hreview-examples: Difference between revisions
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Cafe Borrone | Cafe Borrone | ||
1010 El Camino Real, Menlo Park, CA 94025, +1-650-327-0830; | 1010 El Camino Real, Menlo Park, CA 94025, +1-650-327-0830 begin_of_the_skype_highlighting +1-650-327-0830 end_of_the_skype_highlighting; | ||
cafeborrone.com | cafeborrone.com | ||
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The following sites have published hReviews, and thus are a great place to start for anyone looking for examples "in the wild" to try parsing, indexing, organizing etc. If you publish hReviews on your own page, feel free to add it to the top of this list. Once the list grows too big, we'll make a separate wiki page. | The following sites have published hReviews, and thus are a great place to start for anyone looking for examples "in the wild" to try parsing, indexing, organizing etc. If you publish hReviews on your own page, feel free to add it to the top of this list. Once the list grows too big, we'll make a separate wiki page. | ||
* [http://www.printsome.com/ Printsome] uses hreview on the locations landing pages. Examples can be found here [http://www.printsome.com/t-shirt-printing-london T-shirt printing London] [http://www.printsome.com/t-shirt-printing-uk T-shirt printing UK] | |||
* [https://www.creditlink.co.uk/ Creditlink] use hreview aggregate on their client review page. Examples can be found [http://www.creditlink.co.uk/review-page/secured-loan-reviews/ here]since implementation clients have interacted more with the site. | |||
* [https://easygap.co.uk/ Easy Gap] uses hreview aggregate on a specific review page and homepage. Take a look at our review page here [http://easygap.co.uk/519/reviews/ Easy Gap Insurance reviews] | |||
* [http://www.gapinsurance123.co.uk/ GAP Insurance 123] have implemented hReview on their [https://gapinsurance123.co.uk/519/testimonials/ Testimonials Page] page as well as hreview-aggregate on their home page and throughout the site. | |||
* [http://www.ala.co.uk/ ALA GAP Insurance] use hReview on their [http://www.ala.co.uk/testimonials.html testimonials] page as well as hreview-aggregate on their home and product pages | |||
* [http://www.airbourneairconditioning.com/houston-ac-repair.html Houston AC Repair] uses hreview microformat in the bottom of the webpage. See the example review [http://www.airbourneairconditioning.com/houston-ac-repair.html/ Houston Air Conditioning Company Review] using hreview. | |||
* [http://www.shockingexperts.com/ ShockingExperts.com] uses sitewide hreview for individual review pages. See the example review [http://www.shockingexperts.com/review/jamorama/jamorama-review-learn-how-to-play-guitar-for-beginners.html jamorama review] using hreview. | |||
* [http://www.bagtoday.com.ua/sumki/dorozhnyie-i-sportivnyie/sumka-dorozhnaia-dash-48.2.00/reviews/ Bagtoday.com.ua] using hreview on product info review page; | |||
* [http://www.bradleyspencer.com/ Wordpress Consulting] uses hReview on their [http://www.bradleyspencer.com Home] page. | |||
* [http://www.eckstein.id.au/ Gary Eckstein] has reviewed the [http://eckstein.id.au/7864/internet/hreview-serps-seo/ Google Rich Snippets Testing Tool] using hreview. | |||
* [http://www.BestMothTraps.com/ Best Moth Traps] has published a single hReview of [http://www.bestmothtraps.com/moth-traps-save-dog-foo/moth-trap-reviews-64.htm/ Moth Traps] and summary of [http://www.bestmothtraps.com/topic/moth-trap-reviews/ Moth Trap Reviews] using hReview. | |||
* [http://www.beginrunning.com/ Begin Running] has published an [http://www.beginrunning.com/shoes/adidas-supernova-sequence-use/ hReview of Adidas Supernova running shoes] and an [http://www.beginrunning.com/issues/runners-itch-relief/ hReview of Anti Monkey Butt Powder] | |||
* [http://blog.ftwr.co.uk/ Peter Westwood] has written an [http://blog.ftwr.co.uk/archives/2005/10/03/blubeckers-hampton-court/ hReview of Blubeckers Hampton Court] | * [http://blog.ftwr.co.uk/ Peter Westwood] has written an [http://blog.ftwr.co.uk/archives/2005/10/03/blubeckers-hampton-court/ hReview of Blubeckers Hampton Court] | ||
* [http://dougal.gunters.org/blog/ Dougal] has published an [http://dougal.gunters.org/blog/2005/08/03/french-vanilla-latte hReview of Wolfgang Puck’s Gourmet French Vanilla Latte]. | * [http://dougal.gunters.org/blog/ Dougal] has published an [http://dougal.gunters.org/blog/2005/08/03/french-vanilla-latte hReview of Wolfgang Puck’s Gourmet French Vanilla Latte]. | ||
* [http://www.air-bourne.com/ Houston Air Conditioning Repair] has published a hreview on their [http://www.air-bourne.com/air-conditioning.html air conditioning repair Houston TX] website towards the bottom of page. | |||
* [http://www.dinnerbuzz.com/ Dinnerbuzz] is a great site for posting tagged reviews of restaurants, and they publish and summarize all their reviews in hReview! | * [http://www.dinnerbuzz.com/ Dinnerbuzz] is a great site for posting tagged reviews of restaurants, and they publish and summarize all their reviews in hReview! | ||
* [http://soldierant.net/ Bryce Glass] posted an [http://soldierant.net/archives/2005/06/product_review.html hReview of the Uniden ELBT 595 Bluetooth Cordless Phone]. | * [http://soldierant.net/ Bryce Glass] posted an [http://soldierant.net/archives/2005/06/product_review.html hReview of the Uniden ELBT 595 Bluetooth Cordless Phone]. | ||
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* [http://loadaveragezero.com/hnav/contact.php Douglas Clifton] posted [http://loadaveragezero.com/#May-12-2005 comments] regarding adapting his list of ~800 [http://loadaveragezero.com/app/drx Developer Resources] as a format for evaluating hReview. | * [http://loadaveragezero.com/hnav/contact.php Douglas Clifton] posted [http://loadaveragezero.com/#May-12-2005 comments] regarding adapting his list of ~800 [http://loadaveragezero.com/app/drx Developer Resources] as a format for evaluating hReview. | ||
* [http://www.oliverbrown.me.uk/ Oliver Brown] [http://www.oliverbrown.me.uk/2005/05/09/sitereviewsorg-supports-hreview-i-think/ has announced] that his [http://en-us.sitereviews.org/ SiteReviews.org] (which reviews websites) publishes its reviews using hReview, e.g. here is the [http://en-us.sitereviews.org/review-photomatt.net review on SiteReviews.org for photomatt.net]. | * [http://www.oliverbrown.me.uk/ Oliver Brown] [http://www.oliverbrown.me.uk/2005/05/09/sitereviewsorg-supports-hreview-i-think/ has announced] that his [http://en-us.sitereviews.org/ SiteReviews.org] (which reviews websites) publishes its reviews using hReview, e.g. here is the [http://en-us.sitereviews.org/review-photomatt.net review on SiteReviews.org for photomatt.net]. | ||
* [http://www.hardcoreepoxyflooringdetroit.com Epoxy Detroit] is a epoxy flooring website that uses hReview on its footer that is site wide. View here for example [http://www.hardcoreepoxyflooringdetroit.com/ epoxy michigan] | |||
* [http://www.myelin.co.nz/post/ Phillip Pearson] is publishing hReviews in the [http://coffee.gen.nz/rss/reviews RSS feed of cafe reviews] on his [http://coffee.gen.nz/ kiwi coffee review site], which of course has the reviews in HTML with embedded hReview markup as well. | * [http://www.myelin.co.nz/post/ Phillip Pearson] is publishing hReviews in the [http://coffee.gen.nz/rss/reviews RSS feed of cafe reviews] on his [http://coffee.gen.nz/ kiwi coffee review site], which of course has the reviews in HTML with embedded hReview markup as well. | ||
* [http://station11.net/ticker/ Kjell] is publishing his link blog as a [http://station11.net/ticker/ list of hReviews]. | * [http://station11.net/ticker/ Kjell] is publishing his link blog as a [http://station11.net/ticker/ list of hReviews]. | ||
* [http://epeus.blogspot.com/ Kevin Marks] has [http://epeus.blogspot.com/2005_04_01_epeus_archive.html#111484565269684374 published two hReviews] and used unicode "star" characters for his ratings! | * [http://epeus.blogspot.com/ Kevin Marks] has [http://epeus.blogspot.com/2005_04_01_epeus_archive.html#111484565269684374 published two hReviews] and used unicode "star" characters for his ratings! | ||
* JamesStewart is publishing hReviews in the location pages at his [http://grwifi.net Grand Rapids WiFi site]. | * JamesStewart is publishing hReviews in the location pages at his [http://grwifi.net Grand Rapids WiFi site]. | ||
* [http://www.applianceman-repair-fortbend.com/ac-air-conditioning-repair-katy-tx.html Katy Air Conditioning] uses hreview in the bottom of the webpage. See the example review [http://www.applianceman-repair-fortbend.com/ac-air-conditioning-repair-katy-tx.html Air Conditioning Repair Katy] using hreview. | |||
* [http://soldierant.net/ Soldier Ant] has [http://soldierant.net/archives/2005/06/product_review.html reviewed a cordless phone]. | * [http://soldierant.net/ Soldier Ant] has [http://soldierant.net/archives/2005/06/product_review.html reviewed a cordless phone]. | ||
* [http://www.happenchance.co.uk/ Paul Livingstone] uses hreview to voice his opinion on [http://www.happenchance.co.uk/archives/2005/07/war_of_the_worl.php books], [http://www.happenchance.co.uk/archives/2005/03/im_going_to_fin.php movies] and [http://www.happenchance.co.uk/archives/2005/05/eels_carling_ac.php music]. | * [http://www.happenchance.co.uk/ Paul Livingstone] uses hreview to voice his opinion on [http://www.happenchance.co.uk/archives/2005/07/war_of_the_worl.php books], [http://www.happenchance.co.uk/archives/2005/03/im_going_to_fin.php movies] and [http://www.happenchance.co.uk/archives/2005/05/eels_carling_ac.php music]. | ||
* [http://www.foodnut.com/ Foodnut.com] uses hreview to blog about restaurants like [http://www.foodnut.com/429/the-fat-duck-restaurant-review-bray-uk/ The Fat Duck] | |||
==See also== | |||
{{hreview-related-pages}} |
Latest revision as of 14:38, 10 December 2013
hReview examples
Example hReviews.
Authors
- Tantek Çelik, Technorati, Inc.
- Ali Diab,Yahoo! Inc.
- Ian McAllister, Microsoft Corporation
- John Panzer, America Online, Inc.
- Adam Rifkin, CommerceNet Labs
- Michael Sippey, Six Apart, Ltd.
Here are a few examples of reviews from current web sites, and how they could be easily enhanced to support the hReview structured review microformat.
Restaurant review
Here is an example of a simple online restaurant review:
<div> <span>5 stars out of 5 stars</span> <h4>Crepes on Cole is awesome</h4> <span>Reviewer: <span>Tantek</span> - April 18, 2005</span> <blockquote><p> Crepes on Cole is one of the best little creperies in San Francisco. Excellent food and service. Plenty of tables in a variety of sizes for parties large and small. Window seating makes for excellent people watching to/from the N-Judah which stops right outside. I've had many fun social gatherings here, as well as gotten plenty of work done thanks to neighborhood WiFi. </p></blockquote> <p>Visit date: <span>April 2005</span></p> <p>Food eaten: <span>Florentine crepe</span></p> </div>
Adding hReview to this review is quite simple:
<div class="hreview"> <span><span class="rating">5</span> out of 5 stars</span> <h4 class="summary"><span class="item fn">Crepes on Cole</span> is awesome</h4> <span>Reviewer: <span class="reviewer fn">Tantek</span> - <abbr class="dtreviewed" title="20050418T2300-0700">April 18, 2005</abbr></span> <blockquote class="description"><p> Crepes on Cole is one of the best little creperies in San Francisco. Excellent food and service. Plenty of tables in a variety of sizes for parties large and small. Window seating makes for excellent people watching to/from the N-Judah which stops right outside. I've had many fun social gatherings here, as well as gotten plenty of work done thanks to neighborhood WiFi. </p></blockquote> <p>Visit date: <span>April 2005</span></p> <p>Food eaten: <span>Florentine crepe</span></p> </div>
Note that some of the properties of this sample review are not captured by hReview (visit date, food eaten). This is deliberate per the scope of keeping hReview minimal and simple.
This sample hReview could be rendered like this:
5 stars out of 5 stars
Crepes on Cole is awesome
Reviewer: Tantek - April 18, 2005
Crepes on Cole is one of the best little creperies in San Francisco. Excellent food and service. Plenty of tables in a variety of sizes for parties large and small. Window seating makes for excellent people watching to/from the N-Judah which stops right outside. I've had many fun social gatherings here, as well as gotten plenty of work done thanks to neighborhood wifi.
Visit date: April 2005
Food eaten: Florentine crepe
Multidimensional Restaurant Review
Some restaurant reviews indicate ratings for different aspects of the restaurant. Such details are represented in hReview using tagged ratings. In addition, note the inline tags inside the description of this review.
Here is one such review in text format:
Cafe Borrone 1010 El Camino Real, Menlo Park, CA 94025, +1-650-327-0830 begin_of_the_skype_highlighting +1-650-327-0830 end_of_the_skype_highlighting; cafeborrone.com Food: 18/30; Ambience: 19/30; Service: 15/30; Price: $$... This cafe is a welcoming oasis on the Peninsula. It even has a fountain outside which cloaks the nearby sounds of El Camino traffic. Next door to a superb indy bookstore, Cafe Borrone is an ideal spot to grab a coffee or a snack to accompany a newly purchased book or imported periodical. Soups and sandwich specials rotate daily. The corn chowder with croutons and big chunks of cheese goes especially well with a freshly toasted mini-baguette. Evenings are often crowded and may require sharing a table with a perfect stranger. Espresso afficionados will appreciate the Illy coffee. Noise levels can vary from peaceful in the late mornings to nearly overwhelming on jazz band nights.
As an hReview:
<div class="hreview"> <div class="item vcard"> <div class="fn org summary">Cafe Borrone</div> <span class="adr"> <span class="street-address">1010 El Camino Real</span>, <span class="locality">San Francisco</span>, <span class="region">CA</span> <span class="postal-code">94025</span>, </span> <span class="tel"><span class="voice work">+1-650-327-0830</span></span>; <a class="url" href="http://cafeborrone.com">cafeborrone.com</a> </div> <ul class="categories"> <li><a href="http://en.wikipedia.org/wiki/Food" rel="tag"> Food: <span class="rating">18</span>/<span class="best">30</span></a>;</li> <li><a href="http://flickr.com/photos/tags/Ambience" rel="tag"> Ambience: <span class="rating">19</span>/<span class="best">30</span></a>;</li> <li><a href="http://en.wikipedia.org/wiki/Service" rel="tag"> Service: <span class="rating">15</span>/<span class="best">30</span></a>;</li> <li><a href="http://en.wikipedia.org/wiki/Price" rel="tag"> Price: <abbr class="rating" title="2">$$</abbr>...</a></li> </ul> <blockquote class="description"><p> This <abbr class="type" title="business"> <a href="http://en.wikipedia.org/wiki/cafe" rel="tag">cafe</a></abbr> is a welcoming oasis on the Peninsula. It even has a fountain outside which nearly eliminates the sounds of El Camino traffic. Next door to a superb indy bookstore, Cafe Borrone is an ideal spot to grab a <a href="http://en.wikipedia.org/wiki/coffee" rel="tag">coffee</a> or a meal to accompany a newly purchased book or imported periodical. <a href="http://technorati.com/tag/soup" rel="tag">Soups</a> and <a href="http://technorati.com/tag/sandwich" rel="tag">sandwich</a> specials rotate daily. The corn chowder with croutons and big chunks of cheese goes especially well with a freshly toasted mini-baguette. Evenings are often crowded and may require sharing a table with a perfect stranger. <a href="http://flickr.com/photos/tags/espresso" rel="tag">Espresso</a> afficionados will appreciate the <a href="http://en.wikipedia.org/wiki/Illy" rel="tag">Illy</a> coffee. Noise levels can vary from peaceful in the late mornings to nearly overwhelming on <a href="http://en.wikipedia.org/wiki/jazz" rel="tag">jazz</a> band nights. </p></blockquote> Review (<a href="http://microformats.org/wiki/hreview"> hReview v<span class="version">0.2</span></a>) by <span class="reviewer">anonymous</span>, <abbr class="dtreviewed" title="20050428T2130-0700">April 28th, 2005</abbr>. </div>
With an accompanying CSS style sheet like:
a.url { display:block } ul.categories { margin:1em 0; padding:0 } .categories li { display:inline }
This hReview could be presented similar to the original text:
Cafe Borrone
1010 El Camino Real, Menlo Park, CA 94025, +1-650-327-0830;
cafeborrone.com
Food: 18/30;
Ambience: 19/30;
Service: 15/30;
Price: $$...
This cafe is a welcoming oasis on the Peninsula. It even has a fountain outside which cloaks the nearby sounds of El Camino traffic. Next door to a superb indy bookstore, Cafe Borrone is an ideal spot to grab a coffee or a snack to accompany a newly purchased book or imported periodical. Soups and sandwich specials rotate daily. The corn chowder with croutons and big chunks of cheese goes especially well with a freshly toasted mini-baguette. Evenings are often crowded and may require sharing a table with a perfect stranger. Espresso afficionados will appreciate the Illy coffee. Noise levels can vary from peaceful in the late mornings to nearly overwhelming on jazz band nights.
Review (hReview v0.2) by anonymous, April 28th, 2005.
Product review
Here is an example of a product review:
<div> <a href="http://www.amazon.com/exec/obidos/ASIN/B000089CJI/"> <img src="http://images.amazon.com/images/P/B000089CJI.01._SCTHUMBZZZ_.jpg" alt="Album cover photo: The Postal Service: Give Up." /> The Postal Service: Give Up</a> <blockquote><p> "The people thought they were just being rewarded for treating others as they like to be treated, for obeying stop signs and curing diseases, for mailing letters with the address of the sender... Don't wake me, I plan on sleeping in..." </p><p> "Nothing Better" is a great track on this album, too... </p></blockquote> (*****) </div>
Adding hReview to this review is also quite simple, but in this case requires a few more elements for the rating and reviewer which are required by hReview:
<div class="hreview"> <a class="item url" href="http://www.amazon.com/exec/obidos/ASIN/B000089CJI/"> <img src="http://images.amazon.com/images/P/B000089CJI.01._SCTHUMBZZZ_.jpg" alt="Album cover photo: The Postal Service: Give Up. " class="photo" /> <span class="fn">The Postal Service: Give Up</span></a> <blockquote class="description"><p> "The people thought they were just being rewarded for treating others as they like to be treated, for obeying stop signs and curing diseases, for mailing letters with the address of the sender... Don't wake me, I plan on sleeping in..." </p><p> "Nothing Better" is a great track on this album, too... </p></blockquote> (<abbr class="rating" title="5">*****</abbr>) <p class="reviewer vcard">Review by <a class="url fn" href="http://ifindkarma.com/blog/">Adam Rifkin</a>, <abbr class="dtreviewed" title="200502">February 2005</abbr> </p> </div>
And this hReview might be presented like this:
[Album cover photo: ]
[The Postal Service:]
[ Give Up ]
The Postal Service: Give Up
"The people thought they were just being rewarded for treating others as they like to be treated, for obeying stop signs and curing diseases, for mailing letters with the address of the sender... Don't wake me, I plan on sleeping in..."
"Nothing Better" is a great track on this album, too...
(*****)
Review by Adam Rifkin, February 2005.
Movie Review
Finally, here is an example of a movie review.
<div> <span>anonymous, April 18th, 2005</span> <div> <a lang="zh" href="http://www.imdb.com/title/tt0299977/"> Ying Xiong (<span lang="en">HERO</span>) </a> </div> <div>Rating: 4 out of 5</div> <blockquote><p> This movie has great visuals and music. </p></blockquote> </div>
With hReview:
<div class="hreview"> <span class="reviewer"> <span class="fn">anonymous</span>, <abbr class="dtreviewed" title="20050418">April 18th, 2005</abbr> </span> <div class="item"> <a lang="zh" class="url fn" href="http://www.imdb.com/title/tt0299977/"> Ying Xiong (<span lang="en">HERO</span>) </a> </div> <div>Rating: <span class="rating">4</span> out of 5</div> <blockquote class="description"><p> This movie has great music and visuals. </p></blockquote> </div>
Which could be presented like this:
anonymous, April 18th, 2005
Ying Xiong (HERO)
Rating: 4 out of 5
This movie has great music and visuals.
Examples in the wild
This section is informative.
The following sites have published hReviews, and thus are a great place to start for anyone looking for examples "in the wild" to try parsing, indexing, organizing etc. If you publish hReviews on your own page, feel free to add it to the top of this list. Once the list grows too big, we'll make a separate wiki page.
- Printsome uses hreview on the locations landing pages. Examples can be found here T-shirt printing London T-shirt printing UK
- Creditlink use hreview aggregate on their client review page. Examples can be found heresince implementation clients have interacted more with the site.
- Easy Gap uses hreview aggregate on a specific review page and homepage. Take a look at our review page here Easy Gap Insurance reviews
- GAP Insurance 123 have implemented hReview on their Testimonials Page page as well as hreview-aggregate on their home page and throughout the site.
- ALA GAP Insurance use hReview on their testimonials page as well as hreview-aggregate on their home and product pages
- Houston AC Repair uses hreview microformat in the bottom of the webpage. See the example review Houston Air Conditioning Company Review using hreview.
- ShockingExperts.com uses sitewide hreview for individual review pages. See the example review jamorama review using hreview.
- Bagtoday.com.ua using hreview on product info review page;
- Wordpress Consulting uses hReview on their Home page.
- Gary Eckstein has reviewed the Google Rich Snippets Testing Tool using hreview.
- Best Moth Traps has published a single hReview of Moth Traps and summary of Moth Trap Reviews using hReview.
- Begin Running has published an hReview of Adidas Supernova running shoes and an hReview of Anti Monkey Butt Powder
- Peter Westwood has written an hReview of Blubeckers Hampton Court
- Dougal has published an hReview of Wolfgang Puck’s Gourmet French Vanilla Latte.
- Houston Air Conditioning Repair has published a hreview on their air conditioning repair Houston TX website towards the bottom of page.
- Dinnerbuzz is a great site for posting tagged reviews of restaurants, and they publish and summarize all their reviews in hReview!
- Bryce Glass posted an hReview of the Uniden ELBT 595 Bluetooth Cordless Phone.
- dda posted an hReview of hReview :)
- An hReview of Caffè Camardo coffee.
- Douglas Clifton posted comments regarding adapting his list of ~800 Developer Resources as a format for evaluating hReview.
- Oliver Brown has announced that his SiteReviews.org (which reviews websites) publishes its reviews using hReview, e.g. here is the review on SiteReviews.org for photomatt.net.
- Epoxy Detroit is a epoxy flooring website that uses hReview on its footer that is site wide. View here for example epoxy michigan
- Phillip Pearson is publishing hReviews in the RSS feed of cafe reviews on his kiwi coffee review site, which of course has the reviews in HTML with embedded hReview markup as well.
- Kjell is publishing his link blog as a list of hReviews.
- Kevin Marks has published two hReviews and used unicode "star" characters for his ratings!
- JamesStewart is publishing hReviews in the location pages at his Grand Rapids WiFi site.
- Katy Air Conditioning uses hreview in the bottom of the webpage. See the example review Air Conditioning Repair Katy using hreview.
- Soldier Ant has reviewed a cordless phone.
- Paul Livingstone uses hreview to voice his opinion on books, movies and music.
- Foodnut.com uses hreview to blog about restaurants like The Fat Duck
See also
- hreview
- hReview-aggregate - microformat for specifying summary information from a collection of reviews about a product or service
- hReview creator (feedback) - create your own hReview.
- hReview authoring - learn how to add hReview mark-up to your existing contact info.
- hReview brainstorming - thoughts for improving hReview.
- hReview cheatsheet - hCard properties.
- hReview examples in the wild - an on-going list of websites which use hReview.
- hReview FAQ - If you have any questions about hReview, check here, and if you don't find answers, add your questions!
- hReview feedback - Feedback is encouraged!
- hReview implementations - websites or tools which either generate or parse hReviews.
- hReview issues - Please add any issues with the specification to the issues page.
- hReview parsing - Normatively details of how to parse hReviews.
- hReview profile - The XMDP profile for hReview.
- hReview tests - a wiki page with actual embedded hReviews to try parsing.
- hReview advocacy - encourage others to use hReview.
- review-examples
- review-formats
- review-brainstorming - where we brainstormed about review formats before coming up with hReview.
- currency - proposal for marking up amounts of money (e.g. prices of reviewed items).
- Aggregate reviews - examples - formats - brainstorming