What rel-product will change in your life
With rel-product it would be easier to go to some product website by just searching for its name, for instance you want to go the iPod website, so you go to some microformat search engine that could suport rel-product and search for iPod. if some site has linked http://www.apple.com/iPod/iPod.html with rel-product you will find it.
Draft Proposal for rel-product 2006-06-10
Rafael, please read the microformats The microformats process and please join the microformats-discuss list so we can help walk you through the steps in the process in order to best develop your idea for a microformat. E.g. there may better names, as what you are focusing on for this is the OFFICIALness rather than the PRODUCTness of the destination of the link. In addition, what you are describing is not really a relationship FROM the source TO the destination (please read rel-faq), what you are describing is more something "about" the destination, which is perhaps better done by tagging the destination link as "OFFICIAL" either via xFolk or hReview. - Tantek
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rel-product is a proposal for a microformat. By adding