[uf-discuss] Social Media Group?

Don Park donpark at docuverse.com
Thu Sep 14 12:08:39 PDT 2006

My advice is to get some legal protection and introduce 'seal of approval'
as an option so microformats can be created outside the group as well.
Otherwise, this will happen over and over. - Don

-----Original Message-----
From: microformats-discuss-bounces at microformats.org
[mailto:microformats-discuss-bounces at microformats.org] On Behalf Of Chris
Sent: Thursday, September 14, 2006 10:43 AM
To: Microformats Discuss
Subject: Re: [uf-discuss] Social Media Group?

I'm not involved with it, but I'm aware of it.

This is Chris Heuer's project.

I don't quite see how this is a microformat in the community sense though
the goals are similar. In some ways, it's kind of like the hWidget project
that was developed outside the microformats community and process, which, as
we've seen, has resulted in lesser adoption.

I don't quite understand why they're working outside the microformats
community, except that it's not the traditional folks who work on standards
or webdev who are involved (i.e. PR firms).

I do take issue with the way that they're going about building out this work
and calling it a microformat; in some respects, this is where, as a
community mark, the microformats community should make clear how it feels
about work of this nature being called a "microformat" that has exclusivity
baked into its community model:

"Membership in the working group is subject to approval by the Social Media
Club advisory board"

Their wiki is here: http://www.socialtext.net/hrelease/index.cgi


On 9/14/06, Ryan King <ryan at technorati.com> wrote:
> Just found via a google alert:
> http://www.marketwire.com/mw/release_html_b1?release_id=162010
> > SILICON VALLEY, CA -- (MARKET WIRE) -- September 12, 2006 -- On the 
> > heels of its official launch, Social Media Club (SMC) formed the 
> > Media Release Working Group to develop the hRelease, a new standard 
> > for modernizing the traditional press release for a Web-centric world.
> >
> > The Media Release Working Group will work closely with the 
> > Microformats community, while evaluating other technologies such as 
> > XPRL, XBRL and NewsML to establish a standard way of organizing, 
> > tagging, distributing and sharing "official" organizational 
> > communications among blogs and other online communities. The group 
> > intends to present an initial draft specification on Nov. 2 at the 
> > Society for New Communications Research Symposium in Boston.
> ... and so on...
> I know there's been discussions of this "social media release"
> elsewhere on the interweb, but is there anyone here who's involved in 
> the process?
> -ryan
> --
> Ryan King
> ryan at technorati.com
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