[uf-discuss] new standard for product information

Ted Drake tdrake at yahoo-inc.com
Thu Oct 12 12:37:24 PDT 2006

>From Yahoo News: http://news.yahoo.com/s/zd/20061012/tc_zd/191021 

New Standard Might Make E-Commerce Product Comparisons Easier

A major trade group on Tuesday unveiled new e-commerce product format
guidelines, which might help consumers more accurately compare products. But
first, retailers have to reverse their proprietary ways. 
The new standard data exchange formats were introduced by the ARTS
(Association for Retail Technical Standards), which is a part of the NRF
(National Retail Federation).
The intent of the new rules was to help lighten the processing burdens of
retailers as they submit product details to various product-comparison Web
But a possible unintended consequence of the move is that it might help
those product-comparison sites more easily identify which products are


I would thin this standard could be adopted quickly via microformats. What
are the thoughts?

Ted Drake
Yahoo! Tech  - Tech Made Easy

Member of the Yahoo! Accessibility Stakeholders Group

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