hcard

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hCard

hCard is a simple, open, distributed format for representing people, companies, organizations, and places, using a 1:1 representation of vCard (RFC2426) properties and values in semantic XHTML. hCard is one of several open microformat standards suitable for embedding in (X)HTML, Atom, RSS, and arbitrary XML.

Want to get started with writing an hCard? Use the hCard creator to write up some contact information and publish it, or follow the hCard authoring tips to add hCard markup to your current contact page.

Contents


Specification

Editor
Tantek Çelik (Technorati, Inc.)
Authors
Tantek Çelik (Technorati, Inc.)
Brian Suda
Acknowledgments
See acknowledgments.

copyright and patents statements apply.

Introduction

The vCard standard (RFC2426), has been broadly interoperably implemented (e.g. Apple's "Address Book" application built into MacOSX).

In addition, many bloggers identify themselves by name and discuss their friends and family. With just a tad bit of structure, bloggers can discuss people in their blog(s) in such a way that spiders and other aggregators can retrieve this information, automatically convert them to vCards, and use them in any vCard application or service.

This specification introduces the hCard format, which uses a 1:1 representation of the properties and values of the aforementioned vCard standard, in semantic XHTML. Bloggers can both embed hCards directly in their web pages, and style them with CSS to make them appear as desired. In addition, hCard enables applications to retrieve information directly from web pages without having to reference a separate file.

Use the hCard creator and copy the HTML code it generates to your blog or website to publish your contact info.

The key words "MUST", "MUST NOT", "REQUIRED", "SHALL", "SHALL NOT", "SHOULD", "SHOULD NOT", "RECOMMENDED", "MAY", and "OPTIONAL" in this document are to be interpreted as described in RFC 2119.

Format

In General

The vCard standard (RFC2426) forms the basis of hCard.

The basic format of hCard is to use vCard object/property names in lower-case for class names, and to map the nesting of vCard objects directly into nested XHTML elements.

Root Class Name

The root class name for an hCard is "vcard". An element with a class name of "vcard" is itself called an hCard.

Properties and Sub-properties

The properties of an hCard are represented by elements inside the hCard. Elements with class names of the listed properties represent the values of those properties. Some properties have sub-properties, and those are represented by elements inside the elements for properties.

Property List

hCard properties (sub-properties in parentheses like this)

Required:

Optional:

Property Notes

* The 'n' property is OPTIONAL if any implied 'n' optimization rules are in effect.
** tel - Authors MAY follow the E.123 standard for writing values of telephone numbers.

Singular vs. Plural Properties

Singular properties: 'fn', 'n', 'bday', 'tz', 'geo', 'sort-string', 'uid', 'class'. For properties which are singular, the first descendant element with that class SHOULD take effect, any others being ignored.

All other properties MAY be plural. Each class instance of such properties creates a new instance of that property.

Human vs. Machine readable

The human visible text contents of an element for a property represents the value of that property, with a few exceptions:

If an <abbr> element is used for a property, then the 'title' attribute (if present) of the <abbr> element is the value of the property, instead of the contents of the element, which instead provide a more human presentable version of the value.

If an <a> element is used for one or more properties, it MUST be treated as follows:

  1. For the 'photo' property and any other property that takes a URL as its value, the href="..." attribute provides the property value.
  2. For other properties, the element's content is the value of the property.

If an <img> element is used for one or more properties, it MUST be treated as follows:

  1. For the 'photo' property and any other property that takes a URL as its value, the src="..." attribute provides the property value.
  2. For other properties, the <img> element's 'alt' attribute is the value of the property.

If an <object> element is used for one or more properties, it MUST be treated as follows:

  1. For the 'photo' property and any other property that takes a URL as its value, the data="..." attribute provides the property value.
  2. For other properties, the element's content is the value of the property.

Value excerpting

Sometimes only part of an element which is the equivalent for a property is used for the value of the property. This typically occurs when a property has a subtype, like 'tel'. For this purpose, the special class name "value" is used to excerpt out the subset of the element that is the value of the property. E.g. here is an hCard fragment for marking up a home phone number:

vCard:

TEL;TYPE=HOME:+1.415.555.1212

hCard:

<span class="tel">
 <span class="type">home</span>:
 <span class="value">+1.415.555.1212</span>
</span>

This hCard fragment could be displayed as:

home: +1.415.555.1212


Property Exceptions

vCard has several properties which either do not make sense on, or are already implied within the context of a web page. This section explains what to (not) do with them.

  1. vCard's NAME, PROFILE, SOURCE, PRODID, VERSION properties are defined in Sections 2.1.2, 2.1.3, 2.1.4, 3.6.3, 3.6.9 of RFC2426. Content publishers MUST NOT use these properties in their hCards, and as such, hCard consumers/parsers MUST IGNORE these properties if they are found within an hCard. Instead. hCard to vCard converters SHOULD use the title of the page where the hCard is found (e.g. the <title> element in (X)HTML documents) to construct the NAME property, MAY output a PROFILE value of "VCARD" per RFC2426, SHOULD use the URL of the page where the hCard is found to construct the SOURCE property (e.g. perhaps as a parameter to a URL/service that converts hCards to vCards), for an output vCard stream (e.g. a .vcf file). Only services/applications that output actual vCards should write the PRODID property, with the product identifier for said service/application. Similarly, only such services/applications should write the VERSION property, with the value "3.0" (without quotes) per RFC2426 Section 3.6.9.

Organization Contact Info

If the "FN" and "ORG" properties have the exact same value (typically because they are set on the same element, e.g. class="fn org"), then the hCard represents contact information for a company, organization or place and SHOULD be treated as such. In this case the author also MUST NOT set the "N" property, or set it (and any sub-properties) explicitly to the empty string "". Thus parsers SHOULD handle the missing "N" property, in this case by implying empty values for all the "N" sub-properties.

Implied "n" Optimization

Although vCard requires that the "N" property be present, the authors of the vCard specification (RFC2426) themselves do not include "N" properties in their vCards near the end of the spec (p.38). This apparent contradiction can be resolved by simply allowing the "FN" property to imply "N" property values in typical cases provided in the spec. We do so explicitly in hCard.

If "FN" and "ORG" are not the same (see previous section), and the value of the "FN" property is exactly two words (separated by whitespace), and there is no explicit "N" property, then the "N" property is inferred from the "FN" property. For "FN"s with either one word see below, and for three or more, the author MUST explicitly markup the "N", except for the organization contact info case, see above for that.

  1. The content of "FN" is broken into two "words" separated by whitespace.
  2. The first word of the "FN" is interpreted as the "given-name" for the "N" property.
  3. The second/last word of the "FN" is interpreted as the "family-name" for the "N" property.
  4. Exception: If the first word ends in a "," comma OR if the second word is a single character (optionally followed by a period "."), then the first word (minus the comma at the end if any) is interpreted as the "family-name" and the second word is interpreted as the "given-name".

This allows simplification in the typical case of people stating:

Implied "nickname" Optimization

Due to the prevalence of the use of nicknames/handles/usernames in actual content published on the Web (e.g. authors of reviews), hCard also has an implied "nickname" optimization to handle this.

Similar to the implied "n" optimization, if "FN" and "ORG" are not the same, and the value of the "FN" property is exactly one word, and there is no explicit "N" property, then:

  1. The content of the "FN" MUST be treated as a "nickname" property value.
  2. Parsers SHOULD handle the missing "N" property by implying empty values for all the "N" sub-properties.

Though parsers MUST follow the implied nickname optimization, publishers SHOULD explicitly indicate the "nickname" even in this case, e.g.:

<span class="vcard">
 <span class="fn nickname">daveman692</span>
</span>

The hCard MAY have additional explicit "nickname" property values in addition to the implied nickname.

Implied "organization-name" Optimization

The "ORG" property has two subproperties, organization-name and organization-unit. Very often authors only publish the organization-name. Thus if an "ORG" property has no "organization-name" inside it, then its entire contents MUST be treated as the "organization-name".

Tags as Categories

Categories in hCard MAY be represented by tags with rel-tag. When a category property is a rel-tag, the tag (as defined by rel-tag) is used for that category.

type subproperty values

The 'type' subproperty in particular takes different values depending on which property it is a subproperty of. These 'type' subproperty values are case-INSENSITIVE, meaning "Home" is the same as "home", as well as multivalued, e.g. a tel can be home and preferred:

vCard:

TEL;TYPE=HOME,PREF:+1.415.555.1212

hCard:

<span class="tel"><span class="type">Home</span> (<span class="type">pref</span>erred):
 <span class="value">+1.415.555.1212</span>
</span>

This could be displayed as:

Home (preferred): +1.415.555.1212

The following lists are informative. See RFC2426 sections 3.2.1 ADR, 3.3.1 TEL, and 3.3.2 EMAIL respectively for normative type values. They are repeated here for convenience. Default type subproperty value(s) is(are) first in each list and indicated in ALL CAPS. types may be multivalued.

XMDP Profile

See hcard-profile for the XMDP profile of hCard which contains the above complete list of properties, with references to their RFC2426 definitions.

Parsing Details

See hCard parsing.

Examples

This section is informative.

Sample vCard

Here is a sample vCard:

BEGIN:VCARD
VERSION:3.0
N:Çelik;Tantek
FN:Tantek Çelik
URL:http://tantek.com/
ORG:Technorati
END:VCARD

and an equivalent in hCard with various elements optimized appropriately. See hCard Example 1 for the derivation.

<div class="vcard">
 <a class="url fn" href="http://tantek.com/">Tantek Çelik</a>
 <div class="org">Technorati</div>
</div>

This hCard might be displayed as:

Tantek Çelik
Technorati

Note: The version information is unnecessary in hCard markup directly since the version will be defined by the profile of hCard that is used/referred to in the 'profile' attribute of the <head> element.

Live example

Here are the WikiMedia Foundation's contact details, as a live hCard which will be detected, on this page, by microformat parsing tools:

Wikimedia Foundation Inc.
200 2nd Ave. South #358
St. Petersburg FL  33701-4313
USA
Phone: +1-727-231-0101
Email:
Fax: +1-727-258-0207

The mark-up (wrapped, and emboldening omitted, for clarity) used is:

<div class="vcard">
  <div class="fn org">Wikimedia Foundation Inc.</div>
  <div class="adr">
    <div class="street-address">200 2nd Ave. South #358</div>
    <div>
      <span class="locality">St. Petersburg</span> 
      <abbr class="region" title="Florida">FL</abbr>  <span class="postal-code">33701-4313</span>
    </div>
    <div class="country-name">USA</div>
  </div>
  <div>Phone: <span class="tel">+1-727-231-0101</span></div>
  <div>Email: <span class="email">info@wikimedia.org</span></div>
  <div>
    <span class="tel"><span class="type">Fax</span>: 
    <span class="value">+1-727-258-0207</span></span>
  </div>
</div>

More Examples

See hCard examples for more examples, including all examples from vCard RFC2426 converted into hCard.

Buttons

You can use these buttons on pages with hCards. See buttons#hCard for any recent additions.

Examples in the wild

This section is informative. The number of hCard examples in the wild has expanded far beyond the capacity of being kept inline in this specification. They have been moved to a separate page.

See hCard Examples in the wild.

Implementations

This section is informative. The number of hCard implementations has also expanded beyond the capacity of keeping them inline. They have been moved to a separate page.

See hCard Implementations.

Copyright

Per the public domain release on the authors' user pages (Tantek Çelik, Brian Suda) this specification is released into the public domain.

Public Domain Contribution Requirement. Since the author(s) released this work into the public domain, in order to maintain this work's public domain status, all contributors to this page agree to release their contributions to this page to the public domain as well. Contributors may indicate their agreement by adding the public domain release template to their user page per the Voluntary Public Domain Declarations instructions. Unreleased contributions may be reverted/removed.

Patents

This specification is subject to a royalty free patent policy, e.g. per the W3C Patent Policy, and IETF RFC3667 & RFC3668.

References

Normative References

Informative References

Specifications That Use hCard

Similar Work

Inspiration and Acknowledgments

Thanks to: my good friend Vadim who introduced me to vCard many years ago, and if I'd only paid more attention then, perhaps I could have helped a lot of people avoid wasting a lot of time reinventing various standards wheels.

Notes on derivation from vCard

This section is informative.

Semantic XHTML Design Principles

Note: the Semantic XHTML Design Principles were written primarily within the context of developing hCard and hCalendar, thus it may be easier to understand these principles in the context of the hCard design methodology (i.e. read that first). Tantek

XHTML is built on XML, and thus XHTML based formats can be used not only for convenient display presentation, but also for general purpose data exchange. In many ways, XHTML based formats exemplify the best of both HTML and XML worlds. However, when building XHTML based formats, it helps to have a guiding set of principles.

  1. Reuse the schema (names, objects, properties, values, types, hierarchies, constraints) as much as possible from pre-existing, established, well-supported standards by reference. Avoid restating constraints expressed in the source standard. Informative mentions are ok.
    1. For types with multiple components, use nested elements with class names equivalent to the names of the components.
    2. Plural components are made singular, and thus multiple nested elements are used to represent multiple text values that are comma-delimited.
  2. Use the most accurately precise semantic XHTML building block for each object etc.
  3. Otherwise use a generic structural element (e.g. <span> or <div>), or the appropriate contextual element (e.g. an <li> inside a <ul> or <ol>).
  4. Use class names based on names from the original schema, unless the semantic XHTML building block precisely represents that part of the original schema. If names in the source schema are case-insensitive, then use an all lowercase equivalent. Components names implicit in prose (rather than explicit in the defined schema) should also use lowercase equivalents for ease of use. Spaces in component names become dash '-' characters.
  5. Finally, if the format of the data according to the original schema is too long and/or not human-friendly, use <abbr> instead of a generic structural element, and place the literal data into the 'title' attribute (where abbr expansions go), and the more brief and human readable equivalent into the element itself. Further informative explanation of this use of <abbr>: Human vs. ISO8601 dates problem solved

More Semantic Equivalents

For some properties there are HTML elements which better match and convey their semantics. The following properties SHOULD be encoded with the following (X)HTML:

Singular and Plural derivations

The lists of singular and plural properties have been derived by analyzing the semantics of the individual properties in vCard RFC2426 and determining logically that they MUST be singular per their semantics. See hcard-singular-properties for explanations.

Plural Properties Singularized

Since plural property names become their singular equivalents, even if the original plural property permitted only a single value with multiple components, those multiple components are represented each with their own singularly named property and the the property is effectively multivalued and subject to the above treatment of multivalued properties.

Further Reading

Related Pages

The hCard specification is a work in progress. As additional aspects are discussed, understood, and written, they will be added. These thoughts, issues, and questions are kept in separate pages.

hcard was last modified: Wednesday, December 31st, 1969

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