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= Product Examples =
{{DISPLAYTITLE: Product Examples }}


This is an exploratory page to document product examples currently published around the web. Typically, the metadata associated with this content is stored in non-semantic markup and proprietary formats. The purpose of the studies on this page is to serve as background for the design of a simple distributed product microformat.
This is an exploratory page to document product examples currently published around the web. Typically, the metadata associated with this content is stored in non-semantic markup and proprietary formats. The purpose of the studies on this page is to serve as background for the design of a simple distributed product microformat.
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== Authors ==
== Authors ==


(alphabetical)
* Craig Cook
* Adam Craven
* Aaron Gustafson
* Aaron Gustafson
* Adam Craven
* [[User:PaulLee|Paul Lee]], Google Product Search
* Craig Cook
* [[User:JayMyers|Jay Myers]], [http://www.bestbuy.com/ Best Buy, Co., Inc.]
* Ronnos


== Examples ==
== Examples ==
See bestbuy.com's experimental hProduct implementation on "Shop URLs" at:
<nowiki>http://www.bestbuy.com/shop/</nowiki>''term'', or more information here: [http://jay.beweep.com/index.php/2008/10/14/reviving-shop-urls-with-hproduct/ Shop URL details]
(Note: See [[hlisting-extended-examples|hlisting-extended-examples]] also for examples of products listed on classified services.--[[PaulLee|Paul Lee]] 21:24 20 Aug 2008)


=== Amazon ===
=== Amazon ===
Line 28: Line 37:


==== Book ====
==== Book ====
Please also see [[book-info-formats]] and [[book-info-examples]].
* buying - contains unstructured data
* buying - contains unstructured data
** title (product name)
** title (product name)
Line 155: Line 165:
** etc.
** etc.


== See Also ==
 
=== Ben Sherman ===
 
==== Clothes ====
 
Link to product rather than actual product immediately available for sale. Personally marked-up and used rel-product ideas to link to the shop.
 
* Image
** Thumbnail
* Product
** Type
** Title
* Properties
** Color
* Link
** Buy this Online (rel=product)
 
'''Mark-up:'''
 
<pre><nowiki>
<div class="hproduct">
<img src="#" alt="polo shirt" class="product-thumb" />
<h3 class="product-type">Polo Shirt</h3>
<h4 class="product-title">Coxmoor</h4>
<p class="p-v"><span class="property">Color:</span> <span class="value">289 Rush</span></p>
<p><a href="poloshirt/coxmoor/" title="Buy This Online" rel="product">Buy This Online</a></p>
</div>
</nowiki></pre>
 
==== CDs ====
 
Additionally the site has links to products on Amazon.
 
* Image
** Thumbnail
* Product
** Title
* Properties
** Artist
* Link
** Buy this Online (rel=product)
* Currency implementation
 
'''Mark-up:'''
 
<pre><nowiki>
<div class="hproduct">
<a href="#" rel="product">
  <img src="assets/images/timeline/amazon/small-faces.gif" alt="Small Faces Album" class="product-thumb" />
</a>
<h3 class="product-title"><a href="#" rel="product">Ogdens' Nut Gone Flakes</a></h3>
<h4 class="p-v"><span class="property artist">Small Faces</span></h4>
<p class="product-buy"><a href="#" title="Buy this online" rel="product">Buy from Amazon</a></p>
<p class="money"><abbr class="currency" title="GBP">&pound;</abbr><span class="amount">6.99</span></p>
</div>
</nowiki></pre>
 
 
The use of [[hproduct-brainstorming#Non-visible_property_names|Non-visible property names]] made it possible to have an invisible property of 'artist'. Having 'Artist: Small Faces' was not in the visual specification of the Ben Sherman site.
 
=== Atomic Books ===
 
==== Books ====
* Image
** Thumbnail
* Product
** Title (productname)
** Author
** Publisher
* Properties
** Page Count
** Size
* Notes
* Date Published (can be in future to indicate "not yet released")
 
 
=== Walmart ===
Example: https://www.walmart.com/ip/PlayStation-5-Console/363472942
 
Has microdata for Schema "Product" with (according to https://search.google.com/test/rich-results)
* name: PlayStation 5 Console
* sku: 363472942
* brand: (empty) (Why is this structured and not just a "name"? Also shouldn't the brand be "Sony"? Looks like bad data)
** type: Thing
** name: PlayStation
* gtin13: 0711719541028
* aggregateRating
** ratingValue: 4.6
** bestRating: 5
** reviewCount: 4509
* offers
** url: https://www.walmart.com/ip/PlayStation-5-Console/363472942
** priceCurrency: USD
** price: 499.00
** availability: <nowiki>http://schema.org/OutOfStock</nowiki>
** itemCondition: <nowiki>http://schema.org/NewCondition</nowiki>
* description: <nowiki>"Play Has No Limits™ <br />"</nowiki>
* model: CFI-1015A
* review
** (a whole bunch of Schema review objects inside, with worstRating:1 and bestRating:5 for all)
 
=== Cell phone ===
* Productname
* Photo's (Photo)
** Productimage (Pdi)
** Thumbnails (PdiThumbs)
* Price (PriceInfo)
** Productprice (ProdPrice)
** Shipping options (Ship)
** Availability (Avail)
** Pricing options (PriceOptions)
* Description (Description)
* Features
* Included Accessories
 
=== Comparison Shopping Engines ===
 
These examples come from a slightly different angle.  This information may or may not be listed in its entirety on the landing page of the specific product; however, many merchants possess this information and submit it to shopping engines for inclusion in search results.
 
==== Google Base/Product Search ====
 
* Required
** title
** description
** price
** link (url)
** id (any unique identifier, but typically the product SKU)
* Recommended
** upc or ean (depending on region/locale)
** mpn
** isbn (for books)
** brand
** condition
** product type (tag)
* Optional
** Tax
** Shipping
** Weight
** Size
** Height
** Length
** Width
** Color
 
==== Shopping.com ====
 
* Required
** mpn
** upc
** manufacturer
** product name
** product description
** price
** stock (i.e., whether it is in stock or not)
** stock description (e.g., condition, backordered)
** product url
** image url
** category
** shipping rate
* Recommended/optional
** shipping weight
** zip code (ship from for UPS shipping)
** age range
 
(Note: Tax and shipping attributes would likely be very difficult to mark up unless fixed for a product to all customers that visit it, regardless of geo.--[[PaulLee|Paul Lee]] 21:57 20 Aug 2008)
 
 
== Analysis of Product/Commerce Sites ==
 
Analysis on 100 ecommerce and manufacturing sites was performed to represent a wide array of product families. Below are the most notable '''universal''' product attributes. Analysis is ongoing and more examples may be selected as they are added to the product taxonomy.
 
* photo/image: 100.00%
* price: 99% price variations include:
** instant
** sale
** regular
** list
** online
** member
** used
* name/title: 98%
* brand/manufacturer: 93%
* description: 90%
* add to cart/ buy: 87%
* identifier: 79% examples include:
** stock number
** sku
** item number
** dpci
** asin
** catalog number
** style number
** product id
** product code
** web id
** series
** part number
** product code
** mpc
** isbn
** ean
** upc
** style
** article number
* product reviews: 78%
* quantity: 61%
* dimensions: 51% dimensions attributes include:
** height
** width
** depth
** weight
** length
** circumference
* category/ categories: 50%
* shipping: 50%
* product rating: 44%
* status/ availability: 36%
* color: 31%
* size: 27%
* model: 15%
* monetary savings/"you save": 14%
* warranty/guarantee: 13%
* condition: 10%
* language: 1%
 
==Existing schema==
''' This section should be moved to [[product-formats]] where existing formats in general should be documented. '''
* Per [http://en.wikipedia.org/wiki/Global_Trade_Item_Number Wikipedia: Global Trade Item Number]:
<blockquote>Global Trade Item Number (GTIN) is an identifier for trade items developed by GS1 (comprising the former EAN International and Uniform Code Council).</blockquote>
: [[User:AndyMabbett|Andy Mabbett]] 09:14, 31 Aug 2007 (PDT)
* Using [http://en.wikipedia.org/wiki/Nomenclature_Generale_des_Activites_Economiques_dans_L%60Union_Europeenne NACE] for vendors or product-categories. [[User:VanGore|vanGore]] 15:05, 25 Nov 2007 (PST)
 
== related ==
* [[product]]
* [[product-formats|product formats]]
* [[product-brainstorming|product brainstorming]]
* [[currency]]
* [[currency]]
* [[hproduct-brainstorming|hProduct Brainstorming]]
* [[hproduct-feedback|hProduct Discussion]]
* [[hproduct-formats|hProduct Formats]]
* [[hproduct-challenges|hProduct Challenge Examples]]
* [[rel-product-brainstorming|Rel Product Brainstorming]]

Latest revision as of 18:57, 16 March 2021


This is an exploratory page to document product examples currently published around the web. Typically, the metadata associated with this content is stored in non-semantic markup and proprietary formats. The purpose of the studies on this page is to serve as background for the design of a simple distributed product microformat.

Authors

(alphabetical)

Examples

See bestbuy.com's experimental hProduct implementation on "Shop URLs" at: http://www.bestbuy.com/shop/term, or more information here: Shop URL details

(Note: See hlisting-extended-examples also for examples of products listed on classified services.--Paul Lee 21:24 20 Aug 2008)

Amazon

CD

  • buying - contains unstructured data
    • album (product name)
    • artist
  • prodImage
  • listprice
  • price (actual price and "you save")
  • productDetails - contains unstructured data
    • format
    • release date
    • # of discs
    • label
    • ASIN

Book

Please also see book-info-formats and book-info-examples.

  • buying - contains unstructured data
    • title (product name)
    • format
    • author
  • prodImage
  • listprice
  • price (actual price and "you save")
  • productDetails - contains unstructured data
    • format
    • page count
    • publisher
    • publication date
    • language
    • ISBN
    • dimensions
    • weight

Video Game

  • buying - contains unstructured data
    • title (product name)
    • publisher
    • platform
  • prodImage
  • listprice
  • price (actual price and "you save")
  • bucket (game info)
    • ESRB Rating
    • genre
  • productDetails - contains unstructured data
    • ASIN
    • SKN
    • release date

Outdoor Product

  • buying - contains unstructured data
    • product name
    • brand
  • prodImage
  • listprice
  • price (actual price and "you save")
  • bucket (product features)
  • productDetails - contains unstructured data
    • dimensions
    • weight
    • ASIN
    • model number

Buy.com

CD

  • productTitle
  • artist (unstructured)
  • image (unstructured)
  • mainPricSection - contains unstructured data
    • actual price
    • shipping
    • total (augmented by quantity)
  • prodPriceSec_2 - actually product details
    • format
    • release date
    • label
    • SKU
    • item #
  • prodInfoSec_1 - additional details
    • description

Book

  • productTitle
  • author (unstructured)
  • image (unstructured)
  • mainPricSection - contains unstructured data
    • actual price
    • shipping
    • total (augmented by quantity)
  • prodPriceSec_2 - actually product details
    • format
    • ISBN
    • publication date
    • publisher
    • dimensions
    • SKU
    • item #
  • prodInfoSec_1 - additional details
    • description

Video Game

  • productTitle
  • image (unstructured)
  • mainPricSection - contains unstructured data
    • actual price
    • shipping
    • total (augmented by quantity)
  • prodPriceSec_2 - actually product details
    • format
    • release date
    • publisher
    • sku
  • prodInfoSec_1 - additional details
    • description

TV

  • productTitle
  • image (unstructured)
  • mainPricSection - contains unstructured data
    • list price (msrp)
    • you save
    • price
    • shipping
    • actual price
  • prodPriceSec_2 - actually product details
    • manufacturer (brand)
    • part #
    • SKU
    • item #
  • prodInfoSec_1 - additional details
    • description
  • prodInfoSec_2 - tech specs (unstructured)
    • type (product description summary)
    • display area
    • native resolution
    • contrast ratio
    • viewing angles
    • power
    • weight
    • warranty
    • etc.


Ben Sherman

Clothes

Link to product rather than actual product immediately available for sale. Personally marked-up and used rel-product ideas to link to the shop.

  • Image
    • Thumbnail
  • Product
    • Type
    • Title
  • Properties
    • Color
  • Link
    • Buy this Online (rel=product)

Mark-up: 

<div class="hproduct">
	<img src="#" alt="polo shirt" class="product-thumb" />
	<h3 class="product-type">Polo Shirt</h3>
	<h4 class="product-title">Coxmoor</h4>
	<p class="p-v"><span class="property">Color:</span> <span class="value">289 Rush</span></p>
	<p><a href="poloshirt/coxmoor/" title="Buy This Online" rel="product">Buy This Online</a></p>
</div>

CDs

Additionally the site has links to products on Amazon.

  • Image
    • Thumbnail
  • Product
    • Title
  • Properties
    • Artist
  • Link
    • Buy this Online (rel=product)
  • Currency implementation

Mark-up: 

<div class="hproduct">
	<a href="#" rel="product">
	   <img src="assets/images/timeline/amazon/small-faces.gif" alt="Small Faces Album" class="product-thumb" />
	</a>
	<h3 class="product-title"><a href="#" rel="product">Ogdens' Nut Gone Flakes</a></h3>
	<h4 class="p-v"><span class="property artist">Small Faces</span></h4>
	<p class="product-buy"><a href="#" title="Buy this online" rel="product">Buy from Amazon</a></p>
	<p class="money"><abbr class="currency" title="GBP">£</abbr><span class="amount">6.99</span></p>
</div>


The use of Non-visible property names made it possible to have an invisible property of 'artist'. Having 'Artist: Small Faces' was not in the visual specification of the Ben Sherman site.

Atomic Books

Books

  • Image
    • Thumbnail
  • Product
    • Title (productname)
    • Author
    • Publisher
  • Properties
    • Page Count
    • Size
  • Notes
  • Date Published (can be in future to indicate "not yet released")


Walmart

Example: https://www.walmart.com/ip/PlayStation-5-Console/363472942

Has microdata for Schema "Product" with (according to https://search.google.com/test/rich-results)

  • name: PlayStation 5 Console
  • sku: 363472942
  • brand: (empty) (Why is this structured and not just a "name"? Also shouldn't the brand be "Sony"? Looks like bad data)
    • type: Thing
    • name: PlayStation
  • gtin13: 0711719541028
  • aggregateRating
    • ratingValue: 4.6
    • bestRating: 5
    • reviewCount: 4509
  • offers
  • description: "Play Has No Limits™ <br />"
  • model: CFI-1015A
  • review
    • (a whole bunch of Schema review objects inside, with worstRating:1 and bestRating:5 for all)

Cell phone

  • Productname
  • Photo's (Photo)
    • Productimage (Pdi)
    • Thumbnails (PdiThumbs)
  • Price (PriceInfo)
    • Productprice (ProdPrice)
    • Shipping options (Ship)
    • Availability (Avail)
    • Pricing options (PriceOptions)
  • Description (Description)
  • Features
  • Included Accessories

Comparison Shopping Engines

These examples come from a slightly different angle. This information may or may not be listed in its entirety on the landing page of the specific product; however, many merchants possess this information and submit it to shopping engines for inclusion in search results.

Google Base/Product Search

  • Required
    • title
    • description
    • price
    • link (url)
    • id (any unique identifier, but typically the product SKU)
  • Recommended
    • upc or ean (depending on region/locale)
    • mpn
    • isbn (for books)
    • brand
    • condition
    • product type (tag)
  • Optional
    • Tax
    • Shipping
    • Weight
    • Size
    • Height
    • Length
    • Width
    • Color

Shopping.com

  • Required
    • mpn
    • upc
    • manufacturer
    • product name
    • product description
    • price
    • stock (i.e., whether it is in stock or not)
    • stock description (e.g., condition, backordered)
    • product url
    • image url
    • category
    • shipping rate
  • Recommended/optional
    • shipping weight
    • zip code (ship from for UPS shipping)
    • age range

(Note: Tax and shipping attributes would likely be very difficult to mark up unless fixed for a product to all customers that visit it, regardless of geo.--Paul Lee 21:57 20 Aug 2008)


Analysis of Product/Commerce Sites

Analysis on 100 ecommerce and manufacturing sites was performed to represent a wide array of product families. Below are the most notable universal product attributes. Analysis is ongoing and more examples may be selected as they are added to the product taxonomy.

  • photo/image: 100.00%
  • price: 99% price variations include:
    • instant
    • sale
    • regular
    • list
    • online
    • member
    • used
  • name/title: 98%
  • brand/manufacturer: 93%
  • description: 90%
  • add to cart/ buy: 87%
  • identifier: 79% examples include:
    • stock number
    • sku
    • item number
    • dpci
    • asin
    • catalog number
    • style number
    • product id
    • product code
    • web id
    • series
    • part number
    • product code
    • mpc
    • isbn
    • ean
    • upc
    • style
    • article number
  • product reviews: 78%
  • quantity: 61%
  • dimensions: 51% dimensions attributes include:
    • height
    • width
    • depth
    • weight
    • length
    • circumference
  • category/ categories: 50%
  • shipping: 50%
  • product rating: 44%
  • status/ availability: 36%
  • color: 31%
  • size: 27%
  • model: 15%
  • monetary savings/"you save": 14%
  • warranty/guarantee: 13%
  • condition: 10%
  • language: 1%

Existing schema

This section should be moved to product-formats where existing formats in general should be documented.

Global Trade Item Number (GTIN) is an identifier for trade items developed by GS1 (comprising the former EAN International and Uniform Code Council).

Andy Mabbett 09:14, 31 Aug 2007 (PDT)
  • Using NACE for vendors or product-categories. vanGore 15:05, 25 Nov 2007 (PST)

related

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