRO" name="mlc"/>
<meta content="PRIVATE" name="channel"/>
<meta content="NatWest Private banking - Introduction" name="page-title"/>
<title>NatWest Introduction</title>
</source>

<source lang="html4strict">
<meta content="en" http-equiv="Content-Language"/>
<meta content="NatWest Business Banking" name="description"/>
<meta content="NatWest Business, business users, business products,
business accounts, business services,business guidance, business objectives" name="keywords"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 16:00:10" name="created"/>
<meta content="NW/BUSINESS/INDEX" name="mlc"/>
<meta content="BUSINESS" name="channel"/>
<meta content="NatWest Business banking" name="page-title"/>
<title>NatWest Business banking</title>
</source>

<source lang="html4strict">
<meta content="en" http-equiv="Content-Language"/>
<meta content="NatWest serves customers with an annual
turnover of £1m to £25m, and offers wide range of Commercial
Banking and Corporate Finance services such as Business Loans
and Commercial Mortages." name="description"/>
<meta content="NatWest, Commercial Banking, Business Loan,
Commercial Mortgage, Corporate Finance" name="keywords"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 16:01:00" name="created"/>
<meta content="NW/COMMERCIAL/INDEX" name="mlc"/>
<meta content="COMMERCIAL" name="channel"/>
<meta content="NatWest Commercial banking" name="page-title"/>
<title>Commercial Finance, Business Loan, Commercial Mortgage, Corporate Banking - NatWest</title>
</source>

[https://www.bankofamerica.com/index.jsp Bank of America Homepage] using [http://www.coremetrics.com/solutions/web-analytics.php Coremetrics Web Analytics]:

<source lang="javascript">
<script type="text/javascript">
cmCreateRegistrationTag(null,
'ngen-personal',
'20090429:0:E:16CB099F-1520-01f4-00000000BFA6871D',
false,
null,
null,
'homepage'); // page name argument
</script>
</source>

=== Page type ===

In many cases the page is also of a recognisable '''type''', in the below examples the page contains a product and is reported as a '''Product Page-View'''. Other page types could include:

* Homepage (either site, channel or product)
* Landing page
* Error page
* Login page
* Logout page

Previous work - [http://groups.google.com/group/google-checkout-developers-forum/web/google-checkout-cart-api-documentation Googlecart HTML API docs] and [http://groups.google.com/group/google-checkout-developers-forum/web/google-checkout-shopping-cart-javascript-api Googlecart JS API] and [http://groups.google.com/group/google-checkout-developers-forum/web/including-xml-tags-in-the-html-api XML tags in HTML ]

* product - An element containing shopping cart microformat and control elements among its descendants
* product-title - The name of the product
* product-price - The price of the product
* product-image - An image of the product
* product-url - A URL related to this product (product details, etc.)
* product-weight - US merchants onlyThe weight of the product in pounds, other units are not supported. (for use with carrier calculated shipping)
* product-shipping - The per unit shipping cost of this item
* product-shipping-first - Shipping cost for the first product in the cart. The maximum product-shipping-first over all products in the cart will be used and the product-shipping for first such product will not be added to the total shipping cost. Seeusing shippingfor more details.
* product-digital - If this class appears on any node in a product, then that product is treated as digital content. The buyer is not asked for a shippingaddress if the cart contains only digital products.
* product-attr-XXX - whereXXXis the name of this additional attribute

[http://code.google.com/apis/checkout/developer/checkout_analytics_integration.html Google Analytics for products} and {http://www.google.com/support/googleanalytics/bin/answer.py?answer=55528&topic=11002 docs]

* Order Information - This information is tracked for each order. Please note that the Order Information fields are only reported for the Order Confirmed page.
* order-id - This value is the unique number that Google assigns to the order. This value does not appear in a Checkout API request.
* affiliation - This value is left blank in Analytics reports for Google Checkout pages.
* total - This value is the total cost of the order.
* tax - This value is the total tax amount charged for the order.
* shipping - This value is the total shipping amount charged for the order.
* city - This value identifies the city of the order's shipping address.
* state/region - This value identifies the state or region of the order's shipping address.
* country - This value identifies the country of the order's shipping address.
* Item Information - This information is tracked for each item in the order.
* order-id - This value is the unique number that Google assigns to the order. This value does not appear in a Checkout API request.
* sku/code - This value is left blank in Google Analytics reports.
* product name - This value contains the <item-name> provided for the item in the Checkout API request.
* category - This value is left blank in Analytics reports for Google Checkout pages.
* price - This value is the per-unit price for the item. It contains the <unit-price> provided for the item in the Checkout API request.
* quantity - This value identifies the number of units of a particular item that is included in the order. The value contains the <quantity> provided for the item in the Checkout API request.

Google Analytics E-Commerce:

<source lang="javascript">
<script type="text/javascript">
pageTracker._addTrans(
"1234", // Order ID
"Mountain View", // Affiliation
"11.99", // Total
"1.29", // Tax
"5", // Shipping
"San Jose", // City
"California", // State
"USA" // Country
);

pageTracker._addItem(
"1234", // Order ID
"DD44", // SKU
"T-Shirt", // Product Name
"Green Medium", // Category
"11.99", // Price
"1" // Quantity
);
pageTracker._trackTrans();
</script>
</source>

[http://www.powerreviews.com/ PowerReviews] on a [http://www.evogear.com/outlet/snowboards/burton-custom-snowboard-wide-2008.aspx Product Page]

<source lang="html4strict">

<script language="javascript" src="/reviews/pwr/engine/js/full.js"></script>
<script language="javascript">
var pr_locale='en_US';
var pr_ask_question='/reviewproduct.aspx?idmi=13753&appName=askQuestion';
var pr_answer_question='/reviewproduct.aspx?idmi=13753&appName=answerQuestion&questionId=@@@QUESTION_ID@@@';

var pr_page_id = '13753';
var pr_zip_location='/reviews';
var pr_write_review='/reviewproduct.aspx?idmi=13753';
var pr_read_review='javascript:displayAB(1);';
var pr_style_sheet='/css/review_styles.css';
</script>

</source>

Hitbox (now SiteCatalystHBX) on a [http://www.evogear.com/outlet/snowboards/burton-custom-snowboard-wide-2008.aspx Product Page]

<source lang="javascript">
<script language="javascript">

var _hbEC=0,_hbE=new Array;function _hbEvent(a,b){b=_hbE[_hbEC++]=new Object();b._N=a;b._C=0;return b;}
var hbx=_hbEvent("pv");hbx.vpc="HBX0140.01a";hbx.gn="ehg-evogear.hitbox.com";

//BEGIN EDITABLE SECTION
//CONFIGURATION VARIABLES
hbx.acct="DM540701FEVD95EN3";//ACCOUNT NUMBER(S)
hbx.pn="Burton+Custom+Wide+Snowboard+2008";//PAGE NAME(S)
hbx.mlc="outlet/product/snowsports/snowboarding/snowboards";//MULTI-LEVEL CONTENT CATEGORY
hbx.pndef="title";//DEFAULT PAGE NAME
hbx.ctdef="full";//DEFAULT CONTENT CATEGORY

//OPTIONAL PAGE VARIABLES
//ACTION SETTINGS
hbx.fv="2";//FORM VALIDATION MINIMUM ELEMENTS OR SUBMIT FUNCTION NAME
hbx.lt="auto";//LINK TRACKING
hbx.dlf="n";//DOWNLOAD FILTER
hbx.dft="n";//DOWNLOAD FILE NAMING
hbx.elf="n";//EXIT LINK FILTER

//SEGMENTS AND FUNNELS
hbx.seg="";//VISITOR SEGMENTATION
hbx.fnl="";//FUNNELS

//CAMPAIGNS
hbx.cmp="";//CAMPAIGN ID
hbx.cmpn="";//CAMPAIGN ID IN QUERY
hbx.dcmp="";//DYNAMIC CAMPAIGN ID
hbx.dcmpn="";//DYNAMIC CAMPAIGN ID IN QUERY
hbx.hra="";//RESPONSE ATTRIBUTE
hbx.hqsr="";//RESPONSE ATTRIBUTE IN REFERRAL QUERY
hbx.hqsp="";//RESPONSE ATTRIBUTE IN QUERY
hbx.hlt="";//LEAD TRACKING
hbx.hla="";//LEAD ATTRIBUTE
hbx.gp="";//CAMPAIGN GOAL
hbx.gpn="";//CAMPAIGN GOAL IN QUERY
hbx.hcn="";//CONVERSION ATTRIBUTE
hbx.hcv="";//CONVERSION VALUE

//CUSTOM VARIABLES
hbx.hc1="";//CUSTOM 1
hbx.hc2="";//CUSTOM 2
hbx.hc3="";//CUSTOM 3
hbx.hc4="";//CUSTOM 4
hbx.hrf="";//CUSTOM REFERRER
hbx.pec="";//ERROR CODES

//COMMERCE VARIABLES
hbx.cacct="975407027475";
hbx.pr="Burton+Custom+Wide+Snowboard+2008"; //comma delimited products
hbx.bd="Burton";
hbx.ca="+snowsports+snowboarding+snowboards";
hbx.pc=""; //comma delimited prices
hbx.qn=""; //comma delimited quantities
hbx.sr="STORE"; //store
hbx.cp="null"; //campaign
hbx.cam="0"; //cart add methodology, 0 = highwatermark, 1 = incremental
hbx.pv=1; //product view flag, 0 = cart add, 1 = product view
</script>
</source>

== Existing Practices ==
* ''Summary of common patterns discovered''
* ''Other attempts to solve The Problem''

== Use cases ==

'''Common fields for a Page View can mostly be supplied by HTML4 tags, [[hatom]] and [[hnews]]'''

The following additional data is also commonly needed to be declared, collected and reported on:

* Page Name (for reference in reports vs. the URL)
* Page type, channel or categorisation
* Promo/Campaign ID
* Technographics (Browser, Referrer, Plugins, etc)
* Custom name/value pairs or tags

'''Common fields for a Product Page View can mostly be supplied by nested [[hproduct]], [[hreview]] and [[hlisting]]'''

'''Information about the user doing the Page View can mostly be supplied by nested [[hcard]]'''

The following additional data is also commonly needed to be declared, collected and reported on:

* Is a customer/logged in
* IP Address, IP ISP, IP Company
* Email Response
* Credit Card held
* Purchase History (last X online purchase baskets by session, date/time)
* Storecard/reward card held
* Custom name/value pairs or tags

== Proposal ==
* Early drafts
* ''Link to related pages as they become available''
** -brainstorming
** - proposal
** -microformat
== See Also ==
* [[search-results-examples]]
* ''Other microformats''
* [[hproduct]]
* [[hreview]]
* [[hlisting]]
* [[hnews]]
* [[hcard]]
* ''Normative references for tags used''

wa-page-view-examples

2009-11-03T15:05:26Z

Metafeather: Tidy up links and text width

= Web Analytics Page View - Examples =

This page captures common patterns in declaration of variables for use by Web Analytics products.

== The Problem ==

Many web sites add JavaScript variables and text to web pages that categorise the content for measurement by web analytics products such as [http://www.google.com/analytics/ Google Analytics].

== Participants ==
* [[User:Metafeather | Liam Clancy]]

== Real-World Examples ==
''Links to public web pages, either popular or insightful''

=== Page Name or Type ===

The most basic usecase. In the below examples the content of the webpage page is being identified as a '''Homepage''' for reporting in various products, ignoring the URL, HTML <title> or <h1> elements for this value.

Due to the implementation in JavaScript this data is declared along with other data to be further used in context of the page for Eccommerce, Advertising Campaign tracking, etc

[http://www.google.com/support/googleanalytics/bin/answer.py?answer=55521 Google Analytics] documentation:

<source lang="javascript">
<script type="text/javascript">
pageTracker._trackPageview('/homepage');
</script>
</source>

[http://www.omniture.com/ Omniture Homepage] using [http://www.omniture.com/en/products/online_analytics/sitecatalyst SiteCatalyst]:

<source lang="javascript">
<script type="text/javascript">
s.pageName='Omniture: Homepage';
s.channel='Home';
s.prop6='English';
if(mbox_prop_10) s.prop10 = mbox_prop_10;
if(mbox_prop_9) s.prop9 = mbox_prop_9;
</script>
</source>

The above data is merged with other sources and sent to a server via Image request parameters 'pageName':

<source lang="text">
AQB 1
AQE 1
bh 1024
bw 1199
c 24
c1 Non-Customer
c20 Non-Customer
c5 Now Defined by Test and Target
c6 English
c9 summit 2009 registration now open
ch Home
cl 31536000
g http://www.omniture.com/en/
j 1.7
k Y
ndh 1
p Default Plug-in;Java Embedding Plugin 0.9.6.4;QuickTime Plug-in 7.5.5;
Flip4Mac Windows Media Plugin 2.2 ;Shockwave Flash;
pageName Omniture: Homepage
pccr true
s 1200x1920
server www.omniture.com
t 15/9/2008 17:28:59 3 -60
v Y
v0 natural_bookmark
v1 Non-Customer
v14 summit 2009 registration now open
v20 Non-Customer
v3 Now Defined by Test and Target
v4 English
v50 natural_bookmark
</source>

[http://www.webtrends.com/ Webtrends Homepage] using [http://www.webtrends.com/Products/Analytics.aspx Analytics]:

<source lang="javascript">
<script type="text/javascript">
WT.pn = "Homepage";
</script>
</source>

and also recommends

<source lang="html4strict">
<META NAME="WT.pn" CONTENT="Homepage">
</source>

This approach is used on Natwest Product Homepages [http://www.natwest.com/personal.ashx Personal banking], [http://www.natwest.com/private/prospects-intro.ashx Prospects introduction], [http://www.natwest.com/business.ashx Business banking] and [http://www.natwest.com/commercial.ashx Commercial]

<source lang="html4strict">
<meta content="en" http-equiv="Content-Language"/>
<meta content="Personal banking, savings, investments
and hassle free online banking. NatWest - there is another way." name="description"/>
<meta content="NatWest personal banking, online banking,
savings, investments, insurance" name="keywords"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 15:59:31" name="created"/>
<meta content="NW/PERSONAL/INDEX" name="mlc"/>
<meta content="PERSONAL" name="channel"/>
<meta content="NatWest Personal banking" name="page-title"/>
<title>NatWest Personal banking</title>
</source>
<source lang="html4strict">
<meta content="en" http-equiv="Content-Language"/>
<meta content="Exclusive benefits, a personal finance manager
and access to our private banking member's website." name="description"/>
<meta content="Private Banking" name="keywords"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 15:57:59" name="created"/>
<meta content="NW/PRIVATE/PROSPECTSINTRO" name="mlc"/>
<meta content="PRIVATE" name="channel"/>
<meta content="NatWest Private banking - Introduction" name="page-title"/>
<title>NatWest Introduction</title>
</source>

<source lang="html4strict">
<meta content="en" http-equiv="Content-Language"/>
<meta content="NatWest Business Banking" name="description"/>
<meta content="NatWest Business, business users, business products,
business accounts, business services,business guidance, business objectives" name="keywords"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 16:00:10" name="created"/>
<meta content="NW/BUSINESS/INDEX" name="mlc"/>
<meta content="BUSINESS" name="channel"/>
<meta content="NatWest Business banking" name="page-title"/>
<title>NatWest Business banking</title>
</source>

<source lang="html4strict">
<meta content="en" http-equiv="Content-Language"/>
<meta content="NatWest serves customers with an annual
turnover of £1m to £25m, and offers wide range of Commercial
Banking and Corporate Finance services such as Business Loans
and Commercial Mortages." name="description"/>
<meta content="NatWest, Commercial Banking, Business Loan,
Commercial Mortgage, Corporate Finance" name="keywords"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 16:01:00" name="created"/>
<meta content="NW/COMMERCIAL/INDEX" name="mlc"/>
<meta content="COMMERCIAL" name="channel"/>
<meta content="NatWest Commercial banking" name="page-title"/>
<title>Commercial Finance, Business Loan, Commercial Mortgage, Corporate Banking - NatWest</title>
</source>

[https://www.bankofamerica.com/index.jsp Bank of America Homepage] using [http://www.coremetrics.com/solutions/web-analytics.php Coremetrics Web Analytics]:

<source lang="javascript">
<script type="text/javascript">
cmCreateRegistrationTag(null,
'ngen-personal',
'20090429:0:E:16CB099F-1520-01f4-00000000BFA6871D',
false,
null,
null,
'homepage'); // page name argument
</script>
</source>

=== Product Page View ===

Previous work - [http://groups.google.com/group/google-checkout-developers-forum/web/google-checkout-cart-api-documentation Googlecart HTML API docs] and [http://groups.google.com/group/google-checkout-developers-forum/web/google-checkout-shopping-cart-javascript-api Googlecart JS API] and [http://groups.google.com/group/google-checkout-developers-forum/web/including-xml-tags-in-the-html-api XML tags in HTML ]

* product - An element containing shopping cart microformat and control elements among its descendants
* product-title - The name of the product
* product-price - The price of the product
* product-image - An image of the product
* product-url - A URL related to this product (product details, etc.)
* product-weight - US merchants onlyThe weight of the product in pounds, other units are not supported. (for use with carrier calculated shipping)
* product-shipping - The per unit shipping cost of this item
* product-shipping-first - Shipping cost for the first product in the cart. The maximum product-shipping-first over all products in the cart will be used and the product-shipping for first such product will not be added to the total shipping cost. Seeusing shippingfor more details.
* product-digital - If this class appears on any node in a product, then that product is treated as digital content. The buyer is not asked for a shippingaddress if the cart contains only digital products.
* product-attr-XXX - whereXXXis the name of this additional attribute

[http://code.google.com/apis/checkout/developer/checkout_analytics_integration.html Google Analytics for products} and {http://www.google.com/support/googleanalytics/bin/answer.py?answer=55528&topic=11002 docs]

* Order Information - This information is tracked for each order. Please note that the Order Information fields are only reported for the Order Confirmed page.
* order-id - This value is the unique number that Google assigns to the order. This value does not appear in a Checkout API request.
* affiliation - This value is left blank in Analytics reports for Google Checkout pages.
* total - This value is the total cost of the order.
* tax - This value is the total tax amount charged for the order.
* shipping - This value is the total shipping amount charged for the order.
* city - This value identifies the city of the order's shipping address.
* state/region - This value identifies the state or region of the order's shipping address.
* country - This value identifies the country of the order's shipping address.
* Item Information - This information is tracked for each item in the order.
* order-id - This value is the unique number that Google assigns to the order. This value does not appear in a Checkout API request.
* sku/code - This value is left blank in Google Analytics reports.
* product name - This value contains the <item-name> provided for the item in the Checkout API request.
* category - This value is left blank in Analytics reports for Google Checkout pages.
* price - This value is the per-unit price for the item. It contains the <unit-price> provided for the item in the Checkout API request.
* quantity - This value identifies the number of units of a particular item that is included in the order. The value contains the <quantity> provided for the item in the Checkout API request.

Google Analytics E-Commerce:

<source lang="javascript">
<script type="text/javascript">
pageTracker._addTrans(
"1234", // Order ID
"Mountain View", // Affiliation
"11.99", // Total
"1.29", // Tax
"5", // Shipping
"San Jose", // City
"California", // State
"USA" // Country
);

pageTracker._addItem(
"1234", // Order ID
"DD44", // SKU
"T-Shirt", // Product Name
"Green Medium", // Category
"11.99", // Price
"1" // Quantity
);
pageTracker._trackTrans();
</script>
</source>

[http://www.powerreviews.com/ PowerReviews] on a [http://www.evogear.com/outlet/snowboards/burton-custom-snowboard-wide-2008.aspx Product Page]

<source lang="html4strict">

<script language="javascript" src="/reviews/pwr/engine/js/full.js"></script>
<script language="javascript">
var pr_locale='en_US';
var pr_ask_question='/reviewproduct.aspx?idmi=13753&appName=askQuestion';
var pr_answer_question='/reviewproduct.aspx?idmi=13753&appName=answerQuestion&questionId=@@@QUESTION_ID@@@';

var pr_page_id = '13753';
var pr_zip_location='/reviews';
var pr_write_review='/reviewproduct.aspx?idmi=13753';
var pr_read_review='javascript:displayAB(1);';
var pr_style_sheet='/css/review_styles.css';
</script>

</source>

Hitbox (now SiteCatalystHBX) on a [http://www.evogear.com/outlet/snowboards/burton-custom-snowboard-wide-2008.aspx Product Page]

<source lang="javascript">
<script language="javascript">

var _hbEC=0,_hbE=new Array;function _hbEvent(a,b){b=_hbE[_hbEC++]=new Object();b._N=a;b._C=0;return b;}
var hbx=_hbEvent("pv");hbx.vpc="HBX0140.01a";hbx.gn="ehg-evogear.hitbox.com";

//BEGIN EDITABLE SECTION
//CONFIGURATION VARIABLES
hbx.acct="DM540701FEVD95EN3";//ACCOUNT NUMBER(S)
hbx.pn="Burton+Custom+Wide+Snowboard+2008";//PAGE NAME(S)
hbx.mlc="outlet/product/snowsports/snowboarding/snowboards";//MULTI-LEVEL CONTENT CATEGORY
hbx.pndef="title";//DEFAULT PAGE NAME
hbx.ctdef="full";//DEFAULT CONTENT CATEGORY

//OPTIONAL PAGE VARIABLES
//ACTION SETTINGS
hbx.fv="2";//FORM VALIDATION MINIMUM ELEMENTS OR SUBMIT FUNCTION NAME
hbx.lt="auto";//LINK TRACKING
hbx.dlf="n";//DOWNLOAD FILTER
hbx.dft="n";//DOWNLOAD FILE NAMING
hbx.elf="n";//EXIT LINK FILTER

//SEGMENTS AND FUNNELS
hbx.seg="";//VISITOR SEGMENTATION
hbx.fnl="";//FUNNELS

//CAMPAIGNS
hbx.cmp="";//CAMPAIGN ID
hbx.cmpn="";//CAMPAIGN ID IN QUERY
hbx.dcmp="";//DYNAMIC CAMPAIGN ID
hbx.dcmpn="";//DYNAMIC CAMPAIGN ID IN QUERY
hbx.hra="";//RESPONSE ATTRIBUTE
hbx.hqsr="";//RESPONSE ATTRIBUTE IN REFERRAL QUERY
hbx.hqsp="";//RESPONSE ATTRIBUTE IN QUERY
hbx.hlt="";//LEAD TRACKING
hbx.hla="";//LEAD ATTRIBUTE
hbx.gp="";//CAMPAIGN GOAL
hbx.gpn="";//CAMPAIGN GOAL IN QUERY
hbx.hcn="";//CONVERSION ATTRIBUTE
hbx.hcv="";//CONVERSION VALUE

//CUSTOM VARIABLES
hbx.hc1="";//CUSTOM 1
hbx.hc2="";//CUSTOM 2
hbx.hc3="";//CUSTOM 3
hbx.hc4="";//CUSTOM 4
hbx.hrf="";//CUSTOM REFERRER
hbx.pec="";//ERROR CODES

//COMMERCE VARIABLES
hbx.cacct="975407027475";
hbx.pr="Burton+Custom+Wide+Snowboard+2008"; //comma delimited products
hbx.bd="Burton";
hbx.ca="+snowsports+snowboarding+snowboards";
hbx.pc=""; //comma delimited prices
hbx.qn=""; //comma delimited quantities
hbx.sr="STORE"; //store
hbx.cp="null"; //campaign
hbx.cam="0"; //cart add methodology, 0 = highwatermark, 1 = incremental
hbx.pv=1; //product view flag, 0 = cart add, 1 = product view
</script>
</source>

== Existing Practices ==
* ''Summary of common patterns discovered''
* ''Other attempts to solve The Problem''

== Use cases ==

'''Common fields for a Page View can mostly be supplied by HTML4 tags, [[hatom]] and [[hnews]]'''

The following additional data is also commonly needed to be declared, collected and reported on:

* Page Name (for reference in reports vs. the URL)
* Page type, channel or categorisation
* Promo/Campaign ID
* Technographics (Browser, Referrer, Plugins, etc)
* Custom name/value pairs or tags

'''Common fields for a Product Page View can mostly be supplied by nested [[hproduct]] and [[hlisting]]'''

'''Information about the user doing the Page View can mostly be supplied by nested [[hcard]]'''

The following additional data is also commonly needed to be declared, collected and reported on:

* Is a customer/logged in
* IP Address, IP ISP, IP Company
* Email Response
* Credit Card held
* Purchase History (last X online purchase baskets by session, date/time)
* Storecard/reward card held
* Custom name/value pairs or tags

== Proposal ==
* Early drafts
* ''Link to related pages as they become available''
** -brainstorming
** - proposal
** -microformat
== See Also ==
* [[search-results-examples]]
* ''Other microformats''
* [[hproduct]]
* [[hlisting]]
* [[hnews]]
* [[hcard]]
* ''Normative references for tags used''

wa-page-view-examples

2009-11-03T14:45:17Z

Metafeather: Changed heading

= Web Analytics Page View - Examples =

This page captures common patterns in declaration of variables for use by Web Analytics products.

== The Problem ==

Many web sites add JavaScript variables and text to web pages that categorise the content for measurement by web analytics products such as [http://www.google.com/analytics/ Google Analytics].

== Participants ==
* [[User:Metafeather | Liam Clancy]]

== Real-World Examples ==
''Links to public web pages, either popular or insightful''

=== Page Name or Type ===

The most basic usecase. In the below examples the content of the webpage page is being identified as a '''Homepage''' for reporting in various products, ignoring the URL, HTML <title> or <h1> elements for this value.

Due to the implementation in JavaScript this data is declared along with other data to be further used in context of the page for Eccommerce, Advertising Campaign tracking, etc

[http://www.google.com/support/googleanalytics/bin/answer.py?answer=55521 Google Analytics] documentation:

<source lang="javascript">
<script type="text/javascript">
pageTracker._trackPageview('/homepage');
</script>
</source>

[http://www.omniture.com/ Omniture Homepage] using [http://www.omniture.com/en/products/online_analytics/sitecatalyst SiteCatalyst]:

<source lang="javascript">
<script type="text/javascript">
s.pageName='Omniture: Homepage';
s.channel='Home';
s.prop6='English';
if(mbox_prop_10) s.prop10 = mbox_prop_10;
if(mbox_prop_9) s.prop9 = mbox_prop_9;
</script>
</source>

The above data is merged with other sources and sent to a server via Image request parameters 'pageName':

<source lang="text">
AQB 1
AQE 1
bh 1024
bw 1199
c 24
c1 Non-Customer
c20 Non-Customer
c5 Now Defined by Test and Target
c6 English
c9 summit 2009 registration now open
ch Home
cl 31536000
g http://www.omniture.com/en/
j 1.7
k Y
ndh 1
p Default Plug-in;Java Embedding Plugin 0.9.6.4;QuickTime Plug-in 7.5.5;Flip4Mac Windows Media Plugin 2.2 ;Shockwave Flash;
pageName Omniture: Homepage
pccr true
s 1200x1920
server www.omniture.com
t 15/9/2008 17:28:59 3 -60
v Y
v0 natural_bookmark
v1 Non-Customer
v14 summit 2009 registration now open
v20 Non-Customer
v3 Now Defined by Test and Target
v4 English
v50 natural_bookmark
</source>

[http://www.webtrends.com/ Webtrends Homepage] using [http://www.webtrends.com/Products/Analytics.aspx Analytics]:

<source lang="javascript">
<script type="text/javascript">
WT.pn = "Homepage";
</script>
</source>

and also recommends

<source lang="html4strict">
<META NAME="WT.pn" CONTENT="Homepage">
</source>

This approach is used on Natwest Product Homepages [http://www.natwest.com/personal.ashx Personal banking], [http://www.natwest.com/private/prospects-intro.ashx Prospects introduction], [http://www.natwest.com/business.ashx Business banking] and [http://www.natwest.com/commercial.ashx Commercial]

<source lang="html4strict">
<meta content="en" http-equiv="Content-Language"/>
<meta content="Personal banking, savings, investments and hassle free online banking. NatWest - there is another way." name="description"/>
<meta content="NatWest personal banking, online banking, savings, investments, insurance" name="keywords"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 15:59:31" name="created"/>
<meta content="NW/PERSONAL/INDEX" name="mlc"/>
<meta content="PERSONAL" name="channel"/>
<meta content="NatWest Personal banking" name="page-title"/>
<title>NatWest Personal banking</title>
</source>
<source lang="html4strict">
<meta content="en" http-equiv="Content-Language"/>
<meta content="Exclusive benefits, a personal finance manager and access to our private banking member's website." name="description"/>
<meta content="Private Banking" name="keywords"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 15:57:59" name="created"/>
<meta content="NW/PRIVATE/PROSPECTSINTRO" name="mlc"/>
<meta content="PRIVATE" name="channel"/>
<meta content="NatWest Private banking - Introduction" name="page-title"/>
<title>NatWest Introduction</title>
</source>

<source lang="html4strict">
<meta content="en" http-equiv="Content-Language"/>
<meta content="NatWest Business Banking" name="description"/>
<meta content="NatWest Business, business users, business products, business accounts, business services,business guidance, business objectives" name="keywords"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 16:00:10" name="created"/>
<meta content="NW/BUSINESS/INDEX" name="mlc"/>
<meta content="BUSINESS" name="channel"/>
<meta content="NatWest Business banking" name="page-title"/>
<title>NatWest Business banking</title>
</source>

<source lang="html4strict">
<meta content="en" http-equiv="Content-Language"/>
<meta content="NatWest serves customers with an annual turnover of £1m to £25m, and offers wide range of Commercial Banking and Corporate Finance services such as Business Loans and Commercial Mortages." name="description"/>
<meta content="NatWest, Commercial Banking, Business Loan, Commercial Mortgage, Corporate Finance" name="keywords"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 16:01:00" name="created"/>
<meta content="NW/COMMERCIAL/INDEX" name="mlc"/>
<meta content="COMMERCIAL" name="channel"/>
<meta content="NatWest Commercial banking" name="page-title"/>
<title>Commercial Finance, Business Loan, Commercial Mortgage, Corporate Banking - NatWest</title>
</source>

[https://www.bankofamerica.com/index.jsp Bank of America Homepage] using [http://www.coremetrics.com/solutions/web-analytics.php Coremetrics Web Analytics]:

<source lang="javascript">
<script type="text/javascript">
cmCreateRegistrationTag(null,
'ngen-personal',
'20090429:0:E:16CB099F-1520-01f4-00000000BFA6871D',
false,
null,
null,
'homepage'); // page name argument
</script>
</source>

=== Product Page View ===

Googlecart - ref: http://groups.google.com/group/google-checkout-developers-forum/web/google-checkout-cart-api-documentation and ref: JS API http://groups.google.com/group/google-checkout-developers-forum/web/google-checkout-shopping-cart-javascript-api and ref: XML data http://groups.google.com/group/google-checkout-developers-forum/web/including-xml-tags-in-the-html-api

* product - An element containing shopping cart microformat and control elements among its descendants
* product-title - The name of the product
* product-price - The price of the product
* product-image - An image of the product
* product-url - A URL related to this product (product details, etc.)
* product-weight - US merchants onlyThe weight of the product in pounds, other units are not supported. (for use with carrier calculated shipping)
* product-shipping - The per unit shipping cost of this item
* product-shipping-first - Shipping cost for the first product in the cart. The maximum product-shipping-first over all products in the cart will be used and the product-shipping for first such product will not be added to the total shipping cost. Seeusing shippingfor more details.
* product-digital - If this class appears on any node in a product, then that product is treated as digital content. The buyer is not asked for a shippingaddress if the cart contains only digital products.
* product-attr-XXX - whereXXXis the name of this additional attribute

Google Analytics for products - ref: http://code.google.com/apis/checkout/developer/checkout_analytics_integration.html and ref: http://www.google.com/support/googleanalytics/bin/answer.py?answer=55528&topic=11002

* Order Information - This information is tracked for each order. Please note that the Order Information fields are only reported for the Order Confirmed page.
* order-id - This value is the unique number that Google assigns to the order. This value does not appear in a Checkout API request.
* affiliation - This value is left blank in Analytics reports for Google Checkout pages.
* total - This value is the total cost of the order.
* tax - This value is the total tax amount charged for the order.
* shipping - This value is the total shipping amount charged for the order.
* city - This value identifies the city of the order's shipping address.
* state/region - This value identifies the state or region of the order's shipping address.
* country - This value identifies the country of the order's shipping address.
* Item Information - This information is tracked for each item in the order.
* order-id - This value is the unique number that Google assigns to the order. This value does not appear in a Checkout API request.
* sku/code - This value is left blank in Google Analytics reports.
* product name - This value contains the <item-name> provided for the item in the Checkout API request.
* category - This value is left blank in Analytics reports for Google Checkout pages.
* price - This value is the per-unit price for the item. It contains the <unit-price> provided for the item in the Checkout API request.
* quantity - This value identifies the number of units of a particular item that is included in the order. The value contains the <quantity> provided for the item in the Checkout API request.

Google Analytics E-Commerce:

<source lang="javascript">
<script type="text/javascript">
pageTracker._addTrans(
"1234", // Order ID
"Mountain View", // Affiliation
"11.99", // Total
"1.29", // Tax
"5", // Shipping
"San Jose", // City
"California", // State
"USA" // Country
);

pageTracker._addItem(
"1234", // Order ID
"DD44", // SKU
"T-Shirt", // Product Name
"Green Medium", // Category
"11.99", // Price
"1" // Quantity
);
pageTracker._trackTrans();
</script>
</source>

PowerReviews - http://www.evogear.com/outlet/snowboards/burton-custom-snowboard-wide-2008.aspx

<source lang="html4strict">

<script language="javascript" src="/reviews/pwr/engine/js/full.js"></script>
<script language="javascript">
var pr_locale='en_US';
var pr_ask_question='/reviewproduct.aspx?idmi=13753&appName=askQuestion';
var pr_answer_question='/reviewproduct.aspx?idmi=13753&appName=answerQuestion&questionId=@@@QUESTION_ID@@@';

var pr_page_id = '13753';
var pr_zip_location='/reviews';
var pr_write_review='/reviewproduct.aspx?idmi=13753';
var pr_read_review='javascript:displayAB(1);';
var pr_style_sheet='/css/review_styles.css';
</script>

</source>

Hitbox - http://www.evogear.com/outlet/snowboards/burton-custom-snowboard-wide-2008.aspx

<source lang="javascript">


<script language="javascript">

var _hbEC=0,_hbE=new Array;function _hbEvent(a,b){b=_hbE[_hbEC++]=new Object();b._N=a;b._C=0;return b;}
var hbx=_hbEvent("pv");hbx.vpc="HBX0140.01a";hbx.gn="ehg-evogear.hitbox.com";

//BEGIN EDITABLE SECTION
//CONFIGURATION VARIABLES
hbx.acct="DM540701FEVD95EN3";//ACCOUNT NUMBER(S)
hbx.pn="Burton+Custom+Wide+Snowboard+2008";//PAGE NAME(S)
hbx.mlc="outlet/product/snowsports/snowboarding/snowboards";//MULTI-LEVEL CONTENT CATEGORY
hbx.pndef="title";//DEFAULT PAGE NAME
hbx.ctdef="full";//DEFAULT CONTENT CATEGORY

//OPTIONAL PAGE VARIABLES
//ACTION SETTINGS
hbx.fv="2";//FORM VALIDATION MINIMUM ELEMENTS OR SUBMIT FUNCTION NAME
hbx.lt="auto";//LINK TRACKING
hbx.dlf="n";//DOWNLOAD FILTER
hbx.dft="n";//DOWNLOAD FILE NAMING
hbx.elf="n";//EXIT LINK FILTER

//SEGMENTS AND FUNNELS
hbx.seg="";//VISITOR SEGMENTATION
hbx.fnl="";//FUNNELS

//CAMPAIGNS
hbx.cmp="";//CAMPAIGN ID
hbx.cmpn="";//CAMPAIGN ID IN QUERY
hbx.dcmp="";//DYNAMIC CAMPAIGN ID
hbx.dcmpn="";//DYNAMIC CAMPAIGN ID IN QUERY
hbx.hra="";//RESPONSE ATTRIBUTE
hbx.hqsr="";//RESPONSE ATTRIBUTE IN REFERRAL QUERY
hbx.hqsp="";//RESPONSE ATTRIBUTE IN QUERY
hbx.hlt="";//LEAD TRACKING
hbx.hla="";//LEAD ATTRIBUTE
hbx.gp="";//CAMPAIGN GOAL
hbx.gpn="";//CAMPAIGN GOAL IN QUERY
hbx.hcn="";//CONVERSION ATTRIBUTE
hbx.hcv="";//CONVERSION VALUE

//CUSTOM VARIABLES
hbx.hc1="";//CUSTOM 1
hbx.hc2="";//CUSTOM 2
hbx.hc3="";//CUSTOM 3
hbx.hc4="";//CUSTOM 4
hbx.hrf="";//CUSTOM REFERRER
hbx.pec="";//ERROR CODES

//COMMERCE VARIABLES
hbx.cacct="975407027475";
hbx.pr="Burton+Custom+Wide+Snowboard+2008"; //comma delimited products
hbx.bd="Burton";
hbx.ca="+snowsports+snowboarding+snowboards";
hbx.pc=""; //comma delimited prices
hbx.qn=""; //comma delimited quantities
hbx.sr="STORE"; //store
hbx.cp="null"; //campaign
hbx.cam="0"; //cart add methodology, 0 = highwatermark, 1 = incremental
hbx.pv=1; //product view flag, 0 = cart add, 1 = product view
</script>
</source>

== Existing Practices ==
* ''Summary of common patterns discovered''
* ''Other attempts to solve The Problem''

== Use cases ==

'''Common fields for a Page View can mostly be supplied by HTML4 tags, [[hatom]] and [[hnews]]'''

The following additional data is also commonly needed to be declared, collected and reported on:

* Page Name (for reference in reports vs. the URL)
* Page type, channel or categorisation
* Promo/Campaign ID
* Technographics (Browser, Referrer, Plugins, etc)
* Custom name/value pairs or tags

'''Common fields for a Product Page View can mostly be supplied by nested [[hproduct]] and [[hlisting]]'''

'''Information about the user doing the Page View can mostly be supplied by nested [[hcard]]'''

The following additional data is also commonly needed to be declared, collected and reported on:

* Is a customer/logged in
* IP Address, IP ISP, IP Company
* Email Response
* Credit Card held
* Purchase History (last X online purchase baskets by session, date/time)
* Storecard/reward card held
* Custom name/value pairs or tags

== Proposal ==
* Early drafts
* ''Link to related pages as they become available''
** -brainstorming
** - proposal
** -microformat
== See Also ==
* [[search-results-examples]]
* ''Other microformats''
* [[hproduct]]
* [[hlisting]]
* [[hnews]]
* [[hcard]]
* ''Normative references for tags used''

wa-page-view-examples

2009-11-03T14:43:18Z

Metafeather: hatom and hnews hold relevant info for a Page View

= Web Analytics Page View - Examples =

This page captures common patterns in declaration of variables for use by Web Analytics products.

== The Problem ==

Many web sites add JavaScript variables and text to web pages that categorise the content for measurement by web analytics products such as [http://www.google.com/analytics/ Google Analytics].

== Participants ==
* [[User:Metafeather | Liam Clancy]]

== Real-World Examples ==
''Links to public web pages, either popular or insightful''

=== Site Homepage ===

The most basic usecase. In the below examples the content of the webpage page is being identified as a '''Homepage''' for reporting in various products, ignoring the URL, HTML <title> or <h1> elements for this value.

Due to the implementation in JavaScript this data is declared along with other data to be further used in context of the page for Eccommerce, Advertising Campaign tracking, etc

[http://www.google.com/support/googleanalytics/bin/answer.py?answer=55521 Google Analytics] documentation:

<source lang="javascript">
<script type="text/javascript">
pageTracker._trackPageview('/homepage');
</script>
</source>

[http://www.omniture.com/ Omniture Homepage] using [http://www.omniture.com/en/products/online_analytics/sitecatalyst SiteCatalyst]:

<source lang="javascript">
<script type="text/javascript">
s.pageName='Omniture: Homepage';
s.channel='Home';
s.prop6='English';
if(mbox_prop_10) s.prop10 = mbox_prop_10;
if(mbox_prop_9) s.prop9 = mbox_prop_9;
</script>
</source>

The above data is merged with other sources and sent to a server via Image request parameters 'pageName':

<source lang="text">
AQB 1
AQE 1
bh 1024
bw 1199
c 24
c1 Non-Customer
c20 Non-Customer
c5 Now Defined by Test and Target
c6 English
c9 summit 2009 registration now open
ch Home
cl 31536000
g http://www.omniture.com/en/
j 1.7
k Y
ndh 1
p Default Plug-in;Java Embedding Plugin 0.9.6.4;QuickTime Plug-in 7.5.5;Flip4Mac Windows Media Plugin 2.2 ;Shockwave Flash;
pageName Omniture: Homepage
pccr true
s 1200x1920
server www.omniture.com
t 15/9/2008 17:28:59 3 -60
v Y
v0 natural_bookmark
v1 Non-Customer
v14 summit 2009 registration now open
v20 Non-Customer
v3 Now Defined by Test and Target
v4 English
v50 natural_bookmark
</source>

[http://www.webtrends.com/ Webtrends Homepage] using [http://www.webtrends.com/Products/Analytics.aspx Analytics]:

<source lang="javascript">
<script type="text/javascript">
WT.pn = "Homepage";
</script>
</source>

and also recommends

<source lang="html4strict">
<META NAME="WT.pn" CONTENT="Homepage">
</source>

This approach is used on Natwest Product Homepages [http://www.natwest.com/personal.ashx Personal banking], [http://www.natwest.com/private/prospects-intro.ashx Prospects introduction], [http://www.natwest.com/business.ashx Business banking] and [http://www.natwest.com/commercial.ashx Commercial]

<source lang="html4strict">
<meta content="en" http-equiv="Content-Language"/>
<meta content="Personal banking, savings, investments and hassle free online banking. NatWest - there is another way." name="description"/>
<meta content="NatWest personal banking, online banking, savings, investments, insurance" name="keywords"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 15:59:31" name="created"/>
<meta content="NW/PERSONAL/INDEX" name="mlc"/>
<meta content="PERSONAL" name="channel"/>
<meta content="NatWest Personal banking" name="page-title"/>
<title>NatWest Personal banking</title>
</source>
<source lang="html4strict">
<meta content="en" http-equiv="Content-Language"/>
<meta content="Exclusive benefits, a personal finance manager and access to our private banking member's website." name="description"/>
<meta content="Private Banking" name="keywords"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 15:57:59" name="created"/>
<meta content="NW/PRIVATE/PROSPECTSINTRO" name="mlc"/>
<meta content="PRIVATE" name="channel"/>
<meta content="NatWest Private banking - Introduction" name="page-title"/>
<title>NatWest Introduction</title>
</source>

<source lang="html4strict">
<meta content="en" http-equiv="Content-Language"/>
<meta content="NatWest Business Banking" name="description"/>
<meta content="NatWest Business, business users, business products, business accounts, business services,business guidance, business objectives" name="keywords"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 16:00:10" name="created"/>
<meta content="NW/BUSINESS/INDEX" name="mlc"/>
<meta content="BUSINESS" name="channel"/>
<meta content="NatWest Business banking" name="page-title"/>
<title>NatWest Business banking</title>
</source>

<source lang="html4strict">
<meta content="en" http-equiv="Content-Language"/>
<meta content="NatWest serves customers with an annual turnover of £1m to £25m, and offers wide range of Commercial Banking and Corporate Finance services such as Business Loans and Commercial Mortages." name="description"/>
<meta content="NatWest, Commercial Banking, Business Loan, Commercial Mortgage, Corporate Finance" name="keywords"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 16:01:00" name="created"/>
<meta content="NW/COMMERCIAL/INDEX" name="mlc"/>
<meta content="COMMERCIAL" name="channel"/>
<meta content="NatWest Commercial banking" name="page-title"/>
<title>Commercial Finance, Business Loan, Commercial Mortgage, Corporate Banking - NatWest</title>
</source>

[https://www.bankofamerica.com/index.jsp Bank of America Homepage] using [http://www.coremetrics.com/solutions/web-analytics.php Coremetrics Web Analytics]:

<source lang="javascript">
<script type="text/javascript">
cmCreateRegistrationTag(null,
'ngen-personal',
'20090429:0:E:16CB099F-1520-01f4-00000000BFA6871D',
false,
null,
null,
'homepage'); // page name argument
</script>
</source>

=== Product Page View ===

Googlecart - ref: http://groups.google.com/group/google-checkout-developers-forum/web/google-checkout-cart-api-documentation and ref: JS API http://groups.google.com/group/google-checkout-developers-forum/web/google-checkout-shopping-cart-javascript-api and ref: XML data http://groups.google.com/group/google-checkout-developers-forum/web/including-xml-tags-in-the-html-api

* product - An element containing shopping cart microformat and control elements among its descendants
* product-title - The name of the product
* product-price - The price of the product
* product-image - An image of the product
* product-url - A URL related to this product (product details, etc.)
* product-weight - US merchants onlyThe weight of the product in pounds, other units are not supported. (for use with carrier calculated shipping)
* product-shipping - The per unit shipping cost of this item
* product-shipping-first - Shipping cost for the first product in the cart. The maximum product-shipping-first over all products in the cart will be used and the product-shipping for first such product will not be added to the total shipping cost. Seeusing shippingfor more details.
* product-digital - If this class appears on any node in a product, then that product is treated as digital content. The buyer is not asked for a shippingaddress if the cart contains only digital products.
* product-attr-XXX - whereXXXis the name of this additional attribute

Google Analytics for products - ref: http://code.google.com/apis/checkout/developer/checkout_analytics_integration.html and ref: http://www.google.com/support/googleanalytics/bin/answer.py?answer=55528&topic=11002

* Order Information - This information is tracked for each order. Please note that the Order Information fields are only reported for the Order Confirmed page.
* order-id - This value is the unique number that Google assigns to the order. This value does not appear in a Checkout API request.
* affiliation - This value is left blank in Analytics reports for Google Checkout pages.
* total - This value is the total cost of the order.
* tax - This value is the total tax amount charged for the order.
* shipping - This value is the total shipping amount charged for the order.
* city - This value identifies the city of the order's shipping address.
* state/region - This value identifies the state or region of the order's shipping address.
* country - This value identifies the country of the order's shipping address.
* Item Information - This information is tracked for each item in the order.
* order-id - This value is the unique number that Google assigns to the order. This value does not appear in a Checkout API request.
* sku/code - This value is left blank in Google Analytics reports.
* product name - This value contains the <item-name> provided for the item in the Checkout API request.
* category - This value is left blank in Analytics reports for Google Checkout pages.
* price - This value is the per-unit price for the item. It contains the <unit-price> provided for the item in the Checkout API request.
* quantity - This value identifies the number of units of a particular item that is included in the order. The value contains the <quantity> provided for the item in the Checkout API request.

Google Analytics E-Commerce:

<source lang="javascript">
<script type="text/javascript">
pageTracker._addTrans(
"1234", // Order ID
"Mountain View", // Affiliation
"11.99", // Total
"1.29", // Tax
"5", // Shipping
"San Jose", // City
"California", // State
"USA" // Country
);

pageTracker._addItem(
"1234", // Order ID
"DD44", // SKU
"T-Shirt", // Product Name
"Green Medium", // Category
"11.99", // Price
"1" // Quantity
);
pageTracker._trackTrans();
</script>
</source>

PowerReviews - http://www.evogear.com/outlet/snowboards/burton-custom-snowboard-wide-2008.aspx

<source lang="html4strict">

<script language="javascript" src="/reviews/pwr/engine/js/full.js"></script>
<script language="javascript">
var pr_locale='en_US';
var pr_ask_question='/reviewproduct.aspx?idmi=13753&appName=askQuestion';
var pr_answer_question='/reviewproduct.aspx?idmi=13753&appName=answerQuestion&questionId=@@@QUESTION_ID@@@';

var pr_page_id = '13753';
var pr_zip_location='/reviews';
var pr_write_review='/reviewproduct.aspx?idmi=13753';
var pr_read_review='javascript:displayAB(1);';
var pr_style_sheet='/css/review_styles.css';
</script>

</source>

Hitbox - http://www.evogear.com/outlet/snowboards/burton-custom-snowboard-wide-2008.aspx

<source lang="javascript">


<script language="javascript">

var _hbEC=0,_hbE=new Array;function _hbEvent(a,b){b=_hbE[_hbEC++]=new Object();b._N=a;b._C=0;return b;}
var hbx=_hbEvent("pv");hbx.vpc="HBX0140.01a";hbx.gn="ehg-evogear.hitbox.com";

//BEGIN EDITABLE SECTION
//CONFIGURATION VARIABLES
hbx.acct="DM540701FEVD95EN3";//ACCOUNT NUMBER(S)
hbx.pn="Burton+Custom+Wide+Snowboard+2008";//PAGE NAME(S)
hbx.mlc="outlet/product/snowsports/snowboarding/snowboards";//MULTI-LEVEL CONTENT CATEGORY
hbx.pndef="title";//DEFAULT PAGE NAME
hbx.ctdef="full";//DEFAULT CONTENT CATEGORY

//OPTIONAL PAGE VARIABLES
//ACTION SETTINGS
hbx.fv="2";//FORM VALIDATION MINIMUM ELEMENTS OR SUBMIT FUNCTION NAME
hbx.lt="auto";//LINK TRACKING
hbx.dlf="n";//DOWNLOAD FILTER
hbx.dft="n";//DOWNLOAD FILE NAMING
hbx.elf="n";//EXIT LINK FILTER

//SEGMENTS AND FUNNELS
hbx.seg="";//VISITOR SEGMENTATION
hbx.fnl="";//FUNNELS

//CAMPAIGNS
hbx.cmp="";//CAMPAIGN ID
hbx.cmpn="";//CAMPAIGN ID IN QUERY
hbx.dcmp="";//DYNAMIC CAMPAIGN ID
hbx.dcmpn="";//DYNAMIC CAMPAIGN ID IN QUERY
hbx.hra="";//RESPONSE ATTRIBUTE
hbx.hqsr="";//RESPONSE ATTRIBUTE IN REFERRAL QUERY
hbx.hqsp="";//RESPONSE ATTRIBUTE IN QUERY
hbx.hlt="";//LEAD TRACKING
hbx.hla="";//LEAD ATTRIBUTE
hbx.gp="";//CAMPAIGN GOAL
hbx.gpn="";//CAMPAIGN GOAL IN QUERY
hbx.hcn="";//CONVERSION ATTRIBUTE
hbx.hcv="";//CONVERSION VALUE

//CUSTOM VARIABLES
hbx.hc1="";//CUSTOM 1
hbx.hc2="";//CUSTOM 2
hbx.hc3="";//CUSTOM 3
hbx.hc4="";//CUSTOM 4
hbx.hrf="";//CUSTOM REFERRER
hbx.pec="";//ERROR CODES

//COMMERCE VARIABLES
hbx.cacct="975407027475";
hbx.pr="Burton+Custom+Wide+Snowboard+2008"; //comma delimited products
hbx.bd="Burton";
hbx.ca="+snowsports+snowboarding+snowboards";
hbx.pc=""; //comma delimited prices
hbx.qn=""; //comma delimited quantities
hbx.sr="STORE"; //store
hbx.cp="null"; //campaign
hbx.cam="0"; //cart add methodology, 0 = highwatermark, 1 = incremental
hbx.pv=1; //product view flag, 0 = cart add, 1 = product view
</script>
</source>

== Existing Practices ==
* ''Summary of common patterns discovered''
* ''Other attempts to solve The Problem''

== Use cases ==

'''Common fields for a Page View can mostly be supplied by HTML4 tags, [[hatom]] and [[hnews]]'''

The following additional data is also commonly needed to be declared, collected and reported on:

* Page Name (for reference in reports vs. the URL)
* Page type, channel or categorisation
* Promo/Campaign ID
* Technographics (Browser, Referrer, Plugins, etc)
* Custom name/value pairs or tags

'''Common fields for a Product Page View can mostly be supplied by nested [[hproduct]] and [[hlisting]]'''

'''Information about the user doing the Page View can mostly be supplied by nested [[hcard]]'''

The following additional data is also commonly needed to be declared, collected and reported on:

* Is a customer/logged in
* IP Address, IP ISP, IP Company
* Email Response
* Credit Card held
* Purchase History (last X online purchase baskets by session, date/time)
* Storecard/reward card held
* Custom name/value pairs or tags

== Proposal ==
* Early drafts
* ''Link to related pages as they become available''
** -brainstorming
** - proposal
** -microformat
== See Also ==
* [[search-results-examples]]
* ''Other microformats''
* [[hproduct]]
* [[hlisting]]
* [[hnews]]
* [[hcard]]
* ''Normative references for tags used''

wa-page-view-examples

2009-11-03T14:37:55Z

Metafeather: Removed duplicate irrelevant meta tags from examples

= Web Analytics Page View - Examples =

This page captures common patterns in declaration of variables for use by Web Analytics products.

== The Problem ==

Many web sites add JavaScript variables and text to web pages that categorise the content for measurement by web analytics products such as [http://www.google.com/analytics/ Google Analytics].

== Participants ==
* [[User:Metafeather | Liam Clancy]]

== Real-World Examples ==
''Links to public web pages, either popular or insightful''

=== Site Homepage ===

The most basic usecase. In the below examples the content of the webpage page is being identified as a '''Homepage''' for reporting in various products, ignoring the URL, HTML <title> or <h1> elements for this value.

Due to the implementation in JavaScript this data is declared along with other data to be further used in context of the page for Eccommerce, Advertising Campaign tracking, etc

[http://www.google.com/support/googleanalytics/bin/answer.py?answer=55521 Google Analytics] documentation:

<source lang="javascript">
<script type="text/javascript">
pageTracker._trackPageview('/homepage');
</script>
</source>

[http://www.omniture.com/ Omniture Homepage] using [http://www.omniture.com/en/products/online_analytics/sitecatalyst SiteCatalyst]:

<source lang="javascript">
<script type="text/javascript">
s.pageName='Omniture: Homepage';
s.channel='Home';
s.prop6='English';
if(mbox_prop_10) s.prop10 = mbox_prop_10;
if(mbox_prop_9) s.prop9 = mbox_prop_9;
</script>
</source>

The above data is merged with other sources and sent to a server via Image request parameters 'pageName':

<source lang="text">
AQB 1
AQE 1
bh 1024
bw 1199
c 24
c1 Non-Customer
c20 Non-Customer
c5 Now Defined by Test and Target
c6 English
c9 summit 2009 registration now open
ch Home
cl 31536000
g http://www.omniture.com/en/
j 1.7
k Y
ndh 1
p Default Plug-in;Java Embedding Plugin 0.9.6.4;QuickTime Plug-in 7.5.5;Flip4Mac Windows Media Plugin 2.2 ;Shockwave Flash;
pageName Omniture: Homepage
pccr true
s 1200x1920
server www.omniture.com
t 15/9/2008 17:28:59 3 -60
v Y
v0 natural_bookmark
v1 Non-Customer
v14 summit 2009 registration now open
v20 Non-Customer
v3 Now Defined by Test and Target
v4 English
v50 natural_bookmark
</source>

[http://www.webtrends.com/ Webtrends Homepage] using [http://www.webtrends.com/Products/Analytics.aspx Analytics]:

<source lang="javascript">
<script type="text/javascript">
WT.pn = "Homepage";
</script>
</source>

and also recommends

<source lang="html4strict">
<META NAME="WT.pn" CONTENT="Homepage">
</source>

This approach is used on Natwest Product Homepages [http://www.natwest.com/personal.ashx Personal banking], [http://www.natwest.com/private/prospects-intro.ashx Prospects introduction], [http://www.natwest.com/business.ashx Business banking] and [http://www.natwest.com/commercial.ashx Commercial]

<source lang="html4strict">
<meta content="en" http-equiv="Content-Language"/>
<meta content="Personal banking, savings, investments and hassle free online banking. NatWest - there is another way." name="description"/>
<meta content="NatWest personal banking, online banking, savings, investments, insurance" name="keywords"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 15:59:31" name="created"/>
<meta content="NW/PERSONAL/INDEX" name="mlc"/>
<meta content="PERSONAL" name="channel"/>
<meta content="NatWest Personal banking" name="page-title"/>
<title>NatWest Personal banking</title>
</source>
<source lang="html4strict">
<meta content="en" http-equiv="Content-Language"/>
<meta content="Exclusive benefits, a personal finance manager and access to our private banking member's website." name="description"/>
<meta content="Private Banking" name="keywords"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 15:57:59" name="created"/>
<meta content="NW/PRIVATE/PROSPECTSINTRO" name="mlc"/>
<meta content="PRIVATE" name="channel"/>
<meta content="NatWest Private banking - Introduction" name="page-title"/>
<title>NatWest Introduction</title>
</source>

<source lang="html4strict">
<meta content="en" http-equiv="Content-Language"/>
<meta content="NatWest Business Banking" name="description"/>
<meta content="NatWest Business, business users, business products, business accounts, business services,business guidance, business objectives" name="keywords"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 16:00:10" name="created"/>
<meta content="NW/BUSINESS/INDEX" name="mlc"/>
<meta content="BUSINESS" name="channel"/>
<meta content="NatWest Business banking" name="page-title"/>
<title>NatWest Business banking</title>
</source>

<source lang="html4strict">
<meta content="en" http-equiv="Content-Language"/>
<meta content="NatWest serves customers with an annual turnover of £1m to £25m, and offers wide range of Commercial Banking and Corporate Finance services such as Business Loans and Commercial Mortages." name="description"/>
<meta content="NatWest, Commercial Banking, Business Loan, Commercial Mortgage, Corporate Finance" name="keywords"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 16:01:00" name="created"/>
<meta content="NW/COMMERCIAL/INDEX" name="mlc"/>
<meta content="COMMERCIAL" name="channel"/>
<meta content="NatWest Commercial banking" name="page-title"/>
<title>Commercial Finance, Business Loan, Commercial Mortgage, Corporate Banking - NatWest</title>
</source>

[https://www.bankofamerica.com/index.jsp Bank of America Homepage] using [http://www.coremetrics.com/solutions/web-analytics.php Coremetrics Web Analytics]:

<source lang="javascript">
<script type="text/javascript">
cmCreateRegistrationTag(null,
'ngen-personal',
'20090429:0:E:16CB099F-1520-01f4-00000000BFA6871D',
false,
null,
null,
'homepage'); // page name argument
</script>
</source>

=== Product Page View ===

Googlecart - ref: http://groups.google.com/group/google-checkout-developers-forum/web/google-checkout-cart-api-documentation and ref: JS API http://groups.google.com/group/google-checkout-developers-forum/web/google-checkout-shopping-cart-javascript-api and ref: XML data http://groups.google.com/group/google-checkout-developers-forum/web/including-xml-tags-in-the-html-api

* product - An element containing shopping cart microformat and control elements among its descendants
* product-title - The name of the product
* product-price - The price of the product
* product-image - An image of the product
* product-url - A URL related to this product (product details, etc.)
* product-weight - US merchants onlyThe weight of the product in pounds, other units are not supported. (for use with carrier calculated shipping)
* product-shipping - The per unit shipping cost of this item
* product-shipping-first - Shipping cost for the first product in the cart. The maximum product-shipping-first over all products in the cart will be used and the product-shipping for first such product will not be added to the total shipping cost. Seeusing shippingfor more details.
* product-digital - If this class appears on any node in a product, then that product is treated as digital content. The buyer is not asked for a shippingaddress if the cart contains only digital products.
* product-attr-XXX - whereXXXis the name of this additional attribute

Google Analytics for products - ref: http://code.google.com/apis/checkout/developer/checkout_analytics_integration.html and ref: http://www.google.com/support/googleanalytics/bin/answer.py?answer=55528&topic=11002

* Order Information - This information is tracked for each order. Please note that the Order Information fields are only reported for the Order Confirmed page.
* order-id - This value is the unique number that Google assigns to the order. This value does not appear in a Checkout API request.
* affiliation - This value is left blank in Analytics reports for Google Checkout pages.
* total - This value is the total cost of the order.
* tax - This value is the total tax amount charged for the order.
* shipping - This value is the total shipping amount charged for the order.
* city - This value identifies the city of the order's shipping address.
* state/region - This value identifies the state or region of the order's shipping address.
* country - This value identifies the country of the order's shipping address.
* Item Information - This information is tracked for each item in the order.
* order-id - This value is the unique number that Google assigns to the order. This value does not appear in a Checkout API request.
* sku/code - This value is left blank in Google Analytics reports.
* product name - This value contains the <item-name> provided for the item in the Checkout API request.
* category - This value is left blank in Analytics reports for Google Checkout pages.
* price - This value is the per-unit price for the item. It contains the <unit-price> provided for the item in the Checkout API request.
* quantity - This value identifies the number of units of a particular item that is included in the order. The value contains the <quantity> provided for the item in the Checkout API request.

Google Analytics E-Commerce:

<source lang="javascript">
<script type="text/javascript">
pageTracker._addTrans(
"1234", // Order ID
"Mountain View", // Affiliation
"11.99", // Total
"1.29", // Tax
"5", // Shipping
"San Jose", // City
"California", // State
"USA" // Country
);

pageTracker._addItem(
"1234", // Order ID
"DD44", // SKU
"T-Shirt", // Product Name
"Green Medium", // Category
"11.99", // Price
"1" // Quantity
);
pageTracker._trackTrans();
</script>
</source>

PowerReviews - http://www.evogear.com/outlet/snowboards/burton-custom-snowboard-wide-2008.aspx

<source lang="html4strict">

<script language="javascript" src="/reviews/pwr/engine/js/full.js"></script>
<script language="javascript">
var pr_locale='en_US';
var pr_ask_question='/reviewproduct.aspx?idmi=13753&appName=askQuestion';
var pr_answer_question='/reviewproduct.aspx?idmi=13753&appName=answerQuestion&questionId=@@@QUESTION_ID@@@';

var pr_page_id = '13753';
var pr_zip_location='/reviews';
var pr_write_review='/reviewproduct.aspx?idmi=13753';
var pr_read_review='javascript:displayAB(1);';
var pr_style_sheet='/css/review_styles.css';
</script>

</source>

Hitbox - http://www.evogear.com/outlet/snowboards/burton-custom-snowboard-wide-2008.aspx

<source lang="javascript">


<script language="javascript">

var _hbEC=0,_hbE=new Array;function _hbEvent(a,b){b=_hbE[_hbEC++]=new Object();b._N=a;b._C=0;return b;}
var hbx=_hbEvent("pv");hbx.vpc="HBX0140.01a";hbx.gn="ehg-evogear.hitbox.com";

//BEGIN EDITABLE SECTION
//CONFIGURATION VARIABLES
hbx.acct="DM540701FEVD95EN3";//ACCOUNT NUMBER(S)
hbx.pn="Burton+Custom+Wide+Snowboard+2008";//PAGE NAME(S)
hbx.mlc="outlet/product/snowsports/snowboarding/snowboards";//MULTI-LEVEL CONTENT CATEGORY
hbx.pndef="title";//DEFAULT PAGE NAME
hbx.ctdef="full";//DEFAULT CONTENT CATEGORY

//OPTIONAL PAGE VARIABLES
//ACTION SETTINGS
hbx.fv="2";//FORM VALIDATION MINIMUM ELEMENTS OR SUBMIT FUNCTION NAME
hbx.lt="auto";//LINK TRACKING
hbx.dlf="n";//DOWNLOAD FILTER
hbx.dft="n";//DOWNLOAD FILE NAMING
hbx.elf="n";//EXIT LINK FILTER

//SEGMENTS AND FUNNELS
hbx.seg="";//VISITOR SEGMENTATION
hbx.fnl="";//FUNNELS

//CAMPAIGNS
hbx.cmp="";//CAMPAIGN ID
hbx.cmpn="";//CAMPAIGN ID IN QUERY
hbx.dcmp="";//DYNAMIC CAMPAIGN ID
hbx.dcmpn="";//DYNAMIC CAMPAIGN ID IN QUERY
hbx.hra="";//RESPONSE ATTRIBUTE
hbx.hqsr="";//RESPONSE ATTRIBUTE IN REFERRAL QUERY
hbx.hqsp="";//RESPONSE ATTRIBUTE IN QUERY
hbx.hlt="";//LEAD TRACKING
hbx.hla="";//LEAD ATTRIBUTE
hbx.gp="";//CAMPAIGN GOAL
hbx.gpn="";//CAMPAIGN GOAL IN QUERY
hbx.hcn="";//CONVERSION ATTRIBUTE
hbx.hcv="";//CONVERSION VALUE

//CUSTOM VARIABLES
hbx.hc1="";//CUSTOM 1
hbx.hc2="";//CUSTOM 2
hbx.hc3="";//CUSTOM 3
hbx.hc4="";//CUSTOM 4
hbx.hrf="";//CUSTOM REFERRER
hbx.pec="";//ERROR CODES

//COMMERCE VARIABLES
hbx.cacct="975407027475";
hbx.pr="Burton+Custom+Wide+Snowboard+2008"; //comma delimited products
hbx.bd="Burton";
hbx.ca="+snowsports+snowboarding+snowboards";
hbx.pc=""; //comma delimited prices
hbx.qn=""; //comma delimited quantities
hbx.sr="STORE"; //store
hbx.cp="null"; //campaign
hbx.cam="0"; //cart add methodology, 0 = highwatermark, 1 = incremental
hbx.pv=1; //product view flag, 0 = cart add, 1 = product view
</script>
</source>

== Existing Practices ==
* ''Summary of common patterns discovered''
* ''Other attempts to solve The Problem''

== Use cases ==

The following data is most commonly to need to be declared, collected and reported on by clients for a generic page view:

* Page Name (for reference in reports vs. the URL)
* Page type, channel or categorisation
* Promo/Campaign ID
* Technographics (Browser, Referrer, Plugins, etc)
* Custom name/value pairs or tags

'''Common fields for a Product Page View can mostly be supplied by nested [[hproduct]] and [[hlisting]]'''

Earlier research: http://www.nextgenerationshopping.com/web-20/microformats/2006/05/16/microformats-for-reviews-what-about-products/

* Product Title
* Price
* Description
* SKU (if available)
* MFG Part # (if available)
* UPC (important, if available)

'''Information about the user doing the Page View can mostly be supplied by nested [[hcard]]'''

* Is a customer/logged in
* IP Address, IP ISP, IP Company
* Postcode
* Phone/Mobile Number
* Postal Address
* Email Address
* Email Response
* Credit Card
* Purchase History (last X online purchase baskets by session, date/time)
* Storecard/reward card

== Proposal ==
* Early drafts
* ''Link to related pages as they become available''
** -brainstorming
** - proposal
** -microformat
== See Also ==
* [[search-results-examples]]
* ''Other microformats''
* [[hproduct]]
* [[hlisting]]
* [[hnews]]
* [[hcard]]
* ''Normative references for tags used''

wa-page-view-examples

2009-11-03T14:31:33Z

Metafeather: Reference other nested microformats for Use Cases

= Web Analytics Page View - Examples =

This page captures common patterns in declaration of variables for use by Web Analytics products.

== The Problem ==

Many web sites add JavaScript variables and text to web pages that categorise the content for measurement by web analytics products such as [http://www.google.com/analytics/ Google Analytics].

== Participants ==
* [[User:Metafeather | Liam Clancy]]

== Real-World Examples ==
''Links to public web pages, either popular or insightful''

=== Site Homepage ===

The most basic usecase. In the below examples the content of the webpage page is being identified as a '''Homepage''' for reporting in various products, ignoring the URL, HTML <title> or <h1> elements for this value.

Due to the implementation in JavaScript this data is declared along with other data to be further used in context of the page for Eccommerce, Advertising Campaign tracking, etc

[http://www.google.com/support/googleanalytics/bin/answer.py?answer=55521 Google Analytics] documentation:

<source lang="javascript">
<script type="text/javascript">
pageTracker._trackPageview('/homepage');
</script>
</source>

[http://www.omniture.com/ Omniture Homepage] using [http://www.omniture.com/en/products/online_analytics/sitecatalyst SiteCatalyst]:

<source lang="javascript">
<script type="text/javascript">
s.pageName='Omniture: Homepage';
s.channel='Home';
s.prop6='English';
if(mbox_prop_10) s.prop10 = mbox_prop_10;
if(mbox_prop_9) s.prop9 = mbox_prop_9;
</script>
</source>

The above data is merged with other sources and sent to a server via Image request parameters 'pageName':

<source lang="text">
AQB 1
AQE 1
bh 1024
bw 1199
c 24
c1 Non-Customer
c20 Non-Customer
c5 Now Defined by Test and Target
c6 English
c9 summit 2009 registration now open
ch Home
cl 31536000
g http://www.omniture.com/en/
j 1.7
k Y
ndh 1
p Default Plug-in;Java Embedding Plugin 0.9.6.4;QuickTime Plug-in 7.5.5;Flip4Mac Windows Media Plugin 2.2 ;Shockwave Flash;
pageName Omniture: Homepage
pccr true
s 1200x1920
server www.omniture.com
t 15/9/2008 17:28:59 3 -60
v Y
v0 natural_bookmark
v1 Non-Customer
v14 summit 2009 registration now open
v20 Non-Customer
v3 Now Defined by Test and Target
v4 English
v50 natural_bookmark
</source>

[http://www.webtrends.com/ Webtrends Homepage] using [http://www.webtrends.com/Products/Analytics.aspx Analytics]:

<source lang="javascript">
<script type="text/javascript">
WT.pn = "Homepage";
</script>
</source>

and also recommends

<source lang="html4strict">
<META NAME="WT.pn" CONTENT="Homepage">
</source>

This approach is used on Natwest Product Homepages [http://www.natwest.com/personal.ashx Personal banking], [http://www.natwest.com/private/prospects-intro.ashx Prospects introduction], [http://www.natwest.com/business.ashx Business banking] and [http://www.natwest.com/commercial.ashx Commercial]

<source lang="html4strict">
<meta content="IE=EmulateIE7" http-equiv="X-UA-Compatible"/>
<meta content="text/html; charset=iso-8859-1" http-equiv="Content-Type"/>
<meta content="en" http-equiv="Content-Language"/>
<meta content="no-cache" http-equiv="Cache-control"/>
<meta content="no" http-equiv="imagetoolbar"/>
<meta content="Personal banking, savings, investments and hassle free online banking. NatWest - there is another way." name="description"/>
<meta content="NatWest personal banking, online banking, savings, investments, insurance" name="keywords"/>
<meta content="" name="robots"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 15:59:31" name="created"/>
<meta content="NW/PERSONAL/INDEX" name="mlc"/>
<meta content="PERSONAL" name="channel"/>
<meta content="NatWest Personal banking" name="page-title"/>
<title>NatWest Personal banking</title>
</source>
<source lang="html4strict">
<meta content="IE=EmulateIE7" http-equiv="X-UA-Compatible"/>
<meta content="text/html; charset=iso-8859-1" http-equiv="Content-Type"/>
<meta content="en" http-equiv="Content-Language"/>
<meta content="no-cache" http-equiv="Cache-control"/>
<meta content="no" http-equiv="imagetoolbar"/>
<meta content="Exclusive benefits, a personal finance manager and access to our private banking member's website." name="description"/>
<meta content="Private Banking" name="keywords"/>
<meta content="" name="robots"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 15:57:59" name="created"/>
<meta content="NW/PRIVATE/PROSPECTSINTRO" name="mlc"/>
<meta content="PRIVATE" name="channel"/>
<meta content="NatWest Private banking - Introduction" name="page-title"/>
<title>NatWest Introduction</title>
</source>

<source lang="html4strict">
<meta content="IE=EmulateIE7" http-equiv="X-UA-Compatible"/>
<meta content="text/html; charset=iso-8859-1" http-equiv="Content-Type"/>
<meta content="en" http-equiv="Content-Language"/>
<meta content="no-cache" http-equiv="Cache-control"/>
<meta content="no" http-equiv="imagetoolbar"/>
<meta content="NatWest Business Banking" name="description"/>
<meta content="NatWest Business, business users, business products, business accounts, business services,business guidance, business objectives" name="keywords"/>
<meta content="" name="robots"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 16:00:10" name="created"/>
<meta content="NW/BUSINESS/INDEX" name="mlc"/>
<meta content="BUSINESS" name="channel"/>
<meta content="NatWest Business banking" name="page-title"/>
<title>NatWest Business banking</title>
</source>

<source lang="html4strict">
<meta content="IE=EmulateIE7" http-equiv="X-UA-Compatible"/>
<meta content="text/html; charset=iso-8859-1" http-equiv="Content-Type"/>
<meta content="en" http-equiv="Content-Language"/>
<meta content="no-cache" http-equiv="Cache-control"/>
<meta content="no" http-equiv="imagetoolbar"/>
<meta content="NatWest serves customers with an annual turnover of £1m to £25m, and offers wide range of Commercial Banking and Corporate Finance services such as Business Loans and Commercial Mortages." name="description"/>
<meta content="NatWest, Commercial Banking, Business Loan, Commercial Mortgage, Corporate Finance" name="keywords"/>
<meta content="" name="robots"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 16:01:00" name="created"/>
<meta content="NW/COMMERCIAL/INDEX" name="mlc"/>
<meta content="COMMERCIAL" name="channel"/>
<meta content="NatWest Commercial banking" name="page-title"/>
<title>Commercial Finance, Business Loan, Commercial Mortgage, Corporate Banking - NatWest</title>
</source>

[https://www.bankofamerica.com/index.jsp Bank of America Homepage] using [http://www.coremetrics.com/solutions/web-analytics.php Coremetrics Web Analytics]:

<source lang="javascript">
<script type="text/javascript">
cmCreateRegistrationTag(null,
'ngen-personal',
'20090429:0:E:16CB099F-1520-01f4-00000000BFA6871D',
false,
null,
null,
'homepage'); // page name argument
</script>
</source>

=== Product Page View ===

Googlecart - ref: http://groups.google.com/group/google-checkout-developers-forum/web/google-checkout-cart-api-documentation and ref: JS API http://groups.google.com/group/google-checkout-developers-forum/web/google-checkout-shopping-cart-javascript-api and ref: XML data http://groups.google.com/group/google-checkout-developers-forum/web/including-xml-tags-in-the-html-api

* product - An element containing shopping cart microformat and control elements among its descendants
* product-title - The name of the product
* product-price - The price of the product
* product-image - An image of the product
* product-url - A URL related to this product (product details, etc.)
* product-weight - US merchants onlyThe weight of the product in pounds, other units are not supported. (for use with carrier calculated shipping)
* product-shipping - The per unit shipping cost of this item
* product-shipping-first - Shipping cost for the first product in the cart. The maximum product-shipping-first over all products in the cart will be used and the product-shipping for first such product will not be added to the total shipping cost. Seeusing shippingfor more details.
* product-digital - If this class appears on any node in a product, then that product is treated as digital content. The buyer is not asked for a shippingaddress if the cart contains only digital products.
* product-attr-XXX - whereXXXis the name of this additional attribute

Google Analytics for products - ref: http://code.google.com/apis/checkout/developer/checkout_analytics_integration.html and ref: http://www.google.com/support/googleanalytics/bin/answer.py?answer=55528&topic=11002

* Order Information - This information is tracked for each order. Please note that the Order Information fields are only reported for the Order Confirmed page.
* order-id - This value is the unique number that Google assigns to the order. This value does not appear in a Checkout API request.
* affiliation - This value is left blank in Analytics reports for Google Checkout pages.
* total - This value is the total cost of the order.
* tax - This value is the total tax amount charged for the order.
* shipping - This value is the total shipping amount charged for the order.
* city - This value identifies the city of the order's shipping address.
* state/region - This value identifies the state or region of the order's shipping address.
* country - This value identifies the country of the order's shipping address.
* Item Information - This information is tracked for each item in the order.
* order-id - This value is the unique number that Google assigns to the order. This value does not appear in a Checkout API request.
* sku/code - This value is left blank in Google Analytics reports.
* product name - This value contains the <item-name> provided for the item in the Checkout API request.
* category - This value is left blank in Analytics reports for Google Checkout pages.
* price - This value is the per-unit price for the item. It contains the <unit-price> provided for the item in the Checkout API request.
* quantity - This value identifies the number of units of a particular item that is included in the order. The value contains the <quantity> provided for the item in the Checkout API request.

Google Analytics E-Commerce:

<source lang="javascript">
<script type="text/javascript">
pageTracker._addTrans(
"1234", // Order ID
"Mountain View", // Affiliation
"11.99", // Total
"1.29", // Tax
"5", // Shipping
"San Jose", // City
"California", // State
"USA" // Country
);

pageTracker._addItem(
"1234", // Order ID
"DD44", // SKU
"T-Shirt", // Product Name
"Green Medium", // Category
"11.99", // Price
"1" // Quantity
);
pageTracker._trackTrans();
</script>
</source>

PowerReviews - http://www.evogear.com/outlet/snowboards/burton-custom-snowboard-wide-2008.aspx

<source lang="html4strict">

<script language="javascript" src="/reviews/pwr/engine/js/full.js"></script>
<script language="javascript">
var pr_locale='en_US';
var pr_ask_question='/reviewproduct.aspx?idmi=13753&appName=askQuestion';
var pr_answer_question='/reviewproduct.aspx?idmi=13753&appName=answerQuestion&questionId=@@@QUESTION_ID@@@';

var pr_page_id = '13753';
var pr_zip_location='/reviews';
var pr_write_review='/reviewproduct.aspx?idmi=13753';
var pr_read_review='javascript:displayAB(1);';
var pr_style_sheet='/css/review_styles.css';
</script>

</source>

Hitbox - http://www.evogear.com/outlet/snowboards/burton-custom-snowboard-wide-2008.aspx

<source lang="javascript">


<script language="javascript">

var _hbEC=0,_hbE=new Array;function _hbEvent(a,b){b=_hbE[_hbEC++]=new Object();b._N=a;b._C=0;return b;}
var hbx=_hbEvent("pv");hbx.vpc="HBX0140.01a";hbx.gn="ehg-evogear.hitbox.com";

//BEGIN EDITABLE SECTION
//CONFIGURATION VARIABLES
hbx.acct="DM540701FEVD95EN3";//ACCOUNT NUMBER(S)
hbx.pn="Burton+Custom+Wide+Snowboard+2008";//PAGE NAME(S)
hbx.mlc="outlet/product/snowsports/snowboarding/snowboards";//MULTI-LEVEL CONTENT CATEGORY
hbx.pndef="title";//DEFAULT PAGE NAME
hbx.ctdef="full";//DEFAULT CONTENT CATEGORY

//OPTIONAL PAGE VARIABLES
//ACTION SETTINGS
hbx.fv="2";//FORM VALIDATION MINIMUM ELEMENTS OR SUBMIT FUNCTION NAME
hbx.lt="auto";//LINK TRACKING
hbx.dlf="n";//DOWNLOAD FILTER
hbx.dft="n";//DOWNLOAD FILE NAMING
hbx.elf="n";//EXIT LINK FILTER

//SEGMENTS AND FUNNELS
hbx.seg="";//VISITOR SEGMENTATION
hbx.fnl="";//FUNNELS

//CAMPAIGNS
hbx.cmp="";//CAMPAIGN ID
hbx.cmpn="";//CAMPAIGN ID IN QUERY
hbx.dcmp="";//DYNAMIC CAMPAIGN ID
hbx.dcmpn="";//DYNAMIC CAMPAIGN ID IN QUERY
hbx.hra="";//RESPONSE ATTRIBUTE
hbx.hqsr="";//RESPONSE ATTRIBUTE IN REFERRAL QUERY
hbx.hqsp="";//RESPONSE ATTRIBUTE IN QUERY
hbx.hlt="";//LEAD TRACKING
hbx.hla="";//LEAD ATTRIBUTE
hbx.gp="";//CAMPAIGN GOAL
hbx.gpn="";//CAMPAIGN GOAL IN QUERY
hbx.hcn="";//CONVERSION ATTRIBUTE
hbx.hcv="";//CONVERSION VALUE

//CUSTOM VARIABLES
hbx.hc1="";//CUSTOM 1
hbx.hc2="";//CUSTOM 2
hbx.hc3="";//CUSTOM 3
hbx.hc4="";//CUSTOM 4
hbx.hrf="";//CUSTOM REFERRER
hbx.pec="";//ERROR CODES

//COMMERCE VARIABLES
hbx.cacct="975407027475";
hbx.pr="Burton+Custom+Wide+Snowboard+2008"; //comma delimited products
hbx.bd="Burton";
hbx.ca="+snowsports+snowboarding+snowboards";
hbx.pc=""; //comma delimited prices
hbx.qn=""; //comma delimited quantities
hbx.sr="STORE"; //store
hbx.cp="null"; //campaign
hbx.cam="0"; //cart add methodology, 0 = highwatermark, 1 = incremental
hbx.pv=1; //product view flag, 0 = cart add, 1 = product view
</script>
</source>

== Existing Practices ==
* ''Summary of common patterns discovered''
* ''Other attempts to solve The Problem''

== Use cases ==

The following data is most commonly to need to be declared, collected and reported on by clients for a generic page view:

* Page Name (for reference in reports vs. the URL)
* Page type, channel or categorisation
* Promo/Campaign ID
* Technographics (Browser, Referrer, Plugins, etc)
* Custom name/value pairs or tags

'''Common fields for a Product Page View can mostly be supplied by nested [[hproduct]] and [[hlisting]]'''

Earlier research: http://www.nextgenerationshopping.com/web-20/microformats/2006/05/16/microformats-for-reviews-what-about-products/

* Product Title
* Price
* Description
* SKU (if available)
* MFG Part # (if available)
* UPC (important, if available)

'''Information about the user doing the Page View can mostly be supplied by nested [[hcard]]'''

* Is a customer/logged in
* IP Address, IP ISP, IP Company
* Postcode
* Phone/Mobile Number
* Postal Address
* Email Address
* Email Response
* Credit Card
* Purchase History (last X online purchase baskets by session, date/time)
* Storecard/reward card

== Proposal ==
* Early drafts
* ''Link to related pages as they become available''
** -brainstorming
** - proposal
** -microformat
== See Also ==
* [[search-results-examples]]
* ''Other microformats''
* [[hproduct]]
* [[hlisting]]
* [[hnews]]
* [[hcard]]
* ''Normative references for tags used''

wa-page-view-examples

2009-11-03T14:28:29Z

Metafeather: Added links to other microformats that contain analytics relevant data

= Web Analytics Page View - Examples =

This page captures common patterns in declaration of variables for use by Web Analytics products.

== The Problem ==

Many web sites add JavaScript variables and text to web pages that categorise the content for measurement by web analytics products such as [http://www.google.com/analytics/ Google Analytics].

== Participants ==
* [[User:Metafeather | Liam Clancy]]

== Real-World Examples ==
''Links to public web pages, either popular or insightful''

=== Site Homepage ===

The most basic usecase. In the below examples the content of the webpage page is being identified as a '''Homepage''' for reporting in various products, ignoring the URL, HTML <title> or <h1> elements for this value.

Due to the implementation in JavaScript this data is declared along with other data to be further used in context of the page for Eccommerce, Advertising Campaign tracking, etc

[http://www.google.com/support/googleanalytics/bin/answer.py?answer=55521 Google Analytics] documentation:

<source lang="javascript">
<script type="text/javascript">
pageTracker._trackPageview('/homepage');
</script>
</source>

[http://www.omniture.com/ Omniture Homepage] using [http://www.omniture.com/en/products/online_analytics/sitecatalyst SiteCatalyst]:

<source lang="javascript">
<script type="text/javascript">
s.pageName='Omniture: Homepage';
s.channel='Home';
s.prop6='English';
if(mbox_prop_10) s.prop10 = mbox_prop_10;
if(mbox_prop_9) s.prop9 = mbox_prop_9;
</script>
</source>

The above data is merged with other sources and sent to a server via Image request parameters 'pageName':

<source lang="text">
AQB 1
AQE 1
bh 1024
bw 1199
c 24
c1 Non-Customer
c20 Non-Customer
c5 Now Defined by Test and Target
c6 English
c9 summit 2009 registration now open
ch Home
cl 31536000
g http://www.omniture.com/en/
j 1.7
k Y
ndh 1
p Default Plug-in;Java Embedding Plugin 0.9.6.4;QuickTime Plug-in 7.5.5;Flip4Mac Windows Media Plugin 2.2 ;Shockwave Flash;
pageName Omniture: Homepage
pccr true
s 1200x1920
server www.omniture.com
t 15/9/2008 17:28:59 3 -60
v Y
v0 natural_bookmark
v1 Non-Customer
v14 summit 2009 registration now open
v20 Non-Customer
v3 Now Defined by Test and Target
v4 English
v50 natural_bookmark
</source>

[http://www.webtrends.com/ Webtrends Homepage] using [http://www.webtrends.com/Products/Analytics.aspx Analytics]:

<source lang="javascript">
<script type="text/javascript">
WT.pn = "Homepage";
</script>
</source>

and also recommends

<source lang="html4strict">
<META NAME="WT.pn" CONTENT="Homepage">
</source>

This approach is used on Natwest Product Homepages [http://www.natwest.com/personal.ashx Personal banking], [http://www.natwest.com/private/prospects-intro.ashx Prospects introduction], [http://www.natwest.com/business.ashx Business banking] and [http://www.natwest.com/commercial.ashx Commercial]

<source lang="html4strict">
<meta content="IE=EmulateIE7" http-equiv="X-UA-Compatible"/>
<meta content="text/html; charset=iso-8859-1" http-equiv="Content-Type"/>
<meta content="en" http-equiv="Content-Language"/>
<meta content="no-cache" http-equiv="Cache-control"/>
<meta content="no" http-equiv="imagetoolbar"/>
<meta content="Personal banking, savings, investments and hassle free online banking. NatWest - there is another way." name="description"/>
<meta content="NatWest personal banking, online banking, savings, investments, insurance" name="keywords"/>
<meta content="" name="robots"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 15:59:31" name="created"/>
<meta content="NW/PERSONAL/INDEX" name="mlc"/>
<meta content="PERSONAL" name="channel"/>
<meta content="NatWest Personal banking" name="page-title"/>
<title>NatWest Personal banking</title>
</source>
<source lang="html4strict">
<meta content="IE=EmulateIE7" http-equiv="X-UA-Compatible"/>
<meta content="text/html; charset=iso-8859-1" http-equiv="Content-Type"/>
<meta content="en" http-equiv="Content-Language"/>
<meta content="no-cache" http-equiv="Cache-control"/>
<meta content="no" http-equiv="imagetoolbar"/>
<meta content="Exclusive benefits, a personal finance manager and access to our private banking member's website." name="description"/>
<meta content="Private Banking" name="keywords"/>
<meta content="" name="robots"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 15:57:59" name="created"/>
<meta content="NW/PRIVATE/PROSPECTSINTRO" name="mlc"/>
<meta content="PRIVATE" name="channel"/>
<meta content="NatWest Private banking - Introduction" name="page-title"/>
<title>NatWest Introduction</title>
</source>

<source lang="html4strict">
<meta content="IE=EmulateIE7" http-equiv="X-UA-Compatible"/>
<meta content="text/html; charset=iso-8859-1" http-equiv="Content-Type"/>
<meta content="en" http-equiv="Content-Language"/>
<meta content="no-cache" http-equiv="Cache-control"/>
<meta content="no" http-equiv="imagetoolbar"/>
<meta content="NatWest Business Banking" name="description"/>
<meta content="NatWest Business, business users, business products, business accounts, business services,business guidance, business objectives" name="keywords"/>
<meta content="" name="robots"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 16:00:10" name="created"/>
<meta content="NW/BUSINESS/INDEX" name="mlc"/>
<meta content="BUSINESS" name="channel"/>
<meta content="NatWest Business banking" name="page-title"/>
<title>NatWest Business banking</title>
</source>

<source lang="html4strict">
<meta content="IE=EmulateIE7" http-equiv="X-UA-Compatible"/>
<meta content="text/html; charset=iso-8859-1" http-equiv="Content-Type"/>
<meta content="en" http-equiv="Content-Language"/>
<meta content="no-cache" http-equiv="Cache-control"/>
<meta content="no" http-equiv="imagetoolbar"/>
<meta content="NatWest serves customers with an annual turnover of £1m to £25m, and offers wide range of Commercial Banking and Corporate Finance services such as Business Loans and Commercial Mortages." name="description"/>
<meta content="NatWest, Commercial Banking, Business Loan, Commercial Mortgage, Corporate Finance" name="keywords"/>
<meta content="" name="robots"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 16:01:00" name="created"/>
<meta content="NW/COMMERCIAL/INDEX" name="mlc"/>
<meta content="COMMERCIAL" name="channel"/>
<meta content="NatWest Commercial banking" name="page-title"/>
<title>Commercial Finance, Business Loan, Commercial Mortgage, Corporate Banking - NatWest</title>
</source>

[https://www.bankofamerica.com/index.jsp Bank of America Homepage] using [http://www.coremetrics.com/solutions/web-analytics.php Coremetrics Web Analytics]:

<source lang="javascript">
<script type="text/javascript">
cmCreateRegistrationTag(null,
'ngen-personal',
'20090429:0:E:16CB099F-1520-01f4-00000000BFA6871D',
false,
null,
null,
'homepage'); // page name argument
</script>
</source>

=== Product Page View ===

Googlecart - ref: http://groups.google.com/group/google-checkout-developers-forum/web/google-checkout-cart-api-documentation and ref: JS API http://groups.google.com/group/google-checkout-developers-forum/web/google-checkout-shopping-cart-javascript-api and ref: XML data http://groups.google.com/group/google-checkout-developers-forum/web/including-xml-tags-in-the-html-api

* product - An element containing shopping cart microformat and control elements among its descendants
* product-title - The name of the product
* product-price - The price of the product
* product-image - An image of the product
* product-url - A URL related to this product (product details, etc.)
* product-weight - US merchants onlyThe weight of the product in pounds, other units are not supported. (for use with carrier calculated shipping)
* product-shipping - The per unit shipping cost of this item
* product-shipping-first - Shipping cost for the first product in the cart. The maximum product-shipping-first over all products in the cart will be used and the product-shipping for first such product will not be added to the total shipping cost. Seeusing shippingfor more details.
* product-digital - If this class appears on any node in a product, then that product is treated as digital content. The buyer is not asked for a shippingaddress if the cart contains only digital products.
* product-attr-XXX - whereXXXis the name of this additional attribute

Google Analytics for products - ref: http://code.google.com/apis/checkout/developer/checkout_analytics_integration.html and ref: http://www.google.com/support/googleanalytics/bin/answer.py?answer=55528&topic=11002

* Order Information - This information is tracked for each order. Please note that the Order Information fields are only reported for the Order Confirmed page.
* order-id - This value is the unique number that Google assigns to the order. This value does not appear in a Checkout API request.
* affiliation - This value is left blank in Analytics reports for Google Checkout pages.
* total - This value is the total cost of the order.
* tax - This value is the total tax amount charged for the order.
* shipping - This value is the total shipping amount charged for the order.
* city - This value identifies the city of the order's shipping address.
* state/region - This value identifies the state or region of the order's shipping address.
* country - This value identifies the country of the order's shipping address.
* Item Information - This information is tracked for each item in the order.
* order-id - This value is the unique number that Google assigns to the order. This value does not appear in a Checkout API request.
* sku/code - This value is left blank in Google Analytics reports.
* product name - This value contains the <item-name> provided for the item in the Checkout API request.
* category - This value is left blank in Analytics reports for Google Checkout pages.
* price - This value is the per-unit price for the item. It contains the <unit-price> provided for the item in the Checkout API request.
* quantity - This value identifies the number of units of a particular item that is included in the order. The value contains the <quantity> provided for the item in the Checkout API request.

Google Analytics E-Commerce:

<source lang="javascript">
<script type="text/javascript">
pageTracker._addTrans(
"1234", // Order ID
"Mountain View", // Affiliation
"11.99", // Total
"1.29", // Tax
"5", // Shipping
"San Jose", // City
"California", // State
"USA" // Country
);

pageTracker._addItem(
"1234", // Order ID
"DD44", // SKU
"T-Shirt", // Product Name
"Green Medium", // Category
"11.99", // Price
"1" // Quantity
);
pageTracker._trackTrans();
</script>
</source>

PowerReviews - http://www.evogear.com/outlet/snowboards/burton-custom-snowboard-wide-2008.aspx

<source lang="html4strict">

<script language="javascript" src="/reviews/pwr/engine/js/full.js"></script>
<script language="javascript">
var pr_locale='en_US';
var pr_ask_question='/reviewproduct.aspx?idmi=13753&appName=askQuestion';
var pr_answer_question='/reviewproduct.aspx?idmi=13753&appName=answerQuestion&questionId=@@@QUESTION_ID@@@';

var pr_page_id = '13753';
var pr_zip_location='/reviews';
var pr_write_review='/reviewproduct.aspx?idmi=13753';
var pr_read_review='javascript:displayAB(1);';
var pr_style_sheet='/css/review_styles.css';
</script>

</source>

Hitbox - http://www.evogear.com/outlet/snowboards/burton-custom-snowboard-wide-2008.aspx

<source lang="javascript">


<script language="javascript">

var _hbEC=0,_hbE=new Array;function _hbEvent(a,b){b=_hbE[_hbEC++]=new Object();b._N=a;b._C=0;return b;}
var hbx=_hbEvent("pv");hbx.vpc="HBX0140.01a";hbx.gn="ehg-evogear.hitbox.com";

//BEGIN EDITABLE SECTION
//CONFIGURATION VARIABLES
hbx.acct="DM540701FEVD95EN3";//ACCOUNT NUMBER(S)
hbx.pn="Burton+Custom+Wide+Snowboard+2008";//PAGE NAME(S)
hbx.mlc="outlet/product/snowsports/snowboarding/snowboards";//MULTI-LEVEL CONTENT CATEGORY
hbx.pndef="title";//DEFAULT PAGE NAME
hbx.ctdef="full";//DEFAULT CONTENT CATEGORY

//OPTIONAL PAGE VARIABLES
//ACTION SETTINGS
hbx.fv="2";//FORM VALIDATION MINIMUM ELEMENTS OR SUBMIT FUNCTION NAME
hbx.lt="auto";//LINK TRACKING
hbx.dlf="n";//DOWNLOAD FILTER
hbx.dft="n";//DOWNLOAD FILE NAMING
hbx.elf="n";//EXIT LINK FILTER

//SEGMENTS AND FUNNELS
hbx.seg="";//VISITOR SEGMENTATION
hbx.fnl="";//FUNNELS

//CAMPAIGNS
hbx.cmp="";//CAMPAIGN ID
hbx.cmpn="";//CAMPAIGN ID IN QUERY
hbx.dcmp="";//DYNAMIC CAMPAIGN ID
hbx.dcmpn="";//DYNAMIC CAMPAIGN ID IN QUERY
hbx.hra="";//RESPONSE ATTRIBUTE
hbx.hqsr="";//RESPONSE ATTRIBUTE IN REFERRAL QUERY
hbx.hqsp="";//RESPONSE ATTRIBUTE IN QUERY
hbx.hlt="";//LEAD TRACKING
hbx.hla="";//LEAD ATTRIBUTE
hbx.gp="";//CAMPAIGN GOAL
hbx.gpn="";//CAMPAIGN GOAL IN QUERY
hbx.hcn="";//CONVERSION ATTRIBUTE
hbx.hcv="";//CONVERSION VALUE

//CUSTOM VARIABLES
hbx.hc1="";//CUSTOM 1
hbx.hc2="";//CUSTOM 2
hbx.hc3="";//CUSTOM 3
hbx.hc4="";//CUSTOM 4
hbx.hrf="";//CUSTOM REFERRER
hbx.pec="";//ERROR CODES

//COMMERCE VARIABLES
hbx.cacct="975407027475";
hbx.pr="Burton+Custom+Wide+Snowboard+2008"; //comma delimited products
hbx.bd="Burton";
hbx.ca="+snowsports+snowboarding+snowboards";
hbx.pc=""; //comma delimited prices
hbx.qn=""; //comma delimited quantities
hbx.sr="STORE"; //store
hbx.cp="null"; //campaign
hbx.cam="0"; //cart add methodology, 0 = highwatermark, 1 = incremental
hbx.pv=1; //product view flag, 0 = cart add, 1 = product view
</script>
</source>

== Existing Practices ==
* ''Summary of common patterns discovered''
* ''Other attempts to solve The Problem''

== Use cases ==

The following data is most commonly to need to be declared, collected and reported on by clients for a generic page view:

* Page Name (for reference in reports vs. the URL)
* Page type, channel or categorisation
* Promo/Campaign ID
* Technographics (Browser, Referrer, Plugins, etc)
* Custom name/value pairs or tags

Common fields for a Product Page View are now all covered by [[hproduct]]

Earlier research: http://www.nextgenerationshopping.com/web-20/microformats/2006/05/16/microformats-for-reviews-what-about-products/

* Product Title
* Price
* Description
* SKU (if available)
* MFG Part # (if available)
* UPC (important, if available)

Information about the user doing the Page View:

* Is a customer/logged in
* IP Address, IP ISP, IP Company
* Postcode
* Phone/Mobile Number
* Postal Address
* Email Address
* Email Response
* Credit Card
* Purchase History (last X online purchase baskets by session, date/time)
* Storecard/reward card

== Proposal ==
* Early drafts
* ''Link to related pages as they become available''
** -brainstorming
** - proposal
** -microformat
== See Also ==
* [[search-results-examples]]
* ''Other microformats''
* [[hproduct]]
* [[hlisting]]
* [[hnews]]
* [[hcard]]
* ''Normative references for tags used''

wa-page-view-examples

2009-11-03T14:26:56Z

Metafeather: Added note about hproduct covering the Product Page View Use Case

= Web Analytics Page View - Examples =

This page captures common patterns in declaration of variables for use by Web Analytics products.

== The Problem ==

Many web sites add JavaScript variables and text to web pages that categorise the content for measurement by web analytics products such as [http://www.google.com/analytics/ Google Analytics].

== Participants ==
* [[User:Metafeather | Liam Clancy]]

== Real-World Examples ==
''Links to public web pages, either popular or insightful''

=== Site Homepage ===

The most basic usecase. In the below examples the content of the webpage page is being identified as a '''Homepage''' for reporting in various products, ignoring the URL, HTML <title> or <h1> elements for this value.

Due to the implementation in JavaScript this data is declared along with other data to be further used in context of the page for Eccommerce, Advertising Campaign tracking, etc

[http://www.google.com/support/googleanalytics/bin/answer.py?answer=55521 Google Analytics] documentation:

<source lang="javascript">
<script type="text/javascript">
pageTracker._trackPageview('/homepage');
</script>
</source>

[http://www.omniture.com/ Omniture Homepage] using [http://www.omniture.com/en/products/online_analytics/sitecatalyst SiteCatalyst]:

<source lang="javascript">
<script type="text/javascript">
s.pageName='Omniture: Homepage';
s.channel='Home';
s.prop6='English';
if(mbox_prop_10) s.prop10 = mbox_prop_10;
if(mbox_prop_9) s.prop9 = mbox_prop_9;
</script>
</source>

The above data is merged with other sources and sent to a server via Image request parameters 'pageName':

<source lang="text">
AQB 1
AQE 1
bh 1024
bw 1199
c 24
c1 Non-Customer
c20 Non-Customer
c5 Now Defined by Test and Target
c6 English
c9 summit 2009 registration now open
ch Home
cl 31536000
g http://www.omniture.com/en/
j 1.7
k Y
ndh 1
p Default Plug-in;Java Embedding Plugin 0.9.6.4;QuickTime Plug-in 7.5.5;Flip4Mac Windows Media Plugin 2.2 ;Shockwave Flash;
pageName Omniture: Homepage
pccr true
s 1200x1920
server www.omniture.com
t 15/9/2008 17:28:59 3 -60
v Y
v0 natural_bookmark
v1 Non-Customer
v14 summit 2009 registration now open
v20 Non-Customer
v3 Now Defined by Test and Target
v4 English
v50 natural_bookmark
</source>

[http://www.webtrends.com/ Webtrends Homepage] using [http://www.webtrends.com/Products/Analytics.aspx Analytics]:

<source lang="javascript">
<script type="text/javascript">
WT.pn = "Homepage";
</script>
</source>

and also recommends

<source lang="html4strict">
<META NAME="WT.pn" CONTENT="Homepage">
</source>

This approach is used on Natwest Product Homepages [http://www.natwest.com/personal.ashx Personal banking], [http://www.natwest.com/private/prospects-intro.ashx Prospects introduction], [http://www.natwest.com/business.ashx Business banking] and [http://www.natwest.com/commercial.ashx Commercial]

<source lang="html4strict">
<meta content="IE=EmulateIE7" http-equiv="X-UA-Compatible"/>
<meta content="text/html; charset=iso-8859-1" http-equiv="Content-Type"/>
<meta content="en" http-equiv="Content-Language"/>
<meta content="no-cache" http-equiv="Cache-control"/>
<meta content="no" http-equiv="imagetoolbar"/>
<meta content="Personal banking, savings, investments and hassle free online banking. NatWest - there is another way." name="description"/>
<meta content="NatWest personal banking, online banking, savings, investments, insurance" name="keywords"/>
<meta content="" name="robots"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 15:59:31" name="created"/>
<meta content="NW/PERSONAL/INDEX" name="mlc"/>
<meta content="PERSONAL" name="channel"/>
<meta content="NatWest Personal banking" name="page-title"/>
<title>NatWest Personal banking</title>
</source>
<source lang="html4strict">
<meta content="IE=EmulateIE7" http-equiv="X-UA-Compatible"/>
<meta content="text/html; charset=iso-8859-1" http-equiv="Content-Type"/>
<meta content="en" http-equiv="Content-Language"/>
<meta content="no-cache" http-equiv="Cache-control"/>
<meta content="no" http-equiv="imagetoolbar"/>
<meta content="Exclusive benefits, a personal finance manager and access to our private banking member's website." name="description"/>
<meta content="Private Banking" name="keywords"/>
<meta content="" name="robots"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 15:57:59" name="created"/>
<meta content="NW/PRIVATE/PROSPECTSINTRO" name="mlc"/>
<meta content="PRIVATE" name="channel"/>
<meta content="NatWest Private banking - Introduction" name="page-title"/>
<title>NatWest Introduction</title>
</source>

<source lang="html4strict">
<meta content="IE=EmulateIE7" http-equiv="X-UA-Compatible"/>
<meta content="text/html; charset=iso-8859-1" http-equiv="Content-Type"/>
<meta content="en" http-equiv="Content-Language"/>
<meta content="no-cache" http-equiv="Cache-control"/>
<meta content="no" http-equiv="imagetoolbar"/>
<meta content="NatWest Business Banking" name="description"/>
<meta content="NatWest Business, business users, business products, business accounts, business services,business guidance, business objectives" name="keywords"/>
<meta content="" name="robots"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 16:00:10" name="created"/>
<meta content="NW/BUSINESS/INDEX" name="mlc"/>
<meta content="BUSINESS" name="channel"/>
<meta content="NatWest Business banking" name="page-title"/>
<title>NatWest Business banking</title>
</source>

<source lang="html4strict">
<meta content="IE=EmulateIE7" http-equiv="X-UA-Compatible"/>
<meta content="text/html; charset=iso-8859-1" http-equiv="Content-Type"/>
<meta content="en" http-equiv="Content-Language"/>
<meta content="no-cache" http-equiv="Cache-control"/>
<meta content="no" http-equiv="imagetoolbar"/>
<meta content="NatWest serves customers with an annual turnover of £1m to £25m, and offers wide range of Commercial Banking and Corporate Finance services such as Business Loans and Commercial Mortages." name="description"/>
<meta content="NatWest, Commercial Banking, Business Loan, Commercial Mortgage, Corporate Finance" name="keywords"/>
<meta content="" name="robots"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 16:01:00" name="created"/>
<meta content="NW/COMMERCIAL/INDEX" name="mlc"/>
<meta content="COMMERCIAL" name="channel"/>
<meta content="NatWest Commercial banking" name="page-title"/>
<title>Commercial Finance, Business Loan, Commercial Mortgage, Corporate Banking - NatWest</title>
</source>

[https://www.bankofamerica.com/index.jsp Bank of America Homepage] using [http://www.coremetrics.com/solutions/web-analytics.php Coremetrics Web Analytics]:

<source lang="javascript">
<script type="text/javascript">
cmCreateRegistrationTag(null,
'ngen-personal',
'20090429:0:E:16CB099F-1520-01f4-00000000BFA6871D',
false,
null,
null,
'homepage'); // page name argument
</script>
</source>

=== Product Page View ===

Googlecart - ref: http://groups.google.com/group/google-checkout-developers-forum/web/google-checkout-cart-api-documentation and ref: JS API http://groups.google.com/group/google-checkout-developers-forum/web/google-checkout-shopping-cart-javascript-api and ref: XML data http://groups.google.com/group/google-checkout-developers-forum/web/including-xml-tags-in-the-html-api

* product - An element containing shopping cart microformat and control elements among its descendants
* product-title - The name of the product
* product-price - The price of the product
* product-image - An image of the product
* product-url - A URL related to this product (product details, etc.)
* product-weight - US merchants onlyThe weight of the product in pounds, other units are not supported. (for use with carrier calculated shipping)
* product-shipping - The per unit shipping cost of this item
* product-shipping-first - Shipping cost for the first product in the cart. The maximum product-shipping-first over all products in the cart will be used and the product-shipping for first such product will not be added to the total shipping cost. Seeusing shippingfor more details.
* product-digital - If this class appears on any node in a product, then that product is treated as digital content. The buyer is not asked for a shippingaddress if the cart contains only digital products.
* product-attr-XXX - whereXXXis the name of this additional attribute

Google Analytics for products - ref: http://code.google.com/apis/checkout/developer/checkout_analytics_integration.html and ref: http://www.google.com/support/googleanalytics/bin/answer.py?answer=55528&topic=11002

* Order Information - This information is tracked for each order. Please note that the Order Information fields are only reported for the Order Confirmed page.
* order-id - This value is the unique number that Google assigns to the order. This value does not appear in a Checkout API request.
* affiliation - This value is left blank in Analytics reports for Google Checkout pages.
* total - This value is the total cost of the order.
* tax - This value is the total tax amount charged for the order.
* shipping - This value is the total shipping amount charged for the order.
* city - This value identifies the city of the order's shipping address.
* state/region - This value identifies the state or region of the order's shipping address.
* country - This value identifies the country of the order's shipping address.
* Item Information - This information is tracked for each item in the order.
* order-id - This value is the unique number that Google assigns to the order. This value does not appear in a Checkout API request.
* sku/code - This value is left blank in Google Analytics reports.
* product name - This value contains the <item-name> provided for the item in the Checkout API request.
* category - This value is left blank in Analytics reports for Google Checkout pages.
* price - This value is the per-unit price for the item. It contains the <unit-price> provided for the item in the Checkout API request.
* quantity - This value identifies the number of units of a particular item that is included in the order. The value contains the <quantity> provided for the item in the Checkout API request.

Google Analytics E-Commerce:

<source lang="javascript">
<script type="text/javascript">
pageTracker._addTrans(
"1234", // Order ID
"Mountain View", // Affiliation
"11.99", // Total
"1.29", // Tax
"5", // Shipping
"San Jose", // City
"California", // State
"USA" // Country
);

pageTracker._addItem(
"1234", // Order ID
"DD44", // SKU
"T-Shirt", // Product Name
"Green Medium", // Category
"11.99", // Price
"1" // Quantity
);
pageTracker._trackTrans();
</script>
</source>

PowerReviews - http://www.evogear.com/outlet/snowboards/burton-custom-snowboard-wide-2008.aspx

<source lang="html4strict">

<script language="javascript" src="/reviews/pwr/engine/js/full.js"></script>
<script language="javascript">
var pr_locale='en_US';
var pr_ask_question='/reviewproduct.aspx?idmi=13753&appName=askQuestion';
var pr_answer_question='/reviewproduct.aspx?idmi=13753&appName=answerQuestion&questionId=@@@QUESTION_ID@@@';

var pr_page_id = '13753';
var pr_zip_location='/reviews';
var pr_write_review='/reviewproduct.aspx?idmi=13753';
var pr_read_review='javascript:displayAB(1);';
var pr_style_sheet='/css/review_styles.css';
</script>

</source>

Hitbox - http://www.evogear.com/outlet/snowboards/burton-custom-snowboard-wide-2008.aspx

<source lang="javascript">


<script language="javascript">

var _hbEC=0,_hbE=new Array;function _hbEvent(a,b){b=_hbE[_hbEC++]=new Object();b._N=a;b._C=0;return b;}
var hbx=_hbEvent("pv");hbx.vpc="HBX0140.01a";hbx.gn="ehg-evogear.hitbox.com";

//BEGIN EDITABLE SECTION
//CONFIGURATION VARIABLES
hbx.acct="DM540701FEVD95EN3";//ACCOUNT NUMBER(S)
hbx.pn="Burton+Custom+Wide+Snowboard+2008";//PAGE NAME(S)
hbx.mlc="outlet/product/snowsports/snowboarding/snowboards";//MULTI-LEVEL CONTENT CATEGORY
hbx.pndef="title";//DEFAULT PAGE NAME
hbx.ctdef="full";//DEFAULT CONTENT CATEGORY

//OPTIONAL PAGE VARIABLES
//ACTION SETTINGS
hbx.fv="2";//FORM VALIDATION MINIMUM ELEMENTS OR SUBMIT FUNCTION NAME
hbx.lt="auto";//LINK TRACKING
hbx.dlf="n";//DOWNLOAD FILTER
hbx.dft="n";//DOWNLOAD FILE NAMING
hbx.elf="n";//EXIT LINK FILTER

//SEGMENTS AND FUNNELS
hbx.seg="";//VISITOR SEGMENTATION
hbx.fnl="";//FUNNELS

//CAMPAIGNS
hbx.cmp="";//CAMPAIGN ID
hbx.cmpn="";//CAMPAIGN ID IN QUERY
hbx.dcmp="";//DYNAMIC CAMPAIGN ID
hbx.dcmpn="";//DYNAMIC CAMPAIGN ID IN QUERY
hbx.hra="";//RESPONSE ATTRIBUTE
hbx.hqsr="";//RESPONSE ATTRIBUTE IN REFERRAL QUERY
hbx.hqsp="";//RESPONSE ATTRIBUTE IN QUERY
hbx.hlt="";//LEAD TRACKING
hbx.hla="";//LEAD ATTRIBUTE
hbx.gp="";//CAMPAIGN GOAL
hbx.gpn="";//CAMPAIGN GOAL IN QUERY
hbx.hcn="";//CONVERSION ATTRIBUTE
hbx.hcv="";//CONVERSION VALUE

//CUSTOM VARIABLES
hbx.hc1="";//CUSTOM 1
hbx.hc2="";//CUSTOM 2
hbx.hc3="";//CUSTOM 3
hbx.hc4="";//CUSTOM 4
hbx.hrf="";//CUSTOM REFERRER
hbx.pec="";//ERROR CODES

//COMMERCE VARIABLES
hbx.cacct="975407027475";
hbx.pr="Burton+Custom+Wide+Snowboard+2008"; //comma delimited products
hbx.bd="Burton";
hbx.ca="+snowsports+snowboarding+snowboards";
hbx.pc=""; //comma delimited prices
hbx.qn=""; //comma delimited quantities
hbx.sr="STORE"; //store
hbx.cp="null"; //campaign
hbx.cam="0"; //cart add methodology, 0 = highwatermark, 1 = incremental
hbx.pv=1; //product view flag, 0 = cart add, 1 = product view
</script>
</source>

== Existing Practices ==
* ''Summary of common patterns discovered''
* ''Other attempts to solve The Problem''

== Use cases ==

The following data is most commonly to need to be declared, collected and reported on by clients for a generic page view:

* Page Name (for reference in reports vs. the URL)
* Page type, channel or categorisation
* Promo/Campaign ID
* Technographics (Browser, Referrer, Plugins, etc)
* Custom name/value pairs or tags

Common fields for a Product Page View are now all covered by [[hproduct]]

Earlier research: http://www.nextgenerationshopping.com/web-20/microformats/2006/05/16/microformats-for-reviews-what-about-products/

* Product Title
* Price
* Description
* SKU (if available)
* MFG Part # (if available)
* UPC (important, if available)

Information about the user doing the Page View:

* Is a customer/logged in
* IP Address, IP ISP, IP Company
* Postcode
* Phone/Mobile Number
* Postal Address
* Email Address
* Email Response
* Credit Card
* Purchase History (last X online purchase baskets by session, date/time)
* Storecard/reward card

== Proposal ==
* Early drafts
* ''Link to related pages as they become available''
** -brainstorming
** - proposal
** -microformat
== See Also ==
* [[search-results-examples]]
* [[hproduct]]
* ''Other microformats''
* ''Normative references for tags used''

wa-page-view-examples

2009-11-03T14:19:44Z

Metafeather: /* Product Page View */

= Web Analytics Page View - Examples =

This page captures common patterns in declaration of variables for use by Web Analytics products.

== The Problem ==

Many web sites add JavaScript variables and text to web pages that categorise the content for measurement by web analytics products such as [http://www.google.com/analytics/ Google Analytics].

== Participants ==
* [[User:Metafeather | Liam Clancy]]

== Real-World Examples ==
''Links to public web pages, either popular or insightful''

=== Site Homepage ===

The most basic usecase. In the below examples the content of the webpage page is being identified as a '''Homepage''' for reporting in various products, ignoring the URL, HTML <title> or <h1> elements for this value.

Due to the implementation in JavaScript this data is declared along with other data to be further used in context of the page for Eccommerce, Advertising Campaign tracking, etc

[http://www.google.com/support/googleanalytics/bin/answer.py?answer=55521 Google Analytics] documentation:

<source lang="javascript">
<script type="text/javascript">
pageTracker._trackPageview('/homepage');
</script>
</source>

[http://www.omniture.com/ Omniture Homepage] using [http://www.omniture.com/en/products/online_analytics/sitecatalyst SiteCatalyst]:

<source lang="javascript">
<script type="text/javascript">
s.pageName='Omniture: Homepage';
s.channel='Home';
s.prop6='English';
if(mbox_prop_10) s.prop10 = mbox_prop_10;
if(mbox_prop_9) s.prop9 = mbox_prop_9;
</script>
</source>

The above data is merged with other sources and sent to a server via Image request parameters 'pageName':

<source lang="text">
AQB 1
AQE 1
bh 1024
bw 1199
c 24
c1 Non-Customer
c20 Non-Customer
c5 Now Defined by Test and Target
c6 English
c9 summit 2009 registration now open
ch Home
cl 31536000
g http://www.omniture.com/en/
j 1.7
k Y
ndh 1
p Default Plug-in;Java Embedding Plugin 0.9.6.4;QuickTime Plug-in 7.5.5;Flip4Mac Windows Media Plugin 2.2 ;Shockwave Flash;
pageName Omniture: Homepage
pccr true
s 1200x1920
server www.omniture.com
t 15/9/2008 17:28:59 3 -60
v Y
v0 natural_bookmark
v1 Non-Customer
v14 summit 2009 registration now open
v20 Non-Customer
v3 Now Defined by Test and Target
v4 English
v50 natural_bookmark
</source>

[http://www.webtrends.com/ Webtrends Homepage] using [http://www.webtrends.com/Products/Analytics.aspx Analytics]:

<source lang="javascript">
<script type="text/javascript">
WT.pn = "Homepage";
</script>
</source>

and also recommends

<source lang="html4strict">
<META NAME="WT.pn" CONTENT="Homepage">
</source>

This approach is used on Natwest Product Homepages [http://www.natwest.com/personal.ashx Personal banking], [http://www.natwest.com/private/prospects-intro.ashx Prospects introduction], [http://www.natwest.com/business.ashx Business banking] and [http://www.natwest.com/commercial.ashx Commercial]

<source lang="html4strict">
<meta content="IE=EmulateIE7" http-equiv="X-UA-Compatible"/>
<meta content="text/html; charset=iso-8859-1" http-equiv="Content-Type"/>
<meta content="en" http-equiv="Content-Language"/>
<meta content="no-cache" http-equiv="Cache-control"/>
<meta content="no" http-equiv="imagetoolbar"/>
<meta content="Personal banking, savings, investments and hassle free online banking. NatWest - there is another way." name="description"/>
<meta content="NatWest personal banking, online banking, savings, investments, insurance" name="keywords"/>
<meta content="" name="robots"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 15:59:31" name="created"/>
<meta content="NW/PERSONAL/INDEX" name="mlc"/>
<meta content="PERSONAL" name="channel"/>
<meta content="NatWest Personal banking" name="page-title"/>
<title>NatWest Personal banking</title>
</source>
<source lang="html4strict">
<meta content="IE=EmulateIE7" http-equiv="X-UA-Compatible"/>
<meta content="text/html; charset=iso-8859-1" http-equiv="Content-Type"/>
<meta content="en" http-equiv="Content-Language"/>
<meta content="no-cache" http-equiv="Cache-control"/>
<meta content="no" http-equiv="imagetoolbar"/>
<meta content="Exclusive benefits, a personal finance manager and access to our private banking member's website." name="description"/>
<meta content="Private Banking" name="keywords"/>
<meta content="" name="robots"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 15:57:59" name="created"/>
<meta content="NW/PRIVATE/PROSPECTSINTRO" name="mlc"/>
<meta content="PRIVATE" name="channel"/>
<meta content="NatWest Private banking - Introduction" name="page-title"/>
<title>NatWest Introduction</title>
</source>

<source lang="html4strict">
<meta content="IE=EmulateIE7" http-equiv="X-UA-Compatible"/>
<meta content="text/html; charset=iso-8859-1" http-equiv="Content-Type"/>
<meta content="en" http-equiv="Content-Language"/>
<meta content="no-cache" http-equiv="Cache-control"/>
<meta content="no" http-equiv="imagetoolbar"/>
<meta content="NatWest Business Banking" name="description"/>
<meta content="NatWest Business, business users, business products, business accounts, business services,business guidance, business objectives" name="keywords"/>
<meta content="" name="robots"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 16:00:10" name="created"/>
<meta content="NW/BUSINESS/INDEX" name="mlc"/>
<meta content="BUSINESS" name="channel"/>
<meta content="NatWest Business banking" name="page-title"/>
<title>NatWest Business banking</title>
</source>

<source lang="html4strict">
<meta content="IE=EmulateIE7" http-equiv="X-UA-Compatible"/>
<meta content="text/html; charset=iso-8859-1" http-equiv="Content-Type"/>
<meta content="en" http-equiv="Content-Language"/>
<meta content="no-cache" http-equiv="Cache-control"/>
<meta content="no" http-equiv="imagetoolbar"/>
<meta content="NatWest serves customers with an annual turnover of £1m to £25m, and offers wide range of Commercial Banking and Corporate Finance services such as Business Loans and Commercial Mortages." name="description"/>
<meta content="NatWest, Commercial Banking, Business Loan, Commercial Mortgage, Corporate Finance" name="keywords"/>
<meta content="" name="robots"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 16:01:00" name="created"/>
<meta content="NW/COMMERCIAL/INDEX" name="mlc"/>
<meta content="COMMERCIAL" name="channel"/>
<meta content="NatWest Commercial banking" name="page-title"/>
<title>Commercial Finance, Business Loan, Commercial Mortgage, Corporate Banking - NatWest</title>
</source>

[https://www.bankofamerica.com/index.jsp Bank of America Homepage] using [http://www.coremetrics.com/solutions/web-analytics.php Coremetrics Web Analytics]:

<source lang="javascript">
<script type="text/javascript">
cmCreateRegistrationTag(null,
'ngen-personal',
'20090429:0:E:16CB099F-1520-01f4-00000000BFA6871D',
false,
null,
null,
'homepage'); // page name argument
</script>
</source>

=== Product Page View ===

Googlecart - ref: http://groups.google.com/group/google-checkout-developers-forum/web/google-checkout-cart-api-documentation and ref: JS API http://groups.google.com/group/google-checkout-developers-forum/web/google-checkout-shopping-cart-javascript-api and ref: XML data http://groups.google.com/group/google-checkout-developers-forum/web/including-xml-tags-in-the-html-api

* product - An element containing shopping cart microformat and control elements among its descendants
* product-title - The name of the product
* product-price - The price of the product
* product-image - An image of the product
* product-url - A URL related to this product (product details, etc.)
* product-weight - US merchants onlyThe weight of the product in pounds, other units are not supported. (for use with carrier calculated shipping)
* product-shipping - The per unit shipping cost of this item
* product-shipping-first - Shipping cost for the first product in the cart. The maximum product-shipping-first over all products in the cart will be used and the product-shipping for first such product will not be added to the total shipping cost. Seeusing shippingfor more details.
* product-digital - If this class appears on any node in a product, then that product is treated as digital content. The buyer is not asked for a shippingaddress if the cart contains only digital products.
* product-attr-XXX - whereXXXis the name of this additional attribute

Google Analytics for products - ref: http://code.google.com/apis/checkout/developer/checkout_analytics_integration.html and ref: http://www.google.com/support/googleanalytics/bin/answer.py?answer=55528&topic=11002

* Order Information - This information is tracked for each order. Please note that the Order Information fields are only reported for the Order Confirmed page.
* order-id - This value is the unique number that Google assigns to the order. This value does not appear in a Checkout API request.
* affiliation - This value is left blank in Analytics reports for Google Checkout pages.
* total - This value is the total cost of the order.
* tax - This value is the total tax amount charged for the order.
* shipping - This value is the total shipping amount charged for the order.
* city - This value identifies the city of the order's shipping address.
* state/region - This value identifies the state or region of the order's shipping address.
* country - This value identifies the country of the order's shipping address.
* Item Information - This information is tracked for each item in the order.
* order-id - This value is the unique number that Google assigns to the order. This value does not appear in a Checkout API request.
* sku/code - This value is left blank in Google Analytics reports.
* product name - This value contains the <item-name> provided for the item in the Checkout API request.
* category - This value is left blank in Analytics reports for Google Checkout pages.
* price - This value is the per-unit price for the item. It contains the <unit-price> provided for the item in the Checkout API request.
* quantity - This value identifies the number of units of a particular item that is included in the order. The value contains the <quantity> provided for the item in the Checkout API request.

Google Analytics E-Commerce:

<source lang="javascript">
<script type="text/javascript">
pageTracker._addTrans(
"1234", // Order ID
"Mountain View", // Affiliation
"11.99", // Total
"1.29", // Tax
"5", // Shipping
"San Jose", // City
"California", // State
"USA" // Country
);

pageTracker._addItem(
"1234", // Order ID
"DD44", // SKU
"T-Shirt", // Product Name
"Green Medium", // Category
"11.99", // Price
"1" // Quantity
);
pageTracker._trackTrans();
</script>
</source>

PowerReviews - http://www.evogear.com/outlet/snowboards/burton-custom-snowboard-wide-2008.aspx

<source lang="html4strict">

<script language="javascript" src="/reviews/pwr/engine/js/full.js"></script>
<script language="javascript">
var pr_locale='en_US';
var pr_ask_question='/reviewproduct.aspx?idmi=13753&appName=askQuestion';
var pr_answer_question='/reviewproduct.aspx?idmi=13753&appName=answerQuestion&questionId=@@@QUESTION_ID@@@';

var pr_page_id = '13753';
var pr_zip_location='/reviews';
var pr_write_review='/reviewproduct.aspx?idmi=13753';
var pr_read_review='javascript:displayAB(1);';
var pr_style_sheet='/css/review_styles.css';
</script>

</source>

Hitbox - http://www.evogear.com/outlet/snowboards/burton-custom-snowboard-wide-2008.aspx

<source lang="javascript">


<script language="javascript">

var _hbEC=0,_hbE=new Array;function _hbEvent(a,b){b=_hbE[_hbEC++]=new Object();b._N=a;b._C=0;return b;}
var hbx=_hbEvent("pv");hbx.vpc="HBX0140.01a";hbx.gn="ehg-evogear.hitbox.com";

//BEGIN EDITABLE SECTION
//CONFIGURATION VARIABLES
hbx.acct="DM540701FEVD95EN3";//ACCOUNT NUMBER(S)
hbx.pn="Burton+Custom+Wide+Snowboard+2008";//PAGE NAME(S)
hbx.mlc="outlet/product/snowsports/snowboarding/snowboards";//MULTI-LEVEL CONTENT CATEGORY
hbx.pndef="title";//DEFAULT PAGE NAME
hbx.ctdef="full";//DEFAULT CONTENT CATEGORY

//OPTIONAL PAGE VARIABLES
//ACTION SETTINGS
hbx.fv="2";//FORM VALIDATION MINIMUM ELEMENTS OR SUBMIT FUNCTION NAME
hbx.lt="auto";//LINK TRACKING
hbx.dlf="n";//DOWNLOAD FILTER
hbx.dft="n";//DOWNLOAD FILE NAMING
hbx.elf="n";//EXIT LINK FILTER

//SEGMENTS AND FUNNELS
hbx.seg="";//VISITOR SEGMENTATION
hbx.fnl="";//FUNNELS

//CAMPAIGNS
hbx.cmp="";//CAMPAIGN ID
hbx.cmpn="";//CAMPAIGN ID IN QUERY
hbx.dcmp="";//DYNAMIC CAMPAIGN ID
hbx.dcmpn="";//DYNAMIC CAMPAIGN ID IN QUERY
hbx.hra="";//RESPONSE ATTRIBUTE
hbx.hqsr="";//RESPONSE ATTRIBUTE IN REFERRAL QUERY
hbx.hqsp="";//RESPONSE ATTRIBUTE IN QUERY
hbx.hlt="";//LEAD TRACKING
hbx.hla="";//LEAD ATTRIBUTE
hbx.gp="";//CAMPAIGN GOAL
hbx.gpn="";//CAMPAIGN GOAL IN QUERY
hbx.hcn="";//CONVERSION ATTRIBUTE
hbx.hcv="";//CONVERSION VALUE

//CUSTOM VARIABLES
hbx.hc1="";//CUSTOM 1
hbx.hc2="";//CUSTOM 2
hbx.hc3="";//CUSTOM 3
hbx.hc4="";//CUSTOM 4
hbx.hrf="";//CUSTOM REFERRER
hbx.pec="";//ERROR CODES

//COMMERCE VARIABLES
hbx.cacct="975407027475";
hbx.pr="Burton+Custom+Wide+Snowboard+2008"; //comma delimited products
hbx.bd="Burton";
hbx.ca="+snowsports+snowboarding+snowboards";
hbx.pc=""; //comma delimited prices
hbx.qn=""; //comma delimited quantities
hbx.sr="STORE"; //store
hbx.cp="null"; //campaign
hbx.cam="0"; //cart add methodology, 0 = highwatermark, 1 = incremental
hbx.pv=1; //product view flag, 0 = cart add, 1 = product view
</script>
</source>

== Existing Practices ==
* ''Summary of common patterns discovered''
* ''Other attempts to solve The Problem''

== Use cases ==

The following data is most commonly to need to be declared, collected and reported on by clients for a generic page view:

* Name
* IP Address, IP ISP, IP Company
* Postcode
* Phone/Mobile Number
* Postal Address
* Email Address
* Email Response
* Credit Card
* Purchase History (last X online purchase baskets by session, date/time)
* Storecard/reward card
* Promo ID
* Technographics (Browser, Referrer, Plugins, etc)
* Custom name/value pairs

Possible fields for a Product Page View - covered by hProduct: http://www.nextgenerationshopping.com/web-20/microformats/2006/05/16/microformats-for-reviews-what-about-products/

* Product Title
* Price
* Description
* SKU (if available)
* MFG Part # (if available)
* UPC (important, if available)

== Proposal ==
* Early drafts
* ''Link to related pages as they become available''
** -brainstorming
** - proposal
** -microformat
== See Also ==
* [[search-results-examples]]
* [[hproduct]]
* ''Other microformats''
* ''Normative references for tags used''

wa-page-view-examples

2009-11-03T14:16:51Z

Metafeather: Additional wild examples

= Web Analytics Page View - Examples =

This page captures common patterns in declaration of variables for use by Web Analytics products.

== The Problem ==

Many web sites add JavaScript variables and text to web pages that categorise the content for measurement by web analytics products such as [http://www.google.com/analytics/ Google Analytics].

== Participants ==
* [[User:Metafeather | Liam Clancy]]

== Real-World Examples ==
''Links to public web pages, either popular or insightful''

=== Site Homepage ===

The most basic usecase. In the below examples the content of the webpage page is being identified as a '''Homepage''' for reporting in various products, ignoring the URL, HTML <title> or <h1> elements for this value.

Due to the implementation in JavaScript this data is declared along with other data to be further used in context of the page for Eccommerce, Advertising Campaign tracking, etc

[http://www.google.com/support/googleanalytics/bin/answer.py?answer=55521 Google Analytics] documentation:

<source lang="javascript">
<script type="text/javascript">
pageTracker._trackPageview('/homepage');
</script>
</source>

[http://www.omniture.com/ Omniture Homepage] using [http://www.omniture.com/en/products/online_analytics/sitecatalyst SiteCatalyst]:

<source lang="javascript">
<script type="text/javascript">
s.pageName='Omniture: Homepage';
s.channel='Home';
s.prop6='English';
if(mbox_prop_10) s.prop10 = mbox_prop_10;
if(mbox_prop_9) s.prop9 = mbox_prop_9;
</script>
</source>

The above data is merged with other sources and sent to a server via Image request parameters 'pageName':

<source lang="text">
AQB 1
AQE 1
bh 1024
bw 1199
c 24
c1 Non-Customer
c20 Non-Customer
c5 Now Defined by Test and Target
c6 English
c9 summit 2009 registration now open
ch Home
cl 31536000
g http://www.omniture.com/en/
j 1.7
k Y
ndh 1
p Default Plug-in;Java Embedding Plugin 0.9.6.4;QuickTime Plug-in 7.5.5;Flip4Mac Windows Media Plugin 2.2 ;Shockwave Flash;
pageName Omniture: Homepage
pccr true
s 1200x1920
server www.omniture.com
t 15/9/2008 17:28:59 3 -60
v Y
v0 natural_bookmark
v1 Non-Customer
v14 summit 2009 registration now open
v20 Non-Customer
v3 Now Defined by Test and Target
v4 English
v50 natural_bookmark
</source>

[http://www.webtrends.com/ Webtrends Homepage] using [http://www.webtrends.com/Products/Analytics.aspx Analytics]:

<source lang="javascript">
<script type="text/javascript">
WT.pn = "Homepage";
</script>
</source>

and also recommends

<source lang="html4strict">
<META NAME="WT.pn" CONTENT="Homepage">
</source>

This approach is used on Natwest Product Homepages [http://www.natwest.com/personal.ashx Personal banking], [http://www.natwest.com/private/prospects-intro.ashx Prospects introduction], [http://www.natwest.com/business.ashx Business banking] and [http://www.natwest.com/commercial.ashx Commercial]

<source lang="html4strict">
<meta content="IE=EmulateIE7" http-equiv="X-UA-Compatible"/>
<meta content="text/html; charset=iso-8859-1" http-equiv="Content-Type"/>
<meta content="en" http-equiv="Content-Language"/>
<meta content="no-cache" http-equiv="Cache-control"/>
<meta content="no" http-equiv="imagetoolbar"/>
<meta content="Personal banking, savings, investments and hassle free online banking. NatWest - there is another way." name="description"/>
<meta content="NatWest personal banking, online banking, savings, investments, insurance" name="keywords"/>
<meta content="" name="robots"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 15:59:31" name="created"/>
<meta content="NW/PERSONAL/INDEX" name="mlc"/>
<meta content="PERSONAL" name="channel"/>
<meta content="NatWest Personal banking" name="page-title"/>
<title>NatWest Personal banking</title>
</source>
<source lang="html4strict">
<meta content="IE=EmulateIE7" http-equiv="X-UA-Compatible"/>
<meta content="text/html; charset=iso-8859-1" http-equiv="Content-Type"/>
<meta content="en" http-equiv="Content-Language"/>
<meta content="no-cache" http-equiv="Cache-control"/>
<meta content="no" http-equiv="imagetoolbar"/>
<meta content="Exclusive benefits, a personal finance manager and access to our private banking member's website." name="description"/>
<meta content="Private Banking" name="keywords"/>
<meta content="" name="robots"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 15:57:59" name="created"/>
<meta content="NW/PRIVATE/PROSPECTSINTRO" name="mlc"/>
<meta content="PRIVATE" name="channel"/>
<meta content="NatWest Private banking - Introduction" name="page-title"/>
<title>NatWest Introduction</title>
</source>

<source lang="html4strict">
<meta content="IE=EmulateIE7" http-equiv="X-UA-Compatible"/>
<meta content="text/html; charset=iso-8859-1" http-equiv="Content-Type"/>
<meta content="en" http-equiv="Content-Language"/>
<meta content="no-cache" http-equiv="Cache-control"/>
<meta content="no" http-equiv="imagetoolbar"/>
<meta content="NatWest Business Banking" name="description"/>
<meta content="NatWest Business, business users, business products, business accounts, business services,business guidance, business objectives" name="keywords"/>
<meta content="" name="robots"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 16:00:10" name="created"/>
<meta content="NW/BUSINESS/INDEX" name="mlc"/>
<meta content="BUSINESS" name="channel"/>
<meta content="NatWest Business banking" name="page-title"/>
<title>NatWest Business banking</title>
</source>

<source lang="html4strict">
<meta content="IE=EmulateIE7" http-equiv="X-UA-Compatible"/>
<meta content="text/html; charset=iso-8859-1" http-equiv="Content-Type"/>
<meta content="en" http-equiv="Content-Language"/>
<meta content="no-cache" http-equiv="Cache-control"/>
<meta content="no" http-equiv="imagetoolbar"/>
<meta content="NatWest serves customers with an annual turnover of £1m to £25m, and offers wide range of Commercial Banking and Corporate Finance services such as Business Loans and Commercial Mortages." name="description"/>
<meta content="NatWest, Commercial Banking, Business Loan, Commercial Mortgage, Corporate Finance" name="keywords"/>
<meta content="" name="robots"/>
<meta content="Copyright NatWest.com (c) 2008" name="copyright"/>
<meta content="NatWest.com" name="author"/>
<meta content="23/10/2008 16:01:00" name="created"/>
<meta content="NW/COMMERCIAL/INDEX" name="mlc"/>
<meta content="COMMERCIAL" name="channel"/>
<meta content="NatWest Commercial banking" name="page-title"/>
<title>Commercial Finance, Business Loan, Commercial Mortgage, Corporate Banking - NatWest</title>
</source>

[https://www.bankofamerica.com/index.jsp Bank of America Homepage] using [http://www.coremetrics.com/solutions/web-analytics.php Coremetrics Web Analytics]:

<source lang="javascript">
<script type="text/javascript">
cmCreateRegistrationTag(null,
'ngen-personal',
'20090429:0:E:16CB099F-1520-01f4-00000000BFA6871D',
false,
null,
null,
'homepage'); // page name argument
</script>
</source>

=== Product Page View ===

Googlecart - ref: http://groups.google.com/group/google-checkout-developers-forum/web/google-checkout-cart-api-documentation and ref: JS API http://groups.google.com/group/google-checkout-developers-forum/web/google-checkout-shopping-cart-javascript-api and ref: XML data http://groups.google.com/group/google-checkout-developers-forum/web/including-xml-tags-in-the-html-api

* product - An element containing shopping cart microformat and control elements among its descendants
* product-title - The name of the product
* product-price - The price of the product
* product-image - An image of the product
* product-url - A URL related to this product (product details, etc.)
* product-weight - US merchants onlyThe weight of the product in pounds, other units are not supported. (for use with carrier calculated shipping)
* product-shipping - The per unit shipping cost of this item
* product-shipping-first - Shipping cost for the first product in the cart. The maximum product-shipping-first over all products in the cart will be used and the product-shipping for first such product will not be added to the total shipping cost. Seeusing shippingfor more details.
* product-digital - If this class appears on any node in a product, then that product is treated as digital content. The buyer is not asked for a shippingaddress if the cart contains only digital products.
* product-attr-XXX - whereXXXis the name of this additional attribute

Google Analytics for products - ref: http://code.google.com/apis/checkout/developer/checkout_analytics_integration.html and ref: http://www.google.com/support/googleanalytics/bin/answer.py?answer=55528&topic=11002

* Order Information - This information is tracked for each order. Please note that the Order Information fields are only reported for the Order Confirmed page.
* order-id - This value is the unique number that Google assigns to the order. This value does not appear in a Checkout API request.
* affiliation - This value is left blank in Analytics reports for Google Checkout pages.
* total - This value is the total cost of the order.
* tax - This value is the total tax amount charged for the order.
* shipping - This value is the total shipping amount charged for the order.
* city - This value identifies the city of the order's shipping address.
* state/region - This value identifies the state or region of the order's shipping address.
* country - This value identifies the country of the order's shipping address.
* Item Information - This information is tracked for each item in the order.
* order-id - This value is the unique number that Google assigns to the order. This value does not appear in a Checkout API request.
* sku/code - This value is left blank in Google Analytics reports.
* product name - This value contains the <item-name> provided for the item in the Checkout API request.
* category - This value is left blank in Analytics reports for Google Checkout pages.
* price - This value is the per-unit price for the item. It contains the <unit-price> provided for the item in the Checkout API request.
* quantity - This value identifies the number of units of a particular item that is included in the order. The value contains the <quantity> provided for the item in the Checkout API request.

Google Analytics E-Commerce:

<source lang="javascript">
<script type="text/javascript">
pageTracker._addTrans(
"1234", // Order ID
"Mountain View", // Affiliation
"11.99", // Total
"1.29", // Tax
"5", // Shipping
"San Jose", // City
"California", // State
"USA" // Country
);

pageTracker._addItem(
"1234", // Order ID
"DD44", // SKU
"T-Shirt", // Product Name
"Green Medium", // Category
"11.99", // Price
"1" // Quantity
);
pageTracker._trackTrans();
</source>
</script>

PowerReviews - http://www.evogear.com/outlet/snowboards/burton-custom-snowboard-wide-2008.aspx

<source lang="html4strict">

<script language="javascript" src="/reviews/pwr/engine/js/full.js"></script>
<script language="javascript">
var pr_locale='en_US';
var pr_ask_question='/reviewproduct.aspx?idmi=13753&appName=askQuestion';
var pr_answer_question='/reviewproduct.aspx?idmi=13753&appName=answerQuestion&questionId=@@@QUESTION_ID@@@';

var pr_page_id = '13753';
var pr_zip_location='/reviews';
var pr_write_review='/reviewproduct.aspx?idmi=13753';
var pr_read_review='javascript:displayAB(1);';
var pr_style_sheet='/css/review_styles.css';
</script>

</source>

Hitbox - http://www.evogear.com/outlet/snowboards/burton-custom-snowboard-wide-2008.aspx

<source lang="javascript">


<script language="javascript">

var _hbEC=0,_hbE=new Array;function _hbEvent(a,b){b=_hbE[_hbEC++]=new Object();b._N=a;b._C=0;return b;}
var hbx=_hbEvent("pv");hbx.vpc="HBX0140.01a";hbx.gn="ehg-evogear.hitbox.com";

//BEGIN EDITABLE SECTION
//CONFIGURATION VARIABLES
hbx.acct="DM540701FEVD95EN3";//ACCOUNT NUMBER(S)
hbx.pn="Burton+Custom+Wide+Snowboard+2008";//PAGE NAME(S)
hbx.mlc="outlet/product/snowsports/snowboarding/snowboards";//MULTI-LEVEL CONTENT CATEGORY
hbx.pndef="title";//DEFAULT PAGE NAME
hbx.ctdef="full";//DEFAULT CONTENT CATEGORY

//OPTIONAL PAGE VARIABLES
//ACTION SETTINGS
hbx.fv="2";//FORM VALIDATION MINIMUM ELEMENTS OR SUBMIT FUNCTION NAME
hbx.lt="auto";//LINK TRACKING
hbx.dlf="n";//DOWNLOAD FILTER
hbx.dft="n";//DOWNLOAD FILE NAMING
hbx.elf="n";//EXIT LINK FILTER

//SEGMENTS AND FUNNELS
hbx.seg="";//VISITOR SEGMENTATION
hbx.fnl="";//FUNNELS

//CAMPAIGNS
hbx.cmp="";//CAMPAIGN ID
hbx.cmpn="";//CAMPAIGN ID IN QUERY
hbx.dcmp="";//DYNAMIC CAMPAIGN ID
hbx.dcmpn="";//DYNAMIC CAMPAIGN ID IN QUERY
hbx.hra="";//RESPONSE ATTRIBUTE
hbx.hqsr="";//RESPONSE ATTRIBUTE IN REFERRAL QUERY
hbx.hqsp="";//RESPONSE ATTRIBUTE IN QUERY
hbx.hlt="";//LEAD TRACKING
hbx.hla="";//LEAD ATTRIBUTE
hbx.gp="";//CAMPAIGN GOAL
hbx.gpn="";//CAMPAIGN GOAL IN QUERY
hbx.hcn="";//CONVERSION ATTRIBUTE
hbx.hcv="";//CONVERSION VALUE

//CUSTOM VARIABLES
hbx.hc1="";//CUSTOM 1
hbx.hc2="";//CUSTOM 2
hbx.hc3="";//CUSTOM 3
hbx.hc4="";//CUSTOM 4
hbx.hrf="";//CUSTOM REFERRER
hbx.pec="";//ERROR CODES

//COMMERCE VARIABLES
hbx.cacct="975407027475";
hbx.pr="Burton+Custom+Wide+Snowboard+2008"; //comma delimited products
hbx.bd="Burton";
hbx.ca="+snowsports+snowboarding+snowboards";
hbx.pc=""; //comma delimited prices
hbx.qn=""; //comma delimited quantities
hbx.sr="STORE"; //store
hbx.cp="null"; //campaign
hbx.cam="0"; //cart add methodology, 0 = highwatermark, 1 = incremental
hbx.pv=1; //product view flag, 0 = cart add, 1 = product view
</script>
</source>

== Existing Practices ==
* ''Summary of common patterns discovered''
* ''Other attempts to solve The Problem''

== Use cases ==

The following data is most commonly to need to be declared, collected and reported on by clients for a generic page view:

* Name
* IP Address, IP ISP, IP Company
* Postcode
* Phone/Mobile Number
* Postal Address
* Email Address
* Email Response
* Credit Card
* Purchase History (last X online purchase baskets by session, date/time)
* Storecard/reward card
* Promo ID
* Technographics (Browser, Referrer, Plugins, etc)
* Custom name/value pairs

Possible fields for a Product Page View - covered by hProduct: http://www.nextgenerationshopping.com/web-20/microformats/2006/05/16/microformats-for-reviews-what-about-products/

* Product Title
* Price
* Description
* SKU (if available)
* MFG Part # (if available)
* UPC (important, if available)

== Proposal ==
* Early drafts
* ''Link to related pages as they become available''
** -brainstorming
** - proposal
** -microformat
== See Also ==
* [[search-results-examples]]
* [[hproduct]]
* ''Other microformats''
* ''Normative references for tags used''

wa-page-view-examples

2009-10-29T17:02:51Z

Metafeather: New page: = Web Analytics Page View - Examples = This page captures common patterns in declaration of variables for use by Web Analytics products. == The Problem == Many web sites add JavaScript ...

exploratory-discussions

2009-10-29T16:09:17Z

Metafeather: /* other */ Added wa-page-view-examples

<h1>Exploratory Discussions</h1>
{{TOC-right}}
Per the microformats [[process]]: research and analysis of real-world [[examples]], existing formats, and brainstorming to motivate the microformat. Please check [[rejected-formats]] before making additions.

Sort each section alphabetically. Group similar efforts.

==active==
The following exploratory discussions are being actively pursued, generally, edited in the last month, and/or being utilized/experimented with by multiple sites in the wild.

* [[activity-streams]]
* [[citation]]: [[citation-examples|citation examples]], [[citation-formats|citation formats]], [[citation-brainstorming|citation brainstorming]], [[citation-strawman-01|h3988 proposal]] and [[citation-faq|citation FAQ]]
* [[comment]] ([[comment-problem|comment problem]], [[comment-examples|comment examples]], [[comments-formats|comment formats]], and [[comment-brainstorming|comment brainstorming]]{{NewMarker}} (Some stuff needs to be extracted from [[comments-formats]], [[hcomment]] and [[mfcomment]]))
* figures [[figure]], [[figure-examples|figure examples]], [[figure-formats]], [[figure-brainstorming|figure brainstorming]]
* [[group]]: [[group-examples|group examples]], [[group-formats]], [[group-brainstorming|group brainstorming]]
* listing / hListing [[hlisting-proposal|hListing proposal]], and [[hlisting-feedback|hListing feedback]]
** based on listing [[listing-examples|examples]], [[listing-formats|formats]], and [[listing-brainstorming|brainstorming]]
* measures and measurement units [[measure]], [[measure-examples]], [[measure-formats]]
* [[mfo]]: [[mfo-examples]]
* [[product]] - [[product-examples]], [[product-formats]], [[product-brainstorming]].
* [[project|project]]{{NewMarker}}, [[project-examples|project examples]]{{NewMarker}}, [[project-formats|project formats]]{{NewMarker}}, [[project-brainstorming|project brainstorming]]{{NewMarker}}
* [[recipe]] [[recipe-examples|recipe examples]], [[recipe-formats]], [[recipe-brainstorming]]
* [[representative-hcard]] - see also [[uid]]
* [[rel-shortlink]] {{NewMarker}}

=== media related ===
Media related efforts are very active in the microformats community and thus have been grouped here for convenience
* [[audio-info]] ([[audio-info-examples|examples]], [[audio-info-formats|formats]], [[audio-info-brainstorming|brainstorming]], [[audio-info-proposal|proposal]], [[audio-info-issues|issues]], [[haudio|specification]]{{NewMarker}}) - Marking up information and metadata related to audio (speech, music, and sound in general).
** music [[music-examples|music examples]]
* audio-album (see [[audio-info]] pages for examples, formats, brainstorming. [[audio-album-proposal]], [[audio-album-issues]]) - Marking up information and metadata related to audio albums/collections.
* broadcast: Internet Radio & TV: [[broadcast-examples]], [[broadcast-brainstorming]]
* [[media-info]] ([[media-info-examples|media-info examples]], [[media-info-formats|media-info formats]], [[media-info-brainstorming|media-info brainstorming]], [[media-info-proposal| media-info Proposal]])
* photo note [[photo-note-examples|photo note examples]]
* video-info ([[video-info-examples|examples]], [[video-info-formats|formats]], [[video-info-brainstorming|brainstorming]], [[video-info-proposal|proposal]], [[video-info-issues|issues]]) - Marking up information and metadata related to video (video clips, movies, television, and video multimedia presentation in general).

== other ==
The following explorations are fairly inactive, though they may just be waiting for folks with sufficient interest and use cases to help further their development. Some of them could probably be consolidated, or even rejected with suggestions of re-using existing microformats.

* [[alternates]] ([[alternates-examples|alternates examples]], [[alternates-formats]], [[alternates-brainstorming|alternates brainstorming]])
*[[attention]]
* book [[book-examples|book examples]], [[book-formats|book formats]], and [[book-brainstorming|book brainstorming]]
* chat [[chat-examples|chat examples]], [[chat-formats|chat formats]], and [[chat-brainstorming|chat brainstorming]]
* code [[code-examples|code examples]], [[code-formats]], [[code-brainstorming|code brainstorming]]
* [[collection-description|collection description]] - for describing collections in libraries
* [[definition-examples]]
* [[depend-examples]]: examples of dependency graphs, especially as they relate to software
* [[digital-signatures]]: incorporation of digital signatures in Microformatted data; ([[digitalsignature-examples|digital-signature examples]], [[digitalsignature-formats]], [[digitalsignature-brainstorming|digital-signatures brainstorming]])
* directions [[directions-examples|directions examples]]
* [[downloads]] [[downloads-examples|downloads examples]], [[downloads-formats|downloads formats]], [[downloads-brainstorming|downloads brainstorming]]
* [[error-message]] [[error-message-examples|error message examples]], [[error-message-formats]], [[error-message-brainstorming|error message brainstorming]]
* file-format ([[file-format-examples|examples]], formats, brainstorming) - for the mark-up of file format information (size, type, codecs, bitrate, etc.) - should this be merged with [[downloads]] ?
* forms [[forms-examples|forms examples]]
* genealogy [[genealogy-examples]], [[genealogy-formats|genealogy formats]]
* grouping ([[grouping-examples|examples]], [[grouping-formats|formats]], [[grouping-brainstorming|brainstorming]], [[grouping-proposal|proposal]]) - Metadata markup of items that should be grouped together.
* hash [[hash-examples|hash examples]] (see also [[downloads]])
* items [[items-examples|items examples]], [[items-formats]], [[items-brainstorming|items brainstorming]]
* [[journal-brainstorming]]
* last modified [[last-modified-examples|last modified examples]], [[last-modified-formats|last modified formats]], and [[last-modified-brainstorming|last modified brainstorming]]
* metalink [[metalink-examples|metalink examples]]
* [[operating-hours]]: [[operating-hours-examples]] ..of stores, restaurants, etc.
* [[page-summary]] [[page-summary-examples]], [[page-summary-formats]]
* [[payment]]
* [[question-answer]], [[question-answer-examples]], [[question-answer-formats]], [[question-answer-brainstorming]]
* requirements testing [[requirements-testing|requirements testing overview]], and [[requirements-testing-examples|requirements testing examples]]
* [[rest-examples|REST examples]] (see also [[rest]])
* search results [[search-results-example|search results example]]
* [[species]] - for the marking up of the scientific names of living things: [[species-examples]], [[species-formats]], [[species-brainstorming]]
* table [[table-examples|examples]]
* transit table [[transit-table-examples|transit table examples]]
* [[widget]], [[widget-examples|widget examples]], [[widget-formats]], [[widget-brainstorming|widget brainstorming]]
* [[wiki-formats|wiki formats]]
* work of art [[work-of-art|work of art overview]], [[workofart-examples|work of art examples]], [[workofart-formats|work of art formats]], and [[workofart-brainstorming|work of art brainstorming]]
* [[xpn-examples]] - proposal to extend (or replicate) XFN for business (or professional - hence X'''P'''N) relationships
* [[wa-page-view-examples]] - proposal for declaring web analytics page view variables in HTML

=== blogging related ===
* blog description [[blog-description-examples|blog description examples]]
* blog info [[blog-info-examples|blog info examples]]
* distributed conversation [[distributed-conversation|distributed conversation overview]], [[distributed-conversation-examples|distributed conversation examples]], [[distributed-conversation-formats|distributed conversation formats]], [[distributed-conversation-brainstorming|distributed conversation brainstorming]]
* tagspeak [[tagspeak-examples|tagspeak examples]]
* tagcloud [[tagcloud-examples|tagcloud examples]], [[tagcloud-formats]], and [[tagcloud-brainstorming|tagcloud brainstorming]].

=== education related ===
* higher education academic information
** [[hied-course-examples]], [[hied-course-formats]], [[hied-course-brainstorming]] - an academic course activity
** [[course-catalog]]; [[course-catalog-examples]]
* learning ([[learning-examples|examples]], [[learning-formats|formats]], [[learning-brainstorming|brainstorming]], [[learning-people|people]], [[learning-proposal|proposal]], [[learning-issues|issues]]) - a microformat for microlearning

=== productivity related ===
* task [[htask|task effort]], [[task-examples|task examples]], [[task-formats|task formats]], [[task-brainstorming|task brainstorming]], and [[task-faq|task FAQ]]
* [[to-do-examples]]
* meeting minutes [[meeting-minutes-examples|meeting minutes examples]], [[meeting-minutes-formats|meeting minutes formats]], and [[meeting-minutes-brainstorming|meeting minutes brainstorming]]
** meetings usually aren't very productive, yet, hopefully if meeting minutes are captured, meetings aren't a complete waste of time.

=== commerce products listings related ===
* bank account [[bankaccount-brainstorming]], [[bankaccount-examples]]
* [[currency]]; [[currency-examples]]; [[currency-formats]]; [[currency-brainstorming]]; [[currency-proposal]]; [[currency-issues]]
* job listing [[job-listing-examples|job listing examples]], [[job-listing-formats]], [[job-listing-brainstorming|job listing brainstorming]]
* receipt ([[receipt-examples|examples]], [[receipt-formats|formats]], [[receipt-brainstorming|brainstorming]], [[receipt-proposal|proposal]]) - Marking up information and metadata related to purchase receipts.
* [[wishlist]], [[wishlist-examples]]
* [[hService_Proposal|proposal for selling commercial services]]

== completed ==
The following exploratory discussions resulted in a microformat.

* blog post [[blog-post-examples|examples]], [[blog-post-formats|blog post formats]], and [[blog-post-brainstorming|blog post brainstorming]] (yielded the [[hatom|hAtom]] draft)
* directory inclusion [[directory-inclusion-examples|directory inclusion examples]], [[directory-inclusion-formats|directory inclusion formats]]. (yielded the [[rel-directory]] microformat)
* location [[location-examples]], [[location-formats|location formats]]. (see also [[adr]], [[geo]], [[hcard|hCard]])
* resume [[resume-examples]], [[resume-formats|resume formats]], [[resume-brainstorming|resume brainstorming]] yielded the [[hresume|hResume]] draft.
* review [[review-examples|review examples]], and [[review-formats|review formats]] yielded the [[hreview|hReview]] draft

== solo pursuits ==
The following are primarily pursued by a single individual and thus have not generated widespread interest in the community yet. In general, solo pursuits are discouraged.

The goal of a format is to help human communication, the exchange of information between two people. Thus if only one community member is really interested in pursuing it (enough to work on it in the community), it's not important as a format. While a list of contributors or supporters helps demonstrate some broader interest, it is still insufficient if a format is only really being worked on in the community by a single individual.

* geo extensions ([[User:AndyMabbett|Andy Mabbett]])
** [[geo-elevation-examples]], [[geo-elevation-formats]] - extend geo for representing altitude
** [[geo-waypoint-examples]], [[geo-waypoint-formats]] - extend geo for representing routes and boundaries, using waypoints
** [[geo-extension-examples]], [[geo-extension-formats]], [[geo-extension-brainstorming]], [[geo-extension-strawman]] - extend geo for moons, other planets, etc.
* [[off|OFF]]
* [[hJoke]] a microformat used to delineate jokes/humor
* [[itinerary]] ([[User:Lfbn|Luís Nóbrega]]), [[itinerary-examples]].

== failed to follow process ==
All too often it seems people propose a new microformat without following the [[process]] (most often not even reading apparently), nor creating the proper research pages first (and doing the research), nor sometimes even reading the [[introduction]] and [[how-to-play]] pages. Such proposals are relegated to this section to make it clear that they are worse than mere solo pursuits, they are (most of the time) solo pursuits by people who haven't even read the [[process]] page!

In short, if you, the proposer, don't even bother to spend the time reading and attempting to use existing microformats (as the [[Main_Page]], [[introduction]], AND [[process]] page ask you to do so), how can you expect anyone else to bother to read and consider your proposal?

* [[directory-proposal]]
* [[realestate-propertydetail]], [[realestate-propertydetail-examples]], [[realestate-propertydetail-formats]], [[realestate-propertydetail brainstorming]]
* show [[show-examples]], [[show-formats]], [[show-brainstorming|show brainstorming]]
* showroll [[showroll-examples]], [[showroll-formats]], [[showroll-brainstorming]]
* syllabus [[syllabus-examples]], [[syllabus-formats]], [[syllabus-brainstorming]]
* [[web-page]]

=== did not read main page ===
Even worse, proposals by people who apparently didn't even bother to read the rest of the [[Main_Page]]!
These are proposals that failed to follow the process and were added by the author to the [[Main_Page]] where it explicitly says to follow the process (often right next to where they added the link to their brainstorm proposal).

* [[hwiki|hWiki]]
* [[rel-ecolabel]]

User:Metafeather

2009-10-29T15:44:24Z

Metafeather: Added Public Domain template

[http://metafeather.net/ Liam Clancy]

{{cc-public-domain-release}}