Google adds support for hCalendar and hRecipe Rich Snippets

The first quarter of this year has seen Google really make tracks with Rich Snippets, which they announced back in May of last year, with microformat implementions popping up in results for all manner of content.


One of the original, and certainly most obviously useful formats, hCalendar has made major head-roads in being adopted across the web as a standardised way to mark-up event information. Those who took the time to add this format to their site are now reaping the benefits, with Google clearly making the most of this rich data.


hRecipe is certainly a relatively young format, but always looked to be a promising starter bringing the timeless interest of geeks and food together.

With a view to make organising your summer BBQs simpler this year, Google have made a major update to their search result pages which now highlight recipes in the results, showing important information such as ratings, cooking and prep times. The information being displayed is formed from extracts of hRecipe marked up data.

hRecipes in Google results

Mark Wunsch, a developer for FoodNetwork and Prism parser, who now finds his microformatted recipes displayed on Google search results pages had this to say:

When we revisited our recipe pages on a few months ago, it was one of our priorities in Front End Engineering to embed hRecipe. We knew that it would be only a matter of time for tool support to come along to utilize our recipe data. As Front End Engineers, we have real control over what are pages output, and we have a real opportunity maximize the amount of data that a tool like Google can glean from our markup. It would be a poor practice to not take advantage of microformats when something as powerful as Google recognizes their importance.

There’s further work to do with ironing out the kinks in the hRecipe format, but I think this certainly shows the benefit of being an early adopter and getting these formats out into the wild for real stress-testing. Congratulations to all those involved!

With Google now officially supporting these two formats, plus people and reviews, we eagerly anticipate their further adoption of additional microformats into Rich Snippets.

5 Responses to “Google adds support for hCalendar and hRecipe Rich Snippets”

  1. izdelava strani :

    Very interesting post. Something similar that i wrote month ago. I like what Google is doing with his search engine. Small yet ery usefull snippets.

    Now with a realtime search i think Google has no real opponent.

    May 3rd, 2010 at 11:29 pm

  2. Toby :

    Hi peeps that write stuff here.

    I learned about IRC to get talking to you folks, no one was there (or wasn’t saying anything if they were)
    I joined the mailing list but got no replies after 2 1/2 days (maybe I should wait longer?)

    I appreciate that your prob busy busy people, but I would like to help input to discussion instead of just keep on emailing Emily Lewis with tonnes of questions.

    There seems to be no forum that has regular expertise on uF’s where in gods name do you people talk?!?

    I love uF’s but seriously considering abandoning them if there is no intact online community… :(

    May 17th, 2010 at 9:39 am

  3. rory :

    It’s interesting to say the least.

    It’s also unfortunate that 95% of hrecipe examples on the example page ( don’t show up, or are wrong, in google’s own preview tool (


    May 20th, 2010 at 8:50 pm

  4. Webstandard-Blog :

    Very nice and really helpful. By the way to you know a Browser-Extension for those new Microformats?

    June 15th, 2010 at 10:32 pm

  5. Tantek :

    Regarding Browser-Extensions for microformats, take a look at:

    for both built-in support for microformats, and browser extensions/add-ons.

    July 7th, 2010 at 8:34 am