rel-payment
Authors
Andreas Haugstrup Pedersen Joshua Kinberg
The Problem
Examples from the wild
Amazon Associates
Product with image
This is the code generated by Amazon for a single product endorsement with photo. Everything is generated automatically. The form can be replaced with another regular HTML link.
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN"> <html> <body> <table cellSpacing=0 cellPadding=1 width=120 height=240 bgColor=#000000 border=0> <tr> <td> <table cellSpacing=0 cellPadding=0 width=118 height=238 align=center bgColor=#ffffff border=0> <tr> <td> <table width=100% height=238 border=0 cellSpacing=0 cellPadding=0> <tr align=center> <td> <a href=http://www.amazon.com/exec/obidos/ASIN/B00022AH6I/solitudedk-20?creative=327641&camp=14573&link_code=as1 target=_blank><img src=http://rcm-images.amazon.com/images/P/B00022AH6I.01._SCTZZZZZZZ_.jpg vspace=3 border=0></a> </td> </tr> <tr> <td vAlign=center height=15%><center> <a href=http://www.amazon.com/exec/obidos/ASIN/B00022AH6I/solitudedk-20?creative=327641&camp=14573&link_code=as1 target=_blank><font face=Arial color=#0000ff size=1>Kodak EasyShare DX7440 4MP Digital C...</font></a> </td> </tr> <tr height=15%> <td> <center> <font face=Arial color=#000000 size=-2>Kodak Digital </font> </center> </td> </tr> <tr> <td height=15%> <center><a href="http://www.amazon.com/exec/obidos/redirect?tag=solitudedk-20&camp=14573&creative=327641&link_code=am1&path=tg/stores/offering/list/-/B00022AH6I/all/ASIN/B00022AH6I&camp=14573&creative=327641" target=_blank><font face=Arial color=#0000ff size=1>Best Price <font face=Arial color=#990000 size=1>$157.70</font></font></a></center> </td> </tr> <tr height=15%> <td> <center><font face=Arial color=#000000 size=1>or Buy New <font color=#990000></font></font></center> </td> </tr> <tr> <td height=15%><center> <table> <form method="GET" action="http://www.amazon.com/gp/aws/cart/add.html" target="_blank"> <tr> <td> <input type="hidden" name="SubscriptionId" value="D68HUNXKLHS4J" /> <input type="hidden" name="AssociateTag" value="solitudedk-20" /> <input type="hidden" name="ASIN.1" value="B00022AH6I" /> <input type="hidden" name="Quantity.1" value="1" /> <input type="hidden" name="linkCode" value="as1" /> <input type="image" name="submit.add" value="Buy from Amazon.com" border="0" alt="Buy from Amazon.com" src="http://rcm-images.amazon.com/images/G/01/buttons/buy-from-tan.gif" /> </center> </td> </tr> </form> </table> </center></td> </tr> <tr> <td height=5% align=absbottom> <center><a href=http://rcm.amazon.com/e/cm/privacy-policy.html?o=1 target=_blank> <font face=Arial color=#a1a1a1 size=1>Privacy Information</font></a></center> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html>
Text links
This is the code for a text link to a product category. The visible link text is chosen by the user.
<a href="http://www.amazon.com/exec/obidos/redirect?link_code=ur2&camp=1789& tag=solitudedk-20&creative=9325&path=tg/browse/-/1"> Get Photography Books at Amazon </a> <img src="http://www.assoc-amazon.com/e/ir?t=solitudedk-20&l=ur2&o=1" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" />
Banners
The following is the code generated by Amazon for generic Amazone banners. Note use of imagemap to create "privacy policy link".
<html> <body topmargin=0 leftmargin=0 marginheight=0 marginwidth=0> <table width=468 height=60 border=0 cellspacing=0 cellpadding=0> <tr valign=middle align=center> <td> <MAP NAME='boxmap'><AREA SHAPE='RECT' COORDS='379, 50, 469, 61' HREF=http://rcm.amazon.com/e/cm/privacy-policy.html?o=1 target=_top> <AREA COORDS='0,0,10000,10000' HREF=http://www.amazon.com/exec/obidos/redirect? tag=solitudedk-20&creative=333489&camp=15553&link_code=ez&path= /tg/browse/-/171280 target=_top> </MAP> <img src=http://rcm-images.amazon.com/images/G/01/ associates/2005/served-banners/us_banner_imag_468x60.gif width='468' height='60' border='0' usemap='#boxmap'> </td> </tr> </table> </body> </html>
Search Boxes
Amazon offers search boxes:
<form action="http://www.amazon.com/exec/obidos/external-search"> <table class="normal" border="0" cellpadding="0" cellspacing="0"> <tr> <td style="background-color:#fff;"> <table border="0" cellpadding="0" cellspacing="0" align="top" height="90" width="120" style="border: 1px solid #000000 !important;"> <tr> <td style="background-color:#fff;" height="20" valign="bottom" align="center"> <span style="font-family: verdana,arial,helvetica,sans-serif; font-size:10px !important; font-weight:bold !important;">Search Now:</span> </td> <td style="background-color:#fff;"> </td> </tr> <tr> <td style="background-color:#fff;" align="center" height="30" valign="top"> <input type="text" name="keyword" size="10" value="" /> </td> <td style="background-color:#fff;" height="20" valign="top" align="left"> <input type="hidden" name="mode" value="blended" /> <input type="hidden" name="tag" value="solitudedk-20" /> <input type="image" border="0" value="Go" name="Submit" src="http://g-images.amazon.com/images/G/01/associates/build-links/ ap-search-go-btn.gif" alt="[ Go ]" align="absmiddle" /> </td> </tr> <tr> <td colspan="2" style="background-color:#000;" height="40"> <a href="http://www.amazon.com/exec/obidos/redirect-home/solitudedk-20"> <img src="http://g-images.amazon.com/images/G/01/associates/build-links/ searchbox-logo-126x32.gif" height="36" border="0" width="126" alt="Amazon Logo" /></a></td> </tr> </table> </td> </tr> </table> </form>
Practical examples of rel="payment"
Blog entry containing video interview with founders of a theater group. rel="payment" link points to the theater group's fundraising page where the reader is encourage to donate via PayPal.
Blog entry containing home video that uses music by a popular recording artist. rel="payment" link encourages reader to purchase the artist's CD at Amazon (could have used Amazon affilliate link as noted above).
Blog entry containing audio segment from an NPR interview. rel="payment" link encourages the reader to support NPR by purchasing something from the NPR Online Shop.