advocacy

Advocacy

A lot can be done to help advocate the use of microformats. Often, simply by taking an existing site, and adding the suggested microformatting to a few of its pages as examples is all that is necessary to help the developers of the site add the microformats to the site itself. Applications, such as browsers, could also use some guidance on how to best support microformats.

Sometimes advocacy requires comparison and analysis of alternative technologies or approaches. As MikeSchinkel pointed out, we need good answers to comments like "No, we're going to use XXX instead...".

The goal for this page is to include pointers for how to advocate microformats on new sites and on existing sites that are considering or using alternative approaches, as well as applications that can benefit from supporting microformats.

For general resources for marketing microformats, see spread-microformats.

Adding Microformats to Existing Sites

Add sites here that you think would benefit from the addition of microformats. For now they are grouped by the microformat which would primarily benefit the site (so that folks who feel they are good at adding a particular microformat. Feel free to take a look at some of the sites on this list, document sample pages to be microformatted, add microformats to them, and then add the before/after of the key sections of markup to another wiki page for that site.

hCard

Adding hCard to these sites would make them quite handy for their users and for being indexed:

Wikpedia hCard

• Infobox Templates for people to add hCard to their generated markup
  • Infobox_Biography
  • Infobox_actor which should result in actor pages, e.g. Humphrey Bogart's page, being properly hCarded.
• Addressable buildings e.g. The Old Crown, Birmingham
• Tourist attractions, e.g. Cadbury World
• Companies, e.g. Tesco (note headquarters address in infobox)
• Motorway service stations, e.g. Watford Gap
• Railway Stations, e.g. Perry Barr
• etc.

Telephone Directory Listings

Telephone Directory Listings could usefully apply hCard to their results pages. Andy Mabbett 03:10, 13 Nov 2006 (PST)

e.g. (please add other examples!):

• BT
  • Requested via BT feedback form, 2006-11-13 Andy Mabbett
• 118118.com
  • Requested via e-mail, 2006-11-13. Andy Mabbett

Postal (ZIP) code Finders

Postal code Finders could usefully apply hCard to their results pages. Andy Mabbett 12:09, 13 Nov 2006 (PST)

e.g. (please add other examples!):

• Royal Mail (UK)
  • Requested via Royal Mail feedback form, 2006-11-13 Andy Mabbett

Government hCard

UK Gov. hCard

• Parliament: Alphabetical List of Members of Parliament (see also other lists of MPs and Lords). Andy Mabbett

Europe Gov. hCard

• e.g. UK MEPs

Other hCard

• Dodgeball venues
• Internet Movie Database (IMDb) for people (real, not characters), e.g. Humphrey Bogart. Andy Mabbett 02:49, 13 Nov 2006 (PST)
  • Can't find contact info! Andy Mabbett
• W3C Staff listing and individual pages, e.g. Tim Berners-Lee
  • Requested by e-mail. Andy Mabbett
• Google contacts
  • e.g. Google USA, Google UK, etc.
• Wikitravel
  • e.g. Wikitravel - Birmingham
    • Wikitravel is about to hugely roll out hCard Mark Jaroski
    • See also Wikitravel:Microformats
• ...

hCalendar

W3C track at WWW2006

• DanC offers a 150 point bounty to anybody who takes the W3C track at WWW2006 and adds hCalendar markup and sends it to connolly@w3.org,www-archive@w3.org

Television listings

• A major coup would be to get one of the major players (the BBC, Sky, or PBS, say), to mark up their TV or radio listings with hCalendar - does anyone have contacts in such an organisation? Andy Mabbett 10:53, 21 Oct 2006 (PDT)
  • Does anyone have URLs to the TV or radio listings of the major players? Getting those URLs would be the next step, and then doing the markup ourselves would be the next step after that. Tantek 13:02, 21 Oct 2006 (PDT)

e.g. (please add other examples!):

• Radio Times (BBC, UK)
  • Requested by e-mail Andy Mabbett
• TV Times (UK)
  • Requested by e-mail 2006-11-13 Andy Mabbett
• BBC main listings (e.g. BBC One)
  • Requested by BBC Feedback Form 2006-11-13 Andy Mabbett

Government hCalendar

UK Gov. hCalendar

• DTI: Bank Holidays (not Scotland)
  • Requested by e-mail, 2006-11-13 Andy Mabbett
    • Response: "At the moment we have no plans to use hCalendar or hCard coding due to unresolved concerns about accessibility issues (especially text-to-speech readers), however, we thank you for your suggestion."
• E-petitions (in draft, and asking for suggested improvements}
  • Requested by e-mail, 2006-12-01 Andy Mabbett 11:47, 1 Dec 2006 (PST)
    • reply: "I've added it to our list of ideas." 2006-12-04 Andy Mabbett 11:07, 4 Dec 2006 (PST)
• Scottish Executive Bank Holidays
  • Requested by Scottish Executive feedback form, 2006-11-13 Andy Mabbett

Sports Fixtures

e.g. (please add other examples!):

• PremiumTV (UK, Soccer, has a page for each team)
  • Aston Villa
  • West Bromwich Albion
    • Requested by e-mail, 2006-11-13 Andy Mabbett
      • "webmaster@" bounced. Andy Mabbett

Concert/ Theatre Listings

e.g. (please add other examples!):

• Birmingham Alive! (UK)
  • Requested in person; now on "to do" list

hReview

Government hReview

UK Gov. hReview

• E-petitions (in draft, and asking for suggested improvements}
  • Requested by e-mail, 2006-12-01 Andy Mabbett 11:48, 1 Dec 2006 (PST)
    • reply: "I've added it to our list of ideas." 2006-12-04 Andy Mabbett 11:08, 4 Dec 2006 (PST)

Other hReview

• Internet Movie Database (IMDb) for film reviews, e.g. The Harder They Fall . AndyMabbett 02:49, 13 Nov 2006 (PST)
  • Can't find contact info! Andy Mabbett

hAtom

Government hAtom

UK Gov. hAtom

• E-petitions (in draft, and asking for suggested improvements}
  • Requested by e-mail, 2006-12-01 Andy Mabbett 11:49, 1 Dec 2006 (PST)
    • reply: "I've added it to our list of ideas." 2006-12-04 Andy Mabbett 11:07, 4 Dec 2006 (PST)

Other hAtom

• TV Listings (see hCalendar, above)
• *MediaWiki (Wikipedia and other users, including this 'Wiki') - article histories
  • Bug 7913 raised 2006-11-13. vote to add hAtom to the change log of media wiki pages Andy Mabbett
• IRC logs
  • E-mailed. Andy Mabbett 10:29, 5 Dec 2006 (PST)

Geo

Adding "Geo" markup to these sites would make them even more useful:

• Wikipedia
  • All articles on places, e.g. Wikipedia - Birmingham (note co-ordinates already present in infobox)
• Wikitravel
  • All articles on places, e.g. Wikitravel - Birmingham
  • See also Wikitravel:Microformats

rel-tag

Google as rel-tag namespace

A Google search for 'sparrow' resolves to http://www.google.com/search?&q=sparrow, if not the unwieldy http://www.google.com/search?hs=TUz&hl=en&lr=&client=firefox-a&rls=org.mozilla%3Aen-GB%3Aofficial&q=sparrow&btnG=Search - likewise http://www.google.com/search?&q=%22black+redstart%22 for ' "black redstart" '. If Google can be persuaded to also accept, say, http://www.google.com/search/sparrow and http://www.google.com/search/black_redstart as being equivalent (and assuming that the latter term searches for ' "black redstart" ', with the quote marks), then Google would become a namespace for rel-tag. Andy Mabbett 00:15, 29 Nov 2006 (PST)

There is a workaround:

• One word - http://www.google.com/search?q=/sun
• Multi-word - http://www.google.com/search?q=/rain_cloud (with an underscore)

Andy Mabbett 04:56, 30 Nov 2006 (PST)

Various

• eBay (.com and localised versions))
  • hCard - Buyer and seller address details.
  • hCalendar - Auction end date/times.
  • hReview - Feedback.
  • hAtom - Recent purchases/ won/ lost/ watching etc.
  • Requested by feedback form, 2006-12-05. Andy Mabbett

Adding Microformats to Applications

Firefox developments

• Mozilla are "brainstorming" developments for Firefox 3.0 and beyond, and have a page on microformat handling at http://wiki.mozilla.org/Firefox/Feature_Brainstorming:Microformat_Handling

ReminderFox

• [1] ReminderFox have hCalendar import on their "to do " list.

Adding Microformats to Web Services

ClearForest

• ClearForest Semantic Web Services - uses natural language processing tools to recognise people, organisations, places, events and CVs (resumes) in web pages. Could also recognise hCard, hResume, hCalendar, Geo, Adr, etc. Could also use them in its output. Andy Mabbett 05:09, 6 Dec 2006 (PST)
  • Currently holding a competition for mashups (ends on December 11, 2006).

Successes

hCard Successes

Details of hCard should be added to the Internet Mail Consortium's vCard page

• Requested by e-mail, 2006-11-24 Andy Mabbett
• Success achieved 2006-11-25. Andy Mabbett

hCalendar Successes

Details of hCalendar should be added to the Internet Mail Consortium's vCalendar page

• Requested by e-mail, 2006-11-24 Andy Mabbett
• Success achieved 2006-11-27. Andy Mabbett

Comparisons With Alternative Approaches

CalDAV

Brian Suda

The other great thing about exposing your data as microformats, is that the data becomes Open Data. Will the general public have access to the CalDAV? (probably not) and even if they did, it will probably only serve-up .ics files... what if i don't want ICS? i need to then hack that around to get it into the format that i want... if the data were in the HTML to begin with, then i could EASILY convert that to any format i wanted. Also, sites like http://pingerati.net/ will happily take in hCalendar data and aggregate it, make your data more valuable and easily slurped up by other providers - i don't see that happening as easily with a CalDAV.

Kevin Marks

With respect to CalDAV: I spoke to the CalDAV chaps at Apple about this, they have hCalendar support as a ticket in their db: http://trac.macosforge.org/projects/calendarserver/ticket/19

See Also

• buttons
• podcasts
• presentations
• press
• spread-microformats