[uf-discuss] Re: [Structuredblogging-discuss] Press Release Schema [and how microformats-discuss and structuredblogging-discuss can work together]

Phillip Pearson pp at myelin.co.nz
Wed Jan 18 14:59:50 PST 2006

Yeah, some selective quoting back there also made it sound like I was 
saying "take it off the list!", but my true thoughts are fuzzier than 
that :-)

As BK (Brad?) says, there's a lively conversation about hAtom and press 
releases right now on the microformats list.

I think there's a natural division between the structured blogging 
list+wiki and the microformats list+wiki; I'll try and explain how I 
think the two groups complement each other:

Basically the SB philisophy is "give people as many templates as we can 
- throw them out there and see what sticks".  So if you have an idea for 
another microcontent type to publish with the plugins, talk about it 
here.  Talk about attributes required, user interface, how you would 
like to publish things... and so on.

This is orthogonal to the conversation about how to actually mark it up, 
though.  That discussion belongs on the microformats list and wiki.  The 
microformats group has a much more academic approach: they observe what 
people are doing, and try to work out the most efficient format to 
represent it.

So: SB is about getting people to publish more stuff, whereas 
microformats are about making what you are publishing as rich as possible.

Back to press releases... as David Janes says, the general belief of the 
participants on microformats-discuss right now is that most of what we 
want is covered by hAtom.  What this means, practically, is that we're 
unlikely to see a microformat developed in the near future specifically 
for press releases, but we might be able to mark up some of our press 
release output with the existing hAtom microformat.

So - let's keep brainstorming attributes on the wiki page, then someone 
can turn it into an MCD file (XML file for the SB plugins), we can tweak 
it a bit, put it in the SB distribution, and then when someone figures 
out how to mark it all up with a microformat or two, we can modify it to 
do so.

SB wiki page for press releases: 


B.K. DeLong wrote:

> At 11:18 AM 1/18/2006, Steven M. Cohen wrote:
>> I'm not sure why a Press Release schema doesn't belong on this list 
>> or on our wiki.
>> We wouldn't be marking up actual releases that are sent to 
>> BusinessWire (or whatever), but putting out a release on a blog.  If 
>> a company has a blog (which many do), why not write up your own 
>> release in structured format and publish it.  Seems to me to be the 
>> same as a book review, etc.
>> What am I missing?
> I'm not saying discussion doesn't belong here per se, just perhaps 
> keep the microformats group in the loop on any microformatting related 
> issues.
> In fact, there's an interesting discussion going on about how hAtom 
> can already be used for press releases:
> http://microformats.org/discuss/mail/microformats-discuss/2006-January/002700.html 

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