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	<updated>2026-04-10T00:50:01Z</updated>
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		<id>http://microformats.org/wiki/index.php?title=product-brainstorming&amp;diff=19981</id>
		<title>product-brainstorming</title>
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		<updated>2007-06-16T22:46:10Z</updated>

		<summary type="html">&lt;p&gt;XdhCts: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;= Brainstorming for hProduct Microformat =&lt;br /&gt;
&lt;br /&gt;
This is a brainstorm for the hProduct microformat. See also [[hproduct-examples|examples of hProduct]].&lt;br /&gt;
&lt;br /&gt;
== Contributors ==&lt;br /&gt;
&lt;br /&gt;
* Aaron Gustafson, [http://easy-designs.net/ Easy! Designs]&lt;br /&gt;
* Craig Cook, [http://focalcurve.com/ Focal Curve]&lt;br /&gt;
&lt;br /&gt;
== The Problem ==&lt;br /&gt;
&lt;br /&gt;
There are numerous ways to publish product information on the web, but nothing is stanardized. It would be useful to have standardized product information on the web for creating mash-up applications which could&lt;br /&gt;
&lt;br /&gt;
* allow aggregated product details to be linked to from hListings or hReviews&lt;br /&gt;
* match hListings to hReviews&lt;br /&gt;
* aggregate product-specific information from across the web&lt;br /&gt;
* aggregate and compare like products based on features&lt;br /&gt;
&lt;br /&gt;
== Elements that come up often in practice ==&lt;br /&gt;
&lt;br /&gt;
Examples of elements that might be included because they seem to come up often in user- and CMS-generated product publishing, include the following:&lt;br /&gt;
&lt;br /&gt;
=== Base Elements ===&lt;br /&gt;
&lt;br /&gt;
* name (or fn)&lt;br /&gt;
* image (could be sub-categorized)&lt;br /&gt;
** thumb (for thumbnail)&lt;br /&gt;
** full (for full size image)&lt;br /&gt;
** photo (for a photograph)&lt;br /&gt;
** illo (for an illustration).&lt;br /&gt;
* description (could be sub-categorized)&lt;br /&gt;
** summary&lt;br /&gt;
** extended&lt;br /&gt;
* brand&lt;br /&gt;
* uri (or url) - URI for the product at its brand website; not to be confused with the hListing 'permalink'.&lt;br /&gt;
* msrp&lt;br /&gt;
&lt;br /&gt;
=== Extensibility ===&lt;br /&gt;
Being that so many products in the world have specific charachteristics or properties, we thought it might be wise to create a means of standardizing the listing of that information, setting the stage for possible subformats of hProduct. This could be done by setting up property value pairs or groups using a &amp;lt;code&amp;gt;CLASS&amp;lt;/code&amp;gt; of &amp;quot;p-v&amp;quot;. It would be possible to offer a few means of doing this.&lt;br /&gt;
&lt;br /&gt;
==== Natural language property-value association ====&lt;br /&gt;
&lt;br /&gt;
&amp;lt;pre&amp;gt;&amp;lt;nowiki&amp;gt;&amp;lt;p class=&amp;quot;p-v&amp;quot;&amp;gt;The &amp;lt;span class=&amp;quot;property&amp;quot;&amp;gt;dimensions&amp;lt;/span&amp;gt; of this book are &lt;br /&gt;
  &amp;lt;span class=&amp;quot;value&amp;quot;&amp;gt;6&amp;lt;/nowiki&amp;gt;&amp;lt;/pre&amp;gt;&lt;/div&gt;</summary>
		<author><name>XdhCts</name></author>
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