new microformats
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If you want to create a new microformat, follow the microformats process.
To be notified when new microformats are discussed, join the microformats-new mailing list.
Document a new proprietary format on the respective *-formats wiki page.
E.g. if "ACME" company proposes a "ACME widget format", document it on a "widget-formats" wiki page, linking to their proprietary specification, and listing the properties/values defined therein. Extra credit: create a "widget" wiki-page that lists wiki links to "widget-examples", "widget-formats", and "widget-brainstorming" per the process.