[uf-discuss] microformats for normal people, like my mum

Thom Shannon thom at ts0.com
Thu Jun 28 08:38:53 PDT 2007

People seem to be put off by words like semantic or microformat. Maybe 
we need to do some more research outside of this mailing list?

Does anyone have any ideas how we could design some research to try and 
answer this? Some scenarios we could user test would be the difference 
between a page with MF and a page without for a user with an MF 
supporting browser but no concept of MF. And a user without an MF 
consumer coming across a page encouraging them to get one.

Ben Ward wrote:
> On 28 Jun 2007, at 15:59, Thom Shannon wrote:
>> yes, it's a "thing", it's different. FF3 can't just add any address 
>> you see to your address book, its a specific kind of address that 
>> just looks the same, and you need a browser or plugin or something 
>> that understands that specific "thing"
>> So whats the thing called, micro-what? or "Resuable Data" (with the 
>> MF icon!)
> I'm still not sure there's anything there that can't be served with 
> the term ‘rich web page’ or ‘semantic web page’ — two terms already in 
> use. What is the semantic way to mark up a business card? hCard.
> If some reference to the page specifics is required in documentation 
> somehow, does ‘microformatted content’ or ‘microformatted web page’ 
> not suffice?
> Ben
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