[uf-discuss] [Fwd: [mySociety:public] Local mashup event tonight in London]

Andy Mabbett andy at pigsonthewing.org.uk
Thu Jan 17 04:15:32 PST 2008

FYI. Apologies for the short notice, but I have only just receivied it

---------------------------- Original Message ----------------------------
Subject: [mySociety:public] Local mashup event tonight in London
From:    "Tom Steinberg" <tom at mysociety.org>
Date:    Thu, January 17, 2008 11:49
To:      "mySociety:Public" <developers-public at lists.mysociety.org>

As you are engaged with the digital media space, Library House is
pleased to recommend the following mashup* Event, complimenting our
own Essential Mediatech which took place in November.

mashup* Event – Theme 'Local' – 17th January, London

The mashup* team invites you to join in our next lively debate and
networking event being held next week!

Theme: Local - local search, local directories, local content, local services

Speakers, panelists & contributors include:

118.com Europe (The Number) -  Nik Hole, Head
Northcliffe Media Digital -  Robert Hardie, Content Strategy Director
Qype -  Frederic Court, on Board of Qype and Partner at Advent Venture
UpMyStreet.com -  Stefan Magdalinski, Founder and ex-CTO
WeLoveLocal.com -  Max Jennings, co-Founder

With further audience participation from the likes of TouchLocal,
KentTV.com, TrustedPlaces, Tipped and more.

So what are the issues around 'Local'?
Do you have to be a dominating aggregator or online directory to make
money from the long tail of local?
How are the big incumbents taking advantage of local and where do they
see it going?
Should the big companies do local sites – or how do they 'localise'?
Can local advertising-driven services make money?
Is local search great for local advertisers, or will they still lose
out to the national guys who offer a product/service in every local
Isn't local search only effective if local businesses are online? Or
will they just rely on 'aggregators' such as Toptable, Trustedplaces?
Online directories – can they/should they look to add more local value?

For further details and registration please visit http://www.mashupevent.com

(kindly supported by) Simmons and Simmons, CityPoint, One Ropemaker
Street, London, EC2Y 9SS

18h00 - Registration (tea/coffee & biscuits)
18h30 - Speakers/Panel
19h00 - Panel/Q&A
20h10 - Networking & Demos

We look forward to see you there!

Tony Fish, Simon Grice, Julia Eilon
The mashup* Team
(team at mashupevent.com)

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