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<entry-title>hProduct</entry-title>
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{{DraftSpecification}}
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__TOC__
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hProduct is a microformat suitable for publishing and embedding product data. hProduct is one of several open microformats standards suitable for embedding in HTML, XHTML, Atom, RSS, and arbitrary XML.
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==hProduct Microformat Draft Specification==
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; Editors/Authors
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(alphabetical)
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* [[User:PaulLee|Paul Lee]], Google Product Search
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* [[User:JayMyers|Jay Myers]], [http://www.bestbuy.com/ Best Buy, Co., Inc.]
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; Contributors
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(alphabetical)
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* Craig Cook, [http://focalcurve.com/ Focal Curve]
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* Aaron Gustafson, [http://easy-designs.net/ Easy! Designs]
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Microformats [[hproduct#Copyright|copyright]] and [[hproduct#Patents|patents]] statements apply.
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== Status ==
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Draft, version 0.3.
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== Introduction ==
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The web is a thriving consumer marketplace with a plethora of manufacturers and vendors scattered across the globe. Sifting through massive amounts of unstructured product data is a difficult task for both browsers and machines alike. The hProduct microformat gives structure to this metadata by providing constructs to identify universal product attributes, plus a mechanism to accomodate the wide variation in product attributes.
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The hProduct microformat can assist consumers, manufacturers and retailers in a number of ways. If a browser or application understands that a specific web page contains the hProduct microformat, it can inform and help facilitate the best product choice by the consumer to fulfill their needs. An adopted, open standard will ensure the correct product data is published between manufacturers and retailers, to the benefit of the consumer. Bringing order and structure to product data makes it easy for people and organizations to list the products and services they offer, and easy for web services to consume that product data for analysis and syndication.
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=== Semantic XHTML Design Principles ===
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{{SemanticXHTMLDesignPrinciples}}
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=== Inspiration and Acknowledgment ===
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Many thanks go out to the contributors who laid the foundation for the current hProduct draft spec.
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=== Scope ===
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Giving details about a particular product is sometimes very complex as parameters are different for books and CDs than they are for iPods or cars. It should be very easy to mark up an item using hProduct and the syntax should be simple yet flexible enough for more advanced applications.
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=== Out of Scope ===
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This microformat does not intend to replicate any of the content proposed within [[hListing]] and would defer all money/transactional matters to that microformat. This microformat also does not attempt to specify a product ontology, or category-specific attributes; instead, it aims to create a framework to allow for flexible expression of both.
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== Format ==
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{{rfc-2119-intro}}
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=== In General ===
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The hProduct format is based on a set of fields common to numerous ecommerce sites and formats in use today on the web.
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=== Schema ===
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The hProduct schema consists of the following (see existing class names for reference):
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*hproduct
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** brand. optional. text. can also use [[hcard|hCard]] for manufacturer.
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** category. optional. text. can also use rel-tag. re-used from [[hcard|hCard]].
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** price. optional. floating point number. can use currency format.  
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** description. optional. text. can also include valid HTML markup. re-used from [[hreview|hReview]].
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** fn. '''required.''' text. product name or title. re-used from [[hcard|hCard]].
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** photo. optional. image element or link. re-used from [[hcard|hCard]].
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** url. optional. href. can contain rel-tag rel='product'. re-used from [[hcard|hCard]].
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** review. optional. [[hreview|hReview]], or [[hreview-aggregate|hReview-aggregate]].
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** listing. optional. [[hlisting|hListing]], or [[aggregate-microformat-template-examples|hListing-aggregate]].
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** identifier. optional.
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*** type. required. - examples:
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**** model
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**** mpn
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**** upc
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**** isbn
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**** issn
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**** ean
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**** jan
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**** sn
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**** vin
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**** sku
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*** value. required. - label may be implied
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=== Field details ===
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Class names <code class="class-name">category</code>, <code class="class-name">fn</code>, <code class="class-name">photo</code>, <code class="class-name">url</code> are reused from [[hcard|hCard]]. <code class="class-name">description</code> is reused from [[hreview|hReview]].
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The fields of the hProduct schema represent the following:
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*'''<code class="class-name">hproduct::</code>''' Root class name
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*'''<code class="class-name">brand::</code>''' the class name brand is used identify brand of the product. {{should}} use [[hcard|hCard]] for manufacturer name. {{must}} be singular.
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*'''<code class="class-name">category::</code>''' the class name category identifies product category. {{may}} use [[rel-tag]] microformat. {{may}} be plural to represent multiple categories.
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*'''<code class="class-name">price::</code>''' the class name price is used to indicate the price of the product. {{must}} be singular.
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*'''<code class="class-name">description::</code>''' the class name description is used to describe the product. {{must}} be singular.
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*'''<code class="class-name">fn::</code>''' product text name. {{must}} be singular.
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*'''<code class="class-name">photo::</code>''' the class name photo {{may}} be applied to an <img> or <a> element. {{may}} be plural.
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*'''<code class="class-name">url::</code>''' the class name url {{should}} refer to the web page associated with product details. {{may}} use [[rel-tag]], rel='product'. {{must}} be singular.
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*'''<code class="class-name">review::</code>''' the class name review identifies review(s) for the product. {{should}} use [[hreview|hReview]]. {{may}} be plural.
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*'''<code class="class-name">listing::</code>''' the class name listing identifies product listings. {{should}} use [[hlisting|hListing]]. {{may}} be plural.
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*'''<code class="class-name">identifier::</code>''' the identifier structure is used to describe product identifiers like Model, UPC or SKU, and is designed to accommodate new or as-yet-unidentified identifiers. {{should}} be singular.
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**'''<code class="class-name">type::</code>''' the class name type identifies the identifier type.
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**'''<code class="class-name">value::</code>''' label {{may}} be implied
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=== Additional Details ===
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'''Note:''' If hProduct markup is used in a "standalone" fashion (eg. a manufacturer site that's not commerce enabled, strictly informational), it is assumed that the price attribute represents the manufacturer's suggested retail price. Any transactional (commerce) representation of price should be delegated to [[hlisting|hListing]].
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''Internationalization'': Though there are many English-language tokens, they are only used as invisible class-names; user-visible listing information can be completely localized. Note that (X)HTML LANG attribute rules still apply as usual, for multilingual aggregators of hProduct.
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=== Relationships with other microformats ===
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Products can be complex structures with attributes and features that may fall outside the bounds of the proposed hProduct microformat. Care has been taken to provide just enough attributes to accurately represent products while not overloading the hProduct spec. This means that complete semantic solutions would rely on using hProduct in combination with other microformats to achieve their goals. Through [[hproduct-examples#Coded_examples|examples]] (see also: [[hproduct-recipes|recipes]]) and [[hproduct-examples#Analysis_of_Product.2FCommerce_Sites|analysis]], there are some clear relationships between hProduct and these microformats:
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* [[hlisting|hListing]] :: provides additional context to the transaction side of a product, including elements like the transactional price.
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* [[hReview|hReview]]/hAggregate(concept) :: research shows that many commerce sites include product reviews, and they are often aggregated to provide overall ratings and reviews on the web. Utilizing these microformats can provide additional data around a product or service.
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* [[xoxo|xoxo]] :: to address property-value data that may be necessary for a complete data representation of a product.
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Of course, these are just a few of many that could be used with the hProduct microformat.
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=== XMDP Profile ===
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<pre>
<dl class="profile">
<dt>class</dt>
<dd><p>
  <a rel="help" href="http://www.w3.org/TR/html401/struct/global.html#adef-class">
  HTML4 definition of the 'class' attribute.</a>
  This meta data profile defines some 'class' attribute values (class names)
  and their meanings as suggested by a
  <a href="http://www.w3.org/TR/WD-htmllink-970328#profile">
  draft of "Hypertext Links in HTML"</a>.</p>
<dl>
<dt>hproduct</dt>
<dd>Used to identify and describe metadata universally common to products.</dd>
<dt>brand</dt>
<dd>The brand name of the product.</dd>
<dt>category</dt>
<dd>The product category/ categories the product belongs to.</dd>
<dt>price</dt>
<dd>The price of the product.</dd>
<dt>description</dt>
<dd>The full text representing the written description of the product.</dd>
<dt>fn</dt>
<dd>The common name of the product.</dd>
<dt>photo</dt>
<dd>Accompanying image of the product.</dd>
<dt>url</dt>
<dd>A link to the product details.</dd>
<dt>review</dt>
<dd>A review of the product.</dd>
<dt>listing</dt>
<dd>Listing details of the product.</dd>
<dt>identifier</dt>
<dd>The product identifier like Model, SKU, ISBN, or EAN associated with the product</dd>
</dl>
</dd>
</dl>
</pre>
 
=== Notes ===
This section is informative.
*...
 
== Examples ==
* need actual simple demonstration hProduct examples here! (not examples of what actual sites are doing - that's the next section)
 
Editors: please see http://microformats.org/wiki/hrecipe#Examples for example of an example in spec.
 
...
 
== Examples in the wild ==
This section is '''informative'''.
 
Sites and pages that publish hProducts.  
 
See [[hproduct-examples-in-wild|hProduct Examples in the wild]].
 
== Implementations ==
This section is '''informative'''.  
 
Tools for generating and consuming hProducts. When it gets too big we can move it to a separate page like [[hproduct-implementations]].
 
* Google parses some hProduct properties and adds extensions:
An example is a HP printer product page parsed with the help of Google Rich Snippets Tool: [http://www.google.com/webmasters/tools/richsnippets?url=http%3A%2F%2Fwww.shopping.hp.com%2Fproduct%2Fprinter%2Finkjet%2F1%2Fstorefronts%2FC9295A%252523B1H HP Printer Product] from which Google extracted the following hProduct elements:
 
<pre>
hproduct
  availability = In stock
  fn = HP Officejet 6000 Wireless Printer
  identifier
      type = SKU
      value = C9295A#B1H
  price = $119.99
  review hreview-aggregate
      item fn = HP Officejet 6000 Wireless Printer
      rating
        average (normalized to 5.0 scale) = 3.5
        average = 3.4
  count = 69
</pre>
 
The "availability" extension was added by Google to further improve details about the availability of a product when it's listed. Google also provides the [http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=146750#offer_properties "availability" values reference]:
<pre>
- out_of_stock
- in_stock
- instore_only
- preorder
</pre>
 
The "availability" value can be typed in without the linking underscores, to reduce the visual impact e.g.:
<pre>
    <span class="availability">In stock</span>
</pre>
 
 
* Karniyarik.com [http://www.karniyarik.com/karniyarik-web] is a vertical search engine for online goods and has experimental hProduct support.
* ...
 
== Copyright ==
* [[User:JayMyers|JayMyers]]: I release all of my contributions to the public domain.
 
{{MicroFormatPublicDomainContributionStatement}}
 
== Patents ==
{{MicroFormatPatentStatement}}
 
== Related ==
* '''hproduct'''
* [[hproduct-issues]]
* [[hproduct-faq]]
* [[hproduct-examples]]
* [[hproduct-recipes]]
 
* [[product]]
* [[product-examples]]
* [[product-formats]]
* [[product-brainstorming]]
 
[[Category:Draft Specifications]]
[[Category:hProduct]]

Revision as of 23:34, 3 April 2013

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