[uf-discuss] microformats for normal people, like my mum

[Thom Shannon]

Exactly! We need a brand and a website that introduces people to the 
concept, tells them where to get the plugins or the right browsers and 
possibly encourages them to put pressure on their web guys to implement 
them, "Want x's on your site? Then use Microformats"


Alex Faaborg wrote:
> One reason to consider having both an implementation-level name and an 
> interface-level name:  Mozilla has had multiple inquiries from 
> reporters in the mainstream media who wanted to cover microformats in 
> stories about the future of the Web browser, but they then later 
> backed out because they felt the term "microformats" would only appeal 
> to developers, and not the average reader.
>
> Also, from a user interface design perspective, we really shouldn't 
> expose implementation-level terminology to end users.
>
> -Alex
>
>
> On Jun 28, 2007, at 4:35 AM, Andy Mabbett wrote:
>
>> In message <41F0355F-62DE-43C6-BF03-86E3DAD30F87 at mozilla.com>, Alex 
>> Faaborg <faaborg at mozilla.com> writes
>>
>>> this  description would finish the sentence "features of Firefox 3 
>>> include  support for offline Web applications, private browsing, 
>>> blocking  malware, and __[user facing way of saying microformat 
>>> detection]__"
>>>
>>> ...data detection?
>>> ...semantic browsing?
>>> ...data browsing?
>>> ...semantic data detection?
>>> ...semantic data browsing?
>>> ...semantic data navigating?
>>
>> "data extraction"
>>
>> Though it strikes me as odd that we expend efforts trying to raise 
>> "brand awareness" for microformats, then start top discuss renaming 
>> them...
>>
>> We should think long and hard about whether that's a good idea.
>>
>> --Andy Mabbett
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>
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