product-examples

Product Examples

This is an exploratory page to document product examples currently published around the web. Typically, the metadata associated with this content is stored in non-semantic markup and proprietary formats. The purpose of the studies on this page is to serve as background for the design of a simple distributed product microformat.

Authors

(alphabetical)

• Craig Cook
• Adam Craven
• Aaron Gustafson
• Luís Nóbrega, Web Pages
• Paul Lee, Google Product Search
• Jay Myers, Best Buy, Co., Inc.
• Ronnos

Examples

See bestbuy.com's experimental hProduct implementation on "Shop URLs" at: http://www.bestbuy.com/shop/term, or more information here: Shop URL details

(Note: See hlisting-extended-examples also for examples of products listed on classified services.--Paul Lee 21:24 20 Aug 2008)

Amazon

CD

• buying - contains unstructured data
  • album (product name)
  • artist
• prodImage
• listprice
• price (actual price and "you save")
• productDetails - contains unstructured data
  • format
  • release date
  • # of discs
  • label
  • ASIN

Book

Please also see book-info-formats and book-info-examples.

• buying - contains unstructured data
  • title (product name)
  • format
  • author
• prodImage
• listprice
• price (actual price and "you save")
• productDetails - contains unstructured data
  • format
  • page count
  • publisher
  • publication date
  • language
  • ISBN
  • dimensions
  • weight

Video Game

• buying - contains unstructured data
  • title (product name)
  • publisher
  • platform
• prodImage
• listprice
• price (actual price and "you save")
• bucket (game info)
  • ESRB Rating
  • genre
• productDetails - contains unstructured data
  • ASIN
  • SKN
  • release date

Outdoor Product

• buying - contains unstructured data
  • product name
  • brand
• prodImage
• listprice
• price (actual price and "you save")
• bucket (product features)
• productDetails - contains unstructured data
  • dimensions
  • weight
  • ASIN
  • model number

Buy.com

CD

• productTitle
• artist (unstructured)
• image (unstructured)
• mainPricSection - contains unstructured data
  • actual price
  • shipping
  • total (augmented by quantity)
• prodPriceSec_2 - actually product details
  • format
  • release date
  • label
  • SKU
  • item #
• prodInfoSec_1 - additional details
  • description

Book

• productTitle
• author (unstructured)
• image (unstructured)
• mainPricSection - contains unstructured data
  • actual price
  • shipping
  • total (augmented by quantity)
• prodPriceSec_2 - actually product details
  • format
  • ISBN
  • publication date
  • publisher
  • dimensions
  • SKU
  • item #
• prodInfoSec_1 - additional details
  • description

Video Game

• productTitle
• image (unstructured)
• mainPricSection - contains unstructured data
  • actual price
  • shipping
  • total (augmented by quantity)
• prodPriceSec_2 - actually product details
  • format
  • release date
  • publisher
  • sku
• prodInfoSec_1 - additional details
  • description

TV

• productTitle
• image (unstructured)
• mainPricSection - contains unstructured data
  • list price (msrp)
  • you save
  • price
  • shipping
  • actual price
• prodPriceSec_2 - actually product details
  • manufacturer (brand)
  • part #
  • SKU
  • item #
• prodInfoSec_1 - additional details
  • description
• prodInfoSec_2 - tech specs (unstructured)
  • type (product description summary)
  • display area
  • native resolution
  • contrast ratio
  • viewing angles
  • power
  • weight
  • warranty
  • etc.

Ben Sherman

Clothes

Link to product rather than actual product immediately available for sale. Personally marked-up and used rel-product ideas to link to the shop.

• Image
  • Thumbnail
• Product
  • Type
  • Title
• Properties
  • Color
• Link
  • Buy this Online (rel=product)

Mark-up:

<div class="hproduct">
	<img src="#" alt="polo shirt" class="product-thumb" />
	<h3 class="product-type">Polo Shirt</h3>
	<h4 class="product-title">Coxmoor</h4>
	<p class="p-v"><span class="property">Color:</span> <span class="value">289 Rush</span></p>
	<p><a href="poloshirt/coxmoor/" title="Buy This Online" rel="product">Buy This Online</a></p>
</div>

CDs

Additionally the site has links to products on Amazon.

• Image
  • Thumbnail
• Product
  • Title
• Properties
  • Artist
• Link
  • Buy this Online (rel=product)
• Currency implementation

Mark-up:

<div class="hproduct">
	<a href="#" rel="product">
	   <img src="assets/images/timeline/amazon/small-faces.gif" alt="Small Faces Album" class="product-thumb" />
	</a>
	<h3 class="product-title"><a href="#" rel="product">Ogdens' Nut Gone Flakes</a></h3>
	<h4 class="p-v"><span class="property artist">Small Faces</span></h4>
	<p class="product-buy"><a href="#" title="Buy this online" rel="product">Buy from Amazon</a></p>
	<p class="money"><abbr class="currency" title="GBP">£</abbr><span class="amount">6.99</span></p>
</div>

The use of Non-visible property names made it possible to have an invisible property of 'artist'. Having 'Artist: Small Faces' was not in the visual specification of the Ben Sherman site.

Atomic Books

Books

• Image
  • Thumbnail
• Product
  • Title (productname)
  • Author
  • Publisher
• Properties
  • Page Count
  • Size
• Notes
• Date Published (can be in future to indicate "not yet released")

Cell phone

• Productname
• Photo's (Photo)
  • Productimage (Pdi)
  • Thumbnails (PdiThumbs)
• Price (PriceInfo)
  • Productprice (ProdPrice)
  • Shipping options (Ship)
  • Availability (Avail)
  • Pricing options (PriceOptions)
• Description (Description)
• Features
• Included Accessories

Comparison Shopping Engines

These examples come from a slightly different angle. This information may or may not be listed in its entirety on the landing page of the specific product; however, many merchants possess this information and submit it to shopping engines for inclusion in search results.

Google Base/Product Search

• Required
  • title
  • description
  • price
  • link (url)
  • id (any unique identifier, but typically the product SKU)
• Recommended
  • upc or ean (depending on region/locale)
  • mpn
  • isbn (for books)
  • brand
  • condition
  • product type (tag)
• Optional
  • Tax
  • Shipping
  • Weight
  • Size
  • Height
  • Length
  • Width
  • Color

Shopping.com

• Required
  • mpn
  • upc
  • manufacturer
  • product name
  • product description
  • price
  • stock (i.e., whether it is in stock or not)
  • stock description (e.g., condition, backordered)
  • product url
  • image url
  • category
  • shipping rate
• Recommended/optional
  • shipping weight
  • zip code (ship from for UPS shipping)
  • age range

(Note: Tax and shipping attributes would likely be very difficult to mark up unless fixed for a product to all customers that visit it, regardless of geo.--Paul Lee 21:57 20 Aug 2008)

Web Pages

Bookmarking services (Delicious, Magnolia,etc.), Reference Management (Endnote, Connotea, etc.) and for search engines crawlers

• Required (by alphabetical order)
  • Author (1)
  • Keywords (1)
  • Publisher (1)
  • Title (1)
  • To be indexed (2)
  • URL (1)
  • Year (1)

• Recommended/optional (by alphabetical order)
  • Abstract (1)
  • Acession number (1)
  • City (1)
  • Contents (1)
  • Database Provider (1)
  • Description (1)
  • DOI (1)
  • Edition (1)
  • Figure (1)
  • Language (1)
  • Last Update Date (1)
  • Name of Database (1)
  • Notes (1)
  • Research Notes (1)
  • Series Editor (1)
  • Series Title (1)
  • Type of Medium (1)

(1) Inspired in Endnote.
(2) A boolean value to allow or not indexing by search engine crawlers.

Possible Mark-up:

<div class="hWebPage">
        <h3 class="webpage-title">Dummy title</h3>
	...
</div>

Existing schema

This section should be moved to product-formats where existing formats in general should be documented.

• Per Wikipedia: Global Trade Item Number:

Global Trade Item Number (GTIN) is an identifier for trade items developed by GS1 (comprising the former EAN International and Uniform Code Council).

Andy Mabbett 09:14, 31 Aug 2007 (PDT)

• Using NACE for vendors or product-categories. vanGore 15:05, 25 Nov 2007 (PST)

related

• product
• product formats
• product brainstorming
• currency