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	<entry>
		<id>https://microformats.org/wiki/index.php?title=service&amp;diff=38264</id>
		<title>service</title>
		<link rel="alternate" type="text/html" href="https://microformats.org/wiki/index.php?title=service&amp;diff=38264"/>
		<updated>2009-03-29T10:01:03Z</updated>

		<summary type="html">&lt;p&gt;Wowitim: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;Services are considerably different to products and hListings. There appears to be a need for a service-specific microformat. This page umbrellas the following various microformat development pages:&lt;br /&gt;
&lt;br /&gt;
* [[service-examples]]&lt;br /&gt;
* [[service-schemas]]&lt;br /&gt;
* [[service-proposal]]&lt;br /&gt;
* [[service-draft]]&lt;/div&gt;</summary>
		<author><name>Wowitim</name></author>
	</entry>
	<entry>
		<id>https://microformats.org/wiki/index.php?title=service-formats&amp;diff=38252</id>
		<title>service-formats</title>
		<link rel="alternate" type="text/html" href="https://microformats.org/wiki/index.php?title=service-formats&amp;diff=38252"/>
		<updated>2009-03-28T17:57:42Z</updated>

		<summary type="html">&lt;p&gt;Wowitim: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;== Current Service Schemas ==&lt;br /&gt;
This page shows a little of the current markup landscape on services sites as the basis for the design of an hService microformat.&lt;br /&gt;
&lt;br /&gt;
== Active Schemas ==&lt;br /&gt;
* [[http://base.google.com/base/services.txt Google Base Services Schema]]&lt;br /&gt;
* [[http://searchmarketing.yahoo.com/shopsb/shpsb_specs.php Yahoo Universal Schema]]&lt;br /&gt;
* [[http://www.elance.com/p/help/provider/providerguide.html Elance proprietary profiles (]]&lt;br /&gt;
&lt;br /&gt;
We're ignoring RFP and contracts-oriented sites because they're not selling services but opportunities, and they're not in common use by a significant proportion of the population.&lt;br /&gt;
&lt;br /&gt;
== Problems with Active Schemas ==&lt;br /&gt;
In our view active schemas are too simplistic. Yahoo effectively prohibits service-specific fields, and Google Base permits only service_type as a service-specific field. Not useful if you're selling 5 kinds of garden waste services!&lt;br /&gt;
&lt;br /&gt;
== Conclusion ==&lt;br /&gt;
There is a need for a specific microformat dedicated to providing detailed universal structure to services provided to businesses and consumers.&lt;br /&gt;
&lt;br /&gt;
== Authors ==&lt;br /&gt;
* [[User:Wowitim|Wowitim]] 17:50, 28 March 2009 (UTC)&lt;br /&gt;
&lt;br /&gt;
== See Also ==&lt;br /&gt;
* [[service]]&lt;br /&gt;
* [[product]]&lt;br /&gt;
* [[hlisting]]&lt;/div&gt;</summary>
		<author><name>Wowitim</name></author>
	</entry>
	<entry>
		<id>https://microformats.org/wiki/index.php?title=service-formats&amp;diff=38251</id>
		<title>service-formats</title>
		<link rel="alternate" type="text/html" href="https://microformats.org/wiki/index.php?title=service-formats&amp;diff=38251"/>
		<updated>2009-03-28T17:55:34Z</updated>

		<summary type="html">&lt;p&gt;Wowitim: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;== Current Service Schemas ==&lt;br /&gt;
This page shows a little of the current markup landscape on services sites as the basis for the design of an hService microformat.&lt;br /&gt;
&lt;br /&gt;
== Active Schemas ==&lt;br /&gt;
* [[http://base.google.com/base/services.txt Google Base Services Schema]]&lt;br /&gt;
* [[http://searchmarketing.yahoo.com/shopsb/shpsb_specs.php Yahoo Universal Schema]]&lt;br /&gt;
* [[http://www.elance.com/p/help/provider/providerguide.html Elance proprietary profiles (]]&lt;br /&gt;
&lt;br /&gt;
We're ignoring RFP and contracts-oriented sites because they're not selling services but opportunities, and they're not in common use by a significant proportion of the population.&lt;br /&gt;
&lt;br /&gt;
== Problems with Active Schemas ==&lt;br /&gt;
In our view active schemas are too simplistic. Yahoo effectively prohibits service-specific fields, and Google Base permits only service_type as a service-specific field. Not useful if you're selling 5 kinds of garden waste services!&lt;br /&gt;
&lt;br /&gt;
== Conclusion ==&lt;br /&gt;
There is a need for a specific microformat dedicated to providing detailed universal structure to services provided to businesses and consumers.&lt;br /&gt;
&lt;br /&gt;
== Authors ==&lt;br /&gt;
* [[User:Wowitim|Wowitim]] 17:50, 28 March 2009 (UTC)&lt;/div&gt;</summary>
		<author><name>Wowitim</name></author>
	</entry>
	<entry>
		<id>https://microformats.org/wiki/index.php?title=service-formats&amp;diff=38250</id>
		<title>service-formats</title>
		<link rel="alternate" type="text/html" href="https://microformats.org/wiki/index.php?title=service-formats&amp;diff=38250"/>
		<updated>2009-03-28T17:54:56Z</updated>

		<summary type="html">&lt;p&gt;Wowitim: /* Current Service Schemas */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;= Current Service Schemas =&lt;br /&gt;
&lt;br /&gt;
This page shows a little of the current markup landscape on services sites as the basis for the design of an hService microformat.&lt;br /&gt;
&lt;br /&gt;
== Active Schemas ==&lt;br /&gt;
* [[http://base.google.com/base/services.txt Google Base Services Schema]]&lt;br /&gt;
* [[http://searchmarketing.yahoo.com/shopsb/shpsb_specs.php Yahoo Universal Schema]]&lt;br /&gt;
* [[http://www.elance.com/p/help/provider/providerguide.html Elance proprietary profiles (]]&lt;br /&gt;
&lt;br /&gt;
We're ignoring RFP and contracts-oriented sites because they're not selling services but opportunities, and they're not in common use by a significant proportion of the population.&lt;br /&gt;
&lt;br /&gt;
== Problems with Active Schemas ==&lt;br /&gt;
In our view active schemas are too simplistic. Yahoo effectively prohibits service-specific fields, and Google Base permits only service_type as a service-specific field. Not useful if you're selling 5 kinds of garden waste services!&lt;br /&gt;
&lt;br /&gt;
== Conclusion ==&lt;br /&gt;
There is a need for a specific microformat dedicated to providing detailed universal structure to services provided to businesses and consumers.&lt;br /&gt;
&lt;br /&gt;
== Authors ==&lt;br /&gt;
* [[User:Wowitim|Wowitim]] 17:50, 28 March 2009 (UTC)&lt;/div&gt;</summary>
		<author><name>Wowitim</name></author>
	</entry>
	<entry>
		<id>https://microformats.org/wiki/index.php?title=service-examples&amp;diff=38249</id>
		<title>service-examples</title>
		<link rel="alternate" type="text/html" href="https://microformats.org/wiki/index.php?title=service-examples&amp;diff=38249"/>
		<updated>2009-03-28T17:51:42Z</updated>

		<summary type="html">&lt;p&gt;Wowitim: /* Real World Examples */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;== Service Examples ==&lt;br /&gt;
This is an exploratory page to document service examples currently published around the web. Typically, the metadata associated with this content is stored in non-semantic markup and proprietary formats. The purpose of the studies on this page is to serve as background for the design of a simple distributed service microformat.&lt;br /&gt;
&lt;br /&gt;
== Real World Examples ==&lt;br /&gt;
* [[http://www.interdean.com/pages/user/node.aspx?Path=/english/relocation_services relocation services]]&lt;br /&gt;
* [[http://www.campbellalliance.com/about/area.cfm?serv_id=2 legal services]]&lt;br /&gt;
* [[http://www.chp.co.uk/products/equipment.php financial services]]&lt;br /&gt;
* [[http://www.briandrumm.co.uk/wedding.htm hair-dresing services]]&lt;br /&gt;
* [[http://www.webscenesolutions.com web design services]]&lt;br /&gt;
&lt;br /&gt;
== Example #1 (Web Scene Solutions) ==&lt;br /&gt;
&amp;lt;pre&amp;gt;&lt;br /&gt;
&amp;lt;table&amp;gt;&lt;br /&gt;
    &amp;lt;tr&amp;gt;&lt;br /&gt;
      &amp;lt;td height=&amp;quot;126&amp;quot; colspan=&amp;quot;4&amp;quot; align=&amp;quot;left&amp;quot; valign=&amp;quot;middle&amp;quot; class=&amp;quot;bodytext3&amp;quot;&amp;gt;&amp;lt;div align=&amp;quot;justify&amp;quot;&amp;gt;&lt;br /&gt;
        &amp;lt;p class=&amp;quot;bodytext3&amp;quot;&amp;gt;For more information on our powerful, stylish and low cost &amp;lt;strong&amp;gt;Webscene eCommerce web design&amp;lt;/strong&amp;gt; solutions click &amp;lt;a href=&amp;quot;ecommerce-shopping-websites-edinburgh.htm&amp;quot;&amp;gt;here&amp;lt;/a&amp;gt;&amp;lt;/p&amp;gt;&lt;br /&gt;
          &amp;lt;p align=&amp;quot;justify&amp;quot; class=&amp;quot;bodytext3&amp;quot;&amp;gt;We have recently &amp;lt;u&amp;gt;slashed&amp;lt;/u&amp;gt; our prices - do NOT be deceived by these low prices. We own the entire eCommerce solution and therefore have no costs to 3rd parties. This is a powerful solution which can have you up and running and selling within 2-3 weeks. It includes powerful search engine tools, content management system, gift voucher and gift card features, unlimited categories and products, search engine optimisation and submission, website vistor statistics, domain name and much much more. &amp;lt;/p&amp;gt;&lt;br /&gt;
&lt;br /&gt;
          &amp;lt;p align=&amp;quot;justify&amp;quot; class=&amp;quot;bodytext3&amp;quot;&amp;gt;&amp;lt;br /&amp;gt;&lt;br /&gt;
            &amp;lt;/p&amp;gt;&lt;br /&gt;
      &amp;lt;/div&amp;gt;&amp;lt;/td&amp;gt;&lt;br /&gt;
        &amp;lt;td&amp;gt;&amp;lt;/td&amp;gt;&lt;br /&gt;
    &amp;lt;/tr&amp;gt;&lt;br /&gt;
    &lt;br /&gt;
    &amp;lt;tr&amp;gt;&lt;br /&gt;
      &amp;lt;td height=&amp;quot;175&amp;quot; colspan=&amp;quot;2&amp;quot; align=&amp;quot;left&amp;quot; valign=&amp;quot;top&amp;quot;&amp;gt;&amp;lt;p class=&amp;quot;bodytext3&amp;quot;&amp;gt;&amp;lt;span class=&amp;quot;style1&amp;quot;&amp;gt;Standard Price&amp;lt;/span&amp;gt; is: &amp;lt;/p&amp;gt;&lt;br /&gt;
&lt;br /&gt;
        &amp;lt;p class=&amp;quot;bodytext3&amp;quot;&amp;gt;&amp;amp;pound;699 + &amp;amp;pound;25/mth, with no minimum contract&amp;lt;/p&amp;gt;&lt;br /&gt;
        &amp;lt;p class=&amp;quot;bodytext3&amp;quot;&amp;gt; &amp;lt;span class=&amp;quot;style1&amp;quot;&amp;gt;&amp;lt;em&amp;gt;Shared-Risk&amp;lt;/em&amp;gt; Prices&amp;lt;/span&amp;gt; where we share the cost risk with you!&amp;lt;/p&amp;gt;        &amp;lt;p class=&amp;quot;bodytext3&amp;quot;&amp;gt;&amp;amp;pound;599 + &amp;amp;pound;50/mth*, with no minimum contract &amp;lt;br /&amp;gt;&lt;br /&gt;
          &amp;amp;pound;499 + &amp;amp;pound;65/mth*, with no minimum contract &amp;lt;br /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
          &amp;amp;pound;399 + &amp;amp;pound;80/mth*, with 3 month minimum contract &amp;lt;br /&amp;gt;&lt;br /&gt;
          &amp;amp;pound;299 + &amp;amp;pound;100/mth*, with 3 month minimum contract &amp;lt;/p&amp;gt;&amp;lt;/td&amp;gt;&lt;br /&gt;
      &amp;lt;td colspan=&amp;quot;2&amp;quot; align=&amp;quot;center&amp;quot; valign=&amp;quot;middle&amp;quot;&amp;gt;&amp;lt;p class=&amp;quot;bodytext2&amp;quot;&amp;gt;*The monthly charge would be for 12 months and then revert to &amp;amp;pound;35/mth. All prices subject to vat at 15% &amp;lt;/p&amp;gt;&lt;br /&gt;
        &amp;lt;p class=&amp;quot;bodytext2&amp;quot;&amp;gt;These charges refer to the standard solution which we believe will cover 90% of the requirements of new businesses trading in the UK in UK pounds sterling. Any customisations that you might  require would be developed at our standard hourly rates for existing clients of &amp;amp;pound;25/hr&amp;lt;/p&amp;gt;&amp;lt;/td&amp;gt;&lt;br /&gt;
      &amp;lt;td&amp;gt;&amp;lt;/td&amp;gt;&lt;br /&gt;
&lt;br /&gt;
    &amp;lt;/tr&amp;gt;&lt;br /&gt;
 &amp;lt;/table&amp;gt;&lt;br /&gt;
&amp;lt;/pre&amp;gt;&lt;br /&gt;
&lt;br /&gt;
== Example #2 (Brian Drumm Edinburgh Hairdressers) ==&lt;br /&gt;
&amp;lt;pre&amp;gt;&lt;br /&gt;
&amp;lt;div id=&amp;quot;wedding&amp;quot;&amp;gt;&lt;br /&gt;
&amp;lt;div id=&amp;quot;bridalText&amp;quot;&amp;gt;&amp;lt;strong&amp;gt;Wedding Packages&amp;lt;/strong&amp;gt;&amp;lt;br /&amp;gt;&lt;br /&gt;
  &amp;lt;br /&amp;gt;&lt;br /&gt;
  &amp;lt;strong&amp;gt;The Brides Package &amp;amp;pound;195&amp;lt;/strong&amp;gt;&amp;lt;br /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
  Includes free hair and make up consultation. Trial for hair and make up and obviously your &amp;lt;br /&amp;gt;&lt;br /&gt;
  hair and make up on your big day.&lt;br /&gt;
  &amp;lt;br /&amp;gt;&lt;br /&gt;
&amp;lt;br /&amp;gt;&lt;br /&gt;
&amp;lt;strong&amp;gt;Bridesmaids from &amp;amp;pound;95&amp;lt;/strong&amp;gt;&amp;lt;br /&amp;gt;&lt;br /&gt;
Includes free hair and make up consultation. Hair and make up on big day. (excludes trials) &amp;lt;br /&amp;gt;&lt;br /&gt;
&amp;lt;br /&amp;gt;&lt;br /&gt;
&amp;lt;strong&amp;gt;Mother/s of Bride from &amp;amp;pound;40&amp;lt;/strong&amp;gt;&amp;lt;br /&amp;gt;&lt;br /&gt;
Includes free hair and make up consultation. Wash and blow dry on big day. (excludes trials)&amp;lt;br /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Make up would be an additional charge at &amp;amp;pound;35.&amp;lt;br /&amp;gt;&lt;br /&gt;
&amp;lt;br /&amp;gt;&lt;br /&gt;
&amp;lt;strong&amp;gt;Groom &amp;amp;pound;44&amp;lt;/strong&amp;gt;&amp;lt;br /&amp;gt;&lt;br /&gt;
includes free hair consultation and cut and style. &amp;lt;br /&amp;gt;&lt;br /&gt;
&amp;lt;br /&amp;gt;&lt;br /&gt;
Gillian is our wedding hair co-ordinator and Liz is our make up artist. Call either of them to&amp;lt;br /&amp;gt;&lt;br /&gt;
discuss your plans on 0131 226 5885&amp;lt;br /&amp;gt;&lt;br /&gt;
&amp;lt;br /&amp;gt;&lt;br /&gt;
&amp;lt;br /&amp;gt;&lt;br /&gt;
All prices are subject to change. 50% deposit will be required at least 8 weeks prior to the &amp;lt;br /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
wedding with balance being due on big day.&amp;lt;br /&amp;gt;&lt;br /&gt;
We accept switch / maestro and all major credit cards.&amp;lt;br /&amp;gt;&lt;br /&gt;
&amp;lt;br /&amp;gt;&lt;br /&gt;
We only use the best products - Kerastase for hair and Trucco Make Up.&amp;lt;br /&amp;gt;&lt;br /&gt;
Gift Vouchers Available&amp;lt;br /&amp;gt;&lt;br /&gt;
&amp;lt;br /&amp;gt;&lt;br /&gt;
&amp;lt;br /&amp;gt;&lt;br /&gt;
&amp;lt;/div&amp;gt;&amp;lt;!-- end bridalText --&amp;gt;&lt;br /&gt;
&amp;lt;/div&amp;gt;&amp;lt;!-- end wedding --&amp;gt;&lt;br /&gt;
&amp;lt;/pre&amp;gt;&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
== The Problem ==&lt;br /&gt;
It's clear from looking at the examples above that service businesses have neither consistent nor semantic standards. Moreover, the specific needs of services firms and their customers might be best defined by considering some well-established materials from the 90s onwards:&lt;br /&gt;
* [[http://www.cim.co.uk/MediaStore/c/Covers__Executive_Summary_(6th_Draft)_Links.pdf Chartered Institute of Marketing PDF on Services Marketing]]&lt;br /&gt;
* [[http://www.cim.co.uk/KnowledgeHub/MarketingKnowledge/Services%20Marketing/SM%20Factfiles/Common%20Elements%20and%20Differences%20Between%20Services%20and%20Physical%20Goods.aspx CIM overview of differences between products and services]]&lt;br /&gt;
* [[http://www.amazon.co.uk/Marketing-Professional-Services-Firm-Professions/dp/0470011734 David Maister's Services Marketing book]]&lt;br /&gt;
&lt;br /&gt;
== Existing Practices ==&lt;br /&gt;
* Semantic markup is rarely attempted among service firms. We examined over 100 sites at random via Google Dirctories, and discovered zero sites using semantic classes. &lt;br /&gt;
* We looked at [[hListing]] and [[hproduct]] proposals, but neither address the specific needs of service firms and their customers.&lt;br /&gt;
&lt;br /&gt;
== Authors ==&lt;br /&gt;
* [[User:Wowitim|Wowitim]] 17:13, 28 March 2009 (UTC)&lt;br /&gt;
&lt;br /&gt;
== See Also ==&lt;br /&gt;
* [[hproduct]]&lt;br /&gt;
* [[hListing]]&lt;/div&gt;</summary>
		<author><name>Wowitim</name></author>
	</entry>
	<entry>
		<id>https://microformats.org/wiki/index.php?title=service-formats&amp;diff=38248</id>
		<title>service-formats</title>
		<link rel="alternate" type="text/html" href="https://microformats.org/wiki/index.php?title=service-formats&amp;diff=38248"/>
		<updated>2009-03-28T17:50:50Z</updated>

		<summary type="html">&lt;p&gt;Wowitim: New page: = Current Service Schemas =  This page will show the current landscape of markup on manufacturer and e-commerce sites as the basis for the design of an hService microformat.  == Active Sch...&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;= Current Service Schemas =&lt;br /&gt;
&lt;br /&gt;
This page will show the current landscape of markup on manufacturer and e-commerce sites as the basis for the design of an hService microformat.&lt;br /&gt;
&lt;br /&gt;
== Active Schemas ==&lt;br /&gt;
* [[http://base.google.com/base/services.txt Google Base Services Schema]]&lt;br /&gt;
* [[http://searchmarketing.yahoo.com/shopsb/shpsb_specs.php Yahoo Universal Schema]]&lt;br /&gt;
* [[http://www.elance.com/p/help/provider/providerguide.html Elance proprietary profiles (]]&lt;br /&gt;
&lt;br /&gt;
We're ignoring RFP and contracts-oriented sites because they're not selling services but opportunities, and they're not in common use by a significant proportion of the population.&lt;br /&gt;
&lt;br /&gt;
== Problems with Active Schemas ==&lt;br /&gt;
In our view active schemas are too simplistic. Yahoo effectively prohibits service-specific fields, and Google Base permits only service_type as a service-specific field. Not useful if you're selling 5 kinds of garden waste services!&lt;br /&gt;
&lt;br /&gt;
== Conclusion ==&lt;br /&gt;
There is a need for a specific microformat dedicated to providing detailed universal structure to services provided to businesses and consumers.&lt;br /&gt;
&lt;br /&gt;
== Authors ==&lt;br /&gt;
* [[User:Wowitim|Wowitim]] 17:50, 28 March 2009 (UTC)&lt;/div&gt;</summary>
		<author><name>Wowitim</name></author>
	</entry>
	<entry>
		<id>https://microformats.org/wiki/index.php?title=service-brainstorming&amp;diff=38247</id>
		<title>service-brainstorming</title>
		<link rel="alternate" type="text/html" href="https://microformats.org/wiki/index.php?title=service-brainstorming&amp;diff=38247"/>
		<updated>2009-03-28T17:23:02Z</updated>

		<summary type="html">&lt;p&gt;Wowitim: New page: == The Problem == Like many services businesses, we want to publish our services online in a future-compatible way. No matter which semantic markup eventually dominates web3.0 (eg POSH, mi...&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;== The Problem ==&lt;br /&gt;
Like many services businesses, we want to publish our services online in a future-compatible way. No matter which semantic markup eventually dominates web3.0 (eg POSH, microformats or other), it's wise to do the groundwork now, so we're ready. But hListing doesn't seem to do the job properly for us. Sure it has &amp;quot;service offered&amp;quot; in its parameters, But when we implemented hListing on our site, we found it a little messy, lacking in suitable parameters, and we were unsure of nesting requirements (maybe just our technical knowledge). For us, it didn't fully meet buyer or seller requirements.&lt;br /&gt;
&lt;br /&gt;
===Real-world Search Challenges for Microfromats that Sell===&lt;br /&gt;
Let's imagine the near future - FF4, IE9, Google and Yahoo all offer native support for hListing. We assert that hListing would not deliver usefully for either the buyer nor the seller in these Google search examples:&lt;br /&gt;
* &amp;quot;cutting edge brand development consultants south west&amp;quot; ''(brand values and territory based search)''&lt;br /&gt;
* &amp;quot;dog trainer wiltshire doberman specialist around £100 per day&amp;quot; ''(differentiator and typical price based search)''&lt;br /&gt;
* &amp;quot;re-motivated sales team in 4 weeks&amp;quot; ''(outcome and timescale based search)''&lt;br /&gt;
* &amp;quot;small business accountant annual accounts max £1000&amp;quot; ''(ideal buyer, service and max price based search)''&lt;br /&gt;
* &amp;quot;interior design heaven&amp;quot; ''(guessing a likely brand name)''&lt;br /&gt;
&lt;br /&gt;
In our limited experience of hListing, it appears too broad and insufficiently scoped for properly buying or selling services. By inference, we suspect it's the same for products too. A new microformat is needed. &lt;br /&gt;
&lt;br /&gt;
== Why is hListing Unsuitable? ==&lt;br /&gt;
We tried to deploy hListing onto our services page, and it wasn't simple to retro-fit to our XHTML: &lt;br /&gt;
* '''structure''': it's not clear if nesting is in force (eg lister and item both have urls - are nested xhtml tags required, or will sibling classes [class='item url'] suffice?)&lt;br /&gt;
* '''listing action''': unclear as to whether 'service' or 'offer service' is required&lt;br /&gt;
* '''dtlisted and dtexpired''': ISO8601 absolute date time are not human friendly - contravenes 'human first' principle&lt;br /&gt;
* '''dtlisted and dtexpired''': surely should be 'date-listed' and 'date-expired' - again contravenes 'human first' principle&lt;br /&gt;
* '''price''': not nearly sophisticated enough for services businesses, who need price ranges, typicals, financing arrangements etc&lt;br /&gt;
* '''item fn''': - contravenes 'human first' principle&lt;br /&gt;
* '''item photo''': - the image may be a diagram or an illustration - photo is too restrictive&lt;br /&gt;
&lt;br /&gt;
Besides these issues, we believe key topics are missing which are useful to searchers: benefits, differentiators, outcomes, duration, availability, videos and sales territory being a few.&lt;br /&gt;
&lt;br /&gt;
== Participants ==&lt;br /&gt;
Services firms are a huge portion of our economies in developed countries. So we invite any of the following to join us in the quest for a decent draft here:&lt;br /&gt;
# business services companies (eg designers, cleaners, marketers, trainers, IT supporters...)&lt;br /&gt;
# professional services firms (eg accountants, lawyers, consultants, engineers, architects, contractors...)&lt;br /&gt;
# consumer services retailers (eg hairdressers, dog-trainers, interior designers, gardeners...)&lt;br /&gt;
&lt;br /&gt;
We also appeal to Mozilla, Microsoft, Google and Yahoo and their marketplace of tools and plugins providers to consider a few essential components for eCommerce, eListings or eBrochures:&lt;br /&gt;
* searchers want to find quickly, not browse endlessly ''(microformats innately help here)''&lt;br /&gt;
* searchers will need tools which help them compare ''(eg compare 5 candidates on the basis of price, benefits and differentiators)''&lt;br /&gt;
* companies need to clarify and differentiate their offering ''(they always have and always will)''&lt;br /&gt;
* companies need to attract the right customers ''(eg filter out the 'something for nothing brigade')''&lt;br /&gt;
&lt;br /&gt;
== The Requirements ==&lt;br /&gt;
In a buying/selling context, microformats can bring buyers and sellers together in a compatible way, and be 'humans first machines second'. They can also encourage marketers and web masters into clearer thinking about services; someone has write out everything properly, with the customer in mind. In fact, even if microformats wither (heaven forfend), the value of that structured thinking will prevail. Good marketing people should be clarifying their propositions for customers all the time anyway.&lt;br /&gt;
&lt;br /&gt;
Hence, we'd like to propose a few principles for our new microformat: We believe our new microformat (and any other used for selling) should embrace a number of key principles:&lt;br /&gt;
&lt;br /&gt;
'''hService Principles - format must be...'''&lt;br /&gt;
# small - but not so short as to hinder marketing communication or customer search ''(roughly 30-40 parameters should cover it)''&lt;br /&gt;
# flexible - tolerant of small and vast amounts of content ''(ie only a few required attributes)''&lt;br /&gt;
# compatible - with existing XHTML technology ''(ie classes and attributes only, applicable to any XHTML tag)''&lt;br /&gt;
# easy - can be inserted in any order ''(ie no requirement for heirarchical nesting provided they're inside the microformat container)''&lt;br /&gt;
# market-oriented - built-in best practice, serving the customer and marketer equally ''(ie attributes useful for choosing and comparing)''&lt;br /&gt;
# human-centred - it should be fully semantic ''(ie without abbrieviations such as &amp;quot;fn&amp;quot; or &amp;quot;dt&amp;quot;)''&lt;br /&gt;
# portable - capable of being published on owner's site and 3rd party sites alike &lt;br /&gt;
# transparent - ie encouraging all data to be published visibly to humans, and discouraging black hat techniques ''(such as temptation to publish hidden ISO8601 date fields because they're good for h readers but bad for Google or humans)''&lt;br /&gt;
&lt;br /&gt;
== Proposal for new hService format ==&lt;br /&gt;
Here is our proposed format:&lt;br /&gt;
&lt;br /&gt;
* '''Required Attributes'''&lt;br /&gt;
# hService (required, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;div class='hService'&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# title (required, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;h1 class='title'&amp;gt;Intelligent Brochure Design for the Smaller Business&amp;lt;/h1&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# description (required, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;p class='description'&amp;gt;This service creates a single printed brochure, which delivers exactly to your brief. You can choose from 8 to 64 pages, and a paper-type from a stock of over 300.&amp;lt;/p&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# enquiry-url (required, type: a href link plus xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;a class='enquiry-url' href ='http://the-intelligent-brochure-design-company.co.uk/contact.php'&amp;gt;Get in touch to discuss your project&amp;lt;/a&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# permalink (required, type: a href link plus xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;a class='permalink' rel='self bookmark' href ='http://the-intelligent-brochure-design-company.co.uk/intelligent-brochure-design.php'&amp;gt;Bookmark this page&amp;lt;/a&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# service-id (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='service-id'&amp;gt;BD05&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
&lt;br /&gt;
* '''Optional Attributes'''&lt;br /&gt;
# service-id (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='service-id'&amp;gt;BD05&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# image (optional, type: xhtml class, quantity: multiple permitted) example: &amp;lt;pre&amp;gt;&amp;lt;img class='image' src='pics/intelligent-brochure-design-process.jpg' title='Process diagram - how we design your brochure' /&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# differentiator (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='differentiator'&amp;gt;We combine aesthetic AND competitive requirements all into one delivery, unlike conventional design which merely delivers a look.&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# outcomes (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='outcomes'&amp;gt;a single printed brochure, which delivers exactly to your brief&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# benefits (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;p class='benefits'&amp;gt;The main gains are in customer desire and enquiry rates. During the project, we'll also offer free observations on your visual consistency.&amp;lt;/p&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# video (optional, type: xhtml class, quantity: multiple permitted) example: &amp;lt;pre&amp;gt;&amp;lt;object width='500' height='315' class='video'&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# video-transcript (optional, type: xhtml class, quantity: multiple permitted) example: &amp;lt;pre&amp;gt;&amp;lt;span class='video-transcript'&amp;gt;Creative director Gordon Strachan: Well the customer gets a pretty smooth experience throughout the project, but where we spend most of the effort is in briefing. Because getting the brief right is really half the battle. 50 per cent. And my role is to ensure that the brief gets upheld and turned into reality during the creative process.&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# video-url (optional, type: a href link plus xhtml class, quantity: multiple permitted) example: &amp;lt;pre&amp;gt;&amp;lt;a class='video-url' href ='http://www.youtube.com/watch?v=123456789'&amp;gt;Watch Gordon Strachan on our YouTube channel&amp;lt;/a&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# availability (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='availability'&amp;gt;We can usually start work on your project at 10 days notice.&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# duration (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='duration'&amp;gt;The process can take 2-4 weeks.&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# ideal-buyer (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='ideal-buyer'&amp;gt;This service is for smaller firms who meet their customers in person.&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# price-minimum (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='price-minimum'&amp;gt;1,000&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# price-maximum (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='price-maximum'&amp;gt;5,000&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# price-guidelines (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='price-guidelines'&amp;gt;Prices are £650 per day for the draft design and £45 per hour thereafter.&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# price-typical (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='price-typical'&amp;gt;2,250&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# price (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='price'&amp;gt;2,255.02&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# sales-tax-included (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='sales-tax-included'&amp;gt;exclude VAT&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# currency-name (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='currency-name'&amp;gt;Sterling&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# currency-code (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='currency-code'&amp;gt;GBP&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# currency-symbol (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='currency-symbol'&amp;gt;&amp;amp;pound;&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# financing-options (optional, type: xhtml class, quantity: multiple permitted) example: &amp;lt;pre&amp;gt;&amp;lt;span class='financing-options'&amp;gt;Financing over 24 months is available for this service. You'll need to apply for a formal credit agreement.&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# territory (optional, type: xhtml class, quantity: multiple permitted) example: &amp;lt;pre&amp;gt;&amp;lt;span class='territory'&amp;gt;We serve all counties in south-west England&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# merchant-name (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='merchant-name'&amp;gt;The Intelligent Brochure Design Company&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# merchant-phone (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='merchant-phone'&amp;gt;+44 20 7123 4567&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# merchant-email (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='merchant-email'&amp;gt;info@the-intelligent-brochure-design-company.co.uk&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# merchant-address (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='merchant-address'&amp;gt;123 High Street, Salisbury, England, SY1 1AA&amp;lt;/span&amp;gt; - alternatively an hCard&amp;lt;/pre&amp;gt;&lt;br /&gt;
# brand-name (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='brand-name'&amp;gt;Intelligent Brochure Design&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# brand-value (optional, type: xhtml class, quantity: multiple permitted) example: &amp;lt;pre&amp;gt;&amp;lt;span class='brand-value'&amp;gt;careful&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# live-date (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='live-date'&amp;gt;22 January 2009&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# expiry-date (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='expiry-date'&amp;gt;22 January 2015&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
== Worked Example ==&lt;br /&gt;
Here's a worked example which covers most of the attributes listed in the proposal. We ommitted a few as follows:&lt;br /&gt;
* 'service-id' (the fictional company only offers 5 services and has no need for catalogue ids)&lt;br /&gt;
* 'availability', 'duration' (we didn't think these were key buying criteria for this service)&lt;br /&gt;
* 'price' (there is no 1 specific price for this service)&lt;br /&gt;
&lt;br /&gt;
&amp;lt;pre&amp;gt;&lt;br /&gt;
&amp;lt;div class='hService'&amp;gt;&lt;br /&gt;
	&lt;br /&gt;
	&amp;lt;h1 class='title'&amp;gt;&amp;lt;span class='brand-name'&amp;gt;Intelligent Brochure Design&amp;lt;/span&amp;gt; for Medical Manufacturers &amp;lt;/h1&amp;gt;&lt;br /&gt;
&lt;br /&gt;
	&amp;lt;h2&amp;gt;What You Get&amp;lt;/h2&amp;gt;&lt;br /&gt;
	&amp;lt;p class='description'&amp;gt;&lt;br /&gt;
		&amp;lt;img class='image' src='pics/intelligent-brochure-design-process.jpg' title='Process diagram - how we design your brochure' /&amp;gt; &lt;br /&gt;
		This service creates &amp;lt;span class='outcomes'&amp;gt;a single printed brochure, which delivers exactly to your brief.&amp;lt;/span&amp;gt; You can choose from 8 to 64 pages, and a paper-type from a stock of over 300. &lt;br /&gt;
		We like to take a &amp;lt;span class='brand-value'&amp;gt;thinking&amp;lt;/span&amp;gt;, &amp;lt;span class='brand-value'&amp;gt;careful&amp;lt;/span&amp;gt; approach to the creative work, and this is what makes it special.&lt;br /&gt;
		&amp;lt;span class='differentiator'&amp;gt;We combine aesthetic AND competitive requirements all into one delivery, unlike conventional design which merely delivers a look.&amp;lt;/span&amp;gt; &lt;br /&gt;
	&amp;lt;/p&amp;gt; &lt;br /&gt;
	&lt;br /&gt;
	&amp;lt;h2&amp;gt;Video&amp;lt;/h2&amp;gt;&lt;br /&gt;
	&amp;lt;p&amp;gt;Gordon Strachan on our approach to brochures:&amp;lt;/p&amp;gt;&lt;br /&gt;
	&amp;lt;div&amp;gt;&lt;br /&gt;
		&amp;lt;object width='500' height='315' class='video'&amp;gt;&lt;br /&gt;
			&amp;lt;param name='movie' value='http://www.youtube.com/v/1234567890&amp;amp;hl=en&amp;amp;fs=1&amp;amp;color1=0xe1600f&amp;amp;color2=0xfebd01&amp;amp;border=1'&amp;gt;&amp;lt;/param&amp;gt;&lt;br /&gt;
			&amp;lt;param name='allowFullScreen' value='true'&amp;gt;&amp;lt;/param&amp;gt;&lt;br /&gt;
			&amp;lt;param name='allowscriptaccess' value='always'&amp;gt;&lt;br /&gt;
			&amp;lt;/param&amp;gt;&lt;br /&gt;
			&amp;lt;embed src='http://www.youtube.com/v/1234567890&amp;amp;hl=en&amp;amp;fs=1&amp;amp;color1=0xe1600f&amp;amp;color2=0xfebd01&amp;amp;border=1' type='application/x-shockwave-flash' allowscriptaccess='always' allowfullscreen='true' width='500' height='315'&amp;gt;&amp;lt;/embed&amp;gt;&lt;br /&gt;
		&amp;lt;/object&amp;gt;&lt;br /&gt;
	&amp;lt;/div&amp;gt;&lt;br /&gt;
	&amp;lt;p class='video-transcript'&amp;gt;&amp;lt;strong&amp;gt;Transcript&amp;lt;/strong&amp;gt; (creative director Gordon Strachan): Well the customer gets a pretty smooth experience throughout the project, but where we spend most of the effort is in briefing. Because getting the brief right is really half the battle. 50 per cent. And my role is to ensure that the brief gets upheld and turned into reality in the studio with guys you can see behind me.&amp;lt;/p&amp;gt; &lt;br /&gt;
	&amp;lt;p&amp;gt;&amp;lt;a class='video-url' href ='http://www.youtube.com/watch?v=123456789'&amp;gt;Watch Gordon Strachan on our YouTube channel&amp;lt;/a&amp;gt;&amp;lt;/p&amp;gt;&lt;br /&gt;
		&lt;br /&gt;
	&amp;lt;h2&amp;gt;Who Should Buy This Service&amp;lt;/h2&amp;gt;&lt;br /&gt;
	&amp;lt;p class='ideal-buyer'&amp;gt;This service is for medical manufacturers who meet their customers in person. It also suits those customers or investors are less comfortable with digital materials.&amp;lt;/p&amp;gt; &lt;br /&gt;
&lt;br /&gt;
	&amp;lt;h2&amp;gt;How You Benefit&amp;lt;/h2&amp;gt;&lt;br /&gt;
	&amp;lt;p class='benefits'&amp;gt;The main gains are in customer desire and enquiry rates. During the project, we'll also offer free analysis of your company's visuals.&amp;lt;/p&amp;gt;&lt;br /&gt;
&lt;br /&gt;
	&amp;lt;h2&amp;gt;Prices&amp;lt;/h2&amp;gt;&lt;br /&gt;
	&amp;lt;p&amp;gt;&lt;br /&gt;
		&amp;lt;span class='price-guidelines'&amp;gt;Prices are &amp;amp;pound;650 per day for the first draft design and &amp;amp;pound;85 per hour thereafter.&amp;lt;/span&amp;gt; &lt;br /&gt;
		Design projects range from &amp;lt;span class='currency-symbol'&amp;gt;&amp;amp;pound;&amp;lt;/span&amp;gt;&amp;lt;span class='price-minimum'&amp;gt;1,000&amp;lt;/span&amp;gt; to &amp;amp;pound;&amp;lt;/span&amp;gt;&amp;lt;span class='price-maximum'&amp;gt;5,000&amp;lt;/span&amp;gt;, a typical total fee being around &amp;amp;pound;&amp;lt;span class='price-typical'&amp;gt;2,250&amp;lt;/span&amp;gt;.&lt;br /&gt;
		Prices are in &amp;lt;span class='currency-code'&amp;gt;GBP&amp;lt;/span&amp;gt; (&amp;lt;span class='currency-name'&amp;gt;Sterling&amp;lt;/span&amp;gt;), &amp;lt;span class='sales-tax-included'&amp;gt;exclude VAT&amp;lt;/span&amp;gt; and are valid until &amp;lt;span class='expiry-date'&amp;gt;31 January 2010&amp;lt;/span&amp;gt;.&lt;br /&gt;
	&amp;lt;/p&amp;gt; &lt;br /&gt;
	&amp;lt;p class='financing-options'&amp;gt;Financing over 24 months is available for this service. You'll need to apply for a formal credit agreement.&amp;lt;/p&amp;gt;&lt;br /&gt;
	&lt;br /&gt;
	&amp;lt;h2&amp;gt;How to Enquire&amp;lt;/h2&amp;gt;&lt;br /&gt;
	&amp;lt;p&amp;gt;You can &amp;lt;a class='enquiry-url' href ='http://the-intelligent-brochure-design-company.co.uk/contact.php?service=intelligent-brochure-design'&amp;gt;get in touch to explore your project&amp;lt;/a&amp;gt; or call us on 020 7123 4567.&amp;lt;/p&amp;gt;&lt;br /&gt;
	&amp;lt;p&amp;gt;&amp;lt;a class='permalink' rel='self bookmark' href ='http://the-intelligent-brochure-design-company.co.uk/intelligent-brochure-desgn.php'&amp;gt;Bookmark this page&amp;lt;/a&amp;gt;&amp;lt;/p&amp;gt;&lt;br /&gt;
&lt;br /&gt;
	&amp;lt;div id='footer'&amp;gt;&lt;br /&gt;
		&amp;lt;p&amp;gt;&amp;lt;a href='index.php'&amp;gt;home&amp;lt;/a&amp;gt; | &amp;lt;a href='terms.php'&amp;gt;terms&amp;lt;/a&amp;gt; | &amp;lt;a href='privacy.php'&amp;gt;privacy&amp;lt;/a&amp;gt;&amp;lt;/p&amp;gt;&lt;br /&gt;
		&amp;lt;p&amp;gt;(c) copyright 2009, page last published on &amp;lt;span class='live-date'&amp;gt;27 March 2009&amp;lt;/span&amp;gt;&amp;lt;/p&amp;gt;&lt;br /&gt;
		&amp;lt;p&amp;gt;&amp;lt;span class='merchant-name'&amp;gt;The Intelligent Brochure Design Company&amp;lt;/span&amp;gt; serves &amp;lt;span class='territory'&amp;gt;South West England&amp;lt;/span&amp;gt;.&amp;lt;/p&amp;gt;&lt;br /&gt;
		&amp;lt;p&amp;gt;Contact details: &amp;lt;span class='merchant-phone'&amp;gt;+44 20 7123 4567&amp;lt;/span&amp;gt;, &amp;lt;span class='merchant-email'&amp;gt;info@the-intelligent-brochure-design-company.co.uk&amp;lt;/span&amp;gt;, &amp;lt;span class='merchant-address'&amp;gt;123 High Street, Salisbury, England, SY1 1AA&amp;lt;/span&amp;gt;&amp;lt;/p&amp;gt;&lt;br /&gt;
	&amp;lt;/div&amp;gt;&lt;br /&gt;
&amp;lt;/div&amp;gt;&lt;br /&gt;
&amp;lt;/pre&amp;gt;&lt;br /&gt;
&lt;br /&gt;
== Feedback ==&lt;br /&gt;
We'd really welcome feedback and debate - I'm sure our proposal could be improved on by others - we've merely approached it from our own business point-of-view.&lt;br /&gt;
&lt;br /&gt;
--[[User:Wowitim|Wowitim]] 17:23, 28 March 2009 (UTC)&lt;/div&gt;</summary>
		<author><name>Wowitim</name></author>
	</entry>
	<entry>
		<id>https://microformats.org/wiki/index.php?title=service&amp;diff=38246</id>
		<title>service</title>
		<link rel="alternate" type="text/html" href="https://microformats.org/wiki/index.php?title=service&amp;diff=38246"/>
		<updated>2009-03-28T17:21:25Z</updated>

		<summary type="html">&lt;p&gt;Wowitim: Replacing page with 'Services are considerably different to products and hListings. This page umbrellas the following various microformat development pages:

* service-examples
* [[service-sche...'&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;Services are considerably different to products and hListings. This page umbrellas the following various microformat development pages:&lt;br /&gt;
&lt;br /&gt;
* [[service-examples]]&lt;br /&gt;
* [[service-schemas]]&lt;br /&gt;
* [[service-proposal]]&lt;br /&gt;
* [[service-draft]]&lt;/div&gt;</summary>
		<author><name>Wowitim</name></author>
	</entry>
	<entry>
		<id>https://microformats.org/wiki/index.php?title=service-examples&amp;diff=38245</id>
		<title>service-examples</title>
		<link rel="alternate" type="text/html" href="https://microformats.org/wiki/index.php?title=service-examples&amp;diff=38245"/>
		<updated>2009-03-28T17:13:23Z</updated>

		<summary type="html">&lt;p&gt;Wowitim: Examples of services firms web publishing&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;== Service Examples ==&lt;br /&gt;
This is an exploratory page to document service examples currently published around the web. Typically, the metadata associated with this content is stored in non-semantic markup and proprietary formats. The purpose of the studies on this page is to serve as background for the design of a simple distributed service microformat.&lt;br /&gt;
&lt;br /&gt;
== Real World Examples ==&lt;br /&gt;
* [[http://www.interdean.com/pages/user/node.aspx?Path=/english/relocation_services |relocation services]]&lt;br /&gt;
* [[http://www.campbellalliance.com/about/area.cfm?serv_id=2 legal services]]&lt;br /&gt;
* [[http://www.chp.co.uk/products/equipment.php financial services]]&lt;br /&gt;
* [[http://www.briandrumm.co.uk/wedding.htm hair-dresing services]]&lt;br /&gt;
* [[http://www.webscenesolutions.com web design services]]&lt;br /&gt;
&lt;br /&gt;
== Example #1 (Web Scene Solutions) ==&lt;br /&gt;
&amp;lt;pre&amp;gt;&lt;br /&gt;
&amp;lt;table&amp;gt;&lt;br /&gt;
    &amp;lt;tr&amp;gt;&lt;br /&gt;
      &amp;lt;td height=&amp;quot;126&amp;quot; colspan=&amp;quot;4&amp;quot; align=&amp;quot;left&amp;quot; valign=&amp;quot;middle&amp;quot; class=&amp;quot;bodytext3&amp;quot;&amp;gt;&amp;lt;div align=&amp;quot;justify&amp;quot;&amp;gt;&lt;br /&gt;
        &amp;lt;p class=&amp;quot;bodytext3&amp;quot;&amp;gt;For more information on our powerful, stylish and low cost &amp;lt;strong&amp;gt;Webscene eCommerce web design&amp;lt;/strong&amp;gt; solutions click &amp;lt;a href=&amp;quot;ecommerce-shopping-websites-edinburgh.htm&amp;quot;&amp;gt;here&amp;lt;/a&amp;gt;&amp;lt;/p&amp;gt;&lt;br /&gt;
          &amp;lt;p align=&amp;quot;justify&amp;quot; class=&amp;quot;bodytext3&amp;quot;&amp;gt;We have recently &amp;lt;u&amp;gt;slashed&amp;lt;/u&amp;gt; our prices - do NOT be deceived by these low prices. We own the entire eCommerce solution and therefore have no costs to 3rd parties. This is a powerful solution which can have you up and running and selling within 2-3 weeks. It includes powerful search engine tools, content management system, gift voucher and gift card features, unlimited categories and products, search engine optimisation and submission, website vistor statistics, domain name and much much more. &amp;lt;/p&amp;gt;&lt;br /&gt;
&lt;br /&gt;
          &amp;lt;p align=&amp;quot;justify&amp;quot; class=&amp;quot;bodytext3&amp;quot;&amp;gt;&amp;lt;br /&amp;gt;&lt;br /&gt;
            &amp;lt;/p&amp;gt;&lt;br /&gt;
      &amp;lt;/div&amp;gt;&amp;lt;/td&amp;gt;&lt;br /&gt;
        &amp;lt;td&amp;gt;&amp;lt;/td&amp;gt;&lt;br /&gt;
    &amp;lt;/tr&amp;gt;&lt;br /&gt;
    &lt;br /&gt;
    &amp;lt;tr&amp;gt;&lt;br /&gt;
      &amp;lt;td height=&amp;quot;175&amp;quot; colspan=&amp;quot;2&amp;quot; align=&amp;quot;left&amp;quot; valign=&amp;quot;top&amp;quot;&amp;gt;&amp;lt;p class=&amp;quot;bodytext3&amp;quot;&amp;gt;&amp;lt;span class=&amp;quot;style1&amp;quot;&amp;gt;Standard Price&amp;lt;/span&amp;gt; is: &amp;lt;/p&amp;gt;&lt;br /&gt;
&lt;br /&gt;
        &amp;lt;p class=&amp;quot;bodytext3&amp;quot;&amp;gt;&amp;amp;pound;699 + &amp;amp;pound;25/mth, with no minimum contract&amp;lt;/p&amp;gt;&lt;br /&gt;
        &amp;lt;p class=&amp;quot;bodytext3&amp;quot;&amp;gt; &amp;lt;span class=&amp;quot;style1&amp;quot;&amp;gt;&amp;lt;em&amp;gt;Shared-Risk&amp;lt;/em&amp;gt; Prices&amp;lt;/span&amp;gt; where we share the cost risk with you!&amp;lt;/p&amp;gt;        &amp;lt;p class=&amp;quot;bodytext3&amp;quot;&amp;gt;&amp;amp;pound;599 + &amp;amp;pound;50/mth*, with no minimum contract &amp;lt;br /&amp;gt;&lt;br /&gt;
          &amp;amp;pound;499 + &amp;amp;pound;65/mth*, with no minimum contract &amp;lt;br /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
          &amp;amp;pound;399 + &amp;amp;pound;80/mth*, with 3 month minimum contract &amp;lt;br /&amp;gt;&lt;br /&gt;
          &amp;amp;pound;299 + &amp;amp;pound;100/mth*, with 3 month minimum contract &amp;lt;/p&amp;gt;&amp;lt;/td&amp;gt;&lt;br /&gt;
      &amp;lt;td colspan=&amp;quot;2&amp;quot; align=&amp;quot;center&amp;quot; valign=&amp;quot;middle&amp;quot;&amp;gt;&amp;lt;p class=&amp;quot;bodytext2&amp;quot;&amp;gt;*The monthly charge would be for 12 months and then revert to &amp;amp;pound;35/mth. All prices subject to vat at 15% &amp;lt;/p&amp;gt;&lt;br /&gt;
        &amp;lt;p class=&amp;quot;bodytext2&amp;quot;&amp;gt;These charges refer to the standard solution which we believe will cover 90% of the requirements of new businesses trading in the UK in UK pounds sterling. Any customisations that you might  require would be developed at our standard hourly rates for existing clients of &amp;amp;pound;25/hr&amp;lt;/p&amp;gt;&amp;lt;/td&amp;gt;&lt;br /&gt;
      &amp;lt;td&amp;gt;&amp;lt;/td&amp;gt;&lt;br /&gt;
&lt;br /&gt;
    &amp;lt;/tr&amp;gt;&lt;br /&gt;
 &amp;lt;/table&amp;gt;&lt;br /&gt;
&amp;lt;/pre&amp;gt;&lt;br /&gt;
&lt;br /&gt;
== Example #2 (Brian Drumm Edinburgh Hairdressers) ==&lt;br /&gt;
&amp;lt;pre&amp;gt;&lt;br /&gt;
&amp;lt;div id=&amp;quot;wedding&amp;quot;&amp;gt;&lt;br /&gt;
&amp;lt;div id=&amp;quot;bridalText&amp;quot;&amp;gt;&amp;lt;strong&amp;gt;Wedding Packages&amp;lt;/strong&amp;gt;&amp;lt;br /&amp;gt;&lt;br /&gt;
  &amp;lt;br /&amp;gt;&lt;br /&gt;
  &amp;lt;strong&amp;gt;The Brides Package &amp;amp;pound;195&amp;lt;/strong&amp;gt;&amp;lt;br /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
  Includes free hair and make up consultation. Trial for hair and make up and obviously your &amp;lt;br /&amp;gt;&lt;br /&gt;
  hair and make up on your big day.&lt;br /&gt;
  &amp;lt;br /&amp;gt;&lt;br /&gt;
&amp;lt;br /&amp;gt;&lt;br /&gt;
&amp;lt;strong&amp;gt;Bridesmaids from &amp;amp;pound;95&amp;lt;/strong&amp;gt;&amp;lt;br /&amp;gt;&lt;br /&gt;
Includes free hair and make up consultation. Hair and make up on big day. (excludes trials) &amp;lt;br /&amp;gt;&lt;br /&gt;
&amp;lt;br /&amp;gt;&lt;br /&gt;
&amp;lt;strong&amp;gt;Mother/s of Bride from &amp;amp;pound;40&amp;lt;/strong&amp;gt;&amp;lt;br /&amp;gt;&lt;br /&gt;
Includes free hair and make up consultation. Wash and blow dry on big day. (excludes trials)&amp;lt;br /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Make up would be an additional charge at &amp;amp;pound;35.&amp;lt;br /&amp;gt;&lt;br /&gt;
&amp;lt;br /&amp;gt;&lt;br /&gt;
&amp;lt;strong&amp;gt;Groom &amp;amp;pound;44&amp;lt;/strong&amp;gt;&amp;lt;br /&amp;gt;&lt;br /&gt;
includes free hair consultation and cut and style. &amp;lt;br /&amp;gt;&lt;br /&gt;
&amp;lt;br /&amp;gt;&lt;br /&gt;
Gillian is our wedding hair co-ordinator and Liz is our make up artist. Call either of them to&amp;lt;br /&amp;gt;&lt;br /&gt;
discuss your plans on 0131 226 5885&amp;lt;br /&amp;gt;&lt;br /&gt;
&amp;lt;br /&amp;gt;&lt;br /&gt;
&amp;lt;br /&amp;gt;&lt;br /&gt;
All prices are subject to change. 50% deposit will be required at least 8 weeks prior to the &amp;lt;br /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
wedding with balance being due on big day.&amp;lt;br /&amp;gt;&lt;br /&gt;
We accept switch / maestro and all major credit cards.&amp;lt;br /&amp;gt;&lt;br /&gt;
&amp;lt;br /&amp;gt;&lt;br /&gt;
We only use the best products - Kerastase for hair and Trucco Make Up.&amp;lt;br /&amp;gt;&lt;br /&gt;
Gift Vouchers Available&amp;lt;br /&amp;gt;&lt;br /&gt;
&amp;lt;br /&amp;gt;&lt;br /&gt;
&amp;lt;br /&amp;gt;&lt;br /&gt;
&amp;lt;/div&amp;gt;&amp;lt;!-- end bridalText --&amp;gt;&lt;br /&gt;
&amp;lt;/div&amp;gt;&amp;lt;!-- end wedding --&amp;gt;&lt;br /&gt;
&amp;lt;/pre&amp;gt;&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
== The Problem ==&lt;br /&gt;
It's clear from looking at the examples above that service businesses have neither consistent nor semantic standards. Moreover, the specific needs of services firms and their customers might be best defined by considering some well-established materials from the 90s onwards:&lt;br /&gt;
* [[http://www.cim.co.uk/MediaStore/c/Covers__Executive_Summary_(6th_Draft)_Links.pdf Chartered Institute of Marketing PDF on Services Marketing]]&lt;br /&gt;
* [[http://www.cim.co.uk/KnowledgeHub/MarketingKnowledge/Services%20Marketing/SM%20Factfiles/Common%20Elements%20and%20Differences%20Between%20Services%20and%20Physical%20Goods.aspx CIM overview of differences between products and services]]&lt;br /&gt;
* [[http://www.amazon.co.uk/Marketing-Professional-Services-Firm-Professions/dp/0470011734 David Maister's Services Marketing book]]&lt;br /&gt;
&lt;br /&gt;
== Existing Practices ==&lt;br /&gt;
* Semantic markup is rarely attempted among service firms. We examined over 100 sites at random via Google Dirctories, and discovered zero sites using semantic classes. &lt;br /&gt;
* We looked at [[hListing]] and [[hproduct]] proposals, but neither address the specific needs of service firms and their customers.&lt;br /&gt;
&lt;br /&gt;
== Authors ==&lt;br /&gt;
* [[User:Wowitim|Wowitim]] 17:13, 28 March 2009 (UTC)&lt;br /&gt;
&lt;br /&gt;
== See Also ==&lt;br /&gt;
* [[hproduct]]&lt;br /&gt;
* [[hListing]]&lt;/div&gt;</summary>
		<author><name>Wowitim</name></author>
	</entry>
	<entry>
		<id>https://microformats.org/wiki/index.php?title=hService_Proposal&amp;diff=38242</id>
		<title>hService Proposal</title>
		<link rel="alternate" type="text/html" href="https://microformats.org/wiki/index.php?title=hService_Proposal&amp;diff=38242"/>
		<updated>2009-03-28T16:07:29Z</updated>

		<summary type="html">&lt;p&gt;Wowitim: hService Proposal moved to service: newbie error - too enthusiastic to rush to proposal - now following the process&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;#REDIRECT [[service]]&lt;/div&gt;</summary>
		<author><name>Wowitim</name></author>
	</entry>
	<entry>
		<id>https://microformats.org/wiki/index.php?title=service&amp;diff=38241</id>
		<title>service</title>
		<link rel="alternate" type="text/html" href="https://microformats.org/wiki/index.php?title=service&amp;diff=38241"/>
		<updated>2009-03-28T16:07:29Z</updated>

		<summary type="html">&lt;p&gt;Wowitim: hService Proposal moved to service: newbie error - too enthusiastic to rush to proposal - now following the process&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;== The Problem ==&lt;br /&gt;
Like many services businesses, we want to publish our services online in a future-compatible way. No matter which semantic markup eventually dominates web3.0 (eg POSH, microformats or other), it's wise to do the groundwork now, so we're ready. But hListing doesn't seem to do the job properly for us. Sure it has &amp;quot;service offered&amp;quot; in its parameters, But when we implemented hListing on our site, we found it a little messy, lacking in suitable parameters, and we were unsure of nesting requirements (maybe just our technical knowledge). For us, it didn't fully meet buyer or seller requirements.&lt;br /&gt;
&lt;br /&gt;
===Real-world Search Challenges for Microfromats that Sell===&lt;br /&gt;
Let's imagine the near future - FF4, IE9, Google and Yahoo all offer native support for hListing. We assert that hListing would not deliver usefully for either the buyer nor the seller in these Google search examples:&lt;br /&gt;
* &amp;quot;cutting edge brand development consultants south west&amp;quot; ''(brand values and territory based search)''&lt;br /&gt;
* &amp;quot;dog trainer wiltshire doberman specialist around £100 per day&amp;quot; ''(differentiator and typical price based search)''&lt;br /&gt;
* &amp;quot;re-motivated sales team in 4 weeks&amp;quot; ''(outcome and timescale based search)''&lt;br /&gt;
* &amp;quot;small business accountant annual accounts max £1000&amp;quot; ''(ideal buyer, service and max price based search)''&lt;br /&gt;
* &amp;quot;interior design heaven&amp;quot; ''(guessing a likely brand name)''&lt;br /&gt;
&lt;br /&gt;
In our limited experience of hListing, it appears too broad and insufficiently scoped for properly buying or selling services. By inference, we suspect it's the same for products too. A new microformat is needed. &lt;br /&gt;
&lt;br /&gt;
== Why is hListing Unsuitable? ==&lt;br /&gt;
We tried to deploy hListing onto our services page, and it wasn't simple to retro-fit to our XHTML: &lt;br /&gt;
* '''structure''': it's not clear if nesting is in force (eg lister and item both have urls - are nested xhtml tags required, or will sibling classes [class='item url'] suffice?)&lt;br /&gt;
* '''listing action''': unclear as to whether 'service' or 'offer service' is required&lt;br /&gt;
* '''dtlisted and dtexpired''': ISO8601 absolute date time are not human friendly - contravenes 'human first' principle&lt;br /&gt;
* '''dtlisted and dtexpired''': surely should be 'date-listed' and 'date-expired' - again contravenes 'human first' principle&lt;br /&gt;
* '''price''': not nearly sophisticated enough for services businesses, who need price ranges, typicals, financing arrangements etc&lt;br /&gt;
* '''item fn''': - contravenes 'human first' principle&lt;br /&gt;
* '''item photo''': - the image may be a diagram or an illustration - photo is too restrictive&lt;br /&gt;
&lt;br /&gt;
Besides these issues, we believe key topics are missing which are useful to searchers: benefits, differentiators, outcomes, duration, availability, videos and sales territory being a few.&lt;br /&gt;
&lt;br /&gt;
== Participants ==&lt;br /&gt;
Services firms are a huge portion of our economies in developed countries. So we invite any of the following to join us in the quest for a decent draft here:&lt;br /&gt;
# business services companies (eg designers, cleaners, marketers, trainers, IT supporters...)&lt;br /&gt;
# professional services firms (eg accountants, lawyers, consultants, engineers, architects, contractors...)&lt;br /&gt;
# consumer services retailers (eg hairdressers, dog-trainers, interior designers, gardeners...)&lt;br /&gt;
&lt;br /&gt;
We also appeal to Mozilla, Microsoft, Google and Yahoo and their marketplace of tools and plugins providers to consider a few essential components for eCommerce, eListings or eBrochures:&lt;br /&gt;
* searchers want to find quickly, not browse endlessly ''(microformats innately help here)''&lt;br /&gt;
* searchers will need tools which help them compare ''(eg compare 5 candidates on the basis of price, benefits and differentiators)''&lt;br /&gt;
* companies need to clarify and differentiate their offering ''(they always have and always will)''&lt;br /&gt;
* companies need to attract the right customers ''(eg filter out the 'something for nothing brigade')''&lt;br /&gt;
&lt;br /&gt;
== The Requirements ==&lt;br /&gt;
In a buying/selling context, microformats can bring buyers and sellers together in a compatible way, and be 'humans first machines second'. They can also encourage marketers and web masters into clearer thinking about services; someone has write out everything properly, with the customer in mind. In fact, even if microformats wither (heaven forfend), the value of that structured thinking will prevail. Good marketing people should be clarifying their propositions for customers all the time anyway.&lt;br /&gt;
&lt;br /&gt;
Hence, we'd like to propose a few principles for our new microformat: We believe our new microformat (and any other used for selling) should embrace a number of key principles:&lt;br /&gt;
&lt;br /&gt;
'''hService Principles - format must be...'''&lt;br /&gt;
# small - but not so short as to hinder marketing communication or customer search ''(roughly 30-40 parameters should cover it)''&lt;br /&gt;
# flexible - tolerant of small and vast amounts of content ''(ie only a few required attributes)''&lt;br /&gt;
# compatible - with existing XHTML technology ''(ie classes and attributes only, applicable to any XHTML tag)''&lt;br /&gt;
# easy - can be inserted in any order ''(ie no requirement for heirarchical nesting provided they're inside the microformat container)''&lt;br /&gt;
# market-oriented - built-in best practice, serving the customer and marketer equally ''(ie attributes useful for choosing and comparing)''&lt;br /&gt;
# human-centred - it should be fully semantic ''(ie without abbrieviations such as &amp;quot;fn&amp;quot; or &amp;quot;dt&amp;quot;)''&lt;br /&gt;
# portable - capable of being published on owner's site and 3rd party sites alike &lt;br /&gt;
# transparent - ie encouraging all data to be published visibly to humans, and discouraging black hat techniques ''(such as temptation to publish hidden ISO8601 date fields because they're good for h readers but bad for Google or humans)''&lt;br /&gt;
&lt;br /&gt;
== Proposal for new hService format ==&lt;br /&gt;
Here is our proposed format:&lt;br /&gt;
&lt;br /&gt;
* '''Required Attributes'''&lt;br /&gt;
# hService (required, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;div class='hService'&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# title (required, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;h1 class='title'&amp;gt;Intelligent Brochure Design for the Smaller Business&amp;lt;/h1&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# description (required, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;p class='description'&amp;gt;This service creates a single printed brochure, which delivers exactly to your brief. You can choose from 8 to 64 pages, and a paper-type from a stock of over 300.&amp;lt;/p&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# enquiry-url (required, type: a href link plus xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;a class='enquiry-url' href ='http://the-intelligent-brochure-design-company.co.uk/contact.php'&amp;gt;Get in touch to discuss your project&amp;lt;/a&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# permalink (required, type: a href link plus xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;a class='permalink' rel='self bookmark' href ='http://the-intelligent-brochure-design-company.co.uk/intelligent-brochure-design.php'&amp;gt;Bookmark this page&amp;lt;/a&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# service-id (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='service-id'&amp;gt;BD05&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
&lt;br /&gt;
* '''Optional Attributes'''&lt;br /&gt;
# service-id (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='service-id'&amp;gt;BD05&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# image (optional, type: xhtml class, quantity: multiple permitted) example: &amp;lt;pre&amp;gt;&amp;lt;img class='image' src='pics/intelligent-brochure-design-process.jpg' title='Process diagram - how we design your brochure' /&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# differentiator (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='differentiator'&amp;gt;We combine aesthetic AND competitive requirements all into one delivery, unlike conventional design which merely delivers a look.&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# outcomes (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='outcomes'&amp;gt;a single printed brochure, which delivers exactly to your brief&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# benefits (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;p class='benefits'&amp;gt;The main gains are in customer desire and enquiry rates. During the project, we'll also offer free observations on your visual consistency.&amp;lt;/p&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# video (optional, type: xhtml class, quantity: multiple permitted) example: &amp;lt;pre&amp;gt;&amp;lt;object width='500' height='315' class='video'&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# video-transcript (optional, type: xhtml class, quantity: multiple permitted) example: &amp;lt;pre&amp;gt;&amp;lt;span class='video-transcript'&amp;gt;Creative director Gordon Strachan: Well the customer gets a pretty smooth experience throughout the project, but where we spend most of the effort is in briefing. Because getting the brief right is really half the battle. 50 per cent. And my role is to ensure that the brief gets upheld and turned into reality during the creative process.&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# video-url (optional, type: a href link plus xhtml class, quantity: multiple permitted) example: &amp;lt;pre&amp;gt;&amp;lt;a class='video-url' href ='http://www.youtube.com/watch?v=123456789'&amp;gt;Watch Gordon Strachan on our YouTube channel&amp;lt;/a&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# availability (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='availability'&amp;gt;We can usually start work on your project at 10 days notice.&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# duration (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='duration'&amp;gt;The process can take 2-4 weeks.&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# ideal-buyer (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='ideal-buyer'&amp;gt;This service is for smaller firms who meet their customers in person.&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# price-minimum (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='price-minimum'&amp;gt;1,000&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# price-maximum (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='price-maximum'&amp;gt;5,000&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# price-guidelines (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='price-guidelines'&amp;gt;Prices are £650 per day for the draft design and £45 per hour thereafter.&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# price-typical (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='price-typical'&amp;gt;2,250&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# price (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='price'&amp;gt;2,255.02&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# sales-tax-included (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='sales-tax-included'&amp;gt;exclude VAT&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# currency-name (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='currency-name'&amp;gt;Sterling&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# currency-code (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='currency-code'&amp;gt;GBP&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# currency-symbol (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='currency-symbol'&amp;gt;&amp;amp;pound;&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# financing-options (optional, type: xhtml class, quantity: multiple permitted) example: &amp;lt;pre&amp;gt;&amp;lt;span class='financing-options'&amp;gt;Financing over 24 months is available for this service. You'll need to apply for a formal credit agreement.&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# territory (optional, type: xhtml class, quantity: multiple permitted) example: &amp;lt;pre&amp;gt;&amp;lt;span class='territory'&amp;gt;We serve all counties in south-west England&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# merchant-name (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='merchant-name'&amp;gt;The Intelligent Brochure Design Company&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# merchant-phone (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='merchant-phone'&amp;gt;+44 20 7123 4567&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# merchant-email (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='merchant-email'&amp;gt;info@the-intelligent-brochure-design-company.co.uk&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# merchant-address (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='merchant-address'&amp;gt;123 High Street, Salisbury, England, SY1 1AA&amp;lt;/span&amp;gt; - alternatively an hCard&amp;lt;/pre&amp;gt;&lt;br /&gt;
# brand-name (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='brand-name'&amp;gt;Intelligent Brochure Design&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# brand-value (optional, type: xhtml class, quantity: multiple permitted) example: &amp;lt;pre&amp;gt;&amp;lt;span class='brand-value'&amp;gt;careful&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# live-date (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='live-date'&amp;gt;22 January 2009&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# expiry-date (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='expiry-date'&amp;gt;22 January 2015&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
== Worked Example ==&lt;br /&gt;
Here's a worked example which covers most of the attributes listed in the proposal. We ommitted a few as follows:&lt;br /&gt;
* 'service-id' (the fictional company only offers 5 services and has no need for catalogue ids)&lt;br /&gt;
* 'availability', 'duration' (we didn't think these were key buying criteria for this service)&lt;br /&gt;
* 'price' (there is no 1 specific price for this service)&lt;br /&gt;
&lt;br /&gt;
&amp;lt;pre&amp;gt;&lt;br /&gt;
&amp;lt;div class='hService'&amp;gt;&lt;br /&gt;
	&lt;br /&gt;
	&amp;lt;h1 class='title'&amp;gt;&amp;lt;span class='brand-name'&amp;gt;Intelligent Brochure Design&amp;lt;/span&amp;gt; for Medical Manufacturers &amp;lt;/h1&amp;gt;&lt;br /&gt;
&lt;br /&gt;
	&amp;lt;h2&amp;gt;What You Get&amp;lt;/h2&amp;gt;&lt;br /&gt;
	&amp;lt;p class='description'&amp;gt;&lt;br /&gt;
		&amp;lt;img class='image' src='pics/intelligent-brochure-design-process.jpg' title='Process diagram - how we design your brochure' /&amp;gt; &lt;br /&gt;
		This service creates &amp;lt;span class='outcomes'&amp;gt;a single printed brochure, which delivers exactly to your brief.&amp;lt;/span&amp;gt; You can choose from 8 to 64 pages, and a paper-type from a stock of over 300. &lt;br /&gt;
		We like to take a &amp;lt;span class='brand-value'&amp;gt;thinking&amp;lt;/span&amp;gt;, &amp;lt;span class='brand-value'&amp;gt;careful&amp;lt;/span&amp;gt; approach to the creative work, and this is what makes it special.&lt;br /&gt;
		&amp;lt;span class='differentiator'&amp;gt;We combine aesthetic AND competitive requirements all into one delivery, unlike conventional design which merely delivers a look.&amp;lt;/span&amp;gt; &lt;br /&gt;
	&amp;lt;/p&amp;gt; &lt;br /&gt;
	&lt;br /&gt;
	&amp;lt;h2&amp;gt;Video&amp;lt;/h2&amp;gt;&lt;br /&gt;
	&amp;lt;p&amp;gt;Gordon Strachan on our approach to brochures:&amp;lt;/p&amp;gt;&lt;br /&gt;
	&amp;lt;div&amp;gt;&lt;br /&gt;
		&amp;lt;object width='500' height='315' class='video'&amp;gt;&lt;br /&gt;
			&amp;lt;param name='movie' value='http://www.youtube.com/v/1234567890&amp;amp;hl=en&amp;amp;fs=1&amp;amp;color1=0xe1600f&amp;amp;color2=0xfebd01&amp;amp;border=1'&amp;gt;&amp;lt;/param&amp;gt;&lt;br /&gt;
			&amp;lt;param name='allowFullScreen' value='true'&amp;gt;&amp;lt;/param&amp;gt;&lt;br /&gt;
			&amp;lt;param name='allowscriptaccess' value='always'&amp;gt;&lt;br /&gt;
			&amp;lt;/param&amp;gt;&lt;br /&gt;
			&amp;lt;embed src='http://www.youtube.com/v/1234567890&amp;amp;hl=en&amp;amp;fs=1&amp;amp;color1=0xe1600f&amp;amp;color2=0xfebd01&amp;amp;border=1' type='application/x-shockwave-flash' allowscriptaccess='always' allowfullscreen='true' width='500' height='315'&amp;gt;&amp;lt;/embed&amp;gt;&lt;br /&gt;
		&amp;lt;/object&amp;gt;&lt;br /&gt;
	&amp;lt;/div&amp;gt;&lt;br /&gt;
	&amp;lt;p class='video-transcript'&amp;gt;&amp;lt;strong&amp;gt;Transcript&amp;lt;/strong&amp;gt; (creative director Gordon Strachan): Well the customer gets a pretty smooth experience throughout the project, but where we spend most of the effort is in briefing. Because getting the brief right is really half the battle. 50 per cent. And my role is to ensure that the brief gets upheld and turned into reality in the studio with guys you can see behind me.&amp;lt;/p&amp;gt; &lt;br /&gt;
	&amp;lt;p&amp;gt;&amp;lt;a class='video-url' href ='http://www.youtube.com/watch?v=123456789'&amp;gt;Watch Gordon Strachan on our YouTube channel&amp;lt;/a&amp;gt;&amp;lt;/p&amp;gt;&lt;br /&gt;
		&lt;br /&gt;
	&amp;lt;h2&amp;gt;Who Should Buy This Service&amp;lt;/h2&amp;gt;&lt;br /&gt;
	&amp;lt;p class='ideal-buyer'&amp;gt;This service is for medical manufacturers who meet their customers in person. It also suits those customers or investors are less comfortable with digital materials.&amp;lt;/p&amp;gt; &lt;br /&gt;
&lt;br /&gt;
	&amp;lt;h2&amp;gt;How You Benefit&amp;lt;/h2&amp;gt;&lt;br /&gt;
	&amp;lt;p class='benefits'&amp;gt;The main gains are in customer desire and enquiry rates. During the project, we'll also offer free analysis of your company's visuals.&amp;lt;/p&amp;gt;&lt;br /&gt;
&lt;br /&gt;
	&amp;lt;h2&amp;gt;Prices&amp;lt;/h2&amp;gt;&lt;br /&gt;
	&amp;lt;p&amp;gt;&lt;br /&gt;
		&amp;lt;span class='price-guidelines'&amp;gt;Prices are &amp;amp;pound;650 per day for the first draft design and &amp;amp;pound;85 per hour thereafter.&amp;lt;/span&amp;gt; &lt;br /&gt;
		Design projects range from &amp;lt;span class='currency-symbol'&amp;gt;&amp;amp;pound;&amp;lt;/span&amp;gt;&amp;lt;span class='price-minimum'&amp;gt;1,000&amp;lt;/span&amp;gt; to &amp;amp;pound;&amp;lt;/span&amp;gt;&amp;lt;span class='price-maximum'&amp;gt;5,000&amp;lt;/span&amp;gt;, a typical total fee being around &amp;amp;pound;&amp;lt;span class='price-typical'&amp;gt;2,250&amp;lt;/span&amp;gt;.&lt;br /&gt;
		Prices are in &amp;lt;span class='currency-code'&amp;gt;GBP&amp;lt;/span&amp;gt; (&amp;lt;span class='currency-name'&amp;gt;Sterling&amp;lt;/span&amp;gt;), &amp;lt;span class='sales-tax-included'&amp;gt;exclude VAT&amp;lt;/span&amp;gt; and are valid until &amp;lt;span class='expiry-date'&amp;gt;31 January 2010&amp;lt;/span&amp;gt;.&lt;br /&gt;
	&amp;lt;/p&amp;gt; &lt;br /&gt;
	&amp;lt;p class='financing-options'&amp;gt;Financing over 24 months is available for this service. You'll need to apply for a formal credit agreement.&amp;lt;/p&amp;gt;&lt;br /&gt;
	&lt;br /&gt;
	&amp;lt;h2&amp;gt;How to Enquire&amp;lt;/h2&amp;gt;&lt;br /&gt;
	&amp;lt;p&amp;gt;You can &amp;lt;a class='enquiry-url' href ='http://the-intelligent-brochure-design-company.co.uk/contact.php?service=intelligent-brochure-design'&amp;gt;get in touch to explore your project&amp;lt;/a&amp;gt; or call us on 020 7123 4567.&amp;lt;/p&amp;gt;&lt;br /&gt;
	&amp;lt;p&amp;gt;&amp;lt;a class='permalink' rel='self bookmark' href ='http://the-intelligent-brochure-design-company.co.uk/intelligent-brochure-desgn.php'&amp;gt;Bookmark this page&amp;lt;/a&amp;gt;&amp;lt;/p&amp;gt;&lt;br /&gt;
&lt;br /&gt;
	&amp;lt;div id='footer'&amp;gt;&lt;br /&gt;
		&amp;lt;p&amp;gt;&amp;lt;a href='index.php'&amp;gt;home&amp;lt;/a&amp;gt; | &amp;lt;a href='terms.php'&amp;gt;terms&amp;lt;/a&amp;gt; | &amp;lt;a href='privacy.php'&amp;gt;privacy&amp;lt;/a&amp;gt;&amp;lt;/p&amp;gt;&lt;br /&gt;
		&amp;lt;p&amp;gt;(c) copyright 2009, page last published on &amp;lt;span class='live-date'&amp;gt;27 March 2009&amp;lt;/span&amp;gt;&amp;lt;/p&amp;gt;&lt;br /&gt;
		&amp;lt;p&amp;gt;&amp;lt;span class='merchant-name'&amp;gt;The Intelligent Brochure Design Company&amp;lt;/span&amp;gt; serves &amp;lt;span class='territory'&amp;gt;South West England&amp;lt;/span&amp;gt;.&amp;lt;/p&amp;gt;&lt;br /&gt;
		&amp;lt;p&amp;gt;Contact details: &amp;lt;span class='merchant-phone'&amp;gt;+44 20 7123 4567&amp;lt;/span&amp;gt;, &amp;lt;span class='merchant-email'&amp;gt;info@the-intelligent-brochure-design-company.co.uk&amp;lt;/span&amp;gt;, &amp;lt;span class='merchant-address'&amp;gt;123 High Street, Salisbury, England, SY1 1AA&amp;lt;/span&amp;gt;&amp;lt;/p&amp;gt;&lt;br /&gt;
	&amp;lt;/div&amp;gt;&lt;br /&gt;
&amp;lt;/div&amp;gt;&lt;br /&gt;
&amp;lt;/pre&amp;gt;&lt;br /&gt;
&lt;br /&gt;
== Feedback ==&lt;br /&gt;
We'd really welcome feedback and debate - I'm sure our proposal could be improved on by others - we've merely approached it from our own business point-of-view.&lt;br /&gt;
&lt;br /&gt;
--[[User:Wowitim|Wowitim]] 12:10, 28 March 2009 (UTC)&lt;/div&gt;</summary>
		<author><name>Wowitim</name></author>
	</entry>
	<entry>
		<id>https://microformats.org/wiki/index.php?title=hproduct-issues&amp;diff=38240</id>
		<title>hproduct-issues</title>
		<link rel="alternate" type="text/html" href="https://microformats.org/wiki/index.php?title=hproduct-issues&amp;diff=38240"/>
		<updated>2009-03-28T12:59:47Z</updated>

		<summary type="html">&lt;p&gt;Wowitim: /* HP2 - FN should be used instead of N for product title */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;__TOC__&lt;br /&gt;
&lt;br /&gt;
== HP1 - hProduct vs hListing regarding &amp;quot;price&amp;quot; / &amp;quot;quantity&amp;quot; / &amp;quot;shipping&amp;quot; fields  ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;div class=&amp;quot;vevent&amp;quot;&amp;gt;&lt;br /&gt;
* {{OpenIssue}} &amp;lt;span class=&amp;quot;summary vcard&amp;quot;&amp;gt;&amp;lt;span class=&amp;quot;dtstart&amp;quot;&amp;gt;2008-12-17&amp;lt;/span&amp;gt; raised by &amp;lt;span class=&amp;quot;fn&amp;quot;&amp;gt;NicolasLeroy&amp;lt;/span&amp;gt;&amp;lt;/span&amp;gt;&lt;br /&gt;
&amp;lt;div class=&amp;quot;description&amp;quot;&amp;gt;&lt;br /&gt;
*# In the &amp;quot;[[hproduct#Out_of_Scope|out of scope]]&amp;quot; section, it is explained: _&amp;quot;This microformat does not intend to replicate any of the content proposed within hListing and would defer all money/transactional matters to that microformat&amp;quot;_&lt;br /&gt;
*# However, in the hProduct schema, we have the following fields:&lt;br /&gt;
*#* &amp;quot;price. optional. floating point number. can be further refined by type (msrp, regular, sale, clearance)&amp;quot; =&amp;gt; if the price is the retailer price, then it should be delegated to hListing. We could imagine it represents the &amp;quot;manufacturer&amp;quot; price (which could be different from the retailer price) ; in this case, it should clearly be explained in the schema definition.&lt;br /&gt;
*#* I would say there is also ambiguity between the responsibilities of hProduct vs hListing for the following fields: quantity / shipping&lt;br /&gt;
*#** Response &amp;lt;span class=&amp;quot;vcard&amp;quot;&amp;gt;by &amp;lt;span class=&amp;quot;fn&amp;quot;&amp;gt;[[User:JayMyers|Jay Myers]]&amp;lt;/span&amp;gt;, 2008-02-16&amp;lt;/span&amp;gt;:  I believe everyone agrees that we would borrow price from hListing for hProduct spec. I will explain the concept further in the schema.&lt;br /&gt;
*#** Response &amp;lt;span class=&amp;quot;vcard&amp;quot;&amp;gt;by &amp;lt;span class=&amp;quot;fn&amp;quot;&amp;gt;[[User:JayMyers|Jay Myers]]&amp;lt;/span&amp;gt;, 2008-02-16&amp;lt;/span&amp;gt;: I don't follow the quantity/ shipping issue. I don't see either of these on hListing, unless the concepts are somehow embedded in other attributes. Can you elaborate on what the ambiguity is? ([[User:PaulLee|Paul Lee]]: If there's no objection here, may I suggest updating the price reference and keeping quantity and shipping as is?])&lt;br /&gt;
*#* +1 I agree with NicholasLeroy, anything price or transaction related should be left out of hProduct 0.1, and instead develop recipes / mark-up examples showing use of hListing with hProduct. We need to strongly resist and fight the tendency to include &amp;quot;just one more field&amp;quot; to individual formats and instead push to use formats as building blocks. [[User:Tantek|Tantek]] 23:41, 18 February 2009 (UTC)&lt;br /&gt;
*#** Response &amp;lt;span class=&amp;quot;vcard&amp;quot;&amp;gt;by &amp;lt;span class=&amp;quot;fn&amp;quot;&amp;gt;[[User:JayMyers|Jay Myers]]&amp;lt;/span&amp;gt;, 2009-03-03&amp;lt;/span&amp;gt;: If price should be left to hListing, should hAudio be modified not to include &amp;quot;price&amp;quot;?&lt;br /&gt;
&amp;lt;/div&amp;gt;&lt;br /&gt;
&amp;lt;/div&amp;gt;&lt;br /&gt;
&lt;br /&gt;
&amp;lt;div class=&amp;quot;vevent&amp;quot;&amp;gt;&lt;br /&gt;
&lt;br /&gt;
== &amp;lt;span class=&amp;quot;summary&amp;quot;&amp;gt;HP2 - FN should be used instead of N for product title&amp;lt;/span&amp;gt; ==&lt;br /&gt;
* {{OpenIssue}} &amp;lt;span class=&amp;quot;vcard&amp;quot;&amp;gt;&amp;lt;span class=&amp;quot;dtstart&amp;quot;&amp;gt;2009-02-17&amp;lt;/span&amp;gt; raised by &amp;lt;span class=&amp;quot;fn&amp;quot;&amp;gt;[[User:ManuSporny|ManuSporny]]&amp;lt;/span&amp;gt;&amp;lt;/span&amp;gt;&lt;br /&gt;
&amp;lt;div class=&amp;quot;description&amp;quot;&amp;gt;&lt;br /&gt;
* Why is &amp;lt;b&amp;gt;n&amp;lt;/b&amp;gt; used instead of &amp;lt;b&amp;gt;fn&amp;lt;/b&amp;gt; for the title of the product? hCard and hAudio both use fn for the formatted name of the product. &amp;lt;b&amp;gt;n&amp;lt;/b&amp;gt; is usually an optimization.&lt;br /&gt;
* +1 hProduct should use &amp;quot;fn&amp;quot; for the name of the product. [[User:Tantek|Tantek]] 23:41, 18 February 2009 (UTC)&lt;br /&gt;
** Response &amp;lt;span class=&amp;quot;vcard&amp;quot;&amp;gt;by &amp;lt;span class=&amp;quot;fn&amp;quot;&amp;gt;[[User:JayMyers|Jay Myers]]&amp;lt;/span&amp;gt;, 2008-03-03&amp;lt;/span&amp;gt;: &amp;quot;n&amp;quot; will be changed to &amp;quot;fn&amp;quot; in the next version of the schema&lt;br /&gt;
* &amp;quot;fn&amp;quot; is hardly semantic, even though commonly deployed - surely &amp;quot;formatted-name&amp;quot; is truer to the principles of &amp;quot;humans-first, machines second&amp;quot; --[[User:Wowitim|Wowitim]] 12:59, 28 March 2009 (UTC)&lt;br /&gt;
&amp;lt;/div&amp;gt;&lt;br /&gt;
&lt;br /&gt;
&amp;lt;div class=&amp;quot;vevent&amp;quot;&amp;gt;&lt;br /&gt;
&lt;br /&gt;
== &amp;lt;span class=&amp;quot;summary&amp;quot;&amp;gt;HP3 - BUY duplicates functionality of PAYMENT from hAudio&amp;lt;/span&amp;gt; ==&lt;br /&gt;
* {{OpenIssue}} &amp;lt;span class=&amp;quot;vcard&amp;quot;&amp;gt;BUY duplicates functionality of PAYMENT from hAudio&amp;lt;span class=&amp;quot;dtstart&amp;quot;&amp;gt;2009-02-17&amp;lt;/span&amp;gt; raised by &amp;lt;span class=&amp;quot;fn&amp;quot;&amp;gt;[[User:ManuSporny|ManuSporny]]&amp;lt;/span&amp;gt;&amp;lt;/span&amp;gt;&lt;br /&gt;
&amp;lt;div class=&amp;quot;description&amp;quot;&amp;gt;&lt;br /&gt;
* &amp;lt;b&amp;gt;buy&amp;lt;/b&amp;gt; is duplicating the functionality of &amp;lt;b&amp;gt;payment&amp;lt;/b&amp;gt; from hAudio.&lt;br /&gt;
** Response &amp;lt;span class=&amp;quot;vcard&amp;quot;&amp;gt;by &amp;lt;span class=&amp;quot;fn&amp;quot;&amp;gt;[[User:PaulLee|Paul Lee]]&amp;lt;/span&amp;gt;, 2008-02-18&amp;lt;/span&amp;gt;: From the payment page: &amp;quot;RelPayment is a microformat for making exchanges of support (be it financial or otherwise) possible. By adding rel=&amp;quot;payment&amp;quot; to a hyperlink a page indicates that the destination of that hyperlink provides a way to show or give support for the current page. For example to give financial support to the owner of the current page.  One of the goals with this microformat is to give content aggregators such as RSS readers a way to extract these support links and give them special attention (such as displaying a standard button along with the content).&amp;quot; First, this seems like a simple exercise for blogs, etc.; but the transaction process for shopping sites is typically considerably more complex.  Usually, the actual payment URI is toward the end of the cart checkout process, the entry to which &amp;quot;buy&amp;quot; is intended to direct to the beginning of. Second, there is the potential for confusion when using payment, since &amp;quot;payment&amp;quot; in the shopping space often refers to payment methods, e.g., credit card, check, etc.&lt;br /&gt;
* +1 but in a different way. BUY/PAYMENT should both be out of scope for hProduct, and only be in hListing per issue HP1 above. [[User:Tantek|Tantek]] 23:41, 18 February 2009 (UTC)&lt;br /&gt;
*#* Response &amp;lt;span class=&amp;quot;vcard&amp;quot;&amp;gt;by &amp;lt;span class=&amp;quot;fn&amp;quot;&amp;gt;[[User:JayMyers|Jay Myers]]&amp;lt;/span&amp;gt;, 2009-03-03&amp;lt;/span&amp;gt;: Should these be in scope for hAudio then?&lt;br /&gt;
&amp;lt;/div&amp;gt;&lt;br /&gt;
&amp;lt;/div&amp;gt;&lt;br /&gt;
&lt;br /&gt;
&amp;lt;div class=&amp;quot;vevent&amp;quot;&amp;gt;&lt;br /&gt;
&lt;br /&gt;
== &amp;lt;span class=&amp;quot;summary&amp;quot;&amp;gt;HP4 - Are all of the formats for PRICE in hProduct allowed&amp;lt;/span&amp;gt; ==&lt;br /&gt;
* {{OpenIssue}} &amp;lt;span class=&amp;quot;vcard&amp;quot;&amp;gt;&amp;lt;span class=&amp;quot;dtstart&amp;quot;&amp;gt;2009-02-17&amp;lt;/span&amp;gt; raised by &amp;lt;span class=&amp;quot;fn&amp;quot;&amp;gt;[[User:ManuSporny|ManuSporny]]&amp;lt;/span&amp;gt;&amp;lt;/span&amp;gt;&lt;br /&gt;
&amp;lt;div class=&amp;quot;description&amp;quot;&amp;gt;&lt;br /&gt;
* The way that &amp;lt;b&amp;gt;price&amp;lt;/b&amp;gt; is used is iffy - do we allow anything but currency/amount in the compound statement?&lt;br /&gt;
* +1 PRICE should not be in hProduct per issue HP1. [[User:Tantek|Tantek]] 23:41, 18 February 2009 (UTC)&lt;br /&gt;
*#* Response &amp;lt;span class=&amp;quot;vcard&amp;quot;&amp;gt;by &amp;lt;span class=&amp;quot;fn&amp;quot;&amp;gt;[[User:JayMyers|Jay Myers]]&amp;lt;/span&amp;gt;, 2009-03-03&amp;lt;/span&amp;gt;: Should other microformats (thinking hAudio) be modified not to include &amp;quot;price&amp;quot;?&lt;br /&gt;
&amp;lt;/div&amp;gt;&lt;br /&gt;
&amp;lt;/div&amp;gt;&lt;br /&gt;
&lt;br /&gt;
&amp;lt;div class=&amp;quot;vevent&amp;quot;&amp;gt;&lt;br /&gt;
&lt;br /&gt;
== &amp;lt;span class=&amp;quot;summary&amp;quot;&amp;gt;HP5 - The format for the contents of SHIPPING are vague&amp;lt;/span&amp;gt; ==&lt;br /&gt;
* {{OpenIssue}} &amp;lt;span class=&amp;quot;vcard&amp;quot;&amp;gt;&amp;lt;span class=&amp;quot;dtstart&amp;quot;&amp;gt;2009-02-17&amp;lt;/span&amp;gt; raised by &amp;lt;span class=&amp;quot;fn&amp;quot;&amp;gt;[[User:ManuSporny|ManuSporny]]&amp;lt;/span&amp;gt;&amp;lt;/span&amp;gt;&lt;br /&gt;
&amp;lt;div class=&amp;quot;description&amp;quot;&amp;gt;&lt;br /&gt;
* Seems like &amp;lt;b&amp;gt;shipping&amp;lt;/b&amp;gt; could be abused quite a bit, resulting in a term that is fairly useless as time moves on.&lt;br /&gt;
* +1 agreed and I think SHIPPING belongs in hListing (not in hProduct) as it applies to a particular transaction/offering, and is not intrinsic to the product itself. [[User:Tantek|Tantek]] 23:41, 18 February 2009 (UTC)&lt;br /&gt;
&amp;lt;/div&amp;gt;&lt;br /&gt;
&amp;lt;/div&amp;gt;&lt;br /&gt;
&lt;br /&gt;
&amp;lt;div class=&amp;quot;vevent&amp;quot;&amp;gt;&lt;br /&gt;
== &amp;lt;span class=&amp;quot;summary&amp;quot;&amp;gt;HP6 - P-V seems like a catch-all for hProduct&amp;lt;/span&amp;gt; ==&lt;br /&gt;
* {{OpenIssue}} &amp;lt;span class=&amp;quot;vcard&amp;quot;&amp;gt;&amp;lt;span class=&amp;quot;dtstart&amp;quot;&amp;gt;2009-02-17&amp;lt;/span&amp;gt; raised by &amp;lt;span class=&amp;quot;fn&amp;quot;&amp;gt;[[User:ManuSporny|ManuSporny]]&amp;lt;/span&amp;gt;&amp;lt;/span&amp;gt;&lt;br /&gt;
&amp;lt;div class=&amp;quot;description&amp;quot;&amp;gt;&lt;br /&gt;
* &amp;lt;b&amp;gt;p-v&amp;lt;/b&amp;gt; seems like a catch-all, shoe-horn attempt at making the microformat infinitely scalable? Is this really useful?&lt;br /&gt;
** Response &amp;lt;span class=&amp;quot;vcard&amp;quot;&amp;gt;by &amp;lt;span class=&amp;quot;fn&amp;quot;&amp;gt;[[User:PaulLee|Paul Lee]]&amp;lt;/span&amp;gt;, 2008-02-18&amp;lt;/span&amp;gt;: IIUC, part of the reason why hproduct has been under discussion for quite awhile is b/c of the debate between p-v vs. more defined attributes.  p-v is quite helpful b/c the attributes users care about change over time.  Take cameras, for instance.  Did anyone care about megapixels 10 years ago? etc.&lt;br /&gt;
* +1 I strongly oppose p-v as it is nothing more than a circumvention of the microformats [[process]] and 80/20 [[principle]] of formalizing only common properties. [[microformats]] are NOT designed to be infinitely extensible. p-v is simply another source of Tower of Babel problems. When attributes change over time, then the microformat can be iterated/extended to include them, *when* publishing behavior on the web for the *data* of such attributes exceeds the required 80/20 usage per microformats process.  That being said, if you really must include arbitrary property-value data, there is already a microformat for that: [[xoxo]]. Modularly include a [[xoxo]] child and that way the extension is contained in a specific structure that can be ignored by implementations. [[User:Tantek|Tantek]] 23:41, 18 February 2009 (UTC)&lt;br /&gt;
&amp;lt;/div&amp;gt;&lt;br /&gt;
&amp;lt;/div&amp;gt;&lt;br /&gt;
&lt;br /&gt;
&amp;lt;div class=&amp;quot;vevent&amp;quot;&amp;gt;&lt;br /&gt;
&lt;br /&gt;
== &amp;lt;span class=&amp;quot;summary&amp;quot;&amp;gt;HP7 - Lots of vocabulary terms, does the data really back this up?&amp;lt;/span&amp;gt; ==&lt;br /&gt;
* {{OpenIssue}} &amp;lt;span class=&amp;quot;vcard&amp;quot;&amp;gt;&amp;lt;span class=&amp;quot;dtstart&amp;quot;&amp;gt;2009-02-17&amp;lt;/span&amp;gt; raised by &amp;lt;span class=&amp;quot;fn&amp;quot;&amp;gt;[[User:ManuSporny|ManuSporny]]&amp;lt;/span&amp;gt;&amp;lt;/span&amp;gt;&lt;br /&gt;
&amp;lt;div class=&amp;quot;description&amp;quot;&amp;gt;&lt;br /&gt;
* There seem to be a great deal of vocab terms and the terms seem to be fairly loosely defined... are they all justified? Is there a file that we can analyze (like via microformalyze)?&lt;br /&gt;
** Response &amp;lt;span class=&amp;quot;vcard&amp;quot;&amp;gt;by &amp;lt;span class=&amp;quot;fn&amp;quot;&amp;gt;[[User:PaulLee|Paul Lee]]&amp;lt;/span&amp;gt;, 2008-02-18&amp;lt;/span&amp;gt;:The examples aren't necessarily an accurate reflection of how frequently attributes/data is used by retailers.  In practice, model/mpn is used much more frequently than dimensions, both for retailer websites as well as retailer submissions to search and shopping engines.  Defer to those with more experience/other data on version.&lt;br /&gt;
* +1. If you cannot justify a property, or are unsure about including it, or don't think it is necessarily an accurate reflection of how frequently the data is used, then leave it out per microformats [[principles]]. A &amp;quot;version&amp;quot; property was added to [[hReview]] for largely theoretical concerns, but has never been needed/used. So in practice (per experience), leave out &amp;quot;version&amp;quot;. [[User:Tantek|Tantek]] 23:41, 18 February 2009 (UTC)&lt;br /&gt;
** Response &amp;lt;span class=&amp;quot;vcard&amp;quot;&amp;gt;by &amp;lt;span class=&amp;quot;fn&amp;quot;&amp;gt;[[User:JayMyers|Jay Myers]]&amp;lt;/span&amp;gt;, 2008-03-03&amp;lt;/span&amp;gt;: I agree on both fronts here, I was surprised that model wasn't more prevalent in the research data, as it seems like an attribute that appears on nearly every product. Since &amp;quot;model&amp;quot; is often used as a type of identifier, it should be moved under the identifier attribute. &amp;quot;Version&amp;quot; will be taken out. &lt;br /&gt;
&amp;lt;/div&amp;gt;&lt;br /&gt;
&amp;lt;/div&amp;gt;&lt;br /&gt;
&lt;br /&gt;
== Template ==&lt;br /&gt;
{{issues-format}}&lt;/div&gt;</summary>
		<author><name>Wowitim</name></author>
	</entry>
	<entry>
		<id>https://microformats.org/wiki/index.php?title=exploratory-discussions&amp;diff=38239</id>
		<title>exploratory-discussions</title>
		<link rel="alternate" type="text/html" href="https://microformats.org/wiki/index.php?title=exploratory-discussions&amp;diff=38239"/>
		<updated>2009-03-28T12:41:18Z</updated>

		<summary type="html">&lt;p&gt;Wowitim: /* commerce products listings related */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;&amp;lt;h1&amp;gt;Exploratory Discussions&amp;lt;/h1&amp;gt;&lt;br /&gt;
{{TOC-right}}&lt;br /&gt;
Per the microformats [[process]]: research and analysis of real-world [[examples]], existing formats, and brainstorming to motivate the microformat. Please check [[rejected-formats]] before making additions.&lt;br /&gt;
&lt;br /&gt;
Sort each section alphabetically. Group similar efforts.&lt;br /&gt;
&lt;br /&gt;
==active==&lt;br /&gt;
The following exploratory discussions are being actively pursued, generally, edited in the last month, and/or being utilized/experimented with by multiple sites in the wild.&lt;br /&gt;
&lt;br /&gt;
* [[activity-streams]]&lt;br /&gt;
* [[citation]]: [[citation-examples|citation examples]], [[citation-formats|citation formats]], [[citation-brainstorming|citation brainstorming]], [[citation-strawman-01|h3988 proposal]] and [[citation-faq|citation FAQ]]&lt;br /&gt;
* [[comment]] ([[comment-problem|comment problem]], [[comment-examples|comment examples]], [[comments-formats|comment formats]], and [[comment-brainstorming|comment brainstorming]]{{NewMarker}}  (Some stuff needs to be extracted from [[comments-formats]], [[hcomment]] and [[mfcomment]]))&lt;br /&gt;
* figures [[figure]], [[figure-examples|figure examples]], [[figure-formats]], [[figure-brainstorming|figure brainstorming]]&lt;br /&gt;
* [[group]]: [[group-examples|group examples]], [[group-formats]], [[group-brainstorming|group brainstorming]] &lt;br /&gt;
* listing / hListing [[hlisting-proposal|hListing proposal]], and [[hlisting-feedback|hListing feedback]] &lt;br /&gt;
** based on listing [[listing-examples|examples]], [[listing-formats|formats]], and [[listing-brainstorming|brainstorming]]&lt;br /&gt;
* measures and measurement units [[measure]], [[measure-examples]], [[measure-formats]]&lt;br /&gt;
* [[mfo]]: [[mfo-examples]]&lt;br /&gt;
* [[product]] -  [[product-examples]], [[product-formats]], [[product-brainstorming]].&lt;br /&gt;
* [[project|project]]{{NewMarker}}, [[project-examples|project examples]]{{NewMarker}}, [[project-formats|project formats]]{{NewMarker}}, [[project-brainstorming|project brainstorming]]{{NewMarker}}&lt;br /&gt;
* [[recipe]] [[recipe-examples|recipe examples]], [[recipe-formats]], [[recipe-brainstorming]]&lt;br /&gt;
* [[representative-hcard]] - see also [[uid]]&lt;br /&gt;
&lt;br /&gt;
=== media related ===&lt;br /&gt;
Media related efforts are very active in the microformats community and thus have been grouped here for convenience&lt;br /&gt;
* [[audio-info]] ([[audio-info-examples|examples]], [[audio-info-formats|formats]], [[audio-info-brainstorming|brainstorming]], [[audio-info-proposal|proposal]], [[audio-info-issues|issues]], [[haudio|specification]]{{NewMarker}}) - Marking up information and metadata related to audio (speech, music, and sound in general).&lt;br /&gt;
** music [[music-examples|music examples]]&lt;br /&gt;
* audio-album (see [[audio-info]] pages for examples, formats, brainstorming. [[audio-album-proposal]], [[audio-album-issues]]) - Marking up information and metadata related to audio albums/collections.&lt;br /&gt;
* broadcast: Internet Radio &amp;amp; TV: [[broadcast-examples]], [[broadcast-brainstorming]]&lt;br /&gt;
* [[media-info]] ([[media-info-examples|media-info examples]], [[media-info-formats|media-info formats]], [[media-info-brainstorming|media-info brainstorming]], [[media-info-proposal| media-info Proposal]])&lt;br /&gt;
* photo note [[photo-note-examples|photo note examples]]&lt;br /&gt;
* video-info ([[video-info-examples|examples]], [[video-info-formats|formats]], [[video-info-brainstorming|brainstorming]], [[video-info-proposal|proposal]], [[video-info-issues|issues]]) - Marking up information and metadata related to video (video clips, movies, television, and video multimedia presentation in general).&lt;br /&gt;
&lt;br /&gt;
== other ==&lt;br /&gt;
The following explorations are fairly inactive, though they may just be waiting for folks with sufficient interest and use cases to help further their development. Some of them could probably be consolidated, or even rejected with suggestions of re-using existing microformats.&lt;br /&gt;
&lt;br /&gt;
* [[alternates]] ([[alternates-examples|alternates examples]], [[alternates-formats]], [[alternates-brainstorming|alternates brainstorming]])&lt;br /&gt;
*[[attention]]&lt;br /&gt;
* book [[book-examples|book examples]], [[book-formats|book formats]], and [[book-brainstorming|book brainstorming]]&lt;br /&gt;
* chat [[chat-examples|chat examples]], [[chat-formats|chat formats]], and [[chat-brainstorming|chat brainstorming]]&lt;br /&gt;
* code [[code-examples|code examples]], [[code-formats]], [[code-brainstorming|code brainstorming]]&lt;br /&gt;
* [[collection-description|collection description]] - for describing collections in libraries &lt;br /&gt;
* [[definition-examples]]&lt;br /&gt;
* [[depend-examples]]: examples of dependency graphs, especially as they relate to software &lt;br /&gt;
* [[digital-signatures]]: incorporation of digital signatures in Microformatted data; ([[digitalsignature-examples|digital-signature examples]], [[digitalsignature-formats]], [[digitalsignature-brainstorming|digital-signatures brainstorming]]) &lt;br /&gt;
* directions [[directions-examples|directions examples]] &lt;br /&gt;
* [[downloads]] [[downloads-examples|downloads examples]], [[downloads-formats|downloads formats]], [[downloads-brainstorming|downloads brainstorming]] &lt;br /&gt;
* [[error-message]] [[error-message-examples|error message examples]], [[error-message-formats]], [[error-message-brainstorming|error message brainstorming]]&lt;br /&gt;
* file-format ([[file-format-examples|examples]], formats, brainstorming) - for the mark-up of file format information (size, type, codecs, bitrate, etc.)  - should this be merged with [[downloads]] ?&lt;br /&gt;
* forms [[forms-examples|forms examples]]&lt;br /&gt;
* genealogy [[genealogy-examples]], [[genealogy-formats|genealogy formats]]&lt;br /&gt;
* grouping ([[grouping-examples|examples]], [[grouping-formats|formats]], [[grouping-brainstorming|brainstorming]], [[grouping-proposal|proposal]]) - Metadata markup of items that should be grouped together. &lt;br /&gt;
* hash [[hash-examples|hash examples]] (see also [[downloads]])&lt;br /&gt;
* items [[items-examples|items examples]], [[items-formats]], [[items-brainstorming|items brainstorming]]&lt;br /&gt;
* [[journal-brainstorming]]&lt;br /&gt;
* last modified [[last-modified-examples|last modified examples]], [[last-modified-formats|last modified formats]], and [[last-modified-brainstorming|last modified brainstorming]]&lt;br /&gt;
* metalink [[metalink-examples|metalink examples]] &lt;br /&gt;
* news [[news-examples|news examples]]&lt;br /&gt;
* [[operating-hours]]: [[operating-hours-examples]] ..of stores, restaurants, etc.&lt;br /&gt;
* [[page-summary]] [[page-summary-examples]], [[page-summary-formats]]&lt;br /&gt;
* [[payment]]&lt;br /&gt;
* [[question-answer]], [[question-answer-examples]], [[question-answer-formats]], [[question-answer-brainstorming]] &lt;br /&gt;
* requirements testing [[requirements-testing|requirements testing overview]], and [[requirements-testing-examples|requirements testing examples]]&lt;br /&gt;
* [[rest-examples|REST examples]] (see also [[rest]])&lt;br /&gt;
* search results [[search-results-example|search results example]]&lt;br /&gt;
* [[species]] - for the marking up of the scientific names of living things: [[species-examples]], [[species-formats]], [[species-brainstorming]]&lt;br /&gt;
* table [[table-examples|examples]]&lt;br /&gt;
* transit table [[transit-table-examples|transit table examples]]&lt;br /&gt;
* [[widget]], [[widget-examples|widget examples]], [[widget-formats]], [[widget-brainstorming|widget brainstorming]]&lt;br /&gt;
* [[wiki-formats|wiki formats]]&lt;br /&gt;
* work of art [[work-of-art|work of art overview]], [[workofart-examples|work of art examples]], [[workofart-formats|work of art formats]], and [[workofart-brainstorming|work of art brainstorming]]&lt;br /&gt;
* [[xpn-examples]] - proposal to extend (or replicate) XFN for business (or professional - hence X'''P'''N) relationships &lt;br /&gt;
&lt;br /&gt;
=== blogging related ===&lt;br /&gt;
* blog description [[blog-description-examples|blog description examples]]&lt;br /&gt;
* blog info [[blog-info-examples|blog info examples]]&lt;br /&gt;
* distributed conversation [[distributed-conversation|distributed conversation overview]], [[distributed-conversation-examples|distributed conversation examples]], [[distributed-conversation-formats|distributed conversation formats]], [[distributed-conversation-brainstorming|distributed conversation brainstorming]]&lt;br /&gt;
* tagspeak [[tagspeak-examples|tagspeak examples]]&lt;br /&gt;
* tagcloud [[tagcloud-examples|tagcloud examples]], [[tagcloud-formats]], and [[tagcloud-brainstorming|tagcloud  brainstorming]].&lt;br /&gt;
&lt;br /&gt;
=== education related ===&lt;br /&gt;
* higher education academic information&lt;br /&gt;
** [[hied-course-examples]], [[hied-course-formats]], [[hied-course-brainstorming]] - an academic course activity&lt;br /&gt;
** [[course-catalog]]; [[course-catalog-examples]] &lt;br /&gt;
* learning ([[learning-examples|examples]], [[learning-formats|formats]], [[learning-brainstorming|brainstorming]], [[learning-people|people]], [[learning-proposal|proposal]], [[learning-issues|issues]]) - a microformat for microlearning&lt;br /&gt;
&lt;br /&gt;
=== productivity related ===&lt;br /&gt;
* task [[htask|task effort]], [[task-examples|task examples]], [[task-formats|task formats]], [[task-brainstorming|task brainstorming]], and [[task-faq|task FAQ]]&lt;br /&gt;
* [[to-do-examples]]&lt;br /&gt;
* meeting minutes [[meeting-minutes-examples|meeting minutes examples]], [[meeting-minutes-formats|meeting minutes formats]], and [[meeting-minutes-brainstorming|meeting minutes brainstorming]]&lt;br /&gt;
** meetings usually aren't very productive, yet, hopefully if meeting minutes are captured, meetings aren't a complete waste of time.&lt;br /&gt;
&lt;br /&gt;
=== commerce products listings related ===&lt;br /&gt;
* bank account [[bankaccount-brainstorming]], [[bankaccount-examples]]&lt;br /&gt;
* [[currency]]; [[currency-examples]]; [[currency-formats]]; [[currency-brainstorming]]; [[currency-proposal]]; [[currency-issues]]&lt;br /&gt;
* job listing [[job-listing-examples|job listing examples]], [[job-listing-formats]], [[job-listing-brainstorming|job listing brainstorming]]&lt;br /&gt;
* receipt ([[receipt-examples|examples]], [[receipt-formats|formats]], [[receipt-brainstorming|brainstorming]], [[receipt-proposal|proposal]]) - Marking up information and metadata related to purchase receipts.&lt;br /&gt;
* [[wishlist]], [[wishlist-examples]]&lt;br /&gt;
* [[hService_Proposal|proposal for selling commercial services]]&lt;br /&gt;
&lt;br /&gt;
== completed ==&lt;br /&gt;
The following exploratory discussions resulted in a microformat.&lt;br /&gt;
&lt;br /&gt;
* blog post [[blog-post-examples|examples]], [[blog-post-formats|blog post formats]], and [[blog-post-brainstorming|blog post brainstorming]] (yielded the [[hatom|hAtom]] draft)&lt;br /&gt;
* directory inclusion [[directory-inclusion-examples|directory inclusion examples]], [[directory-inclusion-formats|directory inclusion formats]]. (yielded the [[rel-directory]] microformat)&lt;br /&gt;
* location [[location-examples]], [[location-formats|location formats]]. (see also [[adr]], [[geo]], [[hcard|hCard]])&lt;br /&gt;
* resume [[resume-examples]], [[resume-formats|resume formats]], [[resume-brainstorming|resume brainstorming]] yielded the [[hresume|hResume]] draft.&lt;br /&gt;
* review [[review-examples|review examples]], and [[review-formats|review formats]] yielded the [[hreview|hReview]] draft&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
== solo pursuits ==&lt;br /&gt;
The following are primarily pursued by a single individual and thus have not generated widespread interest in the community yet. In general, solo pursuits are discouraged. &lt;br /&gt;
&lt;br /&gt;
The goal of a format is to help human communication, the exchange of information between two people. Thus if only one community member is really interested in pursuing it (enough to work on it in the community), it's not important as a format. While a list of contributors or supporters helps demonstrate some broader interest, it is still insufficient if a format is only really being worked on in the community by a single individual.&lt;br /&gt;
&lt;br /&gt;
* geo extensions ([[User:AndyMabbett|Andy Mabbett]])&lt;br /&gt;
** [[geo-elevation-examples]], [[geo-elevation-formats]] - extend geo for representing altitude &lt;br /&gt;
** [[geo-waypoint-examples]], [[geo-waypoint-formats]] - extend geo for representing routes and boundaries, using waypoints &lt;br /&gt;
** [[geo-extension-examples]], [[geo-extension-formats]], [[geo-extension-brainstorming]], [[geo-extension-strawman]] - extend geo for moons, other planets, etc.&lt;br /&gt;
* [[off|OFF]]&lt;br /&gt;
* [[hJoke]] a microformat used to delineate jokes/humor&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
== failed to follow process ==&lt;br /&gt;
All too often it seems people propose a new microformat without following the [[process]] (most often not even reading apparently), nor creating the proper research pages first (and doing the research), nor sometimes even reading the [[introduction]] and [[how-to-play]] pages.  Such proposals are relegated to this section to make it clear that they are worse than mere solo pursuits, they are (most of the time) solo pursuits by people who haven't even read the [[process]] page!&lt;br /&gt;
&lt;br /&gt;
* [[realestate-propertydetail]], [[realestate-propertydetail-examples]], [[realestate-propertydetail-formats]], [[realestate-propertydetail brainstorming]]&lt;br /&gt;
* show [[show-examples]], [[show-formats]], [[show-brainstorming|show brainstorming]]&lt;br /&gt;
* showroll [[showroll-examples]], [[showroll-formats]], [[showroll-brainstorming]]&lt;br /&gt;
* syllabus [[syllabus-examples]], [[syllabus-formats]], [[syllabus-brainstorming]]&lt;br /&gt;
&lt;br /&gt;
=== did not read main page ===&lt;br /&gt;
Even worse, proposals by people who apparently didn't even bother to read the rest of the [[Main_Page]]!&lt;br /&gt;
These are proposals that failed to follow the process and were added by the author to the  [[Main_Page]] where it explicitly says to follow the process (often right next to where they added the link to their brainstorm proposal).&lt;br /&gt;
&lt;br /&gt;
* [[hwiki|hWiki]]&lt;br /&gt;
* [[rel-ecolabel]]&lt;/div&gt;</summary>
		<author><name>Wowitim</name></author>
	</entry>
	<entry>
		<id>https://microformats.org/wiki/index.php?title=hService&amp;diff=38238</id>
		<title>hService</title>
		<link rel="alternate" type="text/html" href="https://microformats.org/wiki/index.php?title=hService&amp;diff=38238"/>
		<updated>2009-03-28T12:38:38Z</updated>

		<summary type="html">&lt;p&gt;Wowitim: hService moved to hService Proposal&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;#REDIRECT [[hService Proposal]]&lt;/div&gt;</summary>
		<author><name>Wowitim</name></author>
	</entry>
	<entry>
		<id>https://microformats.org/wiki/index.php?title=service&amp;diff=38237</id>
		<title>service</title>
		<link rel="alternate" type="text/html" href="https://microformats.org/wiki/index.php?title=service&amp;diff=38237"/>
		<updated>2009-03-28T12:38:38Z</updated>

		<summary type="html">&lt;p&gt;Wowitim: hService moved to hService Proposal&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;== The Problem ==&lt;br /&gt;
Like many services businesses, we want to publish our services online in a future-compatible way. No matter which semantic markup eventually dominates web3.0 (eg POSH, microformats or other), it's wise to do the groundwork now, so we're ready. But hListing doesn't seem to do the job properly for us. Sure it has &amp;quot;service offered&amp;quot; in its parameters, But when we implemented hListing on our site, we found it a little messy, lacking in suitable parameters, and we were unsure of nesting requirements (maybe just our technical knowledge). For us, it didn't fully meet buyer or seller requirements.&lt;br /&gt;
&lt;br /&gt;
===Real-world Search Challenges for Microfromats that Sell===&lt;br /&gt;
Let's imagine the near future - FF4, IE9, Google and Yahoo all offer native support for hListing. We assert that hListing would not deliver usefully for either the buyer nor the seller in these Google search examples:&lt;br /&gt;
* &amp;quot;cutting edge brand development consultants south west&amp;quot; ''(brand values and territory based search)''&lt;br /&gt;
* &amp;quot;dog trainer wiltshire doberman specialist around £100 per day&amp;quot; ''(differentiator and typical price based search)''&lt;br /&gt;
* &amp;quot;re-motivated sales team in 4 weeks&amp;quot; ''(outcome and timescale based search)''&lt;br /&gt;
* &amp;quot;small business accountant annual accounts max £1000&amp;quot; ''(ideal buyer, service and max price based search)''&lt;br /&gt;
* &amp;quot;interior design heaven&amp;quot; ''(guessing a likely brand name)''&lt;br /&gt;
&lt;br /&gt;
In our limited experience of hListing, it appears too broad and insufficiently scoped for properly buying or selling services. By inference, we suspect it's the same for products too. A new microformat is needed. &lt;br /&gt;
&lt;br /&gt;
== Why is hListing Unsuitable? ==&lt;br /&gt;
We tried to deploy hListing onto our services page, and it wasn't simple to retro-fit to our XHTML: &lt;br /&gt;
* '''structure''': it's not clear if nesting is in force (eg lister and item both have urls - are nested xhtml tags required, or will sibling classes [class='item url'] suffice?)&lt;br /&gt;
* '''listing action''': unclear as to whether 'service' or 'offer service' is required&lt;br /&gt;
* '''dtlisted and dtexpired''': ISO8601 absolute date time are not human friendly - contravenes 'human first' principle&lt;br /&gt;
* '''dtlisted and dtexpired''': surely should be 'date-listed' and 'date-expired' - again contravenes 'human first' principle&lt;br /&gt;
* '''price''': not nearly sophisticated enough for services businesses, who need price ranges, typicals, financing arrangements etc&lt;br /&gt;
* '''item fn''': - contravenes 'human first' principle&lt;br /&gt;
* '''item photo''': - the image may be a diagram or an illustration - photo is too restrictive&lt;br /&gt;
&lt;br /&gt;
Besides these issues, we believe key topics are missing which are useful to searchers: benefits, differentiators, outcomes, duration, availability, videos and sales territory being a few.&lt;br /&gt;
&lt;br /&gt;
== Participants ==&lt;br /&gt;
Services firms are a huge portion of our economies in developed countries. So we invite any of the following to join us in the quest for a decent draft here:&lt;br /&gt;
# business services companies (eg designers, cleaners, marketers, trainers, IT supporters...)&lt;br /&gt;
# professional services firms (eg accountants, lawyers, consultants, engineers, architects, contractors...)&lt;br /&gt;
# consumer services retailers (eg hairdressers, dog-trainers, interior designers, gardeners...)&lt;br /&gt;
&lt;br /&gt;
We also appeal to Mozilla, Microsoft, Google and Yahoo and their marketplace of tools and plugins providers to consider a few essential components for eCommerce, eListings or eBrochures:&lt;br /&gt;
* searchers want to find quickly, not browse endlessly ''(microformats innately help here)''&lt;br /&gt;
* searchers will need tools which help them compare ''(eg compare 5 candidates on the basis of price, benefits and differentiators)''&lt;br /&gt;
* companies need to clarify and differentiate their offering ''(they always have and always will)''&lt;br /&gt;
* companies need to attract the right customers ''(eg filter out the 'something for nothing brigade')''&lt;br /&gt;
&lt;br /&gt;
== The Requirements ==&lt;br /&gt;
In a buying/selling context, microformats can bring buyers and sellers together in a compatible way, and be 'humans first machines second'. They can also encourage marketers and web masters into clearer thinking about services; someone has write out everything properly, with the customer in mind. In fact, even if microformats wither (heaven forfend), the value of that structured thinking will prevail. Good marketing people should be clarifying their propositions for customers all the time anyway.&lt;br /&gt;
&lt;br /&gt;
Hence, we'd like to propose a few principles for our new microformat: We believe our new microformat (and any other used for selling) should embrace a number of key principles:&lt;br /&gt;
&lt;br /&gt;
'''hService Principles - format must be...'''&lt;br /&gt;
# small - but not so short as to hinder marketing communication or customer search ''(roughly 30-40 parameters should cover it)''&lt;br /&gt;
# flexible - tolerant of small and vast amounts of content ''(ie only a few required attributes)''&lt;br /&gt;
# compatible - with existing XHTML technology ''(ie classes and attributes only, applicable to any XHTML tag)''&lt;br /&gt;
# easy - can be inserted in any order ''(ie no requirement for heirarchical nesting provided they're inside the microformat container)''&lt;br /&gt;
# market-oriented - built-in best practice, serving the customer and marketer equally ''(ie attributes useful for choosing and comparing)''&lt;br /&gt;
# human-centred - it should be fully semantic ''(ie without abbrieviations such as &amp;quot;fn&amp;quot; or &amp;quot;dt&amp;quot;)''&lt;br /&gt;
# portable - capable of being published on owner's site and 3rd party sites alike &lt;br /&gt;
# transparent - ie encouraging all data to be published visibly to humans, and discouraging black hat techniques ''(such as temptation to publish hidden ISO8601 date fields because they're good for h readers but bad for Google or humans)''&lt;br /&gt;
&lt;br /&gt;
== Proposal for new hService format ==&lt;br /&gt;
Here is our proposed format:&lt;br /&gt;
&lt;br /&gt;
* '''Required Attributes'''&lt;br /&gt;
# hService (required, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;div class='hService'&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# title (required, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;h1 class='title'&amp;gt;Intelligent Brochure Design for the Smaller Business&amp;lt;/h1&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# description (required, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;p class='description'&amp;gt;This service creates a single printed brochure, which delivers exactly to your brief. You can choose from 8 to 64 pages, and a paper-type from a stock of over 300.&amp;lt;/p&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# enquiry-url (required, type: a href link plus xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;a class='enquiry-url' href ='http://the-intelligent-brochure-design-company.co.uk/contact.php'&amp;gt;Get in touch to discuss your project&amp;lt;/a&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# permalink (required, type: a href link plus xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;a class='permalink' rel='self bookmark' href ='http://the-intelligent-brochure-design-company.co.uk/intelligent-brochure-design.php'&amp;gt;Bookmark this page&amp;lt;/a&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# service-id (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='service-id'&amp;gt;BD05&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
&lt;br /&gt;
* '''Optional Attributes'''&lt;br /&gt;
# service-id (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='service-id'&amp;gt;BD05&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# image (optional, type: xhtml class, quantity: multiple permitted) example: &amp;lt;pre&amp;gt;&amp;lt;img class='image' src='pics/intelligent-brochure-design-process.jpg' title='Process diagram - how we design your brochure' /&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# differentiator (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='differentiator'&amp;gt;We combine aesthetic AND competitive requirements all into one delivery, unlike conventional design which merely delivers a look.&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# outcomes (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='outcomes'&amp;gt;a single printed brochure, which delivers exactly to your brief&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# benefits (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;p class='benefits'&amp;gt;The main gains are in customer desire and enquiry rates. During the project, we'll also offer free observations on your visual consistency.&amp;lt;/p&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# video (optional, type: xhtml class, quantity: multiple permitted) example: &amp;lt;pre&amp;gt;&amp;lt;object width='500' height='315' class='video'&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# video-transcript (optional, type: xhtml class, quantity: multiple permitted) example: &amp;lt;pre&amp;gt;&amp;lt;span class='video-transcript'&amp;gt;Creative director Gordon Strachan: Well the customer gets a pretty smooth experience throughout the project, but where we spend most of the effort is in briefing. Because getting the brief right is really half the battle. 50 per cent. And my role is to ensure that the brief gets upheld and turned into reality during the creative process.&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# video-url (optional, type: a href link plus xhtml class, quantity: multiple permitted) example: &amp;lt;pre&amp;gt;&amp;lt;a class='video-url' href ='http://www.youtube.com/watch?v=123456789'&amp;gt;Watch Gordon Strachan on our YouTube channel&amp;lt;/a&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# availability (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='availability'&amp;gt;We can usually start work on your project at 10 days notice.&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# duration (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='duration'&amp;gt;The process can take 2-4 weeks.&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# ideal-buyer (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='ideal-buyer'&amp;gt;This service is for smaller firms who meet their customers in person.&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# price-minimum (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='price-minimum'&amp;gt;1,000&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# price-maximum (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='price-maximum'&amp;gt;5,000&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# price-guidelines (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='price-guidelines'&amp;gt;Prices are £650 per day for the draft design and £45 per hour thereafter.&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# price-typical (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='price-typical'&amp;gt;2,250&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# price (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='price'&amp;gt;2,255.02&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# sales-tax-included (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='sales-tax-included'&amp;gt;exclude VAT&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# currency-name (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='currency-name'&amp;gt;Sterling&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# currency-code (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='currency-code'&amp;gt;GBP&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# currency-symbol (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='currency-symbol'&amp;gt;&amp;amp;pound;&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# financing-options (optional, type: xhtml class, quantity: multiple permitted) example: &amp;lt;pre&amp;gt;&amp;lt;span class='financing-options'&amp;gt;Financing over 24 months is available for this service. You'll need to apply for a formal credit agreement.&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# territory (optional, type: xhtml class, quantity: multiple permitted) example: &amp;lt;pre&amp;gt;&amp;lt;span class='territory'&amp;gt;We serve all counties in south-west England&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# merchant-name (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='merchant-name'&amp;gt;The Intelligent Brochure Design Company&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# merchant-phone (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='merchant-phone'&amp;gt;+44 20 7123 4567&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# merchant-email (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='merchant-email'&amp;gt;info@the-intelligent-brochure-design-company.co.uk&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# merchant-address (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='merchant-address'&amp;gt;123 High Street, Salisbury, England, SY1 1AA&amp;lt;/span&amp;gt; - alternatively an hCard&amp;lt;/pre&amp;gt;&lt;br /&gt;
# brand-name (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='brand-name'&amp;gt;Intelligent Brochure Design&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# brand-value (optional, type: xhtml class, quantity: multiple permitted) example: &amp;lt;pre&amp;gt;&amp;lt;span class='brand-value'&amp;gt;careful&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# live-date (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='live-date'&amp;gt;22 January 2009&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# expiry-date (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='expiry-date'&amp;gt;22 January 2015&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
== Worked Example ==&lt;br /&gt;
Here's a worked example which covers most of the attributes listed in the proposal. We ommitted a few as follows:&lt;br /&gt;
* 'service-id' (the fictional company only offers 5 services and has no need for catalogue ids)&lt;br /&gt;
* 'availability', 'duration' (we didn't think these were key buying criteria for this service)&lt;br /&gt;
* 'price' (there is no 1 specific price for this service)&lt;br /&gt;
&lt;br /&gt;
&amp;lt;pre&amp;gt;&lt;br /&gt;
&amp;lt;div class='hService'&amp;gt;&lt;br /&gt;
	&lt;br /&gt;
	&amp;lt;h1 class='title'&amp;gt;&amp;lt;span class='brand-name'&amp;gt;Intelligent Brochure Design&amp;lt;/span&amp;gt; for Medical Manufacturers &amp;lt;/h1&amp;gt;&lt;br /&gt;
&lt;br /&gt;
	&amp;lt;h2&amp;gt;What You Get&amp;lt;/h2&amp;gt;&lt;br /&gt;
	&amp;lt;p class='description'&amp;gt;&lt;br /&gt;
		&amp;lt;img class='image' src='pics/intelligent-brochure-design-process.jpg' title='Process diagram - how we design your brochure' /&amp;gt; &lt;br /&gt;
		This service creates &amp;lt;span class='outcomes'&amp;gt;a single printed brochure, which delivers exactly to your brief.&amp;lt;/span&amp;gt; You can choose from 8 to 64 pages, and a paper-type from a stock of over 300. &lt;br /&gt;
		We like to take a &amp;lt;span class='brand-value'&amp;gt;thinking&amp;lt;/span&amp;gt;, &amp;lt;span class='brand-value'&amp;gt;careful&amp;lt;/span&amp;gt; approach to the creative work, and this is what makes it special.&lt;br /&gt;
		&amp;lt;span class='differentiator'&amp;gt;We combine aesthetic AND competitive requirements all into one delivery, unlike conventional design which merely delivers a look.&amp;lt;/span&amp;gt; &lt;br /&gt;
	&amp;lt;/p&amp;gt; &lt;br /&gt;
	&lt;br /&gt;
	&amp;lt;h2&amp;gt;Video&amp;lt;/h2&amp;gt;&lt;br /&gt;
	&amp;lt;p&amp;gt;Gordon Strachan on our approach to brochures:&amp;lt;/p&amp;gt;&lt;br /&gt;
	&amp;lt;div&amp;gt;&lt;br /&gt;
		&amp;lt;object width='500' height='315' class='video'&amp;gt;&lt;br /&gt;
			&amp;lt;param name='movie' value='http://www.youtube.com/v/1234567890&amp;amp;hl=en&amp;amp;fs=1&amp;amp;color1=0xe1600f&amp;amp;color2=0xfebd01&amp;amp;border=1'&amp;gt;&amp;lt;/param&amp;gt;&lt;br /&gt;
			&amp;lt;param name='allowFullScreen' value='true'&amp;gt;&amp;lt;/param&amp;gt;&lt;br /&gt;
			&amp;lt;param name='allowscriptaccess' value='always'&amp;gt;&lt;br /&gt;
			&amp;lt;/param&amp;gt;&lt;br /&gt;
			&amp;lt;embed src='http://www.youtube.com/v/1234567890&amp;amp;hl=en&amp;amp;fs=1&amp;amp;color1=0xe1600f&amp;amp;color2=0xfebd01&amp;amp;border=1' type='application/x-shockwave-flash' allowscriptaccess='always' allowfullscreen='true' width='500' height='315'&amp;gt;&amp;lt;/embed&amp;gt;&lt;br /&gt;
		&amp;lt;/object&amp;gt;&lt;br /&gt;
	&amp;lt;/div&amp;gt;&lt;br /&gt;
	&amp;lt;p class='video-transcript'&amp;gt;&amp;lt;strong&amp;gt;Transcript&amp;lt;/strong&amp;gt; (creative director Gordon Strachan): Well the customer gets a pretty smooth experience throughout the project, but where we spend most of the effort is in briefing. Because getting the brief right is really half the battle. 50 per cent. And my role is to ensure that the brief gets upheld and turned into reality in the studio with guys you can see behind me.&amp;lt;/p&amp;gt; &lt;br /&gt;
	&amp;lt;p&amp;gt;&amp;lt;a class='video-url' href ='http://www.youtube.com/watch?v=123456789'&amp;gt;Watch Gordon Strachan on our YouTube channel&amp;lt;/a&amp;gt;&amp;lt;/p&amp;gt;&lt;br /&gt;
		&lt;br /&gt;
	&amp;lt;h2&amp;gt;Who Should Buy This Service&amp;lt;/h2&amp;gt;&lt;br /&gt;
	&amp;lt;p class='ideal-buyer'&amp;gt;This service is for medical manufacturers who meet their customers in person. It also suits those customers or investors are less comfortable with digital materials.&amp;lt;/p&amp;gt; &lt;br /&gt;
&lt;br /&gt;
	&amp;lt;h2&amp;gt;How You Benefit&amp;lt;/h2&amp;gt;&lt;br /&gt;
	&amp;lt;p class='benefits'&amp;gt;The main gains are in customer desire and enquiry rates. During the project, we'll also offer free analysis of your company's visuals.&amp;lt;/p&amp;gt;&lt;br /&gt;
&lt;br /&gt;
	&amp;lt;h2&amp;gt;Prices&amp;lt;/h2&amp;gt;&lt;br /&gt;
	&amp;lt;p&amp;gt;&lt;br /&gt;
		&amp;lt;span class='price-guidelines'&amp;gt;Prices are &amp;amp;pound;650 per day for the first draft design and &amp;amp;pound;85 per hour thereafter.&amp;lt;/span&amp;gt; &lt;br /&gt;
		Design projects range from &amp;lt;span class='currency-symbol'&amp;gt;&amp;amp;pound;&amp;lt;/span&amp;gt;&amp;lt;span class='price-minimum'&amp;gt;1,000&amp;lt;/span&amp;gt; to &amp;amp;pound;&amp;lt;/span&amp;gt;&amp;lt;span class='price-maximum'&amp;gt;5,000&amp;lt;/span&amp;gt;, a typical total fee being around &amp;amp;pound;&amp;lt;span class='price-typical'&amp;gt;2,250&amp;lt;/span&amp;gt;.&lt;br /&gt;
		Prices are in &amp;lt;span class='currency-code'&amp;gt;GBP&amp;lt;/span&amp;gt; (&amp;lt;span class='currency-name'&amp;gt;Sterling&amp;lt;/span&amp;gt;), &amp;lt;span class='sales-tax-included'&amp;gt;exclude VAT&amp;lt;/span&amp;gt; and are valid until &amp;lt;span class='expiry-date'&amp;gt;31 January 2010&amp;lt;/span&amp;gt;.&lt;br /&gt;
	&amp;lt;/p&amp;gt; &lt;br /&gt;
	&amp;lt;p class='financing-options'&amp;gt;Financing over 24 months is available for this service. You'll need to apply for a formal credit agreement.&amp;lt;/p&amp;gt;&lt;br /&gt;
	&lt;br /&gt;
	&amp;lt;h2&amp;gt;How to Enquire&amp;lt;/h2&amp;gt;&lt;br /&gt;
	&amp;lt;p&amp;gt;You can &amp;lt;a class='enquiry-url' href ='http://the-intelligent-brochure-design-company.co.uk/contact.php?service=intelligent-brochure-design'&amp;gt;get in touch to explore your project&amp;lt;/a&amp;gt; or call us on 020 7123 4567.&amp;lt;/p&amp;gt;&lt;br /&gt;
	&amp;lt;p&amp;gt;&amp;lt;a class='permalink' rel='self bookmark' href ='http://the-intelligent-brochure-design-company.co.uk/intelligent-brochure-desgn.php'&amp;gt;Bookmark this page&amp;lt;/a&amp;gt;&amp;lt;/p&amp;gt;&lt;br /&gt;
&lt;br /&gt;
	&amp;lt;div id='footer'&amp;gt;&lt;br /&gt;
		&amp;lt;p&amp;gt;&amp;lt;a href='index.php'&amp;gt;home&amp;lt;/a&amp;gt; | &amp;lt;a href='terms.php'&amp;gt;terms&amp;lt;/a&amp;gt; | &amp;lt;a href='privacy.php'&amp;gt;privacy&amp;lt;/a&amp;gt;&amp;lt;/p&amp;gt;&lt;br /&gt;
		&amp;lt;p&amp;gt;(c) copyright 2009, page last published on &amp;lt;span class='live-date'&amp;gt;27 March 2009&amp;lt;/span&amp;gt;&amp;lt;/p&amp;gt;&lt;br /&gt;
		&amp;lt;p&amp;gt;&amp;lt;span class='merchant-name'&amp;gt;The Intelligent Brochure Design Company&amp;lt;/span&amp;gt; serves &amp;lt;span class='territory'&amp;gt;South West England&amp;lt;/span&amp;gt;.&amp;lt;/p&amp;gt;&lt;br /&gt;
		&amp;lt;p&amp;gt;Contact details: &amp;lt;span class='merchant-phone'&amp;gt;+44 20 7123 4567&amp;lt;/span&amp;gt;, &amp;lt;span class='merchant-email'&amp;gt;info@the-intelligent-brochure-design-company.co.uk&amp;lt;/span&amp;gt;, &amp;lt;span class='merchant-address'&amp;gt;123 High Street, Salisbury, England, SY1 1AA&amp;lt;/span&amp;gt;&amp;lt;/p&amp;gt;&lt;br /&gt;
	&amp;lt;/div&amp;gt;&lt;br /&gt;
&amp;lt;/div&amp;gt;&lt;br /&gt;
&amp;lt;/pre&amp;gt;&lt;br /&gt;
&lt;br /&gt;
== Feedback ==&lt;br /&gt;
We'd really welcome feedback and debate - I'm sure our proposal could be improved on by others - we've merely approached it from our own business point-of-view.&lt;br /&gt;
&lt;br /&gt;
--[[User:Wowitim|Wowitim]] 12:10, 28 March 2009 (UTC)&lt;/div&gt;</summary>
		<author><name>Wowitim</name></author>
	</entry>
	<entry>
		<id>https://microformats.org/wiki/index.php?title=exploratory-discussions&amp;diff=38236</id>
		<title>exploratory-discussions</title>
		<link rel="alternate" type="text/html" href="https://microformats.org/wiki/index.php?title=exploratory-discussions&amp;diff=38236"/>
		<updated>2009-03-28T12:37:17Z</updated>

		<summary type="html">&lt;p&gt;Wowitim: /* commerce products listings related */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;&amp;lt;h1&amp;gt;Exploratory Discussions&amp;lt;/h1&amp;gt;&lt;br /&gt;
{{TOC-right}}&lt;br /&gt;
Per the microformats [[process]]: research and analysis of real-world [[examples]], existing formats, and brainstorming to motivate the microformat. Please check [[rejected-formats]] before making additions.&lt;br /&gt;
&lt;br /&gt;
Sort each section alphabetically. Group similar efforts.&lt;br /&gt;
&lt;br /&gt;
==active==&lt;br /&gt;
The following exploratory discussions are being actively pursued, generally, edited in the last month, and/or being utilized/experimented with by multiple sites in the wild.&lt;br /&gt;
&lt;br /&gt;
* [[activity-streams]]&lt;br /&gt;
* [[citation]]: [[citation-examples|citation examples]], [[citation-formats|citation formats]], [[citation-brainstorming|citation brainstorming]], [[citation-strawman-01|h3988 proposal]] and [[citation-faq|citation FAQ]]&lt;br /&gt;
* [[comment]] ([[comment-problem|comment problem]], [[comment-examples|comment examples]], [[comments-formats|comment formats]], and [[comment-brainstorming|comment brainstorming]]{{NewMarker}}  (Some stuff needs to be extracted from [[comments-formats]], [[hcomment]] and [[mfcomment]]))&lt;br /&gt;
* figures [[figure]], [[figure-examples|figure examples]], [[figure-formats]], [[figure-brainstorming|figure brainstorming]]&lt;br /&gt;
* [[group]]: [[group-examples|group examples]], [[group-formats]], [[group-brainstorming|group brainstorming]] &lt;br /&gt;
* listing / hListing [[hlisting-proposal|hListing proposal]], and [[hlisting-feedback|hListing feedback]] &lt;br /&gt;
** based on listing [[listing-examples|examples]], [[listing-formats|formats]], and [[listing-brainstorming|brainstorming]]&lt;br /&gt;
* measures and measurement units [[measure]], [[measure-examples]], [[measure-formats]]&lt;br /&gt;
* [[mfo]]: [[mfo-examples]]&lt;br /&gt;
* [[product]] -  [[product-examples]], [[product-formats]], [[product-brainstorming]].&lt;br /&gt;
* [[project|project]]{{NewMarker}}, [[project-examples|project examples]]{{NewMarker}}, [[project-formats|project formats]]{{NewMarker}}, [[project-brainstorming|project brainstorming]]{{NewMarker}}&lt;br /&gt;
* [[recipe]] [[recipe-examples|recipe examples]], [[recipe-formats]], [[recipe-brainstorming]]&lt;br /&gt;
* [[representative-hcard]] - see also [[uid]]&lt;br /&gt;
&lt;br /&gt;
=== media related ===&lt;br /&gt;
Media related efforts are very active in the microformats community and thus have been grouped here for convenience&lt;br /&gt;
* [[audio-info]] ([[audio-info-examples|examples]], [[audio-info-formats|formats]], [[audio-info-brainstorming|brainstorming]], [[audio-info-proposal|proposal]], [[audio-info-issues|issues]], [[haudio|specification]]{{NewMarker}}) - Marking up information and metadata related to audio (speech, music, and sound in general).&lt;br /&gt;
** music [[music-examples|music examples]]&lt;br /&gt;
* audio-album (see [[audio-info]] pages for examples, formats, brainstorming. [[audio-album-proposal]], [[audio-album-issues]]) - Marking up information and metadata related to audio albums/collections.&lt;br /&gt;
* broadcast: Internet Radio &amp;amp; TV: [[broadcast-examples]], [[broadcast-brainstorming]]&lt;br /&gt;
* [[media-info]] ([[media-info-examples|media-info examples]], [[media-info-formats|media-info formats]], [[media-info-brainstorming|media-info brainstorming]], [[media-info-proposal| media-info Proposal]])&lt;br /&gt;
* photo note [[photo-note-examples|photo note examples]]&lt;br /&gt;
* video-info ([[video-info-examples|examples]], [[video-info-formats|formats]], [[video-info-brainstorming|brainstorming]], [[video-info-proposal|proposal]], [[video-info-issues|issues]]) - Marking up information and metadata related to video (video clips, movies, television, and video multimedia presentation in general).&lt;br /&gt;
&lt;br /&gt;
== other ==&lt;br /&gt;
The following explorations are fairly inactive, though they may just be waiting for folks with sufficient interest and use cases to help further their development. Some of them could probably be consolidated, or even rejected with suggestions of re-using existing microformats.&lt;br /&gt;
&lt;br /&gt;
* [[alternates]] ([[alternates-examples|alternates examples]], [[alternates-formats]], [[alternates-brainstorming|alternates brainstorming]])&lt;br /&gt;
*[[attention]]&lt;br /&gt;
* book [[book-examples|book examples]], [[book-formats|book formats]], and [[book-brainstorming|book brainstorming]]&lt;br /&gt;
* chat [[chat-examples|chat examples]], [[chat-formats|chat formats]], and [[chat-brainstorming|chat brainstorming]]&lt;br /&gt;
* code [[code-examples|code examples]], [[code-formats]], [[code-brainstorming|code brainstorming]]&lt;br /&gt;
* [[collection-description|collection description]] - for describing collections in libraries &lt;br /&gt;
* [[definition-examples]]&lt;br /&gt;
* [[depend-examples]]: examples of dependency graphs, especially as they relate to software &lt;br /&gt;
* [[digital-signatures]]: incorporation of digital signatures in Microformatted data; ([[digitalsignature-examples|digital-signature examples]], [[digitalsignature-formats]], [[digitalsignature-brainstorming|digital-signatures brainstorming]]) &lt;br /&gt;
* directions [[directions-examples|directions examples]] &lt;br /&gt;
* [[downloads]] [[downloads-examples|downloads examples]], [[downloads-formats|downloads formats]], [[downloads-brainstorming|downloads brainstorming]] &lt;br /&gt;
* [[error-message]] [[error-message-examples|error message examples]], [[error-message-formats]], [[error-message-brainstorming|error message brainstorming]]&lt;br /&gt;
* file-format ([[file-format-examples|examples]], formats, brainstorming) - for the mark-up of file format information (size, type, codecs, bitrate, etc.)  - should this be merged with [[downloads]] ?&lt;br /&gt;
* forms [[forms-examples|forms examples]]&lt;br /&gt;
* genealogy [[genealogy-examples]], [[genealogy-formats|genealogy formats]]&lt;br /&gt;
* grouping ([[grouping-examples|examples]], [[grouping-formats|formats]], [[grouping-brainstorming|brainstorming]], [[grouping-proposal|proposal]]) - Metadata markup of items that should be grouped together. &lt;br /&gt;
* hash [[hash-examples|hash examples]] (see also [[downloads]])&lt;br /&gt;
* items [[items-examples|items examples]], [[items-formats]], [[items-brainstorming|items brainstorming]]&lt;br /&gt;
* [[journal-brainstorming]]&lt;br /&gt;
* last modified [[last-modified-examples|last modified examples]], [[last-modified-formats|last modified formats]], and [[last-modified-brainstorming|last modified brainstorming]]&lt;br /&gt;
* metalink [[metalink-examples|metalink examples]] &lt;br /&gt;
* news [[news-examples|news examples]]&lt;br /&gt;
* [[operating-hours]]: [[operating-hours-examples]] ..of stores, restaurants, etc.&lt;br /&gt;
* [[page-summary]] [[page-summary-examples]], [[page-summary-formats]]&lt;br /&gt;
* [[payment]]&lt;br /&gt;
* [[question-answer]], [[question-answer-examples]], [[question-answer-formats]], [[question-answer-brainstorming]] &lt;br /&gt;
* requirements testing [[requirements-testing|requirements testing overview]], and [[requirements-testing-examples|requirements testing examples]]&lt;br /&gt;
* [[rest-examples|REST examples]] (see also [[rest]])&lt;br /&gt;
* search results [[search-results-example|search results example]]&lt;br /&gt;
* [[species]] - for the marking up of the scientific names of living things: [[species-examples]], [[species-formats]], [[species-brainstorming]]&lt;br /&gt;
* table [[table-examples|examples]]&lt;br /&gt;
* transit table [[transit-table-examples|transit table examples]]&lt;br /&gt;
* [[widget]], [[widget-examples|widget examples]], [[widget-formats]], [[widget-brainstorming|widget brainstorming]]&lt;br /&gt;
* [[wiki-formats|wiki formats]]&lt;br /&gt;
* work of art [[work-of-art|work of art overview]], [[workofart-examples|work of art examples]], [[workofart-formats|work of art formats]], and [[workofart-brainstorming|work of art brainstorming]]&lt;br /&gt;
* [[xpn-examples]] - proposal to extend (or replicate) XFN for business (or professional - hence X'''P'''N) relationships &lt;br /&gt;
&lt;br /&gt;
=== blogging related ===&lt;br /&gt;
* blog description [[blog-description-examples|blog description examples]]&lt;br /&gt;
* blog info [[blog-info-examples|blog info examples]]&lt;br /&gt;
* distributed conversation [[distributed-conversation|distributed conversation overview]], [[distributed-conversation-examples|distributed conversation examples]], [[distributed-conversation-formats|distributed conversation formats]], [[distributed-conversation-brainstorming|distributed conversation brainstorming]]&lt;br /&gt;
* tagspeak [[tagspeak-examples|tagspeak examples]]&lt;br /&gt;
* tagcloud [[tagcloud-examples|tagcloud examples]], [[tagcloud-formats]], and [[tagcloud-brainstorming|tagcloud  brainstorming]].&lt;br /&gt;
&lt;br /&gt;
=== education related ===&lt;br /&gt;
* higher education academic information&lt;br /&gt;
** [[hied-course-examples]], [[hied-course-formats]], [[hied-course-brainstorming]] - an academic course activity&lt;br /&gt;
** [[course-catalog]]; [[course-catalog-examples]] &lt;br /&gt;
* learning ([[learning-examples|examples]], [[learning-formats|formats]], [[learning-brainstorming|brainstorming]], [[learning-people|people]], [[learning-proposal|proposal]], [[learning-issues|issues]]) - a microformat for microlearning&lt;br /&gt;
&lt;br /&gt;
=== productivity related ===&lt;br /&gt;
* task [[htask|task effort]], [[task-examples|task examples]], [[task-formats|task formats]], [[task-brainstorming|task brainstorming]], and [[task-faq|task FAQ]]&lt;br /&gt;
* [[to-do-examples]]&lt;br /&gt;
* meeting minutes [[meeting-minutes-examples|meeting minutes examples]], [[meeting-minutes-formats|meeting minutes formats]], and [[meeting-minutes-brainstorming|meeting minutes brainstorming]]&lt;br /&gt;
** meetings usually aren't very productive, yet, hopefully if meeting minutes are captured, meetings aren't a complete waste of time.&lt;br /&gt;
&lt;br /&gt;
=== commerce products listings related ===&lt;br /&gt;
* bank account [[bankaccount-brainstorming]], [[bankaccount-examples]]&lt;br /&gt;
* [[currency]]; [[currency-examples]]; [[currency-formats]]; [[currency-brainstorming]]; [[currency-proposal]]; [[currency-issues]]&lt;br /&gt;
* job listing [[job-listing-examples|job listing examples]], [[job-listing-formats]], [[job-listing-brainstorming|job listing brainstorming]]&lt;br /&gt;
* receipt ([[receipt-examples|examples]], [[receipt-formats|formats]], [[receipt-brainstorming|brainstorming]], [[receipt-proposal|proposal]]) - Marking up information and metadata related to purchase receipts.&lt;br /&gt;
* [[wishlist]], [[wishlist-examples]]&lt;br /&gt;
* [[hService|proposal for selling commercial services]]&lt;br /&gt;
&lt;br /&gt;
== completed ==&lt;br /&gt;
The following exploratory discussions resulted in a microformat.&lt;br /&gt;
&lt;br /&gt;
* blog post [[blog-post-examples|examples]], [[blog-post-formats|blog post formats]], and [[blog-post-brainstorming|blog post brainstorming]] (yielded the [[hatom|hAtom]] draft)&lt;br /&gt;
* directory inclusion [[directory-inclusion-examples|directory inclusion examples]], [[directory-inclusion-formats|directory inclusion formats]]. (yielded the [[rel-directory]] microformat)&lt;br /&gt;
* location [[location-examples]], [[location-formats|location formats]]. (see also [[adr]], [[geo]], [[hcard|hCard]])&lt;br /&gt;
* resume [[resume-examples]], [[resume-formats|resume formats]], [[resume-brainstorming|resume brainstorming]] yielded the [[hresume|hResume]] draft.&lt;br /&gt;
* review [[review-examples|review examples]], and [[review-formats|review formats]] yielded the [[hreview|hReview]] draft&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
== solo pursuits ==&lt;br /&gt;
The following are primarily pursued by a single individual and thus have not generated widespread interest in the community yet. In general, solo pursuits are discouraged. &lt;br /&gt;
&lt;br /&gt;
The goal of a format is to help human communication, the exchange of information between two people. Thus if only one community member is really interested in pursuing it (enough to work on it in the community), it's not important as a format. While a list of contributors or supporters helps demonstrate some broader interest, it is still insufficient if a format is only really being worked on in the community by a single individual.&lt;br /&gt;
&lt;br /&gt;
* geo extensions ([[User:AndyMabbett|Andy Mabbett]])&lt;br /&gt;
** [[geo-elevation-examples]], [[geo-elevation-formats]] - extend geo for representing altitude &lt;br /&gt;
** [[geo-waypoint-examples]], [[geo-waypoint-formats]] - extend geo for representing routes and boundaries, using waypoints &lt;br /&gt;
** [[geo-extension-examples]], [[geo-extension-formats]], [[geo-extension-brainstorming]], [[geo-extension-strawman]] - extend geo for moons, other planets, etc.&lt;br /&gt;
* [[off|OFF]]&lt;br /&gt;
* [[hJoke]] a microformat used to delineate jokes/humor&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
== failed to follow process ==&lt;br /&gt;
All too often it seems people propose a new microformat without following the [[process]] (most often not even reading apparently), nor creating the proper research pages first (and doing the research), nor sometimes even reading the [[introduction]] and [[how-to-play]] pages.  Such proposals are relegated to this section to make it clear that they are worse than mere solo pursuits, they are (most of the time) solo pursuits by people who haven't even read the [[process]] page!&lt;br /&gt;
&lt;br /&gt;
* [[realestate-propertydetail]], [[realestate-propertydetail-examples]], [[realestate-propertydetail-formats]], [[realestate-propertydetail brainstorming]]&lt;br /&gt;
* show [[show-examples]], [[show-formats]], [[show-brainstorming|show brainstorming]]&lt;br /&gt;
* showroll [[showroll-examples]], [[showroll-formats]], [[showroll-brainstorming]]&lt;br /&gt;
* syllabus [[syllabus-examples]], [[syllabus-formats]], [[syllabus-brainstorming]]&lt;br /&gt;
&lt;br /&gt;
=== did not read main page ===&lt;br /&gt;
Even worse, proposals by people who apparently didn't even bother to read the rest of the [[Main_Page]]!&lt;br /&gt;
These are proposals that failed to follow the process and were added by the author to the  [[Main_Page]] where it explicitly says to follow the process (often right next to where they added the link to their brainstorm proposal).&lt;br /&gt;
&lt;br /&gt;
* [[hwiki|hWiki]]&lt;br /&gt;
* [[rel-ecolabel]]&lt;/div&gt;</summary>
		<author><name>Wowitim</name></author>
	</entry>
	<entry>
		<id>https://microformats.org/wiki/index.php?title=exploratory-discussions&amp;diff=38235</id>
		<title>exploratory-discussions</title>
		<link rel="alternate" type="text/html" href="https://microformats.org/wiki/index.php?title=exploratory-discussions&amp;diff=38235"/>
		<updated>2009-03-28T12:33:29Z</updated>

		<summary type="html">&lt;p&gt;Wowitim: /* commerce products listings related */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;&amp;lt;h1&amp;gt;Exploratory Discussions&amp;lt;/h1&amp;gt;&lt;br /&gt;
{{TOC-right}}&lt;br /&gt;
Per the microformats [[process]]: research and analysis of real-world [[examples]], existing formats, and brainstorming to motivate the microformat. Please check [[rejected-formats]] before making additions.&lt;br /&gt;
&lt;br /&gt;
Sort each section alphabetically. Group similar efforts.&lt;br /&gt;
&lt;br /&gt;
==active==&lt;br /&gt;
The following exploratory discussions are being actively pursued, generally, edited in the last month, and/or being utilized/experimented with by multiple sites in the wild.&lt;br /&gt;
&lt;br /&gt;
* [[activity-streams]]&lt;br /&gt;
* [[citation]]: [[citation-examples|citation examples]], [[citation-formats|citation formats]], [[citation-brainstorming|citation brainstorming]], [[citation-strawman-01|h3988 proposal]] and [[citation-faq|citation FAQ]]&lt;br /&gt;
* [[comment]] ([[comment-problem|comment problem]], [[comment-examples|comment examples]], [[comments-formats|comment formats]], and [[comment-brainstorming|comment brainstorming]]{{NewMarker}}  (Some stuff needs to be extracted from [[comments-formats]], [[hcomment]] and [[mfcomment]]))&lt;br /&gt;
* figures [[figure]], [[figure-examples|figure examples]], [[figure-formats]], [[figure-brainstorming|figure brainstorming]]&lt;br /&gt;
* [[group]]: [[group-examples|group examples]], [[group-formats]], [[group-brainstorming|group brainstorming]] &lt;br /&gt;
* listing / hListing [[hlisting-proposal|hListing proposal]], and [[hlisting-feedback|hListing feedback]] &lt;br /&gt;
** based on listing [[listing-examples|examples]], [[listing-formats|formats]], and [[listing-brainstorming|brainstorming]]&lt;br /&gt;
* measures and measurement units [[measure]], [[measure-examples]], [[measure-formats]]&lt;br /&gt;
* [[mfo]]: [[mfo-examples]]&lt;br /&gt;
* [[product]] -  [[product-examples]], [[product-formats]], [[product-brainstorming]].&lt;br /&gt;
* [[project|project]]{{NewMarker}}, [[project-examples|project examples]]{{NewMarker}}, [[project-formats|project formats]]{{NewMarker}}, [[project-brainstorming|project brainstorming]]{{NewMarker}}&lt;br /&gt;
* [[recipe]] [[recipe-examples|recipe examples]], [[recipe-formats]], [[recipe-brainstorming]]&lt;br /&gt;
* [[representative-hcard]] - see also [[uid]]&lt;br /&gt;
&lt;br /&gt;
=== media related ===&lt;br /&gt;
Media related efforts are very active in the microformats community and thus have been grouped here for convenience&lt;br /&gt;
* [[audio-info]] ([[audio-info-examples|examples]], [[audio-info-formats|formats]], [[audio-info-brainstorming|brainstorming]], [[audio-info-proposal|proposal]], [[audio-info-issues|issues]], [[haudio|specification]]{{NewMarker}}) - Marking up information and metadata related to audio (speech, music, and sound in general).&lt;br /&gt;
** music [[music-examples|music examples]]&lt;br /&gt;
* audio-album (see [[audio-info]] pages for examples, formats, brainstorming. [[audio-album-proposal]], [[audio-album-issues]]) - Marking up information and metadata related to audio albums/collections.&lt;br /&gt;
* broadcast: Internet Radio &amp;amp; TV: [[broadcast-examples]], [[broadcast-brainstorming]]&lt;br /&gt;
* [[media-info]] ([[media-info-examples|media-info examples]], [[media-info-formats|media-info formats]], [[media-info-brainstorming|media-info brainstorming]], [[media-info-proposal| media-info Proposal]])&lt;br /&gt;
* photo note [[photo-note-examples|photo note examples]]&lt;br /&gt;
* video-info ([[video-info-examples|examples]], [[video-info-formats|formats]], [[video-info-brainstorming|brainstorming]], [[video-info-proposal|proposal]], [[video-info-issues|issues]]) - Marking up information and metadata related to video (video clips, movies, television, and video multimedia presentation in general).&lt;br /&gt;
&lt;br /&gt;
== other ==&lt;br /&gt;
The following explorations are fairly inactive, though they may just be waiting for folks with sufficient interest and use cases to help further their development. Some of them could probably be consolidated, or even rejected with suggestions of re-using existing microformats.&lt;br /&gt;
&lt;br /&gt;
* [[alternates]] ([[alternates-examples|alternates examples]], [[alternates-formats]], [[alternates-brainstorming|alternates brainstorming]])&lt;br /&gt;
*[[attention]]&lt;br /&gt;
* book [[book-examples|book examples]], [[book-formats|book formats]], and [[book-brainstorming|book brainstorming]]&lt;br /&gt;
* chat [[chat-examples|chat examples]], [[chat-formats|chat formats]], and [[chat-brainstorming|chat brainstorming]]&lt;br /&gt;
* code [[code-examples|code examples]], [[code-formats]], [[code-brainstorming|code brainstorming]]&lt;br /&gt;
* [[collection-description|collection description]] - for describing collections in libraries &lt;br /&gt;
* [[definition-examples]]&lt;br /&gt;
* [[depend-examples]]: examples of dependency graphs, especially as they relate to software &lt;br /&gt;
* [[digital-signatures]]: incorporation of digital signatures in Microformatted data; ([[digitalsignature-examples|digital-signature examples]], [[digitalsignature-formats]], [[digitalsignature-brainstorming|digital-signatures brainstorming]]) &lt;br /&gt;
* directions [[directions-examples|directions examples]] &lt;br /&gt;
* [[downloads]] [[downloads-examples|downloads examples]], [[downloads-formats|downloads formats]], [[downloads-brainstorming|downloads brainstorming]] &lt;br /&gt;
* [[error-message]] [[error-message-examples|error message examples]], [[error-message-formats]], [[error-message-brainstorming|error message brainstorming]]&lt;br /&gt;
* file-format ([[file-format-examples|examples]], formats, brainstorming) - for the mark-up of file format information (size, type, codecs, bitrate, etc.)  - should this be merged with [[downloads]] ?&lt;br /&gt;
* forms [[forms-examples|forms examples]]&lt;br /&gt;
* genealogy [[genealogy-examples]], [[genealogy-formats|genealogy formats]]&lt;br /&gt;
* grouping ([[grouping-examples|examples]], [[grouping-formats|formats]], [[grouping-brainstorming|brainstorming]], [[grouping-proposal|proposal]]) - Metadata markup of items that should be grouped together. &lt;br /&gt;
* hash [[hash-examples|hash examples]] (see also [[downloads]])&lt;br /&gt;
* items [[items-examples|items examples]], [[items-formats]], [[items-brainstorming|items brainstorming]]&lt;br /&gt;
* [[journal-brainstorming]]&lt;br /&gt;
* last modified [[last-modified-examples|last modified examples]], [[last-modified-formats|last modified formats]], and [[last-modified-brainstorming|last modified brainstorming]]&lt;br /&gt;
* metalink [[metalink-examples|metalink examples]] &lt;br /&gt;
* news [[news-examples|news examples]]&lt;br /&gt;
* [[operating-hours]]: [[operating-hours-examples]] ..of stores, restaurants, etc.&lt;br /&gt;
* [[page-summary]] [[page-summary-examples]], [[page-summary-formats]]&lt;br /&gt;
* [[payment]]&lt;br /&gt;
* [[question-answer]], [[question-answer-examples]], [[question-answer-formats]], [[question-answer-brainstorming]] &lt;br /&gt;
* requirements testing [[requirements-testing|requirements testing overview]], and [[requirements-testing-examples|requirements testing examples]]&lt;br /&gt;
* [[rest-examples|REST examples]] (see also [[rest]])&lt;br /&gt;
* search results [[search-results-example|search results example]]&lt;br /&gt;
* [[species]] - for the marking up of the scientific names of living things: [[species-examples]], [[species-formats]], [[species-brainstorming]]&lt;br /&gt;
* table [[table-examples|examples]]&lt;br /&gt;
* transit table [[transit-table-examples|transit table examples]]&lt;br /&gt;
* [[widget]], [[widget-examples|widget examples]], [[widget-formats]], [[widget-brainstorming|widget brainstorming]]&lt;br /&gt;
* [[wiki-formats|wiki formats]]&lt;br /&gt;
* work of art [[work-of-art|work of art overview]], [[workofart-examples|work of art examples]], [[workofart-formats|work of art formats]], and [[workofart-brainstorming|work of art brainstorming]]&lt;br /&gt;
* [[xpn-examples]] - proposal to extend (or replicate) XFN for business (or professional - hence X'''P'''N) relationships &lt;br /&gt;
&lt;br /&gt;
=== blogging related ===&lt;br /&gt;
* blog description [[blog-description-examples|blog description examples]]&lt;br /&gt;
* blog info [[blog-info-examples|blog info examples]]&lt;br /&gt;
* distributed conversation [[distributed-conversation|distributed conversation overview]], [[distributed-conversation-examples|distributed conversation examples]], [[distributed-conversation-formats|distributed conversation formats]], [[distributed-conversation-brainstorming|distributed conversation brainstorming]]&lt;br /&gt;
* tagspeak [[tagspeak-examples|tagspeak examples]]&lt;br /&gt;
* tagcloud [[tagcloud-examples|tagcloud examples]], [[tagcloud-formats]], and [[tagcloud-brainstorming|tagcloud  brainstorming]].&lt;br /&gt;
&lt;br /&gt;
=== education related ===&lt;br /&gt;
* higher education academic information&lt;br /&gt;
** [[hied-course-examples]], [[hied-course-formats]], [[hied-course-brainstorming]] - an academic course activity&lt;br /&gt;
** [[course-catalog]]; [[course-catalog-examples]] &lt;br /&gt;
* learning ([[learning-examples|examples]], [[learning-formats|formats]], [[learning-brainstorming|brainstorming]], [[learning-people|people]], [[learning-proposal|proposal]], [[learning-issues|issues]]) - a microformat for microlearning&lt;br /&gt;
&lt;br /&gt;
=== productivity related ===&lt;br /&gt;
* task [[htask|task effort]], [[task-examples|task examples]], [[task-formats|task formats]], [[task-brainstorming|task brainstorming]], and [[task-faq|task FAQ]]&lt;br /&gt;
* [[to-do-examples]]&lt;br /&gt;
* meeting minutes [[meeting-minutes-examples|meeting minutes examples]], [[meeting-minutes-formats|meeting minutes formats]], and [[meeting-minutes-brainstorming|meeting minutes brainstorming]]&lt;br /&gt;
** meetings usually aren't very productive, yet, hopefully if meeting minutes are captured, meetings aren't a complete waste of time.&lt;br /&gt;
&lt;br /&gt;
=== commerce products listings related ===&lt;br /&gt;
* bank account [[bankaccount-brainstorming]], [[bankaccount-examples]]&lt;br /&gt;
* [[currency]]; [[currency-examples]]; [[currency-formats]]; [[currency-brainstorming]]; [[currency-proposal]]; [[currency-issues]]&lt;br /&gt;
* job listing [[job-listing-examples|job listing examples]], [[job-listing-formats]], [[job-listing-brainstorming|job listing brainstorming]]&lt;br /&gt;
* receipt ([[receipt-examples|examples]], [[receipt-formats|formats]], [[receipt-brainstorming|brainstorming]], [[receipt-proposal|proposal]]) - Marking up information and metadata related to purchase receipts.&lt;br /&gt;
* [[wishlist]], [[wishlist-examples]]&lt;br /&gt;
* commercial services proposal [[hService]]&lt;br /&gt;
&lt;br /&gt;
== completed ==&lt;br /&gt;
The following exploratory discussions resulted in a microformat.&lt;br /&gt;
&lt;br /&gt;
* blog post [[blog-post-examples|examples]], [[blog-post-formats|blog post formats]], and [[blog-post-brainstorming|blog post brainstorming]] (yielded the [[hatom|hAtom]] draft)&lt;br /&gt;
* directory inclusion [[directory-inclusion-examples|directory inclusion examples]], [[directory-inclusion-formats|directory inclusion formats]]. (yielded the [[rel-directory]] microformat)&lt;br /&gt;
* location [[location-examples]], [[location-formats|location formats]]. (see also [[adr]], [[geo]], [[hcard|hCard]])&lt;br /&gt;
* resume [[resume-examples]], [[resume-formats|resume formats]], [[resume-brainstorming|resume brainstorming]] yielded the [[hresume|hResume]] draft.&lt;br /&gt;
* review [[review-examples|review examples]], and [[review-formats|review formats]] yielded the [[hreview|hReview]] draft&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
== solo pursuits ==&lt;br /&gt;
The following are primarily pursued by a single individual and thus have not generated widespread interest in the community yet. In general, solo pursuits are discouraged. &lt;br /&gt;
&lt;br /&gt;
The goal of a format is to help human communication, the exchange of information between two people. Thus if only one community member is really interested in pursuing it (enough to work on it in the community), it's not important as a format. While a list of contributors or supporters helps demonstrate some broader interest, it is still insufficient if a format is only really being worked on in the community by a single individual.&lt;br /&gt;
&lt;br /&gt;
* geo extensions ([[User:AndyMabbett|Andy Mabbett]])&lt;br /&gt;
** [[geo-elevation-examples]], [[geo-elevation-formats]] - extend geo for representing altitude &lt;br /&gt;
** [[geo-waypoint-examples]], [[geo-waypoint-formats]] - extend geo for representing routes and boundaries, using waypoints &lt;br /&gt;
** [[geo-extension-examples]], [[geo-extension-formats]], [[geo-extension-brainstorming]], [[geo-extension-strawman]] - extend geo for moons, other planets, etc.&lt;br /&gt;
* [[off|OFF]]&lt;br /&gt;
* [[hJoke]] a microformat used to delineate jokes/humor&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
== failed to follow process ==&lt;br /&gt;
All too often it seems people propose a new microformat without following the [[process]] (most often not even reading apparently), nor creating the proper research pages first (and doing the research), nor sometimes even reading the [[introduction]] and [[how-to-play]] pages.  Such proposals are relegated to this section to make it clear that they are worse than mere solo pursuits, they are (most of the time) solo pursuits by people who haven't even read the [[process]] page!&lt;br /&gt;
&lt;br /&gt;
* [[realestate-propertydetail]], [[realestate-propertydetail-examples]], [[realestate-propertydetail-formats]], [[realestate-propertydetail brainstorming]]&lt;br /&gt;
* show [[show-examples]], [[show-formats]], [[show-brainstorming|show brainstorming]]&lt;br /&gt;
* showroll [[showroll-examples]], [[showroll-formats]], [[showroll-brainstorming]]&lt;br /&gt;
* syllabus [[syllabus-examples]], [[syllabus-formats]], [[syllabus-brainstorming]]&lt;br /&gt;
&lt;br /&gt;
=== did not read main page ===&lt;br /&gt;
Even worse, proposals by people who apparently didn't even bother to read the rest of the [[Main_Page]]!&lt;br /&gt;
These are proposals that failed to follow the process and were added by the author to the  [[Main_Page]] where it explicitly says to follow the process (often right next to where they added the link to their brainstorm proposal).&lt;br /&gt;
&lt;br /&gt;
* [[hwiki|hWiki]]&lt;br /&gt;
* [[rel-ecolabel]]&lt;/div&gt;</summary>
		<author><name>Wowitim</name></author>
	</entry>
	<entry>
		<id>https://microformats.org/wiki/index.php?title=exploratory-discussions&amp;diff=38234</id>
		<title>exploratory-discussions</title>
		<link rel="alternate" type="text/html" href="https://microformats.org/wiki/index.php?title=exploratory-discussions&amp;diff=38234"/>
		<updated>2009-03-28T12:32:38Z</updated>

		<summary type="html">&lt;p&gt;Wowitim: /* commerce products listings related */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;&amp;lt;h1&amp;gt;Exploratory Discussions&amp;lt;/h1&amp;gt;&lt;br /&gt;
{{TOC-right}}&lt;br /&gt;
Per the microformats [[process]]: research and analysis of real-world [[examples]], existing formats, and brainstorming to motivate the microformat. Please check [[rejected-formats]] before making additions.&lt;br /&gt;
&lt;br /&gt;
Sort each section alphabetically. Group similar efforts.&lt;br /&gt;
&lt;br /&gt;
==active==&lt;br /&gt;
The following exploratory discussions are being actively pursued, generally, edited in the last month, and/or being utilized/experimented with by multiple sites in the wild.&lt;br /&gt;
&lt;br /&gt;
* [[activity-streams]]&lt;br /&gt;
* [[citation]]: [[citation-examples|citation examples]], [[citation-formats|citation formats]], [[citation-brainstorming|citation brainstorming]], [[citation-strawman-01|h3988 proposal]] and [[citation-faq|citation FAQ]]&lt;br /&gt;
* [[comment]] ([[comment-problem|comment problem]], [[comment-examples|comment examples]], [[comments-formats|comment formats]], and [[comment-brainstorming|comment brainstorming]]{{NewMarker}}  (Some stuff needs to be extracted from [[comments-formats]], [[hcomment]] and [[mfcomment]]))&lt;br /&gt;
* figures [[figure]], [[figure-examples|figure examples]], [[figure-formats]], [[figure-brainstorming|figure brainstorming]]&lt;br /&gt;
* [[group]]: [[group-examples|group examples]], [[group-formats]], [[group-brainstorming|group brainstorming]] &lt;br /&gt;
* listing / hListing [[hlisting-proposal|hListing proposal]], and [[hlisting-feedback|hListing feedback]] &lt;br /&gt;
** based on listing [[listing-examples|examples]], [[listing-formats|formats]], and [[listing-brainstorming|brainstorming]]&lt;br /&gt;
* measures and measurement units [[measure]], [[measure-examples]], [[measure-formats]]&lt;br /&gt;
* [[mfo]]: [[mfo-examples]]&lt;br /&gt;
* [[product]] -  [[product-examples]], [[product-formats]], [[product-brainstorming]].&lt;br /&gt;
* [[project|project]]{{NewMarker}}, [[project-examples|project examples]]{{NewMarker}}, [[project-formats|project formats]]{{NewMarker}}, [[project-brainstorming|project brainstorming]]{{NewMarker}}&lt;br /&gt;
* [[recipe]] [[recipe-examples|recipe examples]], [[recipe-formats]], [[recipe-brainstorming]]&lt;br /&gt;
* [[representative-hcard]] - see also [[uid]]&lt;br /&gt;
&lt;br /&gt;
=== media related ===&lt;br /&gt;
Media related efforts are very active in the microformats community and thus have been grouped here for convenience&lt;br /&gt;
* [[audio-info]] ([[audio-info-examples|examples]], [[audio-info-formats|formats]], [[audio-info-brainstorming|brainstorming]], [[audio-info-proposal|proposal]], [[audio-info-issues|issues]], [[haudio|specification]]{{NewMarker}}) - Marking up information and metadata related to audio (speech, music, and sound in general).&lt;br /&gt;
** music [[music-examples|music examples]]&lt;br /&gt;
* audio-album (see [[audio-info]] pages for examples, formats, brainstorming. [[audio-album-proposal]], [[audio-album-issues]]) - Marking up information and metadata related to audio albums/collections.&lt;br /&gt;
* broadcast: Internet Radio &amp;amp; TV: [[broadcast-examples]], [[broadcast-brainstorming]]&lt;br /&gt;
* [[media-info]] ([[media-info-examples|media-info examples]], [[media-info-formats|media-info formats]], [[media-info-brainstorming|media-info brainstorming]], [[media-info-proposal| media-info Proposal]])&lt;br /&gt;
* photo note [[photo-note-examples|photo note examples]]&lt;br /&gt;
* video-info ([[video-info-examples|examples]], [[video-info-formats|formats]], [[video-info-brainstorming|brainstorming]], [[video-info-proposal|proposal]], [[video-info-issues|issues]]) - Marking up information and metadata related to video (video clips, movies, television, and video multimedia presentation in general).&lt;br /&gt;
&lt;br /&gt;
== other ==&lt;br /&gt;
The following explorations are fairly inactive, though they may just be waiting for folks with sufficient interest and use cases to help further their development. Some of them could probably be consolidated, or even rejected with suggestions of re-using existing microformats.&lt;br /&gt;
&lt;br /&gt;
* [[alternates]] ([[alternates-examples|alternates examples]], [[alternates-formats]], [[alternates-brainstorming|alternates brainstorming]])&lt;br /&gt;
*[[attention]]&lt;br /&gt;
* book [[book-examples|book examples]], [[book-formats|book formats]], and [[book-brainstorming|book brainstorming]]&lt;br /&gt;
* chat [[chat-examples|chat examples]], [[chat-formats|chat formats]], and [[chat-brainstorming|chat brainstorming]]&lt;br /&gt;
* code [[code-examples|code examples]], [[code-formats]], [[code-brainstorming|code brainstorming]]&lt;br /&gt;
* [[collection-description|collection description]] - for describing collections in libraries &lt;br /&gt;
* [[definition-examples]]&lt;br /&gt;
* [[depend-examples]]: examples of dependency graphs, especially as they relate to software &lt;br /&gt;
* [[digital-signatures]]: incorporation of digital signatures in Microformatted data; ([[digitalsignature-examples|digital-signature examples]], [[digitalsignature-formats]], [[digitalsignature-brainstorming|digital-signatures brainstorming]]) &lt;br /&gt;
* directions [[directions-examples|directions examples]] &lt;br /&gt;
* [[downloads]] [[downloads-examples|downloads examples]], [[downloads-formats|downloads formats]], [[downloads-brainstorming|downloads brainstorming]] &lt;br /&gt;
* [[error-message]] [[error-message-examples|error message examples]], [[error-message-formats]], [[error-message-brainstorming|error message brainstorming]]&lt;br /&gt;
* file-format ([[file-format-examples|examples]], formats, brainstorming) - for the mark-up of file format information (size, type, codecs, bitrate, etc.)  - should this be merged with [[downloads]] ?&lt;br /&gt;
* forms [[forms-examples|forms examples]]&lt;br /&gt;
* genealogy [[genealogy-examples]], [[genealogy-formats|genealogy formats]]&lt;br /&gt;
* grouping ([[grouping-examples|examples]], [[grouping-formats|formats]], [[grouping-brainstorming|brainstorming]], [[grouping-proposal|proposal]]) - Metadata markup of items that should be grouped together. &lt;br /&gt;
* hash [[hash-examples|hash examples]] (see also [[downloads]])&lt;br /&gt;
* items [[items-examples|items examples]], [[items-formats]], [[items-brainstorming|items brainstorming]]&lt;br /&gt;
* [[journal-brainstorming]]&lt;br /&gt;
* last modified [[last-modified-examples|last modified examples]], [[last-modified-formats|last modified formats]], and [[last-modified-brainstorming|last modified brainstorming]]&lt;br /&gt;
* metalink [[metalink-examples|metalink examples]] &lt;br /&gt;
* news [[news-examples|news examples]]&lt;br /&gt;
* [[operating-hours]]: [[operating-hours-examples]] ..of stores, restaurants, etc.&lt;br /&gt;
* [[page-summary]] [[page-summary-examples]], [[page-summary-formats]]&lt;br /&gt;
* [[payment]]&lt;br /&gt;
* [[question-answer]], [[question-answer-examples]], [[question-answer-formats]], [[question-answer-brainstorming]] &lt;br /&gt;
* requirements testing [[requirements-testing|requirements testing overview]], and [[requirements-testing-examples|requirements testing examples]]&lt;br /&gt;
* [[rest-examples|REST examples]] (see also [[rest]])&lt;br /&gt;
* search results [[search-results-example|search results example]]&lt;br /&gt;
* [[species]] - for the marking up of the scientific names of living things: [[species-examples]], [[species-formats]], [[species-brainstorming]]&lt;br /&gt;
* table [[table-examples|examples]]&lt;br /&gt;
* transit table [[transit-table-examples|transit table examples]]&lt;br /&gt;
* [[widget]], [[widget-examples|widget examples]], [[widget-formats]], [[widget-brainstorming|widget brainstorming]]&lt;br /&gt;
* [[wiki-formats|wiki formats]]&lt;br /&gt;
* work of art [[work-of-art|work of art overview]], [[workofart-examples|work of art examples]], [[workofart-formats|work of art formats]], and [[workofart-brainstorming|work of art brainstorming]]&lt;br /&gt;
* [[xpn-examples]] - proposal to extend (or replicate) XFN for business (or professional - hence X'''P'''N) relationships &lt;br /&gt;
&lt;br /&gt;
=== blogging related ===&lt;br /&gt;
* blog description [[blog-description-examples|blog description examples]]&lt;br /&gt;
* blog info [[blog-info-examples|blog info examples]]&lt;br /&gt;
* distributed conversation [[distributed-conversation|distributed conversation overview]], [[distributed-conversation-examples|distributed conversation examples]], [[distributed-conversation-formats|distributed conversation formats]], [[distributed-conversation-brainstorming|distributed conversation brainstorming]]&lt;br /&gt;
* tagspeak [[tagspeak-examples|tagspeak examples]]&lt;br /&gt;
* tagcloud [[tagcloud-examples|tagcloud examples]], [[tagcloud-formats]], and [[tagcloud-brainstorming|tagcloud  brainstorming]].&lt;br /&gt;
&lt;br /&gt;
=== education related ===&lt;br /&gt;
* higher education academic information&lt;br /&gt;
** [[hied-course-examples]], [[hied-course-formats]], [[hied-course-brainstorming]] - an academic course activity&lt;br /&gt;
** [[course-catalog]]; [[course-catalog-examples]] &lt;br /&gt;
* learning ([[learning-examples|examples]], [[learning-formats|formats]], [[learning-brainstorming|brainstorming]], [[learning-people|people]], [[learning-proposal|proposal]], [[learning-issues|issues]]) - a microformat for microlearning&lt;br /&gt;
&lt;br /&gt;
=== productivity related ===&lt;br /&gt;
* task [[htask|task effort]], [[task-examples|task examples]], [[task-formats|task formats]], [[task-brainstorming|task brainstorming]], and [[task-faq|task FAQ]]&lt;br /&gt;
* [[to-do-examples]]&lt;br /&gt;
* meeting minutes [[meeting-minutes-examples|meeting minutes examples]], [[meeting-minutes-formats|meeting minutes formats]], and [[meeting-minutes-brainstorming|meeting minutes brainstorming]]&lt;br /&gt;
** meetings usually aren't very productive, yet, hopefully if meeting minutes are captured, meetings aren't a complete waste of time.&lt;br /&gt;
&lt;br /&gt;
=== commerce products listings related ===&lt;br /&gt;
* bank account [[bankaccount-brainstorming]], [[bankaccount-examples]]&lt;br /&gt;
* [[currency]]; [[currency-examples]]; [[currency-formats]]; [[currency-brainstorming]]; [[currency-proposal]]; [[currency-issues]]&lt;br /&gt;
* job listing [[job-listing-examples|job listing examples]], [[job-listing-formats]], [[job-listing-brainstorming|job listing brainstorming]]&lt;br /&gt;
* receipt ([[receipt-examples|examples]], [[receipt-formats|formats]], [[receipt-brainstorming|brainstorming]], [[receipt-proposal|proposal]]) - Marking up information and metadata related to purchase receipts.&lt;br /&gt;
* [[wishlist]], [[wishlist-examples]]&lt;br /&gt;
* [[hService commercial services proposal]]&lt;br /&gt;
&lt;br /&gt;
== completed ==&lt;br /&gt;
The following exploratory discussions resulted in a microformat.&lt;br /&gt;
&lt;br /&gt;
* blog post [[blog-post-examples|examples]], [[blog-post-formats|blog post formats]], and [[blog-post-brainstorming|blog post brainstorming]] (yielded the [[hatom|hAtom]] draft)&lt;br /&gt;
* directory inclusion [[directory-inclusion-examples|directory inclusion examples]], [[directory-inclusion-formats|directory inclusion formats]]. (yielded the [[rel-directory]] microformat)&lt;br /&gt;
* location [[location-examples]], [[location-formats|location formats]]. (see also [[adr]], [[geo]], [[hcard|hCard]])&lt;br /&gt;
* resume [[resume-examples]], [[resume-formats|resume formats]], [[resume-brainstorming|resume brainstorming]] yielded the [[hresume|hResume]] draft.&lt;br /&gt;
* review [[review-examples|review examples]], and [[review-formats|review formats]] yielded the [[hreview|hReview]] draft&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
== solo pursuits ==&lt;br /&gt;
The following are primarily pursued by a single individual and thus have not generated widespread interest in the community yet. In general, solo pursuits are discouraged. &lt;br /&gt;
&lt;br /&gt;
The goal of a format is to help human communication, the exchange of information between two people. Thus if only one community member is really interested in pursuing it (enough to work on it in the community), it's not important as a format. While a list of contributors or supporters helps demonstrate some broader interest, it is still insufficient if a format is only really being worked on in the community by a single individual.&lt;br /&gt;
&lt;br /&gt;
* geo extensions ([[User:AndyMabbett|Andy Mabbett]])&lt;br /&gt;
** [[geo-elevation-examples]], [[geo-elevation-formats]] - extend geo for representing altitude &lt;br /&gt;
** [[geo-waypoint-examples]], [[geo-waypoint-formats]] - extend geo for representing routes and boundaries, using waypoints &lt;br /&gt;
** [[geo-extension-examples]], [[geo-extension-formats]], [[geo-extension-brainstorming]], [[geo-extension-strawman]] - extend geo for moons, other planets, etc.&lt;br /&gt;
* [[off|OFF]]&lt;br /&gt;
* [[hJoke]] a microformat used to delineate jokes/humor&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
== failed to follow process ==&lt;br /&gt;
All too often it seems people propose a new microformat without following the [[process]] (most often not even reading apparently), nor creating the proper research pages first (and doing the research), nor sometimes even reading the [[introduction]] and [[how-to-play]] pages.  Such proposals are relegated to this section to make it clear that they are worse than mere solo pursuits, they are (most of the time) solo pursuits by people who haven't even read the [[process]] page!&lt;br /&gt;
&lt;br /&gt;
* [[realestate-propertydetail]], [[realestate-propertydetail-examples]], [[realestate-propertydetail-formats]], [[realestate-propertydetail brainstorming]]&lt;br /&gt;
* show [[show-examples]], [[show-formats]], [[show-brainstorming|show brainstorming]]&lt;br /&gt;
* showroll [[showroll-examples]], [[showroll-formats]], [[showroll-brainstorming]]&lt;br /&gt;
* syllabus [[syllabus-examples]], [[syllabus-formats]], [[syllabus-brainstorming]]&lt;br /&gt;
&lt;br /&gt;
=== did not read main page ===&lt;br /&gt;
Even worse, proposals by people who apparently didn't even bother to read the rest of the [[Main_Page]]!&lt;br /&gt;
These are proposals that failed to follow the process and were added by the author to the  [[Main_Page]] where it explicitly says to follow the process (often right next to where they added the link to their brainstorm proposal).&lt;br /&gt;
&lt;br /&gt;
* [[hwiki|hWiki]]&lt;br /&gt;
* [[rel-ecolabel]]&lt;/div&gt;</summary>
		<author><name>Wowitim</name></author>
	</entry>
	<entry>
		<id>https://microformats.org/wiki/index.php?title=service&amp;diff=38233</id>
		<title>service</title>
		<link rel="alternate" type="text/html" href="https://microformats.org/wiki/index.php?title=service&amp;diff=38233"/>
		<updated>2009-03-28T12:10:06Z</updated>

		<summary type="html">&lt;p&gt;Wowitim: Proposal for a new hService microformat for all service businesses and their customers&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;== The Problem ==&lt;br /&gt;
Like many services businesses, we want to publish our services online in a future-compatible way. No matter which semantic markup eventually dominates web3.0 (eg POSH, microformats or other), it's wise to do the groundwork now, so we're ready. But hListing doesn't seem to do the job properly for us. Sure it has &amp;quot;service offered&amp;quot; in its parameters, But when we implemented hListing on our site, we found it a little messy, lacking in suitable parameters, and we were unsure of nesting requirements (maybe just our technical knowledge). For us, it didn't fully meet buyer or seller requirements.&lt;br /&gt;
&lt;br /&gt;
===Real-world Search Challenges for Microfromats that Sell===&lt;br /&gt;
Let's imagine the near future - FF4, IE9, Google and Yahoo all offer native support for hListing. We assert that hListing would not deliver usefully for either the buyer nor the seller in these Google search examples:&lt;br /&gt;
* &amp;quot;cutting edge brand development consultants south west&amp;quot; ''(brand values and territory based search)''&lt;br /&gt;
* &amp;quot;dog trainer wiltshire doberman specialist around £100 per day&amp;quot; ''(differentiator and typical price based search)''&lt;br /&gt;
* &amp;quot;re-motivated sales team in 4 weeks&amp;quot; ''(outcome and timescale based search)''&lt;br /&gt;
* &amp;quot;small business accountant annual accounts max £1000&amp;quot; ''(ideal buyer, service and max price based search)''&lt;br /&gt;
* &amp;quot;interior design heaven&amp;quot; ''(guessing a likely brand name)''&lt;br /&gt;
&lt;br /&gt;
In our limited experience of hListing, it appears too broad and insufficiently scoped for properly buying or selling services. By inference, we suspect it's the same for products too. A new microformat is needed. &lt;br /&gt;
&lt;br /&gt;
== Why is hListing Unsuitable? ==&lt;br /&gt;
We tried to deploy hListing onto our services page, and it wasn't simple to retro-fit to our XHTML: &lt;br /&gt;
* '''structure''': it's not clear if nesting is in force (eg lister and item both have urls - are nested xhtml tags required, or will sibling classes [class='item url'] suffice?)&lt;br /&gt;
* '''listing action''': unclear as to whether 'service' or 'offer service' is required&lt;br /&gt;
* '''dtlisted and dtexpired''': ISO8601 absolute date time are not human friendly - contravenes 'human first' principle&lt;br /&gt;
* '''dtlisted and dtexpired''': surely should be 'date-listed' and 'date-expired' - again contravenes 'human first' principle&lt;br /&gt;
* '''price''': not nearly sophisticated enough for services businesses, who need price ranges, typicals, financing arrangements etc&lt;br /&gt;
* '''item fn''': - contravenes 'human first' principle&lt;br /&gt;
* '''item photo''': - the image may be a diagram or an illustration - photo is too restrictive&lt;br /&gt;
&lt;br /&gt;
Besides these issues, we believe key topics are missing which are useful to searchers: benefits, differentiators, outcomes, duration, availability, videos and sales territory being a few.&lt;br /&gt;
&lt;br /&gt;
== Participants ==&lt;br /&gt;
Services firms are a huge portion of our economies in developed countries. So we invite any of the following to join us in the quest for a decent draft here:&lt;br /&gt;
# business services companies (eg designers, cleaners, marketers, trainers, IT supporters...)&lt;br /&gt;
# professional services firms (eg accountants, lawyers, consultants, engineers, architects, contractors...)&lt;br /&gt;
# consumer services retailers (eg hairdressers, dog-trainers, interior designers, gardeners...)&lt;br /&gt;
&lt;br /&gt;
We also appeal to Mozilla, Microsoft, Google and Yahoo and their marketplace of tools and plugins providers to consider a few essential components for eCommerce, eListings or eBrochures:&lt;br /&gt;
* searchers want to find quickly, not browse endlessly ''(microformats innately help here)''&lt;br /&gt;
* searchers will need tools which help them compare ''(eg compare 5 candidates on the basis of price, benefits and differentiators)''&lt;br /&gt;
* companies need to clarify and differentiate their offering ''(they always have and always will)''&lt;br /&gt;
* companies need to attract the right customers ''(eg filter out the 'something for nothing brigade')''&lt;br /&gt;
&lt;br /&gt;
== The Requirements ==&lt;br /&gt;
In a buying/selling context, microformats can bring buyers and sellers together in a compatible way, and be 'humans first machines second'. They can also encourage marketers and web masters into clearer thinking about services; someone has write out everything properly, with the customer in mind. In fact, even if microformats wither (heaven forfend), the value of that structured thinking will prevail. Good marketing people should be clarifying their propositions for customers all the time anyway.&lt;br /&gt;
&lt;br /&gt;
Hence, we'd like to propose a few principles for our new microformat: We believe our new microformat (and any other used for selling) should embrace a number of key principles:&lt;br /&gt;
&lt;br /&gt;
'''hService Principles - format must be...'''&lt;br /&gt;
# small - but not so short as to hinder marketing communication or customer search ''(roughly 30-40 parameters should cover it)''&lt;br /&gt;
# flexible - tolerant of small and vast amounts of content ''(ie only a few required attributes)''&lt;br /&gt;
# compatible - with existing XHTML technology ''(ie classes and attributes only, applicable to any XHTML tag)''&lt;br /&gt;
# easy - can be inserted in any order ''(ie no requirement for heirarchical nesting provided they're inside the microformat container)''&lt;br /&gt;
# market-oriented - built-in best practice, serving the customer and marketer equally ''(ie attributes useful for choosing and comparing)''&lt;br /&gt;
# human-centred - it should be fully semantic ''(ie without abbrieviations such as &amp;quot;fn&amp;quot; or &amp;quot;dt&amp;quot;)''&lt;br /&gt;
# portable - capable of being published on owner's site and 3rd party sites alike &lt;br /&gt;
# transparent - ie encouraging all data to be published visibly to humans, and discouraging black hat techniques ''(such as temptation to publish hidden ISO8601 date fields because they're good for h readers but bad for Google or humans)''&lt;br /&gt;
&lt;br /&gt;
== Proposal for new hService format ==&lt;br /&gt;
Here is our proposed format:&lt;br /&gt;
&lt;br /&gt;
* '''Required Attributes'''&lt;br /&gt;
# hService (required, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;div class='hService'&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# title (required, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;h1 class='title'&amp;gt;Intelligent Brochure Design for the Smaller Business&amp;lt;/h1&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# description (required, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;p class='description'&amp;gt;This service creates a single printed brochure, which delivers exactly to your brief. You can choose from 8 to 64 pages, and a paper-type from a stock of over 300.&amp;lt;/p&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# enquiry-url (required, type: a href link plus xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;a class='enquiry-url' href ='http://the-intelligent-brochure-design-company.co.uk/contact.php'&amp;gt;Get in touch to discuss your project&amp;lt;/a&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# permalink (required, type: a href link plus xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;a class='permalink' rel='self bookmark' href ='http://the-intelligent-brochure-design-company.co.uk/intelligent-brochure-design.php'&amp;gt;Bookmark this page&amp;lt;/a&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# service-id (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='service-id'&amp;gt;BD05&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
&lt;br /&gt;
* '''Optional Attributes'''&lt;br /&gt;
# service-id (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='service-id'&amp;gt;BD05&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# image (optional, type: xhtml class, quantity: multiple permitted) example: &amp;lt;pre&amp;gt;&amp;lt;img class='image' src='pics/intelligent-brochure-design-process.jpg' title='Process diagram - how we design your brochure' /&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# differentiator (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='differentiator'&amp;gt;We combine aesthetic AND competitive requirements all into one delivery, unlike conventional design which merely delivers a look.&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# outcomes (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='outcomes'&amp;gt;a single printed brochure, which delivers exactly to your brief&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# benefits (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;p class='benefits'&amp;gt;The main gains are in customer desire and enquiry rates. During the project, we'll also offer free observations on your visual consistency.&amp;lt;/p&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# video (optional, type: xhtml class, quantity: multiple permitted) example: &amp;lt;pre&amp;gt;&amp;lt;object width='500' height='315' class='video'&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# video-transcript (optional, type: xhtml class, quantity: multiple permitted) example: &amp;lt;pre&amp;gt;&amp;lt;span class='video-transcript'&amp;gt;Creative director Gordon Strachan: Well the customer gets a pretty smooth experience throughout the project, but where we spend most of the effort is in briefing. Because getting the brief right is really half the battle. 50 per cent. And my role is to ensure that the brief gets upheld and turned into reality during the creative process.&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# video-url (optional, type: a href link plus xhtml class, quantity: multiple permitted) example: &amp;lt;pre&amp;gt;&amp;lt;a class='video-url' href ='http://www.youtube.com/watch?v=123456789'&amp;gt;Watch Gordon Strachan on our YouTube channel&amp;lt;/a&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# availability (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='availability'&amp;gt;We can usually start work on your project at 10 days notice.&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# duration (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='duration'&amp;gt;The process can take 2-4 weeks.&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# ideal-buyer (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='ideal-buyer'&amp;gt;This service is for smaller firms who meet their customers in person.&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# price-minimum (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='price-minimum'&amp;gt;1,000&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# price-maximum (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='price-maximum'&amp;gt;5,000&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# price-guidelines (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='price-guidelines'&amp;gt;Prices are £650 per day for the draft design and £45 per hour thereafter.&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# price-typical (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='price-typical'&amp;gt;2,250&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# price (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='price'&amp;gt;2,255.02&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# sales-tax-included (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='sales-tax-included'&amp;gt;exclude VAT&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# currency-name (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='currency-name'&amp;gt;Sterling&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# currency-code (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='currency-code'&amp;gt;GBP&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# currency-symbol (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='currency-symbol'&amp;gt;&amp;amp;pound;&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# financing-options (optional, type: xhtml class, quantity: multiple permitted) example: &amp;lt;pre&amp;gt;&amp;lt;span class='financing-options'&amp;gt;Financing over 24 months is available for this service. You'll need to apply for a formal credit agreement.&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# territory (optional, type: xhtml class, quantity: multiple permitted) example: &amp;lt;pre&amp;gt;&amp;lt;span class='territory'&amp;gt;We serve all counties in south-west England&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# merchant-name (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='merchant-name'&amp;gt;The Intelligent Brochure Design Company&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# merchant-phone (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='merchant-phone'&amp;gt;+44 20 7123 4567&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# merchant-email (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='merchant-email'&amp;gt;info@the-intelligent-brochure-design-company.co.uk&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# merchant-address (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='merchant-address'&amp;gt;123 High Street, Salisbury, England, SY1 1AA&amp;lt;/span&amp;gt; - alternatively an hCard&amp;lt;/pre&amp;gt;&lt;br /&gt;
# brand-name (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='brand-name'&amp;gt;Intelligent Brochure Design&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# brand-value (optional, type: xhtml class, quantity: multiple permitted) example: &amp;lt;pre&amp;gt;&amp;lt;span class='brand-value'&amp;gt;careful&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# live-date (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='live-date'&amp;gt;22 January 2009&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
# expiry-date (optional, type: xhtml class, quantity: 1 only) example: &amp;lt;pre&amp;gt;&amp;lt;span class='expiry-date'&amp;gt;22 January 2015&amp;lt;/span&amp;gt;&amp;lt;/pre&amp;gt;&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
== Worked Example ==&lt;br /&gt;
Here's a worked example which covers most of the attributes listed in the proposal. We ommitted a few as follows:&lt;br /&gt;
* 'service-id' (the fictional company only offers 5 services and has no need for catalogue ids)&lt;br /&gt;
* 'availability', 'duration' (we didn't think these were key buying criteria for this service)&lt;br /&gt;
* 'price' (there is no 1 specific price for this service)&lt;br /&gt;
&lt;br /&gt;
&amp;lt;pre&amp;gt;&lt;br /&gt;
&amp;lt;div class='hService'&amp;gt;&lt;br /&gt;
	&lt;br /&gt;
	&amp;lt;h1 class='title'&amp;gt;&amp;lt;span class='brand-name'&amp;gt;Intelligent Brochure Design&amp;lt;/span&amp;gt; for Medical Manufacturers &amp;lt;/h1&amp;gt;&lt;br /&gt;
&lt;br /&gt;
	&amp;lt;h2&amp;gt;What You Get&amp;lt;/h2&amp;gt;&lt;br /&gt;
	&amp;lt;p class='description'&amp;gt;&lt;br /&gt;
		&amp;lt;img class='image' src='pics/intelligent-brochure-design-process.jpg' title='Process diagram - how we design your brochure' /&amp;gt; &lt;br /&gt;
		This service creates &amp;lt;span class='outcomes'&amp;gt;a single printed brochure, which delivers exactly to your brief.&amp;lt;/span&amp;gt; You can choose from 8 to 64 pages, and a paper-type from a stock of over 300. &lt;br /&gt;
		We like to take a &amp;lt;span class='brand-value'&amp;gt;thinking&amp;lt;/span&amp;gt;, &amp;lt;span class='brand-value'&amp;gt;careful&amp;lt;/span&amp;gt; approach to the creative work, and this is what makes it special.&lt;br /&gt;
		&amp;lt;span class='differentiator'&amp;gt;We combine aesthetic AND competitive requirements all into one delivery, unlike conventional design which merely delivers a look.&amp;lt;/span&amp;gt; &lt;br /&gt;
	&amp;lt;/p&amp;gt; &lt;br /&gt;
	&lt;br /&gt;
	&amp;lt;h2&amp;gt;Video&amp;lt;/h2&amp;gt;&lt;br /&gt;
	&amp;lt;p&amp;gt;Gordon Strachan on our approach to brochures:&amp;lt;/p&amp;gt;&lt;br /&gt;
	&amp;lt;div&amp;gt;&lt;br /&gt;
		&amp;lt;object width='500' height='315' class='video'&amp;gt;&lt;br /&gt;
			&amp;lt;param name='movie' value='http://www.youtube.com/v/1234567890&amp;amp;hl=en&amp;amp;fs=1&amp;amp;color1=0xe1600f&amp;amp;color2=0xfebd01&amp;amp;border=1'&amp;gt;&amp;lt;/param&amp;gt;&lt;br /&gt;
			&amp;lt;param name='allowFullScreen' value='true'&amp;gt;&amp;lt;/param&amp;gt;&lt;br /&gt;
			&amp;lt;param name='allowscriptaccess' value='always'&amp;gt;&lt;br /&gt;
			&amp;lt;/param&amp;gt;&lt;br /&gt;
			&amp;lt;embed src='http://www.youtube.com/v/1234567890&amp;amp;hl=en&amp;amp;fs=1&amp;amp;color1=0xe1600f&amp;amp;color2=0xfebd01&amp;amp;border=1' type='application/x-shockwave-flash' allowscriptaccess='always' allowfullscreen='true' width='500' height='315'&amp;gt;&amp;lt;/embed&amp;gt;&lt;br /&gt;
		&amp;lt;/object&amp;gt;&lt;br /&gt;
	&amp;lt;/div&amp;gt;&lt;br /&gt;
	&amp;lt;p class='video-transcript'&amp;gt;&amp;lt;strong&amp;gt;Transcript&amp;lt;/strong&amp;gt; (creative director Gordon Strachan): Well the customer gets a pretty smooth experience throughout the project, but where we spend most of the effort is in briefing. Because getting the brief right is really half the battle. 50 per cent. And my role is to ensure that the brief gets upheld and turned into reality in the studio with guys you can see behind me.&amp;lt;/p&amp;gt; &lt;br /&gt;
	&amp;lt;p&amp;gt;&amp;lt;a class='video-url' href ='http://www.youtube.com/watch?v=123456789'&amp;gt;Watch Gordon Strachan on our YouTube channel&amp;lt;/a&amp;gt;&amp;lt;/p&amp;gt;&lt;br /&gt;
		&lt;br /&gt;
	&amp;lt;h2&amp;gt;Who Should Buy This Service&amp;lt;/h2&amp;gt;&lt;br /&gt;
	&amp;lt;p class='ideal-buyer'&amp;gt;This service is for medical manufacturers who meet their customers in person. It also suits those customers or investors are less comfortable with digital materials.&amp;lt;/p&amp;gt; &lt;br /&gt;
&lt;br /&gt;
	&amp;lt;h2&amp;gt;How You Benefit&amp;lt;/h2&amp;gt;&lt;br /&gt;
	&amp;lt;p class='benefits'&amp;gt;The main gains are in customer desire and enquiry rates. During the project, we'll also offer free analysis of your company's visuals.&amp;lt;/p&amp;gt;&lt;br /&gt;
&lt;br /&gt;
	&amp;lt;h2&amp;gt;Prices&amp;lt;/h2&amp;gt;&lt;br /&gt;
	&amp;lt;p&amp;gt;&lt;br /&gt;
		&amp;lt;span class='price-guidelines'&amp;gt;Prices are &amp;amp;pound;650 per day for the first draft design and &amp;amp;pound;85 per hour thereafter.&amp;lt;/span&amp;gt; &lt;br /&gt;
		Design projects range from &amp;lt;span class='currency-symbol'&amp;gt;&amp;amp;pound;&amp;lt;/span&amp;gt;&amp;lt;span class='price-minimum'&amp;gt;1,000&amp;lt;/span&amp;gt; to &amp;amp;pound;&amp;lt;/span&amp;gt;&amp;lt;span class='price-maximum'&amp;gt;5,000&amp;lt;/span&amp;gt;, a typical total fee being around &amp;amp;pound;&amp;lt;span class='price-typical'&amp;gt;2,250&amp;lt;/span&amp;gt;.&lt;br /&gt;
		Prices are in &amp;lt;span class='currency-code'&amp;gt;GBP&amp;lt;/span&amp;gt; (&amp;lt;span class='currency-name'&amp;gt;Sterling&amp;lt;/span&amp;gt;), &amp;lt;span class='sales-tax-included'&amp;gt;exclude VAT&amp;lt;/span&amp;gt; and are valid until &amp;lt;span class='expiry-date'&amp;gt;31 January 2010&amp;lt;/span&amp;gt;.&lt;br /&gt;
	&amp;lt;/p&amp;gt; &lt;br /&gt;
	&amp;lt;p class='financing-options'&amp;gt;Financing over 24 months is available for this service. You'll need to apply for a formal credit agreement.&amp;lt;/p&amp;gt;&lt;br /&gt;
	&lt;br /&gt;
	&amp;lt;h2&amp;gt;How to Enquire&amp;lt;/h2&amp;gt;&lt;br /&gt;
	&amp;lt;p&amp;gt;You can &amp;lt;a class='enquiry-url' href ='http://the-intelligent-brochure-design-company.co.uk/contact.php?service=intelligent-brochure-design'&amp;gt;get in touch to explore your project&amp;lt;/a&amp;gt; or call us on 020 7123 4567.&amp;lt;/p&amp;gt;&lt;br /&gt;
	&amp;lt;p&amp;gt;&amp;lt;a class='permalink' rel='self bookmark' href ='http://the-intelligent-brochure-design-company.co.uk/intelligent-brochure-desgn.php'&amp;gt;Bookmark this page&amp;lt;/a&amp;gt;&amp;lt;/p&amp;gt;&lt;br /&gt;
&lt;br /&gt;
	&amp;lt;div id='footer'&amp;gt;&lt;br /&gt;
		&amp;lt;p&amp;gt;&amp;lt;a href='index.php'&amp;gt;home&amp;lt;/a&amp;gt; | &amp;lt;a href='terms.php'&amp;gt;terms&amp;lt;/a&amp;gt; | &amp;lt;a href='privacy.php'&amp;gt;privacy&amp;lt;/a&amp;gt;&amp;lt;/p&amp;gt;&lt;br /&gt;
		&amp;lt;p&amp;gt;(c) copyright 2009, page last published on &amp;lt;span class='live-date'&amp;gt;27 March 2009&amp;lt;/span&amp;gt;&amp;lt;/p&amp;gt;&lt;br /&gt;
		&amp;lt;p&amp;gt;&amp;lt;span class='merchant-name'&amp;gt;The Intelligent Brochure Design Company&amp;lt;/span&amp;gt; serves &amp;lt;span class='territory'&amp;gt;South West England&amp;lt;/span&amp;gt;.&amp;lt;/p&amp;gt;&lt;br /&gt;
		&amp;lt;p&amp;gt;Contact details: &amp;lt;span class='merchant-phone'&amp;gt;+44 20 7123 4567&amp;lt;/span&amp;gt;, &amp;lt;span class='merchant-email'&amp;gt;info@the-intelligent-brochure-design-company.co.uk&amp;lt;/span&amp;gt;, &amp;lt;span class='merchant-address'&amp;gt;123 High Street, Salisbury, England, SY1 1AA&amp;lt;/span&amp;gt;&amp;lt;/p&amp;gt;&lt;br /&gt;
	&amp;lt;/div&amp;gt;&lt;br /&gt;
&amp;lt;/div&amp;gt;&lt;br /&gt;
&amp;lt;/pre&amp;gt;&lt;br /&gt;
&lt;br /&gt;
== Feedback ==&lt;br /&gt;
We'd really welcome feedback and debate - I'm sure our proposal could be improved on by others - we've merely approached it from our own business point-of-view.&lt;br /&gt;
&lt;br /&gt;
--[[User:Wowitim|Wowitim]] 12:10, 28 March 2009 (UTC)&lt;/div&gt;</summary>
		<author><name>Wowitim</name></author>
	</entry>
	<entry>
		<id>https://microformats.org/wiki/index.php?title=User:Wowitim&amp;diff=38232</id>
		<title>User:Wowitim</title>
		<link rel="alternate" type="text/html" href="https://microformats.org/wiki/index.php?title=User:Wowitim&amp;diff=38232"/>
		<updated>2009-03-28T11:09:13Z</updated>

		<summary type="html">&lt;p&gt;Wowitim: User profile for Timothy Cumming&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;I work for [http://wowidigital.co.uk Wowi Digital] in the UK.&lt;br /&gt;
&lt;br /&gt;
My interests are the grey areas between marketing, business applications and technology.&lt;br /&gt;
&lt;br /&gt;
--[[User:Wowitim|Wowitim]] 11:09, 28 March 2009 (UTC)&lt;/div&gt;</summary>
		<author><name>Wowitim</name></author>
	</entry>
</feed>