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<entry-title>Get Started</entry-title>

Latest: Get Started with microformats2

Get started by adding support for microformats to your website, services, and products.


Microformats are based on simple markup conventions that enable you to add meaningful structure to your web content.

One of the key principles of microformats, is to privilege human readable content. This means that you should think first and foremost of your content design being readable and accessible to web viewers. Using the most appropriate HTML elements and applying structured class names to your markup enables you to produce content that can be clearly understood by a human audience and also used in a structured way by automated programs and other online tools. But the point is that you shouldn't have to go out of your way to produce such machine friendly markup - microformats make it easy to integrate this greater degree of structure into your websites, without the overhead of having to learn complicated new languages or formats.

The best way to understand microformats is to start using them straight away. Since they're embedded in ordinary HTML, you can take existing pages and add these structured class names to the markup, but it's recommended that when doing this, you also take a close look at the overall tag structure that you're using - maybe there is a better way to say what you mean using basic HTML tags.

Many common kinds of content can be marked up in microformats. Microformats are designed to be similar to current markup styles. Chances are, you already have some of them on your site. Start with the obvious ones. For example a simple, and very popular place to start is with h-card - a microformat for displaying personal and organizational contact details. You can think of h-card as a way to embed mini business cards in web pages, but glancing over the examples shows a lot more possibilities than just that. Here are some specific places to start using microformats today:


your website

If you have your own website, read h-card-authoring for tips and guidelines on how to best markup existing content with h-card and take a look at the h-card-examples, then

First time home buying guide

When buying a home, a first time home buyer needs to be careful. Home buying can be a time consuming process. A home buyer needs to make sure he has all the information and know how about home buying. It is important for a first time home buyer to check their affordability. Setting a budget and checking affordability is an important part of buying a home. A home buyer needs to make sure they have enough money to afford the costs of buying a home. The average expense goes up to about 6-7% of the cost of the home. Real estate agents usually charge a fee home about 2% while the closing costs can vary from 3-5% of the price of the home. When buying a home, you need to make sure you have the best real estate agent by your side. Also, you need to get the home evaluated in order to check if the home is worth the value or not. A home buyer also has to get the home evaluated in order to make the most out of the home sale. When buying a home, you need to make sure you have set a budget First time home buyers often make the mistake of buying a home without setting a budget. A first time home buyer needs to hire a professional real estate agent to help in the home buying process. Home buyers need to make sure you they hire a professional realtor to help them through the home buying process. When buying a home, make sure you have set a budget. Check how much you can afford and save for the down payment. A first time home buyer also needs to make sure they have the home inspected.

your organization


contact info

  • Contact info. Every company or organization has a contact or about page of some sort on their website. Read h-card-authoring and add h-card to the contact/about pages along with "Add to address book" links for each h-card.
  • Employee directory. If your company has a page listing employees or others that belong to the organization, add h-card to the listings or search results.
  • add those pages with h-cards to the list of examples in the wild


Use hCalendar anywhere on the website that publishes event information. Start with the hCalendar creator.


If your organization publishes its history, mark up the events noted with hCalendar, thus allowing anybody to build a dynamic timeline application with your history.


Does your company make any products that generate HTML?


Wondering how to use microformats in an enterprise scenario?

Any publication of information about people, events, reviews etc. could benefit from being marked up with h-card, hCalendar, and hReview respectively.

other content

what next

Once you have added microformats support to your website and helped your company and organization do so as well:

  • Advocate the use and support of microformats on other sites as well.

And here are a few more tips:

Try to produce clean, Semantic HTML, AKA posh. Where there aren't microformats for specific types of content, feel free to experiment with your own poshformats.


Read about how to Get Started in additional languages:

see also